Villa Global Education

What Villa Global Education does

Villa Global Education is a family-owned private K-12 international school network headquartered in Salvador, Bahia, Brazil, operating three campuses: Unidade Paralela (Salvador), Unidade Litoral Norte (Camaçari), and the newly opened Unidade Praia do Forte (Mata de São João). Founded around 2000 by a family with over 60 years of involvement in education, the school delivers a 100% international, IB-certified bilingual curriculum spanning Early Years (PKI-K5), Primary and Middle School (Year 1-9), and High School (Year 10-12), including Pré-Vestibular college entrance exam preparation. Its core offering is built around a proprietary Villa Education Program structured around seven Curricular Dimensions (Digital Culture, Scientific Thinking, Socio-emotional Intelligence, Interculturality, Multiliteracy, Authorship, and Sustainability), supplemented by complementary programs such as computational thinking LABs, Villa Science, Villa Club, the Villa Happiness Center (Positive Psychology), and event venues including Black Box and Teatro da Cidade.

The business operates on a subscription-based, recurring tuition model with monthly billing and full-time, morning, or afternoon enrollment options. Distribution is direct-to-family through the school's website, an enrollment CRM (crmeducacional.com), WhatsApp contact, virtual tours, and campus visits — no intermediaries or franchisees are used. Revenue is generated primarily from tuition and enrollment fees, with ancillary streams from the Campus Store (uniforms and supplies), event venue rentals, and extracurricular services. The school integrates a broad ed-tech stack (Matific, Book Tree, Microsoft 365, I-EDUCA, SAS, Twinkl, Pergamum, Gennera, Baya Creative Learning, Geekie Education, and an Illuminate-platform-based Iluminar system for school management and parent communication), and is LGPD-compliant with an appointed DPO. It was the first school in Salvador to receive an International Certificate, became the first organization worldwide to receive the HCO certification in 2025, and was the first Brazilian school to present at the IPPA World Congress on Positive Psychology.

Strategically, Villa is positioned as a premium regional institution rather than a scaled national chain, with growth concentrated in the Bahia market. Leadership consists of CEO Viviane Brito and General Director Manuella de Lucca. No external funding, M&A activity, or institutional investors were identified; the company remains under founding-family ownership with all expansion to date funded organically, including the 2025 opening of its third campus.

Name

Villa Global Education

Legal name

Villa Global Education

Website

https://campusvilla.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Villa Global Education is a family-owned private international K-12 school network in Bahia, Brazil, operating three IB-certified campuses that deliver bilingual education from Early Years through High School to families seeking premium international curricula.

Ownership category

akta.pro rank

Product category

Private K-12 International Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)

Keywords

• International bilingual education
• Private K-12 schooling
• IB curriculum programs
• Bilingual early childhood education
• College entrance exam prep

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Enrollment Fees: Private school tuition model covering Early Childhood Education (PKI-K5), Elementary School (Year 1-9), and High School (Year 10-12) with morning, afternoon, or full-time schedules

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Villa Global Education is a private, family-founded K–12 school network operating three Salvador/Bahia campuses that deliver a 100% international, IB-certified bilingual curriculum from Early Childhood (Group 1/PKI through Group 5/K5) to High School (Year 10–12), including Pré-Vestibular college entrance exam preparation. Core delivery is structured around the proprietary Villa Education Program (seven Curricular Dimensions) and supported by event venues, an after-school club program, computational thinking labs, and the Villa Happiness Center well-being program.

Product overview

Villa Global Education is a 100% international school network operating three units (Litoral Norte, Paralela, and Praia do Forte) in the Salvador, Bahia region, serving students from Early Years (Kindergarten) through High School. The offering combines a core international curriculum with a portfolio of complementary programs and facilities including computational thinking LABs, Villa Science, Villa Happiness Center (positive psychology), Villa Club, Villa Web (parent/student portal), Alumni Program, and extensive event venues (Black Box, Teatro da Cidade, Anfiteatro). The school emphasizes digital culture with 7 Curricular Dimensions, bilingual education, and whole-child development through its unique educational approach.

