PACT

What PACT does

PACT Inc. is a U.S. manufacturer of shot timers and chronographs used in firearms training and competitive shooting. Founded in 1982 by Ronin Colman — who trained under Jeff Cooper at Gunsite — the company designs and builds hardware products including the Club Timer III, MKIV Championship Timer/Chronograph, Model 1 XP, and the M7 SkyScreen Systems. Its products incorporate proprietary technical components including a custom-engineered buzzer, infrared SkyScreen optical sensing for velocity measurement, and ruggedized waterproof keypads designed for outdoor range conditions.

The company sells through a direct-to-consumer website (Shopify), an Amazon storefront (2,676 reviews at 4.8 stars), and an authorized dealer network, with international shipping supported to approximately 40+ countries. Its product range is supplemented by the Shot Browser Windows software, replacement parts, and repair services. The customer base spans competitive shooters, law enforcement and military training programs, handloaders/reloaders, and recreational firearms users, served at low-ticket price points of $79.95–$279.95. PACT is privately held and founder-owned, with no external funding disclosed and operations based in Euless, Texas.

Name

PACT

Legal name

PACT Inc.

Website

https://pact.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

PACT Inc. is a Texas-based manufacturer of shot timers, chronographs, and infrared SkyScreen systems for competitive shooters, law enforcement, military, and recreational firearms users, selling direct via Shopify and Amazon and through an authorized dealer network.

Ownership category

akta.pro rank

Product category

Firearms Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Shot timers
• Shooting chronographs
• Firearm training equipment
• Ballistic measurement devices
• Shooting accessories

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time hardware sales of shot timers, chronographs, cases, and accessories. Core revenue stream from direct consumer and dealer sales.
2. Repair Services: Repair service for current products at $1 plus return shipping. Repairs for products under one year old purchased directly from PACT are free.
3. Trade-In Program: 30% discount on new products for customers trading in legacy products that can no longer be repaired.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PACT manufactures and sells shot timers (Club Timer III, MKIV Championship Timer) and chronographs (Model 1 XP, MKIV XP variants) that measure shot timing and bullet velocity for shooters. The product line is complemented by M7 Standard and Infrared SkyScreen add-on systems, replacement parts, protective cases, and a repair service. All products are manufactured in Texas, USA, and sold primarily direct-to-consumer with a 30-day money-back guarantee.

Product overview

PACT is a manufacturer of firearm training and shooting accessories, founded in 1982. The product portfolio centers on shot timers (Club Timer III, MKIV XP variants) and chronographs (Model 1 XP, MKIV Championship) that help shooters measure and improve their performance. The offerings include add-on SkyScreen Systems (Standard and Infrared variants) that enable chronograph operation, carrying cases for protection, replacement parts (battery doors, SkyScreen components, transformers), a repair service with trade-in options for legacy products, and branded merchandise. All products are manufactured in Texas and backed by a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Timer III

Quantifiable outcome

• 30-day money back guarantee on all products
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers PACT's e-commerce platform and online store infrastructure. PACT is powered by Shopify according to their terms of service.
• American Trigger Corp.minorChannel Partner/ Reseller/ DistributorAmerican Trigger Corp. patches, stickers, and merchandise products are sold through PACT's website, indicating a reseller/merchandise partnership relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LabRadar: Doppler-radar-based chronograph product line (LX, SE) marketed to long-range and precision shooters; competes with PACT's optical/IR SkyScreen chronograph solutions through an alternative radar measurement technology.
• Competition Electronics: Long-standing US manufacturer of shot timers and chronographs (Pro-Chrony, Pocket Pro, Club Shot Timer), serving the same competitive shooters, reloaders, and law enforcement segments as PACT with overlapping acoustic and optical measurement technology.
• MagnetoSpeed: Manufacturer of barrel-mounted magnetic and infrared chronographs (V3, MBT) widely used by precision rifle shooters and reloaders; competes directly with PACT chronographs in velocity-measurement use cases.
• Shooting Chrony: Established maker of optical chronographs (Chrony F-1, Chrony Master) used by reloaders and ballistic testers; directly comparable to PACT's Model 1 XP and MKIV XP chronograph product line in customer use case and price band.
• Oehler Research: Specialist manufacturer of ballistic chronographs, sound chronographs, and pressure test equipment used by reloaders and ammunition developers; addresses the same velocity-measurement and reloader segments as PACT with technical precision instrumentation.

Broad incumbents

• Caldwell: Broad shooting-accessories brand (shooting rests, bags, chronographs, cleaning) under Vista Outdoor/ATK, serving the same competitive and recreational shooter customers as PACT with a wider product catalog and deeper retail penetration.
• Garmin (Xero line): Large diversified electronics incumbent whose Xero C1 chronograph competes in the same bullet-velocity measurement category as PACT chronographs, with the advantage of broader brand reach, R&D scale, and global retail distribution.
• Wheeler Engineering: Firearms tools and gunsmithing accessories brand under Vista Outdoor/ATK, serving the same professional and enthusiast shooter base as PACT, though with a broader tool-and-maintenance focus rather than timing instrumentation.

Others

• Brownells: Major US retailer and distributor of firearms tools, accessories, and reloading equipment; adjacent peer due to overlapping customer base (reloaders, gunsmiths, competitive shooters) and potential distribution channel for PACT products.

Emerging players

• MantisX: Sensor-based shooting training system that tracks shot timing, accuracy, and trigger control via a rail-mounted device; competes with PACT in the shooter-training metrics category using a different (motion-based) technology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pactproducts
• YouTubeyoutube.com/@pacttraining/videos
• Facebookfacebook.com/pactshooting
• Instagraminstagram.com/pactinc
• LinkedInlinkedin.com/company/pact-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACT