Shed & Co

What Shed & Co does

Shed & Co is a privately held, founder-owned design and retail company headquartered in Denver, Colorado. The company operates two integrated business lines: (1) a consultative custom cabinetry design service that guides residential clients through a structured five-step process from initial consultation and site measurement through detailed drawings, personalization, and delivery coordination, with a non-refundable materials deposit and multi-year contract structure; and (2) a curated e-commerce storefront selling hardware, lighting, rugs, and accessories sourced from premium trade-accessible brands including Armac Martin, Modern Matter, Visual Comfort, Cline, FH, Dovetail, and the Artisan Rug Collection.

The company serves design-conscious homeowners in the Denver metropolitan area, positioning itself as an accessible alternative to contracting a full-service interior designer by exposing trade-only products to retail consumers. Its go-to-market is sales-led and consultative for cabinetry projects and digital-first for retail goods, supported by a portfolio gallery of 18 documented projects across 17+ Denver metro neighborhoods. The operating team comprises three named individuals — Founder & Owner Cassy Kicklighter Poole, Operations Director Natalie Wren, and Lead Designer Leesa Harris — with the broader headcount band reported as 1-10. The technology stack is a standard Squarespace-hosted storefront with no disclosed proprietary systems, and the company is bootstrapped with no external funding, parent company, or institutional investors identified in the source material.

Name

Shed & Co

Legal name

Shed & Co

Website

https://shedandco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shed & Co is a Denver-based, founder-owned design firm offering custom cabinetry design services and a curated e-commerce shop of trade-accessible home goods (hardware, lighting, rugs, accessories) to design-conscious homeowners in the Denver metro area.

Ownership category

akta.pro rank

Product category

Custom Cabinetry & Home Decor

NAICS

Home Furnishings Retailers (44912), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Mid-Tier Department Stores (Home-Led) (CRAGACAC), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• Custom cabinetry design
• Home decor retail
• Designer-grade hardware
• Artisan rugs
• Interior accessories

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinetry Design Services: Full-service custom cabinetry design from consultation through delivery. The process includes design consultation, site measurements, detailed drawings, cabinet personalization, order execution with materials deposit, and coordinated delivery with installation documentation.
2. Curated Home Goods Retail: E-commerce sales of hardware (pulls, shelf brackets, knobs, hooks, towel bars), lighting (ceiling, wall, lamps, exterior fixtures), rugs (transitional, classic, global, modern, one-of-a-kind, texture), and accessories (pillows, throws, mirrors, art, decorative objects, vessels, vases). Products include brands like Artisan, Armac Martin, Modern Matter, Alma, VC Lighting, and Cline.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Shed & Co provides custom residential cabinetry design services in the Denver, Colorado area through a structured 5-step process spanning consultation, site measurement, budget estimation, personalization, and delivery coordination. The company also operates a curated e-commerce storefront selling designer-grade home goods including cabinet hardware, lighting fixtures, hand-knotted artisan rugs, and decorative accessories sourced from brands typically restricted to the design trade.

Product overview

Shed & Co is a design-forward, award-winning cabinetry and home decor company based in Denver, Colorado. The company operates as a curated retail platform offering both custom cabinetry design services and a curated collection of home goods. Their product portfolio comprises five main categories: (1) Custom Cabinetry Design Services with a 5-step process from consultation through delivery; (2) Hardware including cabinet pulls, shelf brackets, knobs, hooks, and towel bars from brands like Armac Martin and Modern Matter; (3) Lighting featuring ceiling fixtures, wall lights, lamps, and chandeliers from TheLight, Visual Comfort, and Cline; (4) Artisan-crafted rugs in transitional, classic, global, modern, one-of-a-kind, and texture styles; and (5) Home accessories including pillows, throws, mirrors, art, decorative objects, and vessels/vases from FH and Dovetail. The company serves residential clients in the Denver metro area and positions itself as an accessible alternative to traditional design studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinetry Design Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Lumens: Designer-focused e-commerce retailer specializing in lighting and modern home furnishings from premium brands. Comparable curated trade-grade assortment and design-conscious customer base.
• Schoolhouse: Design-focused home goods brand selling lighting, hardware, and furnishings with an emphasis on craftsmanship and mid-century/traditional aesthetics. Comparable assortment mix and similar design-conscious target customer.
• Rejuvenation: Design-forward retailer offering lighting, hardware, and home furnishings with custom cabinetry services. Closest comparable: similar curated trade-grade assortment plus made-to-order services for the design-conscious homeowner.
• Room & Board: Design-forward home furnishings retailer offering furniture, rugs, lighting, and accessories with custom upholstery services. Comparable design-led positioning and custom-services-plus-retail hybrid model.
• Maiden Home: DTC design-forward home brand offering premium furniture and home goods with made-to-order services and trade-grade quality. Comparable design-conscious positioning and consultative purchase experience.
• The Citizenry: DTC home goods brand offering curated, globally-sourced rugs, pillows, and home decor with a design-forward positioning. Comparable curated e-commerce assortment aimed at design-conscious consumers.

Broad incumbents

• Anthropologie Home: Larger lifestyle retailer with a substantial curated home furnishings category (rugs, lighting, decor). Comparable design-forward curation, but operates as part of a much broader apparel and lifestyle portfolio.
• Lowe's: National big-box home improvement retailer with Pro/Design services, installed sales, and adjacent cabinetry offerings. Competes for the same Denver homeowner but at far broader scale and lower price tier.
• One Kings Lane: Curated designer home furnishings retailer (now part of Bed Bath & Beyond's successor entity) with deep assortment in rugs, lighting, and decor. Comparable designer-grade curation at larger scale.
• West Elm: National design-focused home furnishings retailer offering furniture, rugs, lighting, and decor with custom upholstery. Comparable target customer and design-led assortment, but at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shed-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shed & Co