North Atlanta Ob/Gyn

What North Atlanta Ob/Gyn does

North Atlanta Ob/Gyn is a private obstetrics and gynecology medical practice operating three office locations across the Atlanta metro area in Sandy Springs, Alpharetta (Avalon), and East Cobb/Marietta, with affiliated outpatient surgery centers in Alpharetta and Sandy Springs and a primary hospital affiliation with Northside Hospital for deliveries. The practice is affiliated with Atlanta Women's Health Group (AWHG), a regional network of OB/GYN practices that provides centralized billing through the AWHG Central Billing Office. Its clinical team comprises six board-certified OB/GYNs, two women's health nurse practitioners, sonographers, urodynamics specialists, and laboratory and imaging technicians, including a fellowship-trained urogynecologist offering specialized pelvic floor care.

The practice delivers a comprehensive women's health service line spanning the full life cycle: core obstetrics (prenatal care, delivery, postpartum), general gynecology (annual exams, Pap smears, contraception, STI/STD testing, UTI treatment), and specialty offerings that include BioTE bioidentical hormone replacement therapy, MonaLisa Touch laser vaginal revitalization, ProNox nitrous oxide analgesia, pediatric and adolescent gynecology, menopause management, and infertility evaluation with referrals to external reproductive endocrinology partners. Technology infrastructure is conventional for a US medical practice: eClinicalWorks (eCW) electronic health records with the healow patient portal for appointment scheduling and secure messaging, in-office ultrasound imaging at each location, and laboratory integrations with Phytest, LabCorp, and Quest Diagnostics. The practice website is hosted on the Tebra (PatientPop) platform.

The business model is insurance-based fee-for-service, with in-network status across Aetna, BCBS, Cigna, Humana, UnitedHealthcare, Medicare, and Medicaid, plus supplemental cash-pay revenue from administrative service fees (charged annually for GYN patients and per pregnancy for obstetric patients), the $100-per-use ProNox service at Sandy Springs, and specialty services such as BioTE and MonaLisa Touch. New patient acquisition relies on primary care referrals, patient self-referrals, word-of-mouth, and direct-to-consumer channels including Facebook, Instagram, Pinterest, Twitter, and an extensive patient education blog. The practice's stated differentiators are over 50 years of continuous operation in North Atlanta, 4.95/5 patient satisfaction across 302 reviews, consecutive Castle Connolly Top Doctors recognition in 2025 and 2026, and the embedded multi-location, multi-specialty service model under the AWHG umbrella.

Name

North Atlanta Ob/Gyn

Legal name

North Atlanta Ob/Gyn

Website

https://naobgyn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North Atlanta Ob/Gyn is a private, multi-location obstetrics and gynecology practice serving women across North Atlanta (Sandy Springs, Alpharetta, Marietta) with comprehensive OB/GYN, urogynecology, fertility, menopause, and hormone therapy services under the Atlanta Women's Health Group network.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• Obstetrics gynecology services
• Women's health care
• Prenatal care delivery
• Urogynecology specialty
• Bioidentical hormone therapy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from comprehensive obstetrics and gynecology services billed through insurance plans. Co-payments collected at time of visit. Practice accepts most major insurance plans including Aetna, BCBS, Cigna, Humana, United Healthcare, Medicare, and Medicaid.
2. ProNox Service Fee: Optional add-on service using ProNox nitrous oxide delivery system for pain management during procedures, available at Sandy Springs location only
3. Administrative Service Fees: Administrative service fees charged annually for GYN patients and per pregnancy for obstetric patients to cover documentation and form completion

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

North Atlanta Ob/Gyn is a comprehensive obstetrics and gynecology medical practice delivering preventive care, prenatal and obstetric services, gynecologic diagnoses and treatments, urogynecology specialty care, bioidentical hormone replacement therapy (BioTE), MonaLisa Touch laser treatments, and fertility evaluation across three North Atlanta locations. The practice serves women across all life stages with in-office ultrasound imaging, surgical services, and laboratory integrations.

