Smart Speakers
Smart Speakers is a Mexico-headquartered speakers bureau founded in 2003 that connects corporate, governmental, and institutional clients across the Americas with a curated network of 2,000+ keynote speakers, handling end-to-end booking, contracts, and event logistics.
- Company typePrivate
- Founded2003
- HeadquartersMexico, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smart Speakers does
Smart Speakers is a Latin American speakers bureau founded in 2003 that acts as an intermediary between corporate, governmental, and institutional clients seeking conference speakers and the speakers themselves. The firm curates a network of more than 2,000 speakers spanning business authors, CEOs, former presidents, Nobel laureates, athletes, economists, political analysts, AI and digital-transformation experts, motivational speakers, and entertainers, organized across more than 40 topical categories. Headquartered in Mexico City with regional offices in Colombia, Costa Rica, Panama, Chile, and the United States, the company operates across 17+ countries in North America, Central America, South America, and the Caribbean, and is a member of the International Association of Speakers Bureaus (IASB).
The core product is full-service speaker-bureau delivery: account executives consult with clients on event objectives, propose and negotiate speaker candidates, prepare contracts, coordinate logistics (flights, accommodation, presentation tech), and handle payment processing. Revenue is generated primarily through speaker-side booking commissions on speaker fees, with the firm explicitly stating that contracting through Smart Speakers carries no buyer-side markup versus booking directly with a speaker. Adjacent offerings include the '18 Minutos' podcast (interviews with speakers on motivation, leadership, AI, politics, and economics, distributed on YouTube and Spotify) and 'Smarty,' a WhatsApp-based AI customer-service chatbot that qualifies inbound inquiries. Pricing is quote-based and varies with speaker profile, event duration, format (virtual, in-person, hybrid), location, and event scope; no tiered pricing is published.
The go-to-market is sales-led and event-driven: direct outreach by account executives to corporate event planners, HR departments, and executive assistants, supplemented by content marketing (blog, podcast, email newsletter), organic social on LinkedIn, Instagram, and YouTube, and client referrals. The customer base is concentrated in large enterprises across financial services, technology, consumer goods, professional services, automotive, logistics, retail, and pharmaceuticals, with reference logos including Coca-Cola, Microsoft, HSBC, JPMorgan, EY, McKinsey, IBM, Cisco, Dell, PepsiCo, Bimbo, General Motors, Mercedes-Benz, DHL, Apple, and Roche. The firm is privately held with no disclosed investors, funding rounds, or parent company.
Smart Speakers firmographics
Firmographics- Name
- Smart Speakers
- Legal name
- Smart Speakers
- Website
- https://smartspeakersweb.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Speakers is a Mexico-headquartered speakers bureau founded in 2003 that connects corporate, governmental, and institutional clients across the Americas with a curated network of 2,000+ keynote speakers, handling end-to-end booking, contracts, and event logistics.
- Ownership category
- akta.pro rank
Smart Speakers industry classification
Industry- Product category
- Speaker Bureau Services
- akta.pro primary industry
- Entertainment Booking & Speaker/Talent Management (HSACAAAI)
Keywords
Where Smart Speakers is headquartered
LocationHeadquarters
- HQ city
- Mexico
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Smart Speakers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Speaker Booking Commission: Smart Speakers acts as an intermediary between clients seeking conference speakers and the speakers themselves. Revenue is generated through booking commissions on speaker fees, with transparent pricing that matches direct booking rates with no additional intermediation costs.
- Full Event Service: Comprehensive event services including speaker proposal and quotation, negotiation, contract preparation, speaker coordination, payment handling, and logistics management (flights, accommodations, presentations).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing tailored to event requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Smart Speakers product offering
Product offeringCore offering
Smart Speakers is a Latin America-focused keynote speakers bureau operating for more than 23 years with a curated network of 2,000+ professional speakers. It provides full-service booking for corporate, governmental, educational, and association events, including speaker selection, fee negotiation, contract and legal support, logistics coordination, and on-site execution, with bilingual coverage across Mexico, Brazil, and the broader Latin American region.
Product overview
Smart Speakers is a full-service speaker bureau operating across Latin America with offices in Mexico, Panama, Colombia, Chile, Costa Rica, and the USA. The core offering is a marketplace connecting corporate clients with over 2,000 keynote speakers across diverse disciplines including leadership, motivation, artificial intelligence, sports, politics, and entertainment. The company provides end-to-end event services including speaker selection, contract negotiation, payment processing, and logistics coordination. Additional offerings include the '18 Minutos' podcast featuring speaker interviews, and a WhatsApp-based customer service chatbot called 'Smarty'. The company operates as a member of the IASB (International Association of Speakers Bureaus) and claims 23+ years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Latin America Keynote Speaker Booking Service End-to-end booking of 2,000+ keynote speakers in categories including business, technology, motivation, entertainment, sports, politics, and culture for corporate, governmental, educational, and association clients across Latin America. Delivery includes speaker shortlisting, fee negotiation, contract management, logistics coordination, and on-site execution.
