Atlanta Center for Reproductive Medicine

What Atlanta Center for Reproductive Medicine does

Atlanta Center for Reproductive Medicine (ACRM) is a physician-owned fertility practice founded in 1998 and headquartered in Atlanta, Georgia, specializing in reproductive endocrinology and infertility (REI). The practice serves individuals and couples experiencing infertility through a full suite of assisted reproductive technologies, including in vitro fertilization (IVF) with associated techniques such as ICSI, laser assisted hatching, and blastocyst-stage embryo transfer; intrauterine insemination (IUI); preimplantation genetic testing for aneuploidy (PGT-A) and diagnosis (PGD); egg and embryo freezing; oncofertility; egg donor and gestational surrogacy coordination; and LGBTQ+ family building. Clinical care is delivered by five board-certified reproductive endocrinologists across three Atlanta-area clinic locations (Perimeter, Buckhead, and Marietta), supported by a state-of-the-art embryology laboratory, telehealth consultations, fertility counseling, and support groups. ACRM operates within the broader CCRM Fertility network under a partnership announced in February 2022.

The practice generates revenue primarily through per-procedure billing for IVF cycles, IUI treatments, egg freezing, and genetic screening, supplemented by telehealth consultation fees and financing-related revenue streams. Patient acquisition is sales-led and direct-to-consumer, relying on physician referrals, OB/GYN referral pathways, organic search, educational content marketing (blog, video center), patient testimonials, social media engagement (#ACRMShare), events and classes, insurance networks (including Progyny fertility benefits), and third-party financing through Future Family. Multi-cycle treatment programs such as Assure & Multi-Cycle Programs and military discounts expand affordability, while the practice's out-of-town patient service line targets geographic expansion beyond the Atlanta metro.

ACRM operates as a private, for-profit medical practice with 101-250 employees and no identified venture capital or private equity sponsorship. The ownership structure comprises multiple physician partners rather than a single controlling entity. The practice has been recognized as the #1 Reproductive Medicine private practice in Georgia by Castle Connolly in 2025, and its physicians have received consecutive Castle Connolly Top Doctor and Atlanta Magazine Top Doctor designations. The current physician roster was substantially refreshed between 2018 and 2020 following two senior retirements in 2021.

Name

Atlanta Center for Reproductive Medicine

Legal name

Atlanta Center for Reproductive Medicine

Website

https://atlantainfertility.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlanta Center for Reproductive Medicine is a physician-owned fertility practice operating three clinics in the Atlanta metro, offering IVF, IUI, genetic screening, egg freezing, surrogacy, and LGBTQ+ family building through five board-certified reproductive endocrinologists within the CCRM Fertility network.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility preservation
• Third-party reproduction

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Treatment Services: Revenue generated from fertility treatment procedures including IVF cycles, IUI treatments, egg freezing, genetic screening, and related medical services. Services are billed per procedure or treatment cycle.
2. Telehealth and Consultation Services: Virtual consultations and follow-up appointments for out-of-town patients and ongoing care.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Atlanta Center for Reproductive Medicine (ACRM) is a multi-location fertility practice in Atlanta, Georgia that diagnoses and treats infertility through assisted reproductive technologies. The practice delivers in vitro fertilization (IVF), intrauterine insemination (IUI), preimplantation genetic testing, egg freezing, oncofertility, gestational surrogacy, egg donor treatment, LGBTQ+ family building, and supportive counseling, supported by a state-of-the-art embryology laboratory and telehealth consultations.

Product overview

Atlanta Center for Reproductive Medicine (ACRM) offers a comprehensive suite of fertility treatments and services through a multi-location practice in the Atlanta area. The core offerings center on assisted reproductive technologies including IVF (with associated techniques such as ICSI, Laser Assisted Hatching, and Single Embryo Transfer), IUI, egg freezing, and genetic screening (including CCS and PGD). The practice also provides specialized services for LGBTQ+ family building, gestational surrogacy, egg donor treatment, oncofertility, and supportive services including fertility counseling. Telehealth appointments enhance patient accessibility. These services are delivered through three Atlanta-area offices in partnership with the broader CCRM Fertility network.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF – In Vitro Fertilization
• IUI – Intrauterine Insemination
• Egg Freezing
• Genetic Screening
• Oncofertility
• Fertility Testing
• Gestational Surrogacy
• LGBTQ+ Family Building
• Egg Donor Treatment
• Telehealth Appointments
• Supportive Services

Quantifiable outcome

• Consistently high IVF success rates stated to be among the best in the nation
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CCRM (Colorado Center for Reproductive Medicine)coreStrategic or Co-development Partner · 1 February 2022ACRM entered into a partnership with CCRM, providing access to national research, best practices, and the broader CCRM network of fertility specialists. The partnership enhances ACRM's clinical capabilities and connects patients to a wider network of reproductive medicine expertise.
• ProgynyminorOthersACRM accepts Progyny fertility benefits, a leading fertility benefit management company offering smart fertility benefits through employers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CCRM (Colorado Center for Reproductive Medicine): One of the largest U.S. fertility networks, offering IVF, PGT, egg freezing, and third-party reproduction across multiple states. ACRM's strategic partner since 2022 and the most direct comparably scaled peer in terms of service breadth and clinical reputation.
• Shady Grove Fertility: Among the largest U.S. fertility practices with a comparable full-stack service offering (IVF, IUI, donor egg/sperm, gestational surrogacy, LGBTQ+ family building). Closest peer on scale, multi-site footprint, and employer-fertility-benefit integration.
• Reproductive Medicine Associates (RMA): National fertility network with deep clinical research credentials (notably in PGT-A) and a multi-state footprint. Comparable to ACRM on advanced lab capabilities and physician-led brand positioning.
• Boston IVF: Multi-site fertility practice operating across the Northeast and beyond, with comparable breadth of services (IVF, IUI, PGT, third-party reproduction). Closely comparable mid-sized network peer.

Broad incumbents

• Prelude Fertility / Inception Fertility: Parent platform of multiple fertility brands (e.g., MyEggBank, Vivere). Larger, capital-backed fertility network that has been actively rolling up practices. Represents both a peer and a potential strategic/acquirer.

Emerging players

• Kindbody: Tech-enabled, venture-backed fertility and women's health platform expanding a national clinic network. Competes with ACRM for employer fertility benefit contracts and out-of-town patients in adjacent metros.

Regional players

• Emory Reproductive Center: Academic fertility program in the Atlanta metro, providing direct competition in the same geography with comparable IVF and REI services. Local competitor that constrains ACRM's regional share.
• Georgia Reproductive Specialists (Generation Fertility): Atlanta-metro fertility practice offering IVF, IUI, and third-party reproduction. Closest direct local competitor, competing for the same patient base and physician referral network.

Others

• Progyny: Leading fertility benefit management company that channels employer-covered patients to clinic networks including ACRM. Adjacent ecosystem participant that is also a key commercial partner.
• Future Family: Patient financing provider partnered with ACRM to offer low-monthly-payment fertility loans. Adjacent ecosystem participant that materially affects ACRM's affordability and conversion economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acrmatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Center for Reproductive Medicine