Product overview

North Atlanta Ob/Gyn is a comprehensive obstetrics and gynecology practice offering a unified suite of women's health services. The core offerings include general Gynecology (annual exams, Pap smears, contraception) and Obstetrics (prenatal care and delivery), supplemented by specialty services such as Urogynecology for pelvic floor disorders, BioTE bioidentical hormone replacement therapy, MonaLisa Touch vaginal revitalization laser treatment, and ProNox nitrous oxide for procedural pain management. The practice also provides diagnostic services including ultrasounds, STI/STD testing, and laboratory services through integrated partners. Additional treatment services cover abnormal bleeding, overactive bladder, surgical procedures, pelvic pain, menopause management, infertility evaluation, and pediatric/adolescent gynecological care. The practice operates three locations in the Atlanta metro area (Atlanta/Northside, Alpharetta/Avalon, and East Cobb/Marietta) as part of the Atlanta Women's Health Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Services Comprehensive gynecological care including annual exams, Pap smears, contraception, treatment for menstrual disorders, fibroids, PCOS, infections, and preventive health services for women of all ages.
• Obstetrics Prenatal care, delivery services, and postpartum care for pregnant patients including ultrasounds, genetic testing, and maternity support, with deliveries performed at affiliated Northside Hospital.
• Urogynecology Specialized care for pelvic floor disorders, prolapse, overactive bladder, urinary incontinence, and interstitial cystitis provided by fellowship-trained urogynecologist offering advanced treatments including vaginal prolapse repairs, midurethral slings, bladder Botox, sacral neuromodulation, and pessaries.
• BioTE Bioidentical Hormone Replacement Therapy Bioidentical hormone replacement therapy for menopause symptoms and hormonal imbalances using BioTE pellet therapy, delivered by BioTE certified providers.
• MonaLisa Touch Laser treatment for vaginal revitalization addressing vaginal atrophy, dryness, and menopausal changes using the MonaLisa Touch CO2 laser system.
• ProNox Nitrous Oxide Delivery System Self-administered fixed 50/50 nitrous oxide and oxygen system for pain and anxiety relief during in-office procedures, available at the Sandy Springs location.
• Vaginal Revitalization Treatments to restore vaginal health and function including MonaLisa Touch laser therapy and other minimally invasive procedures for menopausal and postpartum women.
• STI and STD Testing Confidential testing and treatment for sexually transmitted infections including Chlamydia, Gonorrhea, Trichomoniasis, HPV, Herpes, Syphilis, and HIV.
• Abnormal Bleeding Treatment Evaluation and treatment for abnormal uterine bleeding, menorrhagia, and irregular menstrual cycles.
• Overactive Bladder Treatment Diagnosis and treatment for overactive bladder symptoms including urinary urgency, frequency, and incontinence.
• Surgical Services Gynecological surgical procedures including hysterectomy, myomectomy, laparoscopy, hysteroscopy, D&C, endometrial ablation, and LEEP procedures performed at affiliated Northside Hospital and outpatient surgery centers.
• Pelvic Pain Treatment Evaluation and treatment for chronic pelvic pain, dysmenorrhea, and endometriosis-related pain.
• Menopause Management Menopause management including hormone replacement therapy, symptom treatment, and preventive care for postmenopausal health.
• Infertility Evaluation Infertility evaluation, preconception planning, and referral to reproductive specialists (Atlanta Center for Reproductive Medicine, Emory, Shady Grove Fertility, Reproductive Biology Associates) for advanced fertility treatments.
• Contraception Birth control services including oral contraceptives, vaginal ring, patch, Depo Provera injection, Nexplanon implant, and IUD insertion and removal.
• Ultrasound Imaging Obstetric and gynecologic ultrasound imaging including first trimester dating, second trimester anatomy scans, and prenatal gender determination, available in-office across all locations.
• Family Planning Preconception counseling, fertility awareness, and reproductive planning services for women and couples.
• Pap Smear Screening Cervical cancer screening with Pap smears and HPV co-testing for early detection of cervical abnormalities.
• Pediatrics and Adolescents Gynecology Gynecological care for preteens and teenagers including contraception guidance, menstrual disorder treatment, STI testing, and HPV vaccination for patients typically starting at age 21 or when sexually active.
• UTI Treatment Prompt evaluation and antibiotic treatment for urinary tract infections with same-day appointments available.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Atlanta Women's Health Group (AWHG)coreStrategic or Co-development PartnerNorth Atlanta Ob/Gyn is part of the Atlanta Women's Health Group, a network of obstetrics and gynecology practices. AWHG provides centralized billing services through their Central Billing Office at 404.303.7520.
• PhytestminorOthersIndependent laboratory for diagnostic testing. Contact: 404-943-0205
• LabCorpminorOthersIndependent laboratory for diagnostic testing. Contact: 1-800-845-6167
• Quest DiagnosticsminorOthersIndependent laboratory for diagnostic testing. Contact: 1-800-326-4756
• Northside HospitalcoreStrategic or Co-development PartnerPrimary hospital affiliation at 1000 Johnson Ferry Rd. NE, Atlanta, GA 30342. Phone: 404-851-8000
• North Crescent Surgery CenterminorStrategic or Co-development PartnerOutpatient surgery center partnership in Alpharetta. Location: 11975 Morris Rd., Alpharetta, GA 30005. Phone: 770-664-0529
• Atlanta Outpatient Surgery CenterminorStrategic or Co-development PartnerOutpatient surgery center in Sandy Springs. Location: 5730 Glenridge Drive, Ste. 400, Sandy Springs, GA 30328. Phone: 404-252-3074
• Atlanta Center for Reproductive Medicine (ACRM)minorChannel Partner/ Reseller/ DistributorReferral partner for reproductive endocrinology and infertility services
• Emory University Health SystemminorChannel Partner/ Reseller/ DistributorReferral partner for reproductive endocrinology and infertility services
• Georgia Reproductive Specialists (Shady Grove Fertility)minorChannel Partner/ Reseller/ DistributorReferral partner for reproductive endocrinology and infertility services
• Reproductive Biology AssociatesminorChannel Partner/ Reseller/ DistributorReferral partner for reproductive endocrinology and infertility services

