Simple House Capital Group

What Simple House Capital Group does

Simple House Capital Group is a Plano, Texas-based private investment and business consulting firm founded in 2016. The company operates three integrated lines of business: (1) Fund Investments, offering accredited investors targeted 13-21% annual returns by acquiring and scaling service-based businesses in recession-resilient industries (HVAC, roofing, plumbing, landscaping, remodeling) across Sunbelt states including Texas, Georgia, and Florida; (2) Business Acquisition Services, a structured six-step program that buys profitable small businesses from owners seeking exit, retirement, or legacy preservation; and (3) Specialized Consulting, covering home services growth strategy, capital raising, and exit planning, plus real estate investing advisory (flipping, buy-and-hold, wholesaling). The firm also offers a Consult-for-Equity (CFE) module that exchanges consulting services for equity stakes in portfolio companies.

Name

Simple House Capital Group

Legal name

Simple House Capital Group

Website

https://simplehousecapital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple House Capital Group is a Plano, Texas-based private firm founded in 2016 that acquires and scales recession-resilient service businesses, runs accredited-investor funds targeting 13-21% returns, and provides business acquisition and consulting services.

Ownership category

akta.pro rank

Product category

Private Equity / Investment Management

NAICS

Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940)

SIC

Investors, Nec (6799), Loan Brokers (6163)

akta.pro industry

PRIMARYFSAAABAI

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

SECONDARYFSAEALAI

Institutional Capital Introduction (LP/Family Office/Endowment Matching)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Placement Agents & Capital Raising Intermediation

SECONDARYFSAKAGAB

SME Term Loans & Growth Capital

Financial & Insurance/Lending & Consumer Finance/Small Business & Microenterprise Lending

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Private equity investments
• Business acquisitions
• Wealth management services
• Business consulting
• Real estate investing

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fund Investments: Managing investment funds targeting 13-21% returns by acquiring and scaling recession-resilient service-based businesses in HVAC, roofing, and essential industries. Capital partners invest in the fund for returns.
2. Business Acquisitions: Acquiring profitable service-based businesses, optimizing operations, and scaling for growth or eventual resale. Revenue generated through increased business valuation and cash flow.
3. Consulting Services: One-on-one consulting for real estate investors and home services businesses. Services include strategy sessions (one-time fee), customized growth plans, capital raising assistance, and exit planning. CFE (Consult-for-Equity) model also available.
4. Real Estate Services: Real estate consulting covering property acquisition, portfolio scaling, flipping, buy-and-hold strategies, and wholesaling. Revenue from consulting fees and partnership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Simple House Capital Group runs an investment and business advisory platform that acquires and scales service-based businesses in recession-resilient industries (HVAC, roofing, plumbing, landscaping, remodeling) across Sunbelt states. It sells fund interests to accredited investors targeting 13-21% returns, acquires profitable small businesses through a six-step process, and provides specialized consulting to home services operators and real estate investors covering growth, capital raising, and exit planning.

Product overview

Simple House Capital Group operates as a multi-service investment and business consulting firm established in 2016 and based in Plano, TX. The company's offerings are organized around three core pillars: (1) Fund Investments targeting 13-21% returns through acquiring and scaling service-based businesses in recession-resilient industries across Sunbelt states; (2) Business Acquisition Services enabling business owners to sell through a structured six-step process with fair valuations and legacy preservation; and (3) Specialized Consulting Services covering both home services (HVAC, plumbing, roofing, landscaping, remodeling) and real estate investing (flipping, buy-and-hold, wholesaling). The Fund Investments product and High Yield Investments products share the same investment platform but target different risk-return profiles, while the Home Services and Real Estate Consulting offerings provide specialized advisory services leveraging the founders' combined 40+ years of experience. The Consult-for-Equity (CFE) module offers an alternative entry point for growth-focused equity structures.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Target returns of 13-21% for investors
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Launch ControlsupportingTechnology or IntegrationLaunch Control is a third-party service provider acting as data processor for the company's text message marketing program (Messaging Service). They handle delivery of automated SMS and MMS marketing messages to customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Main Street Capital: Public lower-middle-market investment firm providing capital to small and mid-sized businesses — comparable to Simple House's acquisition and growth-capital activity targeting service-based SMBs in the Sunbelt.
• Audax Group: Large middle-market private equity firm that pursues buy-and-build strategies across service-based industries — similar playbook to Simple House's roll-up of HVAC, roofing, and plumbing businesses, but at meaningfully greater scale.

Emerging players

• Search Fund Accelerator: Platform that supports search-fund entrepreneurs acquiring and operating small businesses — thematically aligned with Simple House's entrepreneur-led acquisition model of profitable, owner-operated service businesses.
• Roofstock: Single-family rental investment marketplace for individual and institutional investors — adjacent given Simple House's residential real estate flipping, buy-and-hold, and wholesaling strategies.
• ACREW Capital: Real estate investment firm focused on acquiring and repositioning residential and small multifamily properties in growth markets — comparable to Simple House's residential investment property focus in Sunbelt geographies.

Direct peers

• HomeVestors of America: National franchise that acquires and resells single-family homes directly from sellers — directly comparable to Simple House's flipped-home business (1,200+ homes by founders) and its direct-to-seller marketing model.
• Fundrise: Real estate and alternative-investment platform that pools capital from individual and accredited investors into private portfolios — comparable to Simple House's accredited-investor fund targeting 13–21% returns via real estate and operating-business exposure.
• Yieldstreet: Alternative-investment platform offering income-oriented private-market products to accredited investors — analogous to Simple House's fund investments and high-yield offerings that target elevated risk-adjusted returns.
• CrowdStreet: Online real estate investment marketplace connecting accredited investors with sponsors — relevant peer given Simple House's accredited-investor fund targeting real estate and operating-business returns.
• Shore Capital Partners: Lower-middle-market private equity firm focused on micro-cap, owner-operated businesses — directly comparable to Simple House's model of acquiring and scaling small service-based companies with a thesis around operational improvement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SimpleHouseCap
• Facebookfacebook.com/simplehousecapital
• LinkedInlinkedin.com/company/simplehousecapital
• Instagraminstagram.com/simplehousecapitalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple House Capital Group