Shawano Country Chamber of Commerce

What Shawano Country Chamber of Commerce does

Shawano Country Chamber of Commerce is a private nonprofit membership-based business and tourism promotion organization founded in 1926 and headquartered at 1263 S. Main Street in Shawano, Wisconsin. It serves local businesses and visitors across Shawano and Menominee Counties, operating a Visitor Information Center (with a 24/7 vestibule stocked with 50+ publications), curating a member business directory, and running an events calendar plus downloadable seasonal visitor guides.

The Chamber's product portfolio spans ten named offerings, including the Visitor Information Center, Visitor Guide, Membership Directory, Events Calendar, saYPro Young Professionals, Leadership Shawano County, the Shawano County Barn Quilts agritourism trail, Chamber Bucks local scrip currency, conference room rental, and seasonal activity guides. Distribution is primarily community-led: physical foot traffic at the visitor center, a directory-driven website, and a multi-channel social presence on Facebook, YouTube (VisitShawano), Instagram, TripAdvisor, and The Bottom Line newsletter.

Its business model combines recurring membership dues from local businesses with sponsorship revenue from regional partners — notably all three regional casinos (North Star Mohican Casino Resort, Menominee Casino Resort, and Ho-Chunk Gaming Wittenberg) and Cellcom — supplemented by co-sponsored civic programming with the City of Shawano Parks & Recreation, Village of Bonduel, and Shawano Area United Way. The organization is staffed by 1–10 employees, does not disclose pricing, and reports no revenue or financial data.

Name

Shawano Country Chamber of Commerce

Legal name

Shawano Country Chamber of Commerce

Website

https://shawanocountry.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shawano Country Chamber of Commerce is a nonprofit, membership-based business and tourism organization serving local businesses and visitors across Shawano and Menominee Counties, Wisconsin, via a Visitor Information Center, member directory, events calendar, and community programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Shawano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Membership Dues: Local businesses pay membership dues to join the Chamber of Commerce, gaining access to the membership directory, networking events, and promotional listings on the website and publications.
2. Visitor Services: The Chamber operates a Visitor Information Center providing tourism resources, visitor guides, and area information to travelers, promoting local attractions and businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Shawano Country Chamber of Commerce is a nonprofit membership organization that promotes Shawano and Menominee Counties as a tourism destination and supports local businesses through membership services. It sells recurring business memberships with directory listings and networking access, and operates a Visitor Information Center, downloadable Visitor Guide, Events Calendar, and community programs such as Leadership Shawano County and saYPro Young Professionals. The Chamber also runs the Barn Quilts agritourism trail, Chamber Bucks local scrip currency, and conference room rental.

Product overview

Shawano Country Chamber of Commerce operates as a membership-based tourism and economic development organization serving Shawano and Menominee Counties in Wisconsin. The Chamber offers a portfolio of visitor services centered around its Visitor Information Center and Visitor Guide, community programs including Leadership Shawano County and saYPro Young Professionals, an Events Calendar platform, a Membership Directory for local businesses, and the Barn Quilts agritourism program. Additional offerings include Chamber Bucks currency, conference room rental, and seasonal activity guides. The organization does not offer a technology product but rather provides traditional Chamber services to support local businesses and promote tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Information Center

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, regional, community and core.

• North Star Mohican Casino ResortmajorGTM or Marketing PartnerFeatured as a sponsor on the Shawano Country website. The casino is a major tourism destination in the region, drawing visitors to the area and contributing to local economy.
• Menominee Casino ResortmajorGTM or Marketing PartnerFeatured as a sponsor on the Shawano Country website. The resort is a key tourism driver in Menominee County, offering gaming, dining, and entertainment.
• CellcomregionalGTM or Marketing PartnerRegional telecommunications company featured as a sponsor on the Shawano Country website.
• Shawano Area United WaycommunityStrategic or Co-development PartnerCollaborates on community events like the Volunteerism Roundtable, demonstrating community development partnership.
• City of Shawano Parks & RecreationcoreStrategic or Co-development PartnerCo-sponsors events like The Naberhood Block Party and Thursdayz @ Franklin. Core community partner for events programming.
• Village of BonduelcommunityStrategic or Co-development PartnerHosts weekly Farmer's Market in downtown Bonduel, promoting local vendors and community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minocqua Area Chamber of Commerce: Northern Wisconsin chamber of commerce serving the Minocqua area with member services, tourism promotion, and community events. Closely comparable in scale, revenue model, and rural Wisconsin chamber-of-commerce operating profile.
• Marinette County Association of Commerce: County-level chamber of commerce serving Marinette County in northeastern Wisconsin. Closely comparable in operating model (membership dues, visitor promotion, community events) and rural Wisconsin geography adjacent to Menominee County.
• Waupaca Area Chamber of Commerce: Local Wisconsin chamber serving Waupaca and surrounding communities with member services, visitor information, and community events. Closely comparable in scale, geography, and mission to Shawano Country Chamber — both serve rural central-Wisconsin counties with membership dues, visitor centers, and event programming.
• Oconto County Economic Development Corporation: Neighboring northeastern Wisconsin county organization providing business support, visitor information, and community programming. Directly comparable as a small rural Wisconsin economic-development and tourism entity serving a single county with limited staff.

Broad incumbents

• Wisconsin Economic Development Corporation (WEDC): State-level economic development organization providing funding, programming, and marketing support to local chambers, tourism entities, and businesses across Wisconsin. Comparable as a stakeholder ecosystem participant but at much larger scale and broader scope.
• Greater Green Bay Convention & Visitors Bureau: Regional destination marketing and chamber-adjacent organization for the greater Green Bay area in Wisconsin. Comparable function (visitor promotion + local business support) but at materially larger scale and budget, representing the kind of broader incumbent the Shawano Chamber would feed into rather than compete with.

Regional players

• Door County Visitor Bureau: Wisconsin-based destination marketing organization promoting tourism and supporting local businesses in Door County. Directly comparable as a county-level tourism and member-services organization operating in a similar rural Wisconsin context, though Door County is significantly larger and more tourism-mature.
• Stevens Point Area Convention & Visitors Bureau: Central Wisconsin destination marketing organization promoting tourism and supporting local businesses in the Stevens Point area. Comparable in role and Wisconsin-rural context, though at a different geographic scale and with stronger destination branding emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VisitShawano
• Facebookfacebook.com/visitshawano
• Instagramshawanocountry.com/instagram
• LinkedInlinkedin.com/company/shawano-country-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shawano Country Chamber of Commerce