US Wellness Meats

What US Wellness Meats does

US Wellness Meats, doing business as Grassland Beef, is a private, farmer-owned direct-to-consumer e-commerce platform founded in 2000 in Monticello, Missouri and now headquartered in Canton, Missouri (with operations also noted at the original Monticello site). The company sells more than 400 SKUs of regeneratively raised, 100% grass-fed and grass-finished beef, bison, lamb, heritage pork, pasture-raised poultry (chicken, turkey, duck), elk/venison, rabbit, and wild-caught seafood, alongside adjacent categories including grass-fed dairy, raw pet food, healthy snacks, kitchen pantry items, nutraceutical supplements, heat-and-serve meals, curated bundles, and eGift Cards. The technical foundation is a Shopify-based storefront (grasslandbeef.com) backed by cold-chain shipping logistics that support flat-rate and free-shipping fulfillment across the continental United States, with defined shipping rules for Alaska, Hawaii, and Puerto Rico.

Revenue mechanics are predominantly one-time transaction-based unit pricing across per-pound individual cuts and discounted bulk bundles, supplemented by a weekly Friday promotion cadence, gift cards, and first-purchase cash-back incentives. The go-to-market motion is DTC-first but intentionally multi-channel: alongside the e-commerce store the business maintains wholesale accounts for resellers, restaurant partnerships for premium menu placement, physical retail locations, and an affiliate referral program. Customer segments span health-conscious consumers, specialty-diet followers (paleo, keto, Whole30, AIP, ancestral), athletes and fitness enthusiasts, raw pet food buyers, and wholesale/restaurant buyers, with named testimonial clients including an NFL offensive lineman, a high-performance personal chef, a fitness author, and a women's-health coach. Ownership is structured as farmer-owned and operated with fifth-generation family farm sourcing, and no private equity, venture capital, or parent company involvement is indicated in the available data.

Name

US Wellness Meats

Legal name

US Wellness Meats

Website

https://grasslandbeef.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

US Wellness Meats is a farmer-owned, direct-to-consumer e-commerce platform founded in 2000 that sells 100% grass-fed beef, bison, lamb, pork, poultry, seafood, and adjacent regenerative foods to health-conscious, specialty-diet, athletic, and wholesale customers across the United States.

Ownership category

akta.pro rank

Product category

Grass-Fed & Pasture-Raised Meat Delivery

NAICS

Meat Retailers (44524), Meat Retailers (445240), Fur-Bearing Animal and Rabbit Production (11293)

SIC

Wholesale-Groceries, General Line (5141), Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)

Keywords

• Grass-fed meat delivery
• Pasture-raised proteins
• Regenerative beef sourcing
• Specialty diet meats
• Online meat retailer

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Meat Sales: The company generates revenue through direct online sales of grass-fed and pasture-raised meats, poultry, bison, lamb, pork, seafood, and related products to consumers. Customers purchase individual items or curated bundles at varying price points. Revenue is primarily one-time transaction-based with no recurring subscription model mentioned, though the company uses volume discounts and weekly sales promotions to drive purchases.
2. Wholesale and Retail Distribution: US Wellness Meats sells to wholesale accounts, retail locations, and restaurant partners, indicating B2B distribution channels alongside direct consumer sales.
3. Affiliate Program: The company maintains an affiliate accounts program, generating revenue through referral partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

US Wellness Meats operates a direct-to-consumer e-commerce storefront (grasslandbeef.com) that sells 100% grass-fed and pasture-raised meat and food products sourced from American family farms practicing regenerative agriculture. The catalog of more than 400 SKUs spans grass-fed beef, bison, lamb, heritage pork, pasture-raised poultry (chicken, turkey, duck), elk/venison, and wild-caught seafood, plus dairy, raw pet food, snacks, kitchen pantry, nutraceuticals, heat-and-serve meals, and curated bundles, shipped nationwide on cold-chain logistics.