Differentiator

Problem solved

Functional benefit

Brands

• Villa: International education school from Early Years to High School with IB certification
• Villa Happiness Center
• Black Box
• Teatro da Cidade
• Campus Store
• Villa Club
• Villa Science
• Villa Experience

Products and services

• Villa Global Education Core International Education (Educação Internacional) 100% international bilingual schooling from Early Years (Kindergarten) to High School, available in morning, afternoon, or full-time sessions. Serves families in Salvador and the Bahia region seeking IB-certified international education.
• Villa Club After-school club program offering extracurricular activities for student enrichment beyond regular class hours. Targeted at enrolled Villa families seeking additional development experiences.
• Villa Happiness Center Hub for studies and practices of the Science of Happiness, integrating Positive Psychology into the school's culture for students, families, and employees. Available to Villa students and the broader community.
• Black Box Event Venue Multi-purpose event venue at the Litoral Norte unit with 1000 standing/250 arena/150 round table capacity. Hosts workshops, congresses, ceremonies, graduations, social events, shows, and cultural activities; available for external rental.
• Teatro da Cidade (City Theater) Theater venue with 12-meter Italian stage, 260 seats, dressing rooms, sound/lighting systems, and parking. Used for theatrical shows, workshops, lectures, graduation ceremonies, and cultural events; available for external booking.
• Campus Store On-campus retail store offering stationery items, office supplies, school accessories, and uniforms for Villa students and families.
• Alimentação (School Meal Service) School meal / cafeteria service offered as an ancillary service to enrolled students at Villa campuses.
• Villa Anfiteatro (Amphitheater) Amphitheater venue used for school events and performances, with capacity to host internal and external gatherings.
• Tenda Villa Event tent/space used for additional school activities, celebrations, and external events at Villa campuses.

Quantifiable outcome

• First and only organization worldwide to receive HCO (Happiness Certification for Organizations) in 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

One partnership is on record.

• SESI BahiaminorOthers · 3 April 2025SESI Bahia participated in Villa Global Education's scientific journey program, attending events at the school

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Maple Bear Brazilian Schools: One of Brazil's largest bilingual/international school networks with hundreds of campuses. Comparable as a premium international education provider in Brazil, though operating as a franchise/licensing model rather than a directly operated school like Villa.
• Avenues: The World School: Global premium international school network with campuses in São Paulo and other major cities. Directly comparable as a high-end IB-style international K-12 school targeting affluent families, but with significantly broader geographic reach and deeper capital base than Villa.

Emerging players

• Edify Education: Brazilian edtech and bilingual school platform that partners with or operates schools to deliver international curriculum. Comparable as a premium bilingual/international education provider in Brazil with similar target demographic.

Direct peers

• Graded School (São Paulo): Premium American-style international school in São Paulo offering K-12 education with IB curriculum. Direct peer as an elite private international school serving affluent Brazilian families, though operating at larger scale and in a different metro.
• Escola Pueri Domus: Premium private school in São Paulo known for international curriculum and bilingual education. Comparable as a competitor in Brazil's premium private K-12 international segment, targeting similar affluent family demographic.
• Chapel School (São Paulo): Premium international school in São Paulo with British/international curriculum from Early Years through High School. Comparable as a competitor in the high-end private K-12 segment serving affluent Brazilian families.
• Beacon School Brazil: Brazilian international school network with multiple campuses offering IB and bilingual education. Direct peer competing for the same premium international education families in Brazil, with similar multi-unit operating model.
• St. Paul's School (São Paulo): Historic premium private school in São Paulo with strong international curriculum offering. Comparable as an established elite K-12 school in Brazil with international credentials, though serving a different metro area.

Regional players

• British School of Rio de Janeiro: Premium international school in Rio de Janeiro offering British/international curriculum from Early Years to High School. Comparable as a top-tier private international school in Brazil, though operating in a different metropolitan market than Villa.
• International School of Curitiba: International school in Curitiba offering IB curriculum from Early Years through High School. Comparable as a premium private international school in Brazil, though serving the southern region rather than Bahia.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blackboxlitoralnorte
• Facebookfacebook.com/villaglobaleducation
• LinkedInlinkedin.com/company/villaglobaleducation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Global Education