What Sininauhaliitto does

Sininauhaliitto is a Finnish non-profit central federation registered as an association (rekisteröity yhdistys) since 1936, headquartered in Helsinki with 11-50 employees. It coordinates approximately 90 member organizations delivering services across addiction recovery, homelessness support, food aid, rehabilitation, peer support, employment counseling, and mental health across Finland. The federation's own delivery channels consist of informational and referral web platforms — Peluuri (gambling harm), Tilti (young people's drug information), Toivo-verkkomedia, Restart (gambling recovery), and kuivinjalomin.fi (family support) — which route inquiries to appropriate local member organizations for in-person service delivery grounded in the federation's stated principle of "kohtaamisen ammattilaisuus" (professionalism of genuine encounter).

The federation's revenue model is non-commercial. Primary funding flows through STEA (Ministry of Social Affairs and Health) grants, supplemented by member-organization dues, donations, and proceeds from a designated fundraising permit (RA/2025/1885). Sininauhaliitto's 2023-2026 strategy explicitly broadens scope into substance policy, gambling policy, recovery, and rehabilitation, and the federation is positioning actively ahead of the 2027 Finnish parliamentary elections with advocacy on employment services reform and the preservation of the Alko state alcohol monopoly. Recent partnerships include the MIPA 2.0 research collaboration with A-klinikkasäätiö and joint food-aid webinars with the Finnish Red Cross and Ruoka-apu.fi, the latter reflecting the federation's expansion into food-insecurity coordination.

The organization's customer base is bifurcated: on the funding side, it depends almost entirely on Finnish government social welfare appropriations routed through STEA, with diversification efforts via donations and member dues; on the beneficiary side, services reach fragmented vulnerable populations through the distributed member network. This structure creates a defensive posture around policy and funding advocacy even as the federation broadens its service vertical surface.

Name

Sininauhaliitto

Legal name

Sininauhaliitto ry

Website

https://sininauhaliitto.fi

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Sininauhaliitto is a Finnish non-profit central federation, founded 1936 in Helsinki, coordinating approximately 90 member organizations delivering addiction recovery, homelessness, food aid, and rehabilitation services across Finland, primarily funded through STEA government grants.

Ownership category

akta.pro rank

Product category

Social Welfare and Addiction Recovery Services

NAICS

Community Food Services (624210), Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Addiction recovery services
• Social welfare federation
• Harm reduction programs
• Homelessness support services
• Community welfare coordination

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Grants (STEA): Sininauhaliitto receives significant government funding through STEA (Sosiaali- ja terveysministeriön rahoitus), which funds social and health sector organizations. Funding is provided by the Ministry of Social Affairs and Health.
2. Donations: The organization accepts monetary donations through bank transfers (FI88 5541 2820 0252 95), MobilePay, and bequests. Donations are directed to specific causes including work with people in difficult life situations, nature-based activities, support for relatives of substance users, elderly substance users, spiritual work, gambling addiction help, and long-term homelessness assistance.
3. Fundraising: Sininauhaliitto holds a fundraising permit (RA/2025/1885) from the Police Department, valid indefinitely throughout Finland (excluding Åland). This enables the organization to collect funds for its charitable work.
4. Membership Fees: Revenue from member organization fees contributes to the federation's operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sininauhaliitto is a Finnish non-profit central federation that coordinates approximately 90 member organizations providing social welfare and addiction recovery services including day centers, food aid, housing, employment support, counseling, and peer support. The federation itself runs digital service programs such as Peluuri (gambling help), Tilti (gambling harm information), and Restart (recovery program), alongside member organization coordination, advocacy, training, and the Toivo-verkkomedia online media platform.

Product overview

Sininauhaliitto is a Finnish advocacy and member organization (central federation) rather than a traditional product company. Its offerings consist of advocacy work, member organization coordination, publications, events, and multiple web platforms including Toivo-verkkomedia (online media), Tilti (gambling harm prevention), Peluuri (gambling support), Restart program, and various resource websites (emppa.fi, kuivinjaloin.fi, ikaantyneidenpaihdetyo.fi, vihreaveraja.fi). The organization also maintains a member portal (sininauhaliitojasenet.fi) for its 90+ member organizations that provide social services including day centers, food aid, employment support, housing services, counseling, and peer support across Finland.