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Axia Women's Health: Multi-state OB/GYN specialty platform with affiliated practices across the Mid-Atlantic and beyond. Comparable as a physician-practice aggregator serving the same specialty with similar payer mix and service scope.
• Women's Health USA: PE-backed OB/GYN and women's health specialty practice management organization. Comparable as a peer platform offering centralized billing and operational support to affiliated practices similar to NAOG's AWHG arrangement.
• Unified Women's Healthcare: National PE-backed platform aggregating OB/GYN practices with revenue cycle, IT, and clinical support. Directly comparable as it competes in the same metro markets for physician groups, services, and managed care contracts.
• Emory Gynecology and Obstetrics: Academic OB/GYN practice at Emory University Hospital system in metro Atlanta. Competes for high-acuity OB and urogyn referrals in the same region with broader specialty resources.
• Pediatrix Medical Group (Obstetrix): National specialty medical group focused on maternal-fetal medicine and OB hospitalist services. Comparable as a higher-acuity adjacent women's health provider that competes for specialized OB referrals in the same geography.
• Northside Hospital Women's Services: NAOG's primary hospital affiliate and a major women's services competitor across metro Atlanta. Comparable as the dominant OB delivery hospital partner in the market.
• Privia Health: Physician practice platform providing infrastructure to independent medical groups including women's health practices. Comparable as a strategic enabler/aggregator that practices might join instead of AWHG.

Direct peers

• Compass Point OB/GYN: Independent OB/GYN practice serving the greater Atlanta area. Direct regional peer offering similar OB and GYN service mix with comparable insurance-based revenue model.
• Georgia Obstetrics & Gynecology Associates: Atlanta-area OB/GYN group practice offering comprehensive obstetric and gynecologic care. Direct peer in the same market competing for patients, physicians, and managed care contracts.
• Peachtree Women's Clinic: Long-standing OB/GYN practice in the Atlanta metro area offering obstetrics, gynecology, and surgical services. Direct peer competing for the same patient base and physician talent pool in North Atlanta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NorthAtlObGyn
• Facebookfacebook.com/NorthAtlantaObGyn
• Instagraminstagram.com/northatlantaobgyn
• Pinterestpinterest.com/atlanta0018
• LinkedInlinkedin.com/company/north-atlanta-ob-gyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Atlanta Ob/Gyn