absolut bikes
absolut bikes GmbH is a German B2B e-commerce wholesaler that distributes bicycle parts and accessories — including tires, drivetrains, brakes, electronics, and apparel — from brands such as Continental, Schwalbe, Shimano, and Sigma Sport to bike shops and dealers across Europe.
- Company typePrivate
- Founded-
- HeadquartersKronberg im Taunus, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What absolut bikes does
absolut bikes GmbH is a privately held German limited liability company that operates a B2B wholesale e-commerce platform for bicycle parts and accessories, serving bike shops, dealers, and related service businesses across Europe. The company's online storefront, absolutbikes.de, is built on the VirtueMart e-commerce engine (a Joomla-based open-source platform) and is available in German, English, and Italian, with multi-currency pricing. According to the company's terms (AGB), sales are restricted to businesses and entrepreneurs; consumers are explicitly excluded. Orders can be placed via the online shopping cart, telephone, email, fax, or post, with payment options including SEPA direct debit and invoice, and CSV import functionality for bulk B2B ordering.
The product catalog spans roughly a dozen functional categories — drivetrain, tires, brakes, cockpit, saddles/seatposts, accessories, electric components, security, transport, clothing, and food/training — distributed across an authorized multi-brand portfolio that includes tier-one cycling manufacturers Continental (532+ SKUs), Schwalbe (1,010+ SKUs), Sigma Sport (98+ SKUs), Shimano, KMC, Elite, Sponser, SunRace, KENT, and Squirt. Pricing is transactional: net MSRP per item with shipping calculated separately and no subscription or recurring revenue streams. The business monetizes through one-time wholesale product sales with a horizontal segmentation approach targeting SMB bicycle retailers and dealers.
The company has a legal headquarters in Kronberg im Taunus (registered at the commercial register of the local court of Stuttgart, HRB 778823, VAT ID DE347476216) and an operational/customer-service office in Ostfildern (Robert-Bosch-Str. 17, phone 0711-933087-0). It is managed by Muharem Mulabazi as geschäftsführender Gesellschafter (managing director). The firm has been a member of the FairCommerce initiative since 8 September 2015, signaling adherence to a German e-commerce trade-association code for fair trading and consumer-protection standards, although its actual customer base is exclusively B2B.
absolut bikes firmographics
Firmographics- Name
- absolut bikes
- Legal name
- absolut bikes GmbH
- Website
- https://absolutbikes.de
- Company type
- Private
- Operating status
- Operating
- Short description
- absolut bikes GmbH is a German B2B e-commerce wholesaler that distributes bicycle parts and accessories — including tires, drivetrains, brakes, electronics, and apparel — from brands such as Continental, Schwalbe, Shimano, and Sigma Sport to bike shops and dealers across Europe.
- Ownership category
- akta.pro rank
absolut bikes industry classification
Industry- Product category
- Bicycle Parts Wholesale Distribution
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where absolut bikes is headquartered
LocationHeadquarters
- HQ city
- Kronberg im Taunus
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
absolut bikes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Bike Parts & Accessories: Revenue generated through direct sales of bike parts, components, and accessories via e-commerce platform. Products include drivetrain components, tires, brakes, cockpit parts, saddles, electric components, security, transport, clothing, and food/training items. Net prices excluding VAT, with shipping costs calculated separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product pricing - MSRP displayed for each product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
absolut bikes product offering
Product offeringCore offering
absolut bikes GmbH operates a B2B-only wholesale e-commerce platform distributing multi-brand bicycle parts and accessories to bike shops, dealers, and service businesses. The catalog covers drivetrain, tires, brakes, cockpit, saddles, electric components, security, transport, clothing, and nutrition/training items sourced from manufacturers including Continental, Schwalbe, Shimano, Sigma Sport, and KMC. Consumers are explicitly excluded from purchasing per the company's AGB.
Product overview
absolut bikes GmbH operates a multi-brand e-commerce platform specializing in high-quality bicycle parts and accessories. The offering is structured across multiple product categories including bike parts (drivetrain components such as chains, cranksets, and groupsets from brands like Shimano and KMC; tires from Continental and Schwalbe; brake systems; cockpit components including handlebars, stems, and grips; and saddles/seatposts), accessories (covers, bottles, tools, lubricants from KENT and Squirt), electric components (Sigma Sport bike computers with ANT+/BLE connectivity, lighting, batteries, and chargers), security products (alarms, locks, reflectors), transport equipment (bags, carriers, trailers), clothing (helmets, gloves, protective gear), and food/training supplements (nutrition bars, gels from Sponser). The platform features an extensive brand portfolio including Continental, Schwalbe, Sigma Sport, Shimano, KMC, Elite, SunRace, and Sponser. As a B2B-focused e-commerce retailer (sales to entrepreneurs only, no consumer sales), the company offers wholesale pricing, CSV import functionality for bulk ordering, SEPA payment options, and operates under FairCommerce principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Bike Drivetrain Components
Companies that use absolut bikes
Customer profileSegments1 record
Ideal customer profiles1 record
absolut bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
absolut bikes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- FairCommerce InitiativeminorMember of FairCommerce initiative since September 8, 2015. FairCommerce is a German e-commerce trade association that provides legal compliance verification and consumer protection standards for online retailers.
- ContinentalcoreAuthorized reseller of Continental bicycle tires. Offers full Continental product range including Grand Prix, CONTACT, and Argotal lines. Distributes 532+ Continental products.
- SchwalbecoreAuthorized reseller of Schwalbe bicycle tires and tubes. World's leading bicycle tire manufacturer. Offers complete Schwalbe range including Big Betty, Tacky Chan, and Evolution lines. Distributes 1010+ Schwalbe products.
- Sigma SportcoreAuthorized reseller of Sigma Sport bike computers, lighting, and accessories. Products include ROX GPS series, BC computer line, and AURA/BUSTER lighting. Distributes 98+ Sigma products.
- ShimanocoreAuthorized reseller of Shimano bicycle components including drivetrain, brakes, and DI2 electronic shifting. Major brand displayed on homepage.
- KMC (Drivetrain Expert)coreAuthorized KMC chain distributor. KMC is Drivetrain Expert brand known for bicycle chains and chain accessories.
- SponserminorAuthorized reseller of Sponser sports nutrition products for cycling and endurance sports.
- EliteminorAuthorized reseller of Elite bike trainers and cycling accessories.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
absolut bikes competitors and assessment
Company assessmentBroad incumbents
- Wiggle: Large UK-based cycling and tri-sports online retailer with broad international reach. Comparable product categories and channel strategy, but operates at much larger scale and is more B2C-skewed.
- Chain Reaction Cycles: Major Northern Ireland-based cycling e-commerce retailer with global shipping. Comparable multi-brand bike parts/accessories catalog, but at significantly larger scale and primarily B2C.
Direct peers
- bike-discount.de: German online bike retailer offering bikes, parts, accessories, and apparel. Comparable multi-brand assortment and direct-to-dealer/consumer e-commerce model.
- Bike-Components: German bike parts e-commerce specialist selling components, accessories, and apparel to bike shops and consumers. Nearest direct competitor given similar assortment depth, German roots, and B2B service orientation.
- Bike24: Germany-based leading online bike parts and accessories retailer selling to consumers and businesses across Europe. Direct competitor with overlapping multi-brand assortment, similar B2B/B2C e-commerce model, and larger scale.
- ROSE Bikes: German bike retailer selling bikes, parts, and accessories via online and physical channels. Overlaps with absolut bikes on parts/accessories distribution and B2B service.
- Bike-Box (H&G): German online bike parts and accessories retailer. Comparable sub-scale, multi-brand e-commerce model targeting bike dealers and DIY riders.
- Hanseline: German cycling accessories and parts distributor. Comparable niche scale, B2B orientation, and product mix centred on bike maintenance and accessory categories.
- Brügelmann: Long-established German online bike retailer with broad multi-brand catalog of parts, accessories, and apparel. Comparable on assortment breadth and B2B/B2C sales model.
- Probike: German bike parts and accessories online retailer operating its own webshop. Directly comparable business model, scale, and market overlap with absolut bikes.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
absolut bikes social profiles
Digital presenceabsolut bikes compliance and trust
Trust signalCompliance1 record
absolut bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
absolut bikes leadership team
Management profileNumber of profiles
Profiles1 record
absolut bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
absolut bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about absolut bikes
What does absolut bikes do?
absolut bikes GmbH operates a B2B-only wholesale e-commerce platform distributing multi-brand bicycle parts and accessories to bike shops, dealers, and service businesses. The catalog covers drivetrain, tires, brakes, cockpit, saddles, electric components, security, transport, clothing, and nutrition/training items sourced from manufacturers including Continental, Schwalbe, Shimano, Sigma Sport, and KMC. Consumers are explicitly excluded from purchasing per the company's AGB.
Is absolut bikes a public or private company?
absolut bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was absolut bikes founded?
absolut bikes was founded in -1.
Where is absolut bikes based?
absolut bikes is headquartered in Kronberg im Taunus, Germany, in the Europe region.
How does absolut bikes make money?
One revenue line is on record: product Sales - Bike Parts & Accessories.
Who are absolut bikes's main competitors?
Broad incumbents on record are Wiggle and Chain Reaction Cycles. Direct peers are bike-discount.de, Bike-Components, Bike24, ROSE Bikes, Bike-Box (H&G), Hanseline, Brügelmann and Probike.
Does absolut bikes have an API?
No public API is recorded for absolut bikes.
What industry is absolut bikes in?
absolut bikes's product category is Bicycle Parts Wholesale Distribution. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 336991 and its SIC code is 3751.