What On Purpose Talent does

On Purpose Talent is a Miami-based, privately-held executive coaching and leadership development firm established in 2018 and operated as a founder-led practice by CEO Juliana Faus. The company serves two customer segments: ambitious individual professionals experiencing burnout, imposter syndrome, or career stagnation, and Fortune 500 enterprises seeking leadership workshops, keynotes, town halls, ERG events, and team intensives. The business is anchored by a proprietary coaching framework called the ALBA Factor (Align, Lead, Build, Achieve), described as a neuroscience-backed, four-stage methodology for stress reduction and leadership clarity. Faus brings 15+ years of HR experience at PwC, PCC certification, and more than 1,000 hours of 1:1 coaching delivered.

The product portfolio combines high-touch 1:1 coaching with low-friction digital products. The premium tier consists of three 1:1 executive coaching programs priced at $4,999 (Core, 6 months / 9 sessions), $11,999 (Signature, ~15+ sessions), and $17,999 (Premier, 12 months / ~30+ sessions), all delivered virtually. The self-serve tier includes the 'Quit Your Stress, Not Your Job' 5-day online course at $37 and the 'Before I Quit' Kit workbook at $7, both leveraging the ALBA Factor framework. Free offerings — the OPT Lab monthly Zoom drop-in sessions and downloadable e-books on the ALBA Factor and work-life balance diagnostics — function as community-building and top-of-funnel lead capture.

The go-to-market is multi-modal: self-serve e-commerce via a Squarespace storefront for individuals, direct enterprise sales for corporate engagements priced above $4,000, free OPT Lab community sessions as mid-funnel activation, and content marketing across email, organic social (LinkedIn, Instagram, Facebook, YouTube), and customer testimonials. Corporate clients cited include JPMorgan Chase, KPMG, Comcast NBC, Telemundo NBCUniversal, Delta Air Lines, and PwC, primarily through individual executive coaching engagements rather than disclosed enterprise contracts. The company has no institutional funding, no parent company, and operates with 1–10 employees.

Name

On Purpose Talent

Website

https://onpurposetalent.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

On Purpose Talent is a Miami-based, founder-led executive coaching firm that delivers 1:1 coaching, digital courses, and corporate workshops built on the proprietary ALBA Factor methodology, serving ambitious individual professionals and Fortune 500 enterprise clients.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Decision-Making, Critical Thinking & Problem Solving (EDABAAAI), Strategic Leadership & Business Acumen (EDABAAAC), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Executive coaching services
• Leadership development programs
• Professional training workshops
• Online career courses
• Corporate keynote speaking

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. 1:1 Executive Coaching Programs: Three tiers of 1:1 coaching: Core ($4,999 for 6 months/9 sessions), Signature ($11,999 for ~15+ sessions), and Premier ($17,999 for 12 months/~30+ sessions). Delivered virtually with additional check-ins and workbooks.
2. Digital Courses and Programs: Self-serve online courses including 'Quit Your Stress, Not Your Job' 5-day challenge at $37 (valued at $1,746), and free e-books including the ALBA Factor and Wheels First Step in Achieving WLB.
3. Digital Workbooks and Kits: The 'Before I Quit' Kit sold at $7 (originally $211) as a 5-day challenge workbook with three tools. Also includes free e-books as lead magnets.
4. Corporate Workshops, Webinars & Speaking: Corporate clients engage the company for lunch & learns, team building, immersive intensives, keynotes, panels, town halls, and ERG events. Corporate programs are priced above $4,000, delivered virtually or in person.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

On Purpose Talent delivers executive coaching, leadership development programs, and online training courses anchored on its proprietary ALBA Factor methodology (Align, Lead, Build, Achieve). The company serves individual ambitious professionals through tiered 1:1 coaching programs, self-serve digital courses, and workbooks, and serves Fortune 500 corporate clients through workshops, webinars, keynotes, ERG events, and leadership intensives.

