SportsFaith

What SportsFaith does

SportsFaith is a Christ-centered non-profit ministry founded in 2002 and headquartered in De Pere, Wisconsin. The organization operates an online interactive magazine plus a podcast distributed via SoundCloud, a daily devotional audio feature called SportsPlay Sound Bites, a community prayer request platform, and live sports streaming delivered through the Meridix platform. Its audience is sports-enthusiastic Christians — athletes, coaches, fans, and ministry partners — with secondary engagement from local Wisconsin businesses and church sports ministries.

The ministry's product portfolio includes the SportsFaith Podcast (25+ episodes featuring professional and college athletes, coaches, and faith leaders), written articles and devotions, community events including the annual Green Bay Duathlon in De Pere, and a merchandise/donation store. Underlying technology is intentionally lightweight: a web-based content site, SoundCloud for podcast hosting, Meridix for live audio/video streaming, and standard e-commerce for store transactions. There are no proprietary AI/ML systems, no native mobile application, and no public API; the platform is essentially a content-plus-community ministry built on third-party SaaS rails.

Revenue mechanics are diversified across four small streams: Duathlon participant registrations ($0-$80), tiered donations (Donor $5-$20, Supporter $25-$100, Contributor $200-$500, Partner $750-$1,000) with National Discount Card benefits at $25+, merchandise sales, and local SMB sponsorships underwriting high school basketball coverage. Go-to-market is event-driven and community-led, with a regional Wisconsin focus rather than a national footprint. Key partners include Fellowship of Christian Athletes for mission alignment, Meridix for streaming infrastructure, and a roster of seven local sponsors. The organization employs approximately 6 people, including a founder, president, editor-in-chief, podcast host, sales/marketing director, writer/editor, and an intern.

Name

SportsFaith

Legal name

SportsFaith

Website

https://sportsfaith.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsFaith is a Christ-centered non-profit ministry based in De Pere, Wisconsin, providing Christian sports content, podcasts, devotional audio, prayer community, and live event streaming to sports-enthusiastic Christians, athletes, coaches, and partner ministries in the Wisconsin region.

Ownership category

akta.pro rank

Product category

Faith-based sports ministry and content

NAICS

Other Spectator Sports (711219), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAKAJ

Sports Community Relations & Grassroots Program Management

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKALAJ

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPAGAEAN

Community Sports & Recreation Festivals (Fun Runs, Local Games Days)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

Keywords

• Christian sports ministry
• Faith-based content
• Sports podcast production
• Community sports events
• Ministry donations

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Event Registration: Revenue generated from participant registrations for sports events including the Green Bay Duathlon (individual and relay team registrations ranging from $0-$80)
2. Merchandise and Store Sales: Sales of branded merchandise, National Discount Cards, and fundraiser products through the SportsFaith store
3. Donations and Sponsorships: Financial contributions at multiple tiers: Donor ($5-$20), Supporter ($25-$100), Contributor ($200-$500), Partner ($750-$1000). Includes National Discount Card benefit for $25+ donors.
4. Content and Podcast: Podcast episodes featuring interviews with athletes, coaches, and faith leaders; audio content distributed via SoundCloud and live streaming of sports events

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SportsFaith is a Christ-centered ministry that produces and curates faith-based sports content for sports enthusiasts and believers. Its core offerings include the SportsFaith Podcast, written articles and devotions, an annual Green Bay Duathlon event, community impact events, live streaming of sports content, and an online store for donations, merchandise, and event registration.

Product overview

SportsFaith is a Christ-centered ministry platform that connects sports and faith through a multi-format content ecosystem. The offering consists of the SportsFaith Podcast (audio interviews with athletes, coaches, and faith leaders), written articles and devotions, community events including the annual Green Bay Duathlon, prayer request services, and a store featuring donation tiers with retail discount card rewards. The platform operates as a unified ministry brand focused on reaching sports lovers with the Gospel through content, connection, and competition.

Differentiator

Problem solved

Functional benefit

Brands

• SportsFaith Podcast: The SportsFaith Podcast features interviews with Business Professionals, Athletes, Coaches and God's People discussing the impact of faith in their lives.
• SportsFaith Sound Bites

Products and services

• SportsFaith Podcast Audio podcast featuring interviews with athletes, coaches, business professionals, and faith leaders discussing the impact of faith in their lives. Episodes are distributed via SoundCloud and the SportsFaith website.
• Green Bay Duathlon Annual duathlon event presented by SportsFaith, combining running and cycling, held in De Pere, Wisconsin. Offers individual and relay team registrations.
• Community Events Community impact events including challenges, bike rides, school and youth group packages, and virtual competitions with leaderboards and prizes, hosted in the Wisconsin region.
• SportsFaith Store Online store on sportsfaith.com offering donation tiers (Donor, Supporter, Contributor, Partner levels from $5 to $1,000), National Discount Card rewards for donations of $25 or more, merchandise, and event registration.
• Listen Live (Live Streaming) Live audio streaming service powered by the Meridix platform for broadcasting SportsFaith content, including high school basketball games and live ministry events.
• SportsPlay Sound Bites (Plays of the Day) Daily audio devotional content featuring scripture readings and application guidance, branded as 'SportsPlays of the Day' and delivered to subscribers via email through the SportsFaith homepage.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fellowship of Christian Athletes (FCA)coreStrategic or Co-development PartnerKey ministry partner with collaborative podcast episodes featuring FCA directors (Jeff Middlestead - NE Wisconsin Director, Jeff Tarras - North Central Director). Represents alignment in mission to reach athletes with the Gospel.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Athletes in Action: Athletes in Action is the sports ministry of Cru (formerly Campus Crusade for Christ), producing faith-and-sports content, podcasts, and events targeting athletes and coaches. Highly comparable to SportsFaith's content + events + podcast model.
• Fellowship of Christian Athletes (FCA): FCA is the largest Christ-centered sports ministry in the US and a stated Core partner of SportsFaith. Both organizations pursue the same mission of reaching athletes and coaches with the Gospel through sports, making FCA the closest direct comparable.
• Sports Spectrum: Sports Spectrum is a media platform producing faith-based sports content, podcasts, and interviews with professional athletes — nearly identical in content format to the SportsFaith Podcast.
• Sports Outreach America: Sports Outreach America is a sports ministry that organizes community sports events and leagues as a vehicle for faith-based outreach, mirroring SportsFaith's event-driven community approach (e.g., Green Bay Duathlon).

Emerging players

• Athletes in Action Sports Camps: AIA Sports Camps operate instructional and faith-integrated sports programming, comparable to the live events, challenges, and youth-group programming offered by SportsFaith.
• Game Plan for Life: Game Plan for Life is a faith-based sports ministry producing content and resources for athletes and coaches, comparable to SportsFaith's devotional and community content.
• The Increase: The Increase is a faith-based sports podcast featuring interviews with athletes and coaches sharing their faith stories. Overlaps with SportsFaith Podcast's format and audience.

Regional players

• Champions for Christ: Champions for Christ is a smaller faith-based sports ministry with comparable programming model (content + events) but primarily operating in a different regional market than SportsFaith's Wisconsin base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sportsfaith
• Xx.com/SportsFaith1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsFaith