Rapid Racer Products
Rapid Racer Products is a privately held UK manufacturer, founded 2007, that designs and makes bicycle mudguards and cycling accessories. It sells directly in the UK via e-commerce and through a network of regional distributors covering 40+ countries worldwide.
- Company typePrivate
- Founded2007
- HeadquartersWavre, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rapid Racer Products does
Rapid Racer Products Ltd is a privately held UK manufacturer founded in 2007 and headquartered at Parkfields Business Centre, Stafford. The company designs, manufactures, and packs a focused range of bicycle mudguards and adjacent cycling accessories, sold under the RRP and Rapid Racer Products brands. Core products include the ProGuard front and rear mudguards (in Cable Tie and Bolt On variants), EnduroGuard v4.2, FatGuard, RearGuard (Off Road, Road, and Road F for Fizik saddles), NeoGuard and NeoGuard Rigid (neoprene-based), CX-Guard for cyclocross, the Bearing Press & Extraction Tool (BPET), and ValveGuard for road bikes, alongside consumable accessories such as cable ties, hook-and-loop packs, and sticker sets.
The technical differentiation rests on proprietary material and design choices rather than electronics or software: a custom high-impact polypropylene blend engineered for cold-weather strength and flexibility, neoprene NeoGuard material that sheds mud under suspension compression, the Seal Shield bulge feature that protects fork seals from high-velocity spray, a Turn-down Spray Flap, Super Tacky rubber pads, and a standardized M3–M6 bolt system using a single 3 mm Allen key. Products are sold as one-time hardware purchases at retail prices typically between £3.99 and £12.99.
The business model is a hybrid B2B2C distribution-plus-DTC structure. UK sales are handled both directly via the rapidracerproducts.com e-commerce site and through main UK distributor EXTRA UK Ltd. International sales flow through a hierarchical distributor network: master regional distributors in France (TRIBE Sport Group), Norway (Deler AS), the EU (NOW Company SPRL, also acting as EU Responsible Person for regulatory compliance), USA/Canada (Reciprocators), and Australia (Dan Jas Imports), supplemented by single-country distributors in Germany, Sweden, Austria, Czech Republic, Croatia, South Korea, Spain, Slovenia, Romania, and others, giving coverage of 40+ countries. Marketing is content-led via YouTube fitting videos, Facebook, Twitter/X, and Instagram, supplemented by earned media from specialist cycling publications (MBUK, MBR, Enduro-mtb, Cycling Weekly).
Rapid Racer Products firmographics
Firmographics- Name
- Rapid Racer Products
- Legal name
- RapidRacerProducts Ltd
- Website
- https://rapidracerproducts.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rapid Racer Products is a privately held UK manufacturer, founded 2007, that designs and makes bicycle mudguards and cycling accessories. It sells directly in the UK via e-commerce and through a network of regional distributors covering 40+ countries worldwide.
- Ownership category
- akta.pro rank
Rapid Racer Products industry classification
Industry- Product category
- Bicycle Mudguards and Cycling Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Rapid Racer Products is headquartered
LocationHeadquarters
- HQ city
- Wavre
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Rapid Racer Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Bicycle Mudguard Sales: One-time sale of physical mudguard products (ProGuard, NeoGuard, EnduroGuard, RearGuard, CX-Guard, FatGuard) for mountain bikes, road bikes, and cyclocross bikes. Products sold in various sizes (Mini, Standard, Max Protection) with cable tie, bolt-on, or hook-and-loop mounting options.
- Bicycle Accessories Sales: Sale of complementary accessories including valve guards, cable ties, hook and loop packs, bearing press and extraction tools (BPET), frame and helmet sticker sets, and replacement parts (bolts, rubber pads).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NeoGuard Rigid - Lightest mudguard in the world, 3 sizes |
| One time/ perpetual license | Pay-as-you-go | NeoGuard Graffiti - neoprene mudguard for off-road |
| One time/ perpetual license | Pay-as-you-go | CX-Guard - cyclocross front mudguard |
| One time/ perpetual license | Pay-as-you-go | Hook and Loop Packs for ProGuard mudguards |
| Unit Pricing | Pay-as-you-go | Black Cable Ties - 250mm x 4.6mm |
| Unit Pricing | Pay-as-you-go | Bright White Cable Ties - 245mm x 4.6mm |
| One time/ perpetual license | Pay-as-you-go | RRP Frame & Helmet Sticker Set |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Rapid Racer Products product offering
Product offeringCore offering
Rapid Racer Products designs, manufactures, and sells bicycle mudguards and related cycling accessories for mountain, road, cyclocross, gravel, and fat bikes. The product range spans the ProGuard, EnduroGuard, FatGuard, RearGuard, NeoGuard, and CX-Guard mudguard families, the Bearing Press and Extraction Tool (BPET), ValveGuard wheel accessory, and supporting accessories such as hook-and-loop packs, cable ties, and sticker sets.
Product overview
Rapid Racer Products is a UK-based manufacturer of bicycle mudguards and cycling accessories. The product portfolio centers on mudguards for mountain bikes, road bikes, and cyclocross bikes, including the ProGuard line (available in Cable Tie, Bolt On v1, and Bolt On v2 variants), EnduroGuard, FatGuard, NeoGuard (including NeoGuard RIGID), CX-Guard, and RearGuard products. Supporting tools include the Bearing Press & Extraction Tool (BPET) for bike maintenance. Wheel accessories include ValveGuard for road bikes. Accessories include Hook and Loop Packs, cable ties, and sticker sets. The products are designed, manufactured, and packed in the United Kingdom and distributed globally through regional distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- ProGuard Front - Cable Tie Front mudguard for disc-brake mountain bikes offering protection from mud and spray, available in Mini, Standard, and Max Protection sizes, with cable-tie attachment, 24 crown holes, snap-off hole covers, and Seal Shield design for fork seal protection.
- ProGuard Rear - Cable Tie Rear mudguard for disc-brake mountain bikes designed to protect shock, linkages, and bearings from mud and spray, available in Mini, Standard, and Extender sizes.
- ProGuard Front - BOLT ON v2 Front mountain bike mudguard secured by bolts for a clean factory look without cable ties or hook-and-loop straps, available in Mini, Standard, and Max Protection sizes with rubber pads for stability and fork protection.
- EnduroGuard v4.2 Front or rear mudguard compatible with all wheel sizes and tyres up to 3 inches, featuring Seal Guard fork seal protection, BOOST fork compatibility, and a turn-down spray flap.
- FatGuard Front mudguard specifically designed for fat bikes with large tyres, incorporating the Seal Guard design feature for fork seal protection.
- RearGuard OFF ROAD Fast-fitting rear mudguard for mountain bikes and CX bikes, attaching under the saddle with a hook-and-loop strap in under 20 seconds, offering 41g protection with creases for stability over rough terrain.
- RearGuard ROAD and ROAD F Rear mudguard for road and CX bikes, attaching under the saddle with hook-and-loop strap in under 20 seconds; ROAD F variant designed for Fizik saddles with ICS accessories port, weighing 23g.
- NeoGuard Original neoprene mudguard designed to prevent mud and spray from reaching face and eyes, featuring hook-and-loop straps, washing-machine compatible, available in Extra Small, Small, Medium, and Large sizes with Standard or Evil Eyes logo designs.
- NeoGuard RIGID Neoprene mudguard for rigid forks on mountain, cyclo-cross, or fat bikes, weighing from 7g (Small), marketed as the lightest mudguard in the world, in Small, Medium, and Large sizes.
- CX-Guard Front mudguard for cyclocross bikes with disc or cantilever brake systems, also fitting disc road bikes; reduces spray into face and eyes while protecting lower bearing seals from high-velocity mud, weighing 22g in black or white.
- Bearing Press and Extraction Tool (BPET) Tool designed for home mechanics to extract and insert linkage bearings, pivot bearings, and hub bearings on mountain bikes; compatible with various bearing kit adaptors sold separately covering bore sizes from 8mm to 25mm.
- ValveGuard Valve silencing solution for road bike wheels that eliminates valve or valve extender rattle, weighing under 1g with strong adhesive; includes 6 oval ValveGuards (3 wheel sets) and 4 frame savers to reduce cable rattle.
- Hook and Loop Pack Pack of 8 hook-and-loop straps for easy fitting and removal of ProGuard mudguards, with optional Super Tacky rubber pads for added stability and fork protection.
- Bright White Cable Ties Custom-made bright white cable ties, 245mm x 4.6mm, sold in packs of 100.
- Black Cable Ties Black cable ties, 250mm x 4.6mm, sold in packs of 100.
- RRP Frame and Helmet Sticker Set Digitally printed clear self-adhesive vinyl stickers, A5 sheet with 32 stickers per set.
Quantifiable outcome
- NeoGuard Rigid is the lightest mudguard in the world at only 7g (small size)
- +4 more outcomes
Companies that use Rapid Racer Products
Customer profileSegments4 records
Ideal customer profiles4 records
Rapid Racer Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rapid Racer Products partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered primary and minor.
- EXTRA UK LtdprimaryUK main distributor handling all UK sales and distribution. Located at Datamex House, Morris Close, Park Farm Industrial Estate, Wellingborough, Northants, NN8 6XF. Handles orders, customer service, and general enquiries.
- TRIBE Sport GroupprimaryFrance main distributor. Located at 1 Rue Condorcet, ZA de Cogolin, 83310 Cogolin, France. Tel: 0033(4)94541950
- Deler ASprimaryNorway main distributor. Located at Postboks 1004, 1442 Drøbak, Norway. Tel: 0047 64989950
- NOW Company SPRLprimaryMaster EU distributor handling all EU countries not covered by other distributors. Located at 14 Avenue Leonard de Vinci, Zoning Nord, 1300 Wavre, Belgium. Tel: +32 10 23 01 80. Also serves as EU Responsible Person for regulatory compliance.
- ReciprocatorsprimaryUSA and Canada main distributor. Located at 4313 Gallant Avenue, North Vancouver, BC, Canada, V7G 1L1
- Dan Jas ImportsprimaryAustralia main distributor
- Absolut Bikes GmbHminorGermany distributor. Located at Robert-Bosch-Str. 17, D-73760 Ostfildern-Nellingen. Also covers Italy.
- Hub63minorSweden and Finland distributor. Located at Vasagatan, 16 Box 160, 101 23 Stockholm, Sweden.
- Krama GmbHminorAustria distributor. Located at Neustift 29, A-8272 Sebersdorf.
- VokolekminorCzech Republic distributor. Located at U Továren 256/14, 102 00 Praha 10.
- Marko Projekt ltd.minorCroatia distributor. Located at Vlaska Ul. 81A, 10000 Zagreb.
- BICEMOTO INCminorSouth Korea distributor. Located at 2F, Ablehub Bldg, 143 Yeongdeungpo-ro, Yeongdeungpo-gu, Seoul, 07266.
- Bike DifusionminorSpain distributor. Located at Arkatza 1 - Pabellon 48, 01006 Vitoria-Gasteiz - Alava.
- VETTA TrademinorSlovenia distributor. Located at Cesta 25. Junija 1E, 5000 Nova Gorica.
- FIRESHOW S.R.LminorRomania distributor. Located at STR. INDUSTRIEI NR.6, SACALAZ, TIMIS, 307370.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rapid Racer Products competitors and assessment
Company assessmentBroad incumbents
- SKS Germany: German manufacturer of bicycle accessories with strong heritage in mudguards, pumps, and bottle cages. Larger incumbent offering competing mountain bike and road fenders across multiple price points, primarily through OEM and aftermarket channels.
- Topeak: Global cycling accessories brand offering a wide range of products including fenders/mudguards, tools, pumps, and bags. Broad incumbent competing with RRP in cycling accessories space, particularly in road and commuter fender segments.
- Zefal: French cycling accessories manufacturer with broad product portfolio including mudguards, pumps, bottles, and bags. Larger incumbent in the same bicycle accessories space; offers overlapping mudguard products but as part of a wider accessories catalog.
- Hebie (formerly Hebie Co.): German manufacturer of bicycle chainguards, mudguards, and accessories. Overlaps with RRP's fender offerings, particularly for trekking and road bikes across European markets.
Direct peers
- Ass Savers: Swedish brand specializing in foldable, lightweight bicycle mudguards (the original 'Ass Saver'). Directly competes with RRP's NeoGuard line in the ultra-lightweight rear mudguard category, with comparable price points (£5-£15) and similar D2C plus distributor model.
- Crud Products: Long-established UK mudguard brand (founded 1991) offering road and MTB fenders including the 'Roadrunner' and 'Catcher' lines. Competes with RRP across multiple cycling disciplines with established UK brand recognition.
- Mucky Nutz: UK-based mountain bike mudguard manufacturer producing the iconic 'Face Fender' and 'Fat Mat' products. Most direct UK competitor to RRP, competing head-to-head in MTB front mudguard category with similar pricing and distributor network structure.
Emerging players
- Leatt: Protective gear brand best known for neck braces and body armor that has expanded into mountain bike protective equipment and accessories. Competes with RRP in the MTB protection segment but with broader product range including braces, pads, and helmets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rapid Racer Products social profiles
Digital presenceRapid Racer Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rapid Racer Products leadership team
Management profileNumber of profiles
Rapid Racer Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rapid Racer Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rapid Racer Products
What does Rapid Racer Products do?
Rapid Racer Products designs, manufactures, and sells bicycle mudguards and related cycling accessories for mountain, road, cyclocross, gravel, and fat bikes. The product range spans the ProGuard, EnduroGuard, FatGuard, RearGuard, NeoGuard, and CX-Guard mudguard families, the Bearing Press and Extraction Tool (BPET), ValveGuard wheel accessory, and supporting accessories such as hook-and-loop packs, cable ties, and sticker sets.
Is Rapid Racer Products a public or private company?
Rapid Racer Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rapid Racer Products founded?
Rapid Racer Products was founded in 2007. It employs 1 to 10 people.
Where is Rapid Racer Products based?
Rapid Racer Products is headquartered in Wavre, Belgium, in the Europe region.
How does Rapid Racer Products make money?
Two revenue lines are on record. Bicycle Mudguard Sales are the primary driver. The others are bicycle Accessories Sales.
Who are Rapid Racer Products's main competitors?
Broad incumbents on record are SKS Germany, Topeak, Zefal and Hebie (formerly Hebie Co.). Direct peers are Ass Savers, Crud Products and Mucky Nutz. Leatt is listed as an emerging player.
Does Rapid Racer Products have an API?
No public API is recorded for Rapid Racer Products.
What industry is Rapid Racer Products in?
Rapid Racer Products's product category is Bicycle Mudguards and Cycling Accessories. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 336991 and its SIC code is 3751.