Hickory Hills Country Club

What Hickory Hills Country Club does

Hickory Hills Country Club is a privately held, membership-based country club founded in 1926 and headquartered at a single campus at 3909 E. Cherry St., Springfield, Missouri. The club operates a championship 18-hole golf course with five tee options (slopes 112-140, ratings 68.3-73.8), an 11-acre double-sided driving range, an indoor golf simulator with access to approximately 80 courses nationwide, and a short-game practice area. Beyond golf, the campus includes a full-service pro shop, four dining venues (Bar & Grille, Payne's Pub, Poolside Bistro, and The Huckle), six tennis hard courts and eight pickleball courts, a seasonal aquatic center with six lap lanes and a diving well, a 3,000 sq ft fitness center, a 900 sq ft wellness studio with massage services, and banquet/event facilities.

The club generates revenue across four streams: recurring membership dues structured into Golf, Social, Non-Resident, and Corporate tiers; transaction-based dining and private banquet revenue across multiple venues; pro shop merchandise sales from brands including FootJoy, Peter Millar, Titleist, and Nike; and professional services revenue from PGA-led golf instruction and club fittings. Pricing is not publicly disclosed; membership acquisition runs through a dedicated Membership & Marketing Manager (Emily Sisk), supported primarily by member referral and community word-of-mouth, with the club website functioning as a top-of-funnel information and inquiry channel.

The customer base is segmented into individuals and families (primary) — spanning young professionals to retirees — and a secondary corporate segment for client entertainment and corporate events. The club's competitive position rests on its nearly century-long brand, its association with Payne Stewart and Masters Champions Horton Smith and Herman Keiser, and a broad amenity mix designed to create multi-generational member engagement. Operating software is Jonas Club Software, and no public pricing, financials, member counts, or headcount figures are disclosed.

Name

Hickory Hills Country Club

Legal name

Hickory Hills Country Club

Website

https://hickoryhillscountryclub.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Hickory Hills Country Club is a privately held, membership-based country club founded in 1926 in Springfield, Missouri, operating a championship 18-hole golf course alongside dining, tennis, pickleball, aquatics, fitness, and banquet facilities for individual, family, and corporate members.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Golf club membership
• Country club amenities
• Private club dining

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Dues: Private country club generating revenue through annual/multi-year membership dues. Membership categories include Golf, Social, Non-Resident, and Corporate tiers to serve different member needs and price points.
2. Dining & Events: Revenue from multiple dining venues including Bar & Grille (upscale cuisine), Payne's Pub (handmade pizzas and local drafts), Poolside Bistro, and The Huckle grab-and-go. Additional revenue from private banquet services for events like weddings, graduation parties, and corporate functions.
3. Pro Shop Sales: Full-service golf pro shop selling equipment, apparel, and accessories from major brands. Offers demo days, club fittings, and lessons through PGA professionals.
4. Golf Instruction & Fitting Services: PGA Pro and professional staff provide personalized lessons and expert equipment fitting services to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hickory Hills Country Club is a private, member-owned country club offering access to an 18-hole championship golf course, indoor golf simulator, tennis and pickleball courts, an aquatic center, a fitness center, a wellness studio, multiple dining venues, a golf pro shop, and private banquet and event services. Members access the full amenity portfolio through Golf, Social, Non-Resident, or Corporate membership categories billed on an annual recurring basis.