Differentiator

Problem solved

Functional benefit

Brands

• Toivo-verkkomedia: An online media platform operated by Sininauhaliitto covering topics related to their mission of helping people in difficult life situations.
• Katurauha kaikille

Products and services

• Peluuri (gambling help service) Free national gambling help service providing support, counseling, and resources for problem gamblers and their families in Finland.
• Tilti (gambling harm information service) Information and guidance service offering resources for individuals affected by gambling problems and their close ones.
• Restart-ohjelma (Recovery Program) Online recovery program for individuals affected by gambling-related issues, delivered via Peluuri.
• Member Organization Network Services Federation coordination services for approximately 90 member organizations delivering day centers, food aid, housing, employment support, counseling, and peer support across Finland.
• Toivo-verkkomedia (online media) Online media platform publishing articles and stories related to social issues, substance abuse, addiction, homelessness, and community support.

Quantifiable outcome

• Approximately 2000 people sleep nightly in member organization housing services
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• A-klinikkasäätiö (A-Clinic Foundation)coreStrategic or Co-development PartnerSininauhaliitto participates in the MIPA 2.0 research program (Päihde- ja mielenterveysjärjestöjen tutkimusohjelma) coordinated by A-klinikkasäätiö. This collaboration conducts research on subsidized employment and its effects on well-being, employment readiness, and inclusion for people with mental health and substance use disorders.
• International Blue Cross (IBC)coreStrategic or Co-development PartnerInternational Blue Cross is featured as a partner organization. The Blue Cross movement operates internationally focusing on harm reduction, prevention of substance abuse, and support for people with addiction. IBC is shown alongside the Finnish Ministry of Social Affairs and Health funding logo.
• Suomen Punainen Risti (Finnish Red Cross)majorStrategic or Co-development PartnerSininauhaliitto co-organizes monthly national webinars for food aid actors together with the Finnish Red Cross and Ruoka-apu.fi. These webinars cover current topics in food aid and are held on the first Thursday of each month.
• Ruoka-apu.fimajorStrategic or Co-development PartnerSininauhaliitto co-organizes monthly national webinars for food aid actors together with Ruoka-apu.fi and the Finnish Red Cross. Ruoka-apu.fi is a coordination platform for food aid activities in Finland.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A-klinikkasäätiö: Finnish foundation providing substance abuse and mental health services with nationwide clinic network. Directly comparable to Sininauhaliitto in addiction services, harm reduction, and research partnerships, and coordinates the MIPA 2.0 research program that Sininauhaliitto participates in.
• EHYT ry (Finnish Association for Substance Abuse Prevention): Finnish national NGO focused on substance abuse prevention, particularly alcohol and tobacco. Comparable in mission (prevention, education, advocacy) and funding structure (STEA-funded), and serves overlapping populations including youth and families.
• Mieli ry (Finnish Association for Mental Health): National Finnish mental health NGO providing crisis services, peer support, and rehabilitation. Overlaps with Sininauhaliitto in addressing co-occurring mental health and substance use issues, and competes for similar STEA funding.
• Helsingin Diakonissalaitoksen säätiö (Helsinki Deaconess Institute): Finnish faith-based foundation providing integrated social and healthcare services nationally, including housing, employment support, and addiction services. A member organization of Sininauhaliitto, but also operates comparable services independently at national scale.
• Diakonia-ammattikorkeakoulu / Kirkkopalvelut: Finnish church-affiliated social services agency providing food aid, debt counseling, and community support. Comparable faith-based service model with overlapping target populations and similar STEA-style public funding mechanisms.
• International Blue Cross: International federation of Blue Cross organizations focused on harm reduction, addiction prevention, and recovery support. Sininauhaliitto is a member; this provides a direct cross-border peer for benchmarking programs, advocacy approaches, and funding models.

Emerging players

• Sininauhasäätiö (Sininauha Foundation): Independent Finnish foundation operating housing and social services for people in difficult life situations. Functions both as a Sininauhaliitto member organization and as a separately operating entity with overlapping service lines (housing, homelessness support).
• ViaDia-yhteisöt: Network of regional Finnish nonprofit organizations operating day centers, food aid, employment support, and housing services. Functions as a member organization group within Sininauhaliitto but operates comparable services through its own regional structure.

Broad incumbents

• Suomen Punainen Risti (Finnish Red Cross): Finland's largest humanitarian organization providing broad social support, food aid, and emergency assistance. Co-organizes monthly food aid webinars with Sininauhaliitto and operates overlapping food aid, homelessness, and crisis support services nationwide.

Others

• Ruoka-apu.fi: Finnish coordination platform for food aid activities co-organized with Sininauhaliitto. Adjacent enabler/platform rather than direct competitor, but coordinates the same food aid ecosystem and shares member organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sininauha
• LinkedInlinkedin.com/company/sininauhaliitto

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sininauhaliitto