Source Artistry
Source Artistry is a Cape Town-based art consulting and e-commerce business founded in 2022 that curates and sells original South African artworks and limited edition prints to interior designers, collectors, hospitality venues, and consumers worldwide via Shopify.
- Company typePrivate
- Founded2022
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Source Artistry does
Source Artistry is a Cape Town-based, owner-operated art consulting and e-commerce business founded in 2022 by Tina le Cordeur. The company curates original artworks and limited edition fine art prints from a roster of more than a dozen emerging and established South African artists (including Austen Gordon, Jackie Veldman, Nicola Taylor, Renée Rossouw, Tara Deacon, and others), organizing the inventory into thematic collections such as Art under R5,000, Newly Listed Art, and Limited Edition Fine Art Prints. Customers include interior designers, decorators, architects, art collectors, individual consumers, and Cape Town hospitality venues (Monochrome Boutique Hotel, Hugo's Social Club, JARRYDS, Latitude Aparthotel).
The underlying technology is a Shopify storefront with Payfast payment processing, supporting worldwide shipping and South African transactional flows. The catalog is structured by individual artist collections and by curated price and product-type collections, complemented by a portfolio of past installation projects. Distribution is dual-channel: direct online sales globally, supplemented by physical pickup and display points at three Cape Town design showrooms (Anatomy Design in De Waterkant, Pedersen + Lennard in Greenpoint, and Poetry Store in Sea Point), plus a registered business address in Tamboerskloof.
The business operates three revenue streams. First, one-time sales of original artworks (up to R38,500) and limited edition prints (R2,000–R15,000). Second, digital gift vouchers (R100 to R20,000) valid for three years. Third, bespoke art sourcing and consulting services for interior design professionals and collectors. Go-to-market combines sales-led consulting for B2B projects with content-driven e-commerce acquisition through an active Instagram presence (source.artistry) and email newsletter. The business is privately held, has no disclosed funding, no parent company, and no subsidiaries.
Source Artistry firmographics
Firmographics- Name
- Source Artistry
- Legal name
- Source Artistry
- Website
- https://sourceartistry.co.za
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Source Artistry is a Cape Town-based art consulting and e-commerce business founded in 2022 that curates and sells original South African artworks and limited edition prints to interior designers, collectors, hospitality venues, and consumers worldwide via Shopify.
- Ownership category
- akta.pro rank
Source Artistry industry classification
Industry- Product category
- Art Retail
- NAICS
- Art Dealers (45992)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Source Artistry is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Source Artistry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Art Sales: One-time sales of original artworks and limited edition prints sourced from emerging and established South African artists. Products sold directly through Shopify e-commerce platform with worldwide shipping.
- Gift Vouchers: Digital gift vouchers redeemable online or via direct purchase, valid for 3 years after issue. Available in denominations from R100 to R20,000.
- Art Consulting Services: Art sourcing and consulting services for interior design professionals, decorators, and collectors to find artwork that matches taste, style, and budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Art under R5,000 - Entry-level pricing |
| Unit Pricing | Pay-as-you-go | Newly Listed Art - Full price range |
| Unit Pricing | Pay-as-you-go | Limited Edition Fine Art Prints |
| Unit Pricing | Pay-as-you-go | Gift Vouchers - Digital |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Source Artistry product offering
Product offeringCore offering
Source Artistry curates and sells original South African artworks and limited edition fine art prints from emerging and established artists through a Shopify e-commerce storefront with worldwide shipping. It also provides art sourcing and consulting services for interior designers, architects, decorators, and collectors, supplemented by partner pickup locations at design showrooms in Cape Town.
Product overview
Source Artistry is an art consulting business operating as an e-commerce platform built on Shopify. The company offers a curated online marketplace for fine art, connecting South African artists with interior design professionals and collectors. The product portfolio consists of: (1) an e-commerce platform for purchasing original artworks and limited edition prints from a diverse roster of emerging and established South African artists; (2) a Gift Voucher product for digital gifting; and (3) art consulting/sourcing services for decorators, interior designers, architects, and collectors seeking bespoke art curation. The platform features individual artist collections including Austen Gordon, Jackie Veldman, Tara Deacon, Nicola Taylor, Renée Rossouw, and others, organized into collections such as Limited Edition Fine Art Prints, Art Under R5000, and Newly Listed Art.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Gift Vouchers Digital gift vouchers redeemable online or via direct purchase, valid for 3 years after issue, available in denominations from R100 to R20,000. Emailed to recipients and usable across the Source Artistry online store.
