Midwest Assistance Program, Inc.

What Midwest Assistance Program, Inc. does

Midwest Assistance Program, Inc. (MAP, Inc.) is a nonprofit organization founded in 1979 and headquartered in Maryville, Missouri, with a field office in Ogema, Minnesota, within the White Earth Reservation. The organization provides technical, managerial, and financial assistance to rural municipalities and tribal nations across nine Midwestern and Plains states (Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, South Dakota, and Wyoming). Its core customers are small cities, towns, and tribal communities that lack the in-house capacity to operate and sustain drinking water, wastewater, and solid waste utility systems.

MAP's service portfolio spans four primary lines: (1) direct Technical Assistance delivered by a distributed network of Technical Assistance Providers (TAPs) and State Field Managers who work from home offices and travel within their assigned states; (2) free Training Programs delivered on-site, regionally, and via web-based formats covering operator certification, utility board governance, and emergency response planning; (3) GIS Services providing geographic information system mapping and asset management for water and wastewater infrastructure; and (4) a Private Wells/Septic Program, through which over 550 private wells have been assessed across the region. Underlying technology is domain-specialized rather than proprietary software — GIS tools (including an ArcGIS Hub-hosted public access portal) and a private well assessment tool are the main technical components. There is no commercial product platform, no API, and no software licensing business.

The organization's revenue model is grant- and contract-driven. As a nonprofit, MAP is funded primarily through federal grants and contracts from USDA Rural Development, EPA, and state agencies (DNRs, Health Departments, Environmental Quality, state revolving loan funds), and all services are provided to communities at little or no cost. The organization is a member of the national RCAP (Rural Community Assistance Partnership) Network, which extends its referral reach. Go-to-market is community-led: TAPs are embedded in or near the communities they serve, and demand is generated through state agency referrals, the RCAP network, and direct outreach. No pricing is disclosed because there is no pricing structure — services are free to end-user communities, funded externally.

Name

Midwest Assistance Program, Inc.

Legal name

Midwest Assistance Program, Inc.

Website

https://map-inc.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Assistance Program is a nonprofit founded in 1979 that provides free technical assistance, training, and GIS mapping services to rural municipalities and tribal nations operating water, wastewater, and solid waste utilities across nine Midwestern and Plains states, funded by federal and state grants.

Ownership category

akta.pro rank

Product category

Rural Utility Technical Assistance

NAICS

Educational Services (611)

SIC

Sanitary Services (4950), Services-Social Services (8300)

akta.pro primary industry

Infrastructure, Energy & Urban Development Aid Programs (BPADABAJ)

Keywords

• Rural utility assistance
• Water wastewater support
• Tribal infrastructure services
• GIS asset mapping
• Operator training programs

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grants and Federal/State Funding: MAP operates as a nonprofit funded primarily through grants and contracts from federal agencies (USDA Rural Development), state revolving loan funds, EPA, and state environmental/health agencies. Services are provided at little or no cost to rural communities.
2. Training Services: Training delivered at no cost to attendees in multiple formats including on-site, regional, and web-based sessions covering water, wastewater, solid waste, and utility system management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Midwest Assistance Program, Inc. (MAP) is a nonprofit organization that provides technical assistance, training, and support to rural and tribal communities for drinking water, wastewater, and solid waste utility systems. Services cover technical, managerial, and financial capacity building, delivered through a distributed network of Technical Assistance Providers working across nine Midwestern and Northern Plains states. All services are provided at little or no cost to communities and are funded through grants and contracts with federal and state agencies.

Product overview

Midwest Assistance Program, Inc. (MAP, Inc.) is a nonprofit organization that has provided technical assistance to rural communities since 1979, offering a unified suite of services focused on water, wastewater, and solid waste utility support. The core offerings include the Private Wells/Septic Program for homeowners, GIS mapping and asset management services, GSA services, and comprehensive training programs. All services are delivered through field staff and technical assistance providers who work directly with communities across nine Midwestern states to improve infrastructure sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Wells/Septic Program Provides technical assistance, assessments, education, and resources to private well owners and those with decentralized wastewater/septic systems, focused on protecting public health and groundwater.
• GIS Services Geographic Information System mapping and asset management services for water and wastewater infrastructure, helping communities with real-time asset management and sustainability planning.
• GSA Services Government Small Authority technical assistance services supporting rural utility systems.
• Training Programs Free technical training for utility operators, board members, clerks, and elected officials covering water, wastewater, solid waste, and utility management topics, delivered in on-site, regional, and web-based formats.
• Water, Wastewater, and Solid Waste Technical Assistance Providing technical, managerial, and financial assistance to rural communities since 1979 to help build stronger, more sustainable utility systems at little or no cost.

Quantifiable outcome

• Significantly increased technical, financial, and managerial capacity for drinking water and wastewater operations
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RCAP (Rural Community Assistance Partnership) NetworkcoreStrategic or Co-development PartnerMAP is part of the national RCAP network, a nonprofit organization helping rural communities access safe drinking water and sanitary wastewater disposal. RCAP provides technical assistance, training, and outreach to rural communities nationwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Water Environment Federation: WEF is a water quality professional association providing training, certification, and technical resources to the wastewater sector - an adjacent ecosystem player providing overlapping training/certification services to MAP's operator audience.
• American Water Works Association: AWWA is the leading international nonprofit scientific and educational association focused on water supply - provides operator certification, training, and standards that MAP's clients use, making it a thematically related ecosystem peer.
• RCAP, Inc. (National Network): RCAP, Inc. is the national nonprofit umbrella organization connecting regional RCAP affiliates (including MAP) for advocacy, federal positioning, and shared resources - an enabling ecosystem participant rather than direct competitor.

Broad incumbents

• Tetra Tech: Tetra Tech is a global consulting and engineering firm with a deep water/wastewater practice serving municipal and rural clients - a broader incumbent offering overlapping capability as part of a much larger commercial portfolio.
• CDM Smith: CDM Smith is a major engineering and consulting firm with substantial water infrastructure practice serving municipal utilities - a broader incumbent providing adjacent but commercialized technical assistance services.

Direct peers

• National Rural Water Association: NRWA is a national nonprofit federation of state rural water associations providing training, technical assistance, and advocacy to small water and wastewater systems - a clear peer in mission, customer base, and service offerings.
• Rural Community Assistance Corporation (RCAC): RCAC is a nonprofit providing technical assistance, training, and financing to rural communities across 13 western states and Pacific island territories for water, wastewater, and community infrastructure - directly comparable to MAP's mission and operating model within the RCAP network.
• Great Lakes Community Action Partnership: GLCAP is a Community Action Agency serving northwest Ohio that includes a rural water/wastewater technical assistance program as part of the RCAP network - directly comparable to MAP's regional model and community focus.
• RCAP Solutions: RCAP Solutions (formerly RCAP Northeast) provides technical assistance and training to small rural communities across multiple northeastern states through the RCAP network - a directly comparable regional peer.
• Southeast Rural Community Assistance Project (SERCAP): SERCAP is a regional RCAP affiliate providing water/wastewater infrastructure assistance to rural communities across southeastern states - directly comparable in service offerings and target customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MidwestAssist
• Facebookfacebook.com/mapinc.org
• LinkedInlinkedin.com/company/midwest-assistance-program-inc
• Instagraminstagram.com/midwestassistanceprogram

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Assistance Program, Inc.