Product overview

On Purpose Talent offers a coaching and professional development platform centered on the proprietary ALBA Factor methodology (Align, Lead, Build, Achieve). The portfolio comprises three tiered 1:1 executive coaching programs (Core at $4,999 for 6 months, Signature at $11,999, and Premier at $17,999 for 12 months), supplemented by self-paced digital products including the 'Quit Your Stress, Not Your Job' online course ($37), and workbook kits like the 'Before I Quit' Kit ($7). Free offerings include OPT Lab monthly Zoom sessions, and e-books on the ALBA Factor and work-life balance diagnostic tools. Group services include workshops, webinars, team building, and keynote speaking engagements for corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• ALBA Factor: The company's signature coaching methodology for transforming stress into clarity, confidence, and action. ALBA stands for Align, Lead, Build, Achieve.
• Quit Your Stress, Not Your Job
• The Before I Quit Kit
• OPT Lab

Products and services

• Core Executive Coaching Program Essential 1:1 coaching program providing 9 one-on-one virtual coaching sessions over 6 months, designed to build clarity, confidence, and forward momentum for ambitious professionals.
• Signature Executive Coaching Program Mid-tier 1:1 coaching program offering approximately 15+ strategic coaching touchpoints including mid-month check-ins, two power boosts, digital workbooks, and an assessment with debrief for leadership development.
• Premier Executive Coaching Program Comprehensive 12-month 1:1 coaching journey with approximately 30+ personalized interactions including bi-monthly coaching sessions, monthly strategy check-ins, quarterly power boosts, customized workbooks, and curated audio/visual materials.
• Quit Your Stress, Not Your Job 5-day virtual online course teaching neuroscience-backed stress management tools using the ALBA Factor methodology, including video modules, 3 live coaching calls, and 4 workbooks.
• The "Before I Quit" Kit Digital workbook kit containing three tools (One-Year Vision Snapshot, Wheel of Work & Life, 3-3-3 Priority System) to help professionals facing burnout make confident career decisions.
• E-Book ALBA Factor Free digital e-book explaining the ALBA Factor methodology (Align, Lead, Build, Achieve) for hacking stress.
• E-Book Wheels First Step In Achieving WLB Free diagnostic e-book using the Wheel of Work & Life tool to identify which life areas need focus for achieving work-life balance.
• Should I Stay or Should I Go Workbook Comprehensive career decision-making worksheet helping professionals determine whether to stay in their current role or pursue new opportunities.
• Workshops, Webinars & Group Coaching Customized interactive sessions including lunch & learns, team building, and immersive intensives (half-day to multi-day) delivered virtually or in person for corporate clients.
• Speaking & Events Keynote speeches, panel appearances, company town halls, and ERG/culture events for groups of 20 to 2,000 people, priced above $4,000 for corporate and enterprise clients.

Quantifiable outcome

• 9.8/10 of clients say coaching changed how they lead and live
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CoachHub: Global digital coaching platform focused on enterprise leadership development with measurable outcomes. Directly comparable business model and customer segment (corporate coaching buyers), but with a broader coach network and integrated technology.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice serving Fortune 500 buyers. Comparable in target customer and category, but offers a much broader portfolio of services.
• Center for Creative Leadership (CCL): Non-profit research and education institution delivering leadership development programs, executive coaching, and corporate training. Comparable in audience and product category, operating at much larger scale with research-backed curricula.
• BetterUp: Large-scale digital coaching and leadership development platform pairing professionals with coaches, often via enterprise contracts. Comparable to On Purpose Talent in target audience (ambitious professionals and corporate L&D) and product category (1:1 coaching plus digital content), but operates at a vastly larger, technology-enabled scale.
• The Ken Blanchard Companies: Leadership training and consulting firm offering workshops, coaching, and programs (e.g., Situational Leadership) to corporate clients. Comparable in the corporate training and leadership development category with branded methodologies.
• DDI (Development Dimensions International): Global leadership training and talent management firm offering executive coaching, leadership development workshops, and assessment for enterprises. Comparable customer base and product category, with much greater scale and content library.

Direct peers

• Zenger Folkman: Leadership development and training firm built around research-backed methodologies and extensive corporate workshop offerings. Comparable in that the firm is methodology-driven, sells to enterprise L&D buyers, and runs workshops plus coaching.
• Marshall Goldsmith Partners: Executive coaching firm led by a globally recognized coach, focused on leadership behavior change for senior leaders. Highly comparable to On Purpose Talent in that it is a named-expert-led executive coaching practice with published methodologies and corporate engagement.

Emerging players

• NeuroLeadership Institute: Research-driven organization applying neuroscience to leadership, with corporate training, workshops, and coaching. Comparable to On Purpose Talent's neuroscience-backed stress management positioning and enterprise audience.
• Tony Robbins (Results Coaching / Business Coaching): High-profile personal development and business coaching brand offering premium coaching programs, digital courses, and live events targeting ambitious professionals. Comparable premium pricing tier and individual consumer motion, but at a brand-driven, mass-market scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onpurposetalent
• Facebookfacebook.com/onpurposetalent
• LinkedInlinkedin.com/company/onpurposetalent
• Instagraminstagram.com/onpurposetalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Purpose Talent