- Event Logistics and On-Site Coordination Coordination of travel, lodging, technical requirements, scheduling, and on-site delivery for keynote engagements across Latin American markets, delivered as part of the broader bureau engagement for corporate, governmental, educational, and association clients.
- Contract Management and Compliance Support for Speaker Engagements Drafting, review, and management of speaker contracts including fees, riders, cancellation terms, and legal requirements, provided as part of the booking service to reduce contracting and compliance risk for clients, including public-sector and large-enterprise buyers.
Companies that use Smart Speakers
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Smart Speakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Speakers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IASB (International Association of Speakers Bureaus)coreSmart Speakers is a member of the IASB, the International Association of Speakers Bureaus, the worldwide association for speakers bureaus. This membership provides clients with assurance that they are dealing with a serious and professional company. The affiliation offers international credibility and networking within the global speakers bureau industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Smart Speakers competitors and assessment
Company assessmentBroad incumbents
- ICM Speakers / ICM Partners: Talent agency offering speaker representation as part of broader celebrity and literary talent management. Comparable in representing high-profile speakers for corporate events but operates across entertainment, publishing, and speaking.
Direct peers
- Washington Speakers Bureau: One of the largest US-based speakers bureaus representing political, business, and thought-leader talent for corporate events. Directly comparable business model: corporate speaker booking, full-service event coordination, and Fortune 500 client roster.
- Stern Speakers & Advisors: Boutique speakers bureau representing thought leaders, authors, and business experts for corporate keynotes. Comparable curated catalog and corporate event focus, with advisory positioning similar to Smart Speakers' consultative sales approach.
- Greater Talent Network: US-based speakers bureau focused on business, technology, and motivational speakers for corporate events. Comparable catalog curation and corporate booking model, though smaller scale than top-tier US bureaus.
- Harry Walker Agency: Premier US speakers bureau representing A-list celebrities, business leaders, and political figures for keynote engagements. Comparable in serving Fortune 500 enterprise event planners with vetted speaker rosters and full event service.
- Leigh Bureau: Established US speakers bureau founded in 1980 representing business, political, and motivational speakers. Comparable in serving Fortune 500 clients with vetted speakers and full event coordination.
- Keppler Speakers: Long-established US speakers bureau (founded 1974) representing business, political, and motivational speakers. Similar full-service model with curated speaker catalog and corporate event focus.
Regional players
- Speakers Corner: UK-based speakers agency offering business, motivational, and entertainment speakers for corporate events. Comparable agency model and speaker roster structure, but primarily serves European clients.
- Ovaciones Conferencistas: Latin American speakers bureau operating in the same regional market as Smart Speakers. Direct competitor for LATAM corporate events with overlapping speaker categories and enterprise client base.
- Celebrity Speakers Ltd: UK-based speakers bureau serving European corporate clients with celebrity, business, and motivational speakers. Comparable model and service offering, but operates primarily in EMEA rather than competing directly in LATAM.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Smart Speakers social profiles
Digital presenceSmart Speakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Speakers leadership team
Management profileNumber of profiles
Smart Speakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Speakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Speakers
What does Smart Speakers do?
Smart Speakers is a Latin America-focused keynote speakers bureau operating for more than 23 years with a curated network of 2,000+ professional speakers. It provides full-service booking for corporate, governmental, educational, and association events, including speaker selection, fee negotiation, contract and legal support, logistics coordination, and on-site execution, with bilingual coverage across Mexico, Brazil, and the broader Latin American region.
Is Smart Speakers a public or private company?
Smart Speakers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Speakers founded?
Smart Speakers was founded in 2003. It employs 11 to 50 people.
Where is Smart Speakers based?
Smart Speakers is headquartered in Mexico, United States, in the North America region.
How does Smart Speakers make money?
Two revenue lines are on record. Speaker Booking Commission is the primary driver. The others are full Event Service.
Who are Smart Speakers's main competitors?
ICM Speakers / ICM Partners is listed as a broad incumbent. Direct peers are Washington Speakers Bureau, Stern Speakers & Advisors, Greater Talent Network, Harry Walker Agency, Leigh Bureau and Keppler Speakers. Regional players are Speakers Corner, Ovaciones Conferencistas and Celebrity Speakers Ltd.
Does Smart Speakers have an API?
No public API is recorded for Smart Speakers.
What industry is Smart Speakers in?
Smart Speakers's product category is Speaker Bureau Services. Its primary akta.pro industry code is HSACAAAI, Entertainment Booking & Speaker/Talent Management.