Kijiji

Name

Kijiji

Legal name

Marktplaats B.V.

Website

https://kijiji.it

Company type

Private

Founded year

2005

Operating status

Closed

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Core offering

Kijiji operated an online classifieds marketplace where users could post and browse free listings for goods and services across multiple categories, including vehicles, real estate, jobs, and general merchandise. The platform was available as a website and mobile application, enabling peer-to-peer local buying and selling between individual users in Italy. Operations in Italy ceased on May 31, 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Kijiji An online classifieds marketplace that allowed users to post and browse free listings for goods, vehicles, real estate, jobs, and services across multiple categories, available as a website and mobile application in Italy.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Subito: Italy's leading general online classifieds platform, directly comparable to Kijiji.it in product (free/local classifieds), customer base (Italian consumers and SMBs), and category coverage. Notably, Subito is owned by the same parent (Marktplaats B.V./eBay) and is the explicit replacement destination for former Kijiji.it users, making it the most direct functional substitute.
• OLX: Global online classifieds network operating in dozens of markets with a free-listing, multi-category model very similar to Kijiji's. Comparable in product surface (goods, vehicles, real estate, jobs), category breadth, and monetization approach.
• Bakeca: Long-standing Italian online classifieds marketplace covering jobs, real estate, vehicles, and general merchandise. Operates in the same geographic market and serves a comparable user base of buyers, sellers, and job-seekers using a free ad-based listing model.
• Craigslist: The original free online classifieds platform that established the product category in which Kijiji competed. Provides free local listings across goods, jobs, housing, and services — closely matching Kijiji's product surface and target users globally.

Emerging players

• OfferUp: Mobile-first local marketplace for buying and selling used goods in North America. Closely comparable to Kijiji's general-merchandise listings category and target users, but optimized for mobile and primarily North American.
• AutoScout24: Leading European vertical classifieds platform dedicated to new and used vehicles. Directly comparable to the vehicles category of Kijiji and was the implicit replacement for automotive listings (alongside automobile.it, the explicit redirect destination) after Kijiji.it's closure.
• Immobiliare.it: Italy's leading real estate classifieds portal for sale and rental listings. Comparable to the real estate vertical of Kijiji.it, serving the same Italian property-seeker audience with a category-focused depth that Kijiji only matched at a lighter level.

Broad incumbents

• Facebook Marketplace: Meta's embedded social-classifieds product enabling local peer-to-peer listings for goods, vehicles, and housing. Comparable to Kijiji's model of free local C2C transactions, but reaches users through an existing social network rather than a standalone destination site.
• Marktplaats: The Netherlands' dominant online classifieds platform and the direct parent entity of the Kijiji brand (Marktplaats B.V.). Operates the same free-listing classifieds model across categories such as vehicles, real estate, and general goods, making it both the corporate parent and a functional analog of what Kijiji.it attempted to be in Italy.
• eBay Classifieds Group: The former corporate umbrella under which Kijiji operated as part of eBay's global classifieds portfolio. Comparable as the broader corporate parent platform with shared brand, technology, and operational infrastructure backing regional classifieds sites like Kijiji.

Market position

Customer concentration

• LinkedInlinkedin.com/company/kijiji

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kijiji