- Art Consulting Services Art sourcing and consulting services for interior design professionals, decorators, architects, and art collectors. The team sources original artworks and limited edition prints from emerging and established South African artists to match client taste, style, and budget.
- Limited Edition Fine Art Prints Collection Collection of limited edition fine art giclee prints with some editions numbered and signed by artists, sourced from various featured South African artists. Pricing ranges from R2,000 to R15,000 with 48 products available.
- Art Under R5000 Collection Curated collection of artworks priced under R5,000, including framed artwork, prints, and original pieces from emerging and established South African artists. Over 120 products in this entry-level range.
- Newly Listed Art Collection Recently listed artwork from South African artists, featuring newly available pieces across various mediums including framed artwork, prints, and original works. Prices range from R3,000 to R38,500 across 80+ products.
Companies that use Source Artistry
Customer profileNamed customers7 records
Segments4 records
Source Artistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Source Artistry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Anatomy DesignminorPartner retail location in De Waterkant, Cape Town where customers can pick up purchased artworks. Anatomy Design is recognized as one of the leading voices in contemporary South African design.
- Pedersen + LennardminorPartner furniture showroom in Greenpoint, Cape Town offering pickup location for Source Artistry purchases. Known for refined approach to contemporary South African design and craftsmanship.
- Poetry Store, Sea PointminorArt display and pickup location partnership at Poetry Store in Sea Point, Cape Town.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Source Artistry competitors and assessment
Company assessmentDirect peers
- Singulart: Online art gallery featuring original paintings, sculptures, and limited edition prints from thousands of artists worldwide with global shipping — a direct competitor for the same buyer searching curated contemporary art online.
- Saatchi Art: Online gallery selling original artworks and limited edition prints globally from a curated mix of emerging and established artists — directly comparable curation-plus-e-commerce model to Source Artistry, but at far greater scale and breadth.
- Rise Art: Online art gallery that combines a curated marketplace with personal art advisory/consulting services for collectors and interior designers — the closest functional analogue to Source Artistry's hybrid commerce-plus-consulting model.
- Artfinder: Online marketplace for original art and limited edition prints from independent artists, with curated storefronts and worldwide shipping — closely mirrors Source Artistry's e-commerce catalogue structure and artist-by-artist collections.
- Degree Art: UK-based online gallery specializing in emerging-artist original works and limited edition prints, with consulting for buyers and interior trade — same emerging-artist emphasis and print-plus-original mix as Source Artistry.
Broad incumbents
- Etsy: Global C2C marketplace where individual artists sell originals, prints, and limited editions directly — a low-cost alternative channel for the same South African artists, competing with Source Artistry's marketplace positioning.
- Artsy: Large online art marketplace aggregating galleries, auctions, and fairs globally — overlapping buyer pool for curated contemporary art, but with a much broader (and gallery-mediated) inventory than Source Artistry's own roster.
- 1stDibs: Online marketplace for high-end furniture, art, and décor serving interior designers and collectors — same target buyer and similar interior-design-pro use case, but with a much wider luxury merchandise mix.
Regional players
- Goodman Gallery: Leading South African contemporary art gallery with locations in Johannesburg and Cape Town — a regional incumbent competing for the same South African emerging-artist buyers and B2B design clients.
- Everard Read Gallery: Established South African gallery representing contemporary and modern South African artists — competes domestically for collector attention and commercial installations in the same Cape Town market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Source Artistry social profiles
Digital presenceSource Artistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Artistry leadership team
Management profileNumber of profiles
Source Artistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Artistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Artistry
What does Source Artistry do?
Source Artistry curates and sells original South African artworks and limited edition fine art prints from emerging and established artists through a Shopify e-commerce storefront with worldwide shipping. It also provides art sourcing and consulting services for interior designers, architects, decorators, and collectors, supplemented by partner pickup locations at design showrooms in Cape Town.
Is Source Artistry a public or private company?
Source Artistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Source Artistry founded?
Source Artistry was founded in 2022. It employs 1 to 10 people.
Where is Source Artistry based?
Source Artistry is headquartered in Cape Town, South Africa, in the Africa region.
How does Source Artistry make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are gift Vouchers and art Consulting Services.
Who are Source Artistry's main competitors?
Direct peers on record are Singulart, Saatchi Art, Rise Art, Artfinder and Degree Art. Broad incumbents are Etsy, Artsy and 1stDibs. Regional players are Goodman Gallery and Everard Read Gallery.
Does Source Artistry have an API?
No public API is recorded for Source Artistry.
What industry is Source Artistry in?
Source Artistry's product category is Art Retail. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 45992.