Rocky Mountain Natural Meats

What Rocky Mountain Natural Meats does

Rocky Mountain Natural Meats LLC, operating as Great Range Bison, is a privately held American bison meat producer founded in 1987 by Bob Dineen and headquartered at 9757 Alton Way, Henderson, Colorado. The company sources bison from a network of family-owned ranches across North America and operates its own harvesting facilities, processing fresh cuts without purchasing meat from secondary suppliers. Its product portfolio spans ground bison, pre-formed patties, and a full range of premium steak cuts including ribeye, sirloin, strip loin, tenderloin, flank, skirt, and stew meat, plus portioned steak medallions that are positioned toward strength and endurance athletes.

The business model is retail-mediated B2C: products reach end consumers through grocery stores and specialty food retailers, and the company drives consumer traffic to these points of purchase via a website-based store locator, an extensive recipe content library, and an organic social media presence on Facebook and Instagram. No direct-to-consumer e-commerce shipping, branded apps, or B2B foodservice channels are indicated in the available materials. Revenue is generated through one-time product transactions at variable retailer-set pricing; pricing is not disclosed by the company.

The company holds the Great Range Bison and Great Range Premium Bison trademarks and positions its brand on sustainability, no antibiotics or growth hormones, a vegetarian bison diet of grasses and grains, and 30+ years of category presence. Bison is marketed as a lean, high-protein alternative to beef, targeting health-conscious consumers seeking natural protein sources. No public revenue, headcount, or financial disclosures are available; the firm is independently owned with no parent company, private equity backing, or institutional investors noted.

Name

Rocky Mountain Natural Meats

Legal name

Rocky Mountain Natural Meats LLC

Website

https://greatrangebison.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky Mountain Natural Meats, operating as Great Range Bison, is a privately held Colorado-based bison meat producer founded in 1987. It supplies fresh, premium bison cuts — including ground bison, patties, and multiple steak varieties — sourced from family-owned North American ranches to retail grocery and specialty stores.

Ownership category

akta.pro rank

Product category

Bison Meat

NAICS

Animal Slaughtering and Processing (3116)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Bison Ranching (AFAEAIAB)

Keywords

• Bison meat products
• Premium fresh bison
• Natural bison cuts
• Specialty meat processor
• Bison ranching supply

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Fresh Bison Meat Products: The company generates revenue through the sale of fresh bison meat products including ground bison, bison steaks (ribeye, sirloin, strip loin, tenderloin), bison patties, and bison stew meat. Products are sold through retail grocery stores and specialty retailers to end consumers. Revenue is generated through one-time product transactions at retail locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rocky Mountain Natural Meats, operating under the Great Range Bison brand, harvests and processes fresh bison meat from family-owned ranches across North America. The company produces a range of fresh bison cuts — including ground bison, pre-formed bison patties, sirloin, ribeye, strip loin, tenderloin, flank, skirt, and stew meat — and distributes them through retail grocery stores and specialty retailers under the Great Range and Great Range Premium Bison trademarks.

Product overview

Rocky Mountain Natural Meats operates as Great Range Bison, a bison meat products company offering a portfolio of fresh, premium bison cuts. The product lineup includes ground bison (sold both loose and as pre-formed patties), whole steaks in various cuts (sirloin, ribeye, strip loin, tenderloin, flank, skirt), and portioned steak medallions. All products are sourced from bison raised without antibiotics or growth hormones on family-owned ranches, with a focus on quality, consistency, and sustainable ranching practices spanning 30 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ground Bison Fresh ground bison meat sold loose at retail, suitable for home cooking applications including burgers, tacos, chili, and other recipes where ground meat is used.
• Ground Bison Patties Pre-formed fresh bison burger patties, ready for grilling and designed for quick meal preparation for home consumers.
• Bison Patties Box Bulk boxed package of fresh ground bison burger patties offered for retail availability in larger quantities than single packs.
• Bison Sirloin Steaks Premium bison sirloin cuts sold as whole steaks, suited for grilling and pan-searing preparations by home cooks.
• Bison Ribeye Steak Premium bison ribeye cuts from American bison, featuring rich marbling and a bold flavor profile targeted at steak consumers.
• Bison Strip Loin Steak Strip loin cuts from bison — lean yet flavorful steaks ideal for grilling, broiling, and other high-heat cooking methods.
• Bison Tenderloin Steaks Bison tenderloin cuts representing the most tender portion of the animal, marketed as a premium steak offering.
• Bison Steak Medallions Smaller medallion-cut steaks from the leanest portion of the bison, popular with strength and endurance athletes for the high protein-to-calorie ratio.
• Bison Steak Medallions Box Bulk boxed bison steak medallions packaged for retail distribution in larger quantities.
• Bison Flank Steak Bison flank cut suited for marinating and high-heat cooking methods such as grilling or broiling.
• Bison Skirt Steak Bison skirt steak cuts ideal for fajitas and other marinated preparations requiring thinly sliced beef-style cuts.
• Bison Stew Meat Pre-cut bison meat suitable for stews and soups, cut from the premium bison inside round for slow-cook preparations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Family-Owned Rancher/ProducerscoreStrategic or Co-development Partner · 1 January 1987Rocky Mountain Natural Meats has maintained close partnerships with family-owned bison ranches across North America for over 30 years. These rancher/producer relationships are central to the company's supply chain model, with bison sourced directly from the source (the rancher) with few steps between the herd and consumer.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• ButcherBox: Subscription-based DTC meat company delivering grass-fed beef, bison, and other proteins direct to consumers. Comparable on bison product inclusion and health-conscious consumer targeting, but with a fundamentally different subscription DTC business model.

Broad incumbents

• Omaha Steaks: Established national direct-to-consumer premium meat and seafood brand with broad retail and DTC presence. Comparable premium protein positioning and direct/retail hybrid distribution; significantly larger scale and broader portfolio.
• Whole Foods Market: Premium natural/organic grocery retailer that is both a key distribution channel for Great Range and a potential competitive anchor for other premium bison brands. Comparable as the dominant retail platform for premium protein storytelling.

Direct peers

• North American Bison Cooperative: Cooperative of bison ranchers producing and distributing bison meat products across the U.S. Direct comparable on supply-side ranching and bison-specific product portfolio, serving both retail and foodservice channels.
• Snake River Farms: American Wagyu and dry-aged premium beef brand with both retail and DTC channels. Comparable premium protein positioning, multi-cut portfolio, and dual retail/DTC distribution model that Great Range lacks today.
• Niman Ranch: Premium, sustainably raised meats (beef, pork, lamb) distributed widely through retail and foodservice. Comparable premium clean-label positioning and long-standing rancher partnership model, though operating across multiple species.
• US Wellness Meats (Grassland Beef): Pasture-raised, grass-finished meat brand selling beef, bison and other proteins direct and through retail. Comparable on premium grass-fed/no-antibiotic claims and bison product overlap, with a stronger DTC channel.
• Tallgrass Bison Company: Specialty bison meat producer offering burgers, steaks, roasts and jerky with ranch-direct sourcing. Comparable niche premium bison positioning and direct-to-rancher supply model.
• Thousand Hills Lifetime Grazed: Grass-fed beef brand emphasizing lifetime-grazed sourcing and retail grocery distribution. Comparable clean-label premium beef positioning and similar retail-channel go-to-market.
• Wild Idea Buffalo Company: Premier North American bison meat brand sourcing from family ranches on the Northern Plains and selling premium cuts. Closely comparable vertically integrated ranch-to-consumer model with strong content-driven DTC and wholesale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greatrangebison
• Instagraminstagram.com/greatrangebison
• LinkedInlinkedin.com/company/brush-meat-processors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Natural Meats