Product overview

US Wellness Meats operates as a direct-to-consumer e-commerce platform selling regeneratively raised, 100% grass-fed and pasture-raised meats and food products. The product portfolio centers on the core Grass-Fed Beef category (with over 140 products including steaks, ground beef, roasts, organs, and specialty cuts), complemented by Grass-Fed Bison, Pasture-Raised Poultry (chicken, turkey, duck), Lamb, Heritage Pork, Elk/Venison, and Wild-Caught Seafood. The platform extends beyond meats to include US Wellness Dairy (butter, ghee, cheese), Raw Pet Food for dogs and cats, Healthy Snacks (jerky, chocolate, nuts), Kitchen Pantry items (seasonings, BBQ sauce), Nutraceuticals, Heat & Serve Meals, and Curated Bundles. Products are sold through the grasslandbeef.com Shopify storefront with free U.S. shipping on orders over 15lbs.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass-Fed Beef 100% grass-fed and grass-finished beef sourced from American family farms using regenerative agriculture; includes steaks, ground beef, burgers, roasts, franks, jerky, primals, brisket, bacon, sausage, pemmican, tallow, and organ meats for individual consumers, specialty diet followers, athletes, and wholesale buyers.
• Grass-Fed Bison 100% grass-fed bison raised on open pastures by family farm partners; includes ground bison, bison patties, ribeye steak, top sirloin steak, liver, chorizo sausage, stew meat, chuck roast, tenderloin filet, jerky, and soup bones, for health-conscious consumers and specialty diet followers.
• Pasture-Raised Poultry (Chicken & Turkey) Pasture-raised chickens and turkeys from American family farms foraging naturally; includes whole chickens, chicken parts, chicken sausage, ground chicken and turkey, and soy-free options for clean-eating consumers and specialty diet followers.
• Pastured Duck Duck raised on sustainable family farms with a non-GMO diet, no antibiotics, and no added growth hormones; includes duck fat, duck leg quarters, duck breast, and whole duck for culinary-focused home cooks and restaurant partners.
• Elk and Venison Lean, grass-fed elk meat sourced from Rocky Mountain valleys and pastures; currently featuring ground elk as the primary product offering for consumers seeking game-style proteins.
• Grass-Fed Lamb 100% grass-fed lamb products including ground lamb, lamb patties, lamb kabobs, lamb chops, lamb roasts, and organ meats for Mediterranean, Middle Eastern, and specialty-diet cooking at home.
• Pasture-Raised Heritage Pork Heritage pork raised on pasture with products including pork chops, roasts, bacon, sausages, ribs, and tenderloin for health-conscious home cooks seeking cleaner pork alternatives.
• Wild-Caught Seafood Wild-caught seafood including Alaskan King Salmon, Sockeye Salmon, scallops, cod, shrimp, and tuna for health-conscious consumers seeking sustainable seafood alongside grass-fed meats.
• US Wellness Dairy Grass-fed dairy products including non-homogenized butter, minimally pasteurized dairy, grass-fed certified organic ghee, and cheese for consumers who want grass-fed dairy that matches the company's pasture-based standards.
• Raw Pet Food Raw pet food for dogs and cats including ground meat, raw patties, marrow bones, knuckle bones, organ meats, and Dr. Siegel's pet food products, targeted at households feeding species-appropriate raw diets.
• Nutraceuticals Health supplements including Superior Cell Ignition, Superior Trace Minerals, Humic Detox, and Water-Soluble Ca/Mg for consumers following regenerative-health and ancestral-diet protocols.
• Healthy Snacks Natural snacks including jerky, meat sticks, pemmican, biltong, chocolate bars, nuts, and charcuterie items for consumers seeking shelf-stable grass-fed snacks outside the freezer.
• Kitchen Pantry Kitchen essentials including Primal Palate organic seasoning blends, all-natural BBQ sauce, beef tallow, and meal starters for consumers building out a complete grass-fed-aligned pantry.
• Heat & Serve Meals Pre-prepared meals including heat-and-serve beef, pork, and sausages for quick meal preparation, targeted at convenience-oriented consumers who still want grass-fed protein.
• Sample Farm Bundles Curated multi-meat bundles including Grassland Starter Bundle, Ultimate Grass-fed Steak Bundle, Carnivore Collection, Keto Cravings, Farmer John's Favorites, and ground-beef-bundle packs, offering volume-discounted variety for sampling or stocking up.
• eGift Cards Digital gift cards starting at $25 for gifting healthy, grass-fed meat purchases to friends, family, and health-conscious households.

Quantifiable outcome

• Products contain up to 4x more omega-3s than conventional beef
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cape Grim (Tasmania)coreStrategic or Co-development PartnerUS Wellness Meats partners with elite grass farmers in Tasmania who raise cattle in some of the cleanest air environments on the planet. This partnership provides access to premium Cape Grim grass-fed beef, extending the company's product offerings beyond their American family farm network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crowd Cow: DTC marketplace delivering 100% grass-fed beef, craft meats, and seafood sourced from independent farms. Directly comparable to US Wellness Meats in sourcing model (small/family farms), assortment breadth, and consumer health-conscious positioning.
• ButcherBox: Subscription-based DTC brand delivering grass-fed beef, organic chicken, and heritage pork directly to consumers. Closest direct competitor to US Wellness Meats in the grass-fed meat delivery category, differentiated by a recurring subscription model that US Wellness does not currently offer.
• Thrive Market: Online membership-based retailer of organic and natural foods including meat, seafood, and pantry items. Comparable to US Wellness Meats on health-conscious consumer targeting, DTC delivery, and assortment of clean-label proteins and adjacent grocery categories.
• Rastelli's: Direct-to-consumer and wholesale meat and seafood provider offering grass-fed, organic, and prime cuts. Comparable assortment, B2B/DTC hybrid distribution, and premium positioning to US Wellness Meats.
• Wild Pastures (formerly Moink): Subscription-based DTC brand delivering grass-fed beef and pasture-raised chicken from small American family farms. Directly comparable sourcing narrative and product mix to US Wellness Meats.
• Good Ranchers: American-raised, no-added-hormones meat delivery brand selling beef, chicken, and pork via DTC subscriptions and bundles. Comparable to US Wellness Meats on transparent American sourcing, bundle pricing, and DTC delivery model.
• Vital Choice: DTC retailer of wild-caught seafood and organic/sustainably-sourced meats, targeted at health-conscious consumers. Overlaps with US Wellness Meats on wild seafood assortment and regenerative/clean-label meat positioning.
• Porter Road: Pasture-raised, antibiotic-free meat delivery service operating on a curated-cut DTC model. Comparable assortment, sourcing philosophy, and customer base (health-conscious home cooks) as US Wellness Meats.

Broad incumbents

• Omaha Steaks: Established multi-channel meat and seafood brand selling premium beef and other proteins via DTC, retail, and food service. Comparable assortment and DTC delivery mechanics, but operates as a much larger incumbent with broader (and less grass-fed-focused) portfolio.
• Whole Foods Market: Large national specialty grocer with an extensive grass-fed and pasture-raised meat assortment. Competes with US Wellness Meats for the same health-conscious protein buyer, both in-store and through its own grocery delivery channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uswellnessmeats
• YouTubeyoutube.com/user/UsWellnessMeats
• Facebookfacebook.com/UsWellnessMeats
• Instagraminstagram.com/uswellnessmeats
• Pinterestpinterest.com/uswellnessmeats
• LinkedInlinkedin.com/company/grassland-beef-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Wellness Meats