Product overview

Hickory Hills Country Club is a private country club established in 1926 offering a portfolio of recreational and hospitality services centered around championship golf. The core offerings include an 18-hole golf course with practice facilities and pro shop, multiple dining venues (Bar & Grille, Payne's Pub, Poolside Bistro, The Huckle), racquet sports facilities (tennis and pickleball), an aquatic center with pool, fitness and wellness center with yoga/Pilates studio, and private event/banquet services. The club caters to members through various membership tiers (Golf, Social, Non-Resident, Corporate) and hosts regular social events throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole private golf course established in 1926 featuring meticulously manicured greens and fairways, five tee options (Black, Blue, White, Yellow, Red) with slopes 112–140 and ratings 68.3–73.8, and a legacy as the home course of Masters Champions Horton Smith and Herman Keiser and Two-Time U.S. Open Champion Payne Stewart. Available to Golf and Corporate members.
• Golf Simulator State-of-the-art indoor golf simulator offering access to approximately 80 courses nationwide, enabling members to practice and play year-round regardless of Midwest weather conditions.
• Golf Pro Shop Full-service golf pro shop featuring major brands including FootJoy, Peter Millar, Titleist, Nike, Belyn Key, and Dunning, with club fittings, lessons, and scheduled demo days run by PGA professional staff.
• Practice Facilities 11-acre double-sided driving range, practice green, and short game area for pitching, chipping, and bunker shots available to members for comprehensive golf practice.
• Membership Programs Tailored membership programs in four categories — Golf Membership (full golf and facility access), Social Membership (social amenities and dining), Non-Resident Membership (for members outside the area), and Corporate Membership (for businesses) — billed annually on a recurring subscription basis.
• Bar & Grille Upscale on-site dining venue featuring rotating weekly and seasonal menus with indoor and outdoor seating, offering members an incomparable culinary experience.
• Payne's Pub Casual on-site pub named after Payne Stewart serving handmade pizzas and local drafts, located adjacent to private event and dining spaces.
• Poolside Bistro Seasonal poolside dining venue offering fresh fare and treats with indoor and outdoor seating, open during the aquatic center season from Memorial Day through Labor Day.
• The Huckle Grab-and-go snack and beverage service located near the pool area for quick refreshments during warm-weather recreation.
• Private Banquets & Events Private event hosting services for small luncheons, graduation parties, weddings, and corporate functions, with dedicated banquet management and custom culinary offerings across the club's ballroom and dining venues.
• Tennis & Pickleball Courts Racquet sports facilities featuring six hard tennis courts and eight pickleball courts with a pavilion and adjacent patio space, offering year-round lessons, clinics, and equipment guidance for members.
• Aquatic Center Seasonal aquatic facility open Memorial Day through Labor Day, featuring six lap lanes, zero-depth entry, mushroom water feature, 12-foot diving well with one-meter board, and a nearby playground for member families.
• Fitness Center 3,000-square-foot fitness facility outfitted with the latest cardio and strength-training equipment, available for private member workouts.
• Wellness Studio 900-square-foot studio hosting yoga, Pilates, and barre classes for members, with on-site massage services available.
• Club Events Program Annual social events calendar featuring member favorites including the 4th of July Extravaganza, Barn Bash, Farm to Table Wine Dinner, and seasonal specialty dining nights such as Prime & Pair and Hucks n' Bucks.

Quantifiable outcome

• Multiple tee options (Black, Blue, White, Yellow, Red) with slopes ranging 112-140 accommodate all skill levels
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Springfield Country Club: Direct local competitor operating a private country club in Springfield, Missouri with a comparable mix of golf, dining, and member amenities serving the same metropolitan catchment as Hickory Hills.
• Brookside Golf & Country Club: Private multi-amenity country club with golf, dining, aquatics, and racquet sports — directly comparable business model and member experience to Hickory Hills.
• Hillcrest Country Club: Mid-tier private country club offering golf, dining, racquet sports, and social amenities — comparable tier and amenity mix to Hickory Hills for a peer benchmark.

Regional players

• Kansas City Country Club: Long-established private country club in Kansas City, Missouri providing golf, dining, racquet sports, fitness, and social programming to a similar affluent member base across the state.
• St. Louis Country Club: Private country club in the St. Louis area offering championship golf, dining, and member amenities — a comparable multi-sport private club model in the Missouri market.
• Bellerive Country Club: Historic private multi-sport country club in the St. Louis, Missouri metro offering championship golf, dining, fitness, and event facilities — a regional Missouri peer with comparable amenity breadth and member profile.

Broad incumbents

• Saucon Valley Country Club: Well-established, larger private multi-course country club offering golf, dining, fitness, and event facilities — a broader incumbent in the same private country club category with overlapping capability set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hickory-hills-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hickory Hills Country Club