National Youth Sports - Ays Inc

What National Youth Sports - Ays Inc does

National Youth Sports (NYS), operating as National Youth Sports Leagues, LLC, is a 501(c)(3) nonprofit organization founded in 2004 that organizes and operates recreational youth sports leagues for children ages 3 through 16 across Arizona, California (San Diego), Nevada (Henderson/Las Vegas), and Texas (San Antonio). Its core product portfolio spans soccer, basketball, flag football, tackle football, volleyball, tee ball/baseball/softball, and cheerleading, delivered across four annual seasons (Fall, Winter, Spring, Summer) with games typically played on Saturdays. The organization differentiates on affordability (registration fees priced substantially lower than competitors), an equal-playing-time positive-coaching philosophy, and the inclusion of special-needs participants. A volunteer-based operating model requires parents to coach or assist with team operations, embedding families into the league ecosystem.

The underlying technology is a relatively standard league management platform supporting online registration, scheduling, and team formation; notable proprietary features include a balanced-team formation algorithm based on age, school, and zip-code proximity, and a volunteer coach assignment workflow tied to registration forms and Parent/Team Meetings. The company runs sub-regional branded web properties (e.g., azpxwv.nysonline.org, casd.nysonline.org, aztackle.nysonline.org, nysnevada.com, txsa.nysonline.org) and uses LeagueApps-style registration infrastructure in some markets.

Revenue is generated through three primary streams: (1) seasonal league registration fees covering jerseys, insurance, facility rentals, officials, and administrative costs; (2) franchise royalties at 6% of gross sales from independent franchisees who operate territories under a 5-year renewable agreement; and (3) transaction-fee revenue from photo and trophy packages sold through wholly-owned subsidiary All Year Sports (AYS), which donates a portion of proceeds back to NYS. Distribution occurs via a mix of franchise-operated local leagues, direct-to-consumer online registration, and in-person registration events. The franchise model (2,000-3,000 sq. ft. typical footprint, available in most states) functions as the primary growth channel, complemented by the international NYS Global outreach division operating orphan care, education, and sports programs in India, Cambodia, Uganda, Vietnam, Myanmar, Thailand, and Colombia.

Name

National Youth Sports - Ays Inc

Legal name

National Youth Sports Leagues, LLC

Website

https://nysonline.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

National Youth Sports is a 501(c)(3) nonprofit that operates recreational youth sports leagues for children ages 3-16 across Arizona, California, Nevada, and Texas via a franchise model, offering soccer, basketball, football, volleyball, baseball, and cheerleading programs.

Ownership category

akta.pro rank

Product category

Youth Sports Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Youth sports leagues
• Recreational sports programs
• Youth athletics
• Sports franchise
• Youth sports registration

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. League Registration Fees: Registration fees cover game jersey, liability/medical/property insurance, facility/field rentals, site directors/officials, and administrative expenses. NYS is a 501(C)(3) nonprofit organization receiving no government funding.
2. Photo and Trophy Packages: All Year Sports (AYS) works with participating NYS leagues to provide end-of-season trophies and photo keepsakes. Parents purchase these optional add-ons separately. AYS donates a portion of proceeds back into NYS.
3. Franchise Fees: Ongoing royalty is 6% of gross sales from franchisees. Franchise term is 5 years with another 5 year renewal option. Franchisees operate from 2,000 to 3,000 sq. feet of office and warehouse space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

National Youth Sports organizes and operates recreational youth sports leagues for children ages 3 through 16 across multiple states, offering soccer, basketball, tee ball/baseball/softball, flag football/tackle football, volleyball, and cheerleading programs delivered seasonally through local franchise-operated leagues. The company also offers franchise ownership opportunities for entrepreneurs to operate local NYS leagues using a proven business model, training, and marketing support, and operates NYS Global, an international outreach division supporting underserved regions.

Product overview

National Youth Sports (NYS) is a recreational youth sports league organization offering a comprehensive portfolio of youth sports programs for children ages 3 through 16. The core offerings include soccer, basketball, T-ball/baseball/softball, flag football/tackle football, volleyball, and cheerleading programs. These sports are delivered through local league operations across multiple states (Arizona, California, Nevada, Texas) with age-appropriate divisions emphasizing fundamentals, teamwork, and positive coaching. Beyond domestic league operations, NYS operates NYS Global, an international outreach division supporting underserved regions through orphanages, sports programs, and community capacity building. The company also offers franchise opportunities for entrepreneurs to operate their own NYS youth sports leagues using the company's proven business model, marketing programs, and operational support.

Differentiator

Problem solved

Functional benefit

Brands

• NYS Global: Outreach division dedicated to bringing youth sports, education, and community support to underserved regions around the world
• All Year Sports (AYS)

Products and services

• Youth Soccer Programs Recreational soccer leagues for children offering age-appropriate divisions that teach footwork, balance, stamina, and communication skills. Available across NYS locations in Arizona, California, Nevada, and Texas.
• Youth Basketball Programs Indoor basketball programs that help kids develop coordination, quick decision-making, and teamwork with emphasis on fundamentals and good sportsmanship, delivered through age-appropriate divisions.
• Tee Ball, Baseball & Softball Bat-and-ball sports programs where Tee Ball introduces beginners to the game and helps young athletes build confidence before transitioning to baseball or softball, available seasonally.
• Flag Football & Tackle Football Football programs offering flag football for younger divisions and tackle football where available, teaching strategy, teamwork, and discipline with age-appropriate safety rules.
• Youth Volleyball Volleyball programs that build coordination, reflexes, and communication, offering fast-paced action and teamwork opportunities for children through age-appropriate divisions.
• Youth Cheerleading Cheerleading programs for kids focused on performance, teamwork, and spirit, teaching rhythm, coordination, confidence, creativity, and positive leadership.
• National Youth Sports Franchise Franchise opportunity allowing individuals to operate their own NYS youth sports league business in a designated territory, including training, marketing programs, operational support, and use of the NYS brand across sports offered to children ages 3 through 16.
• NYS Global International outreach division dedicated to bringing youth sports, education, and community support to underserved regions around the world, including orphanages, sports programs in refugee camps, training local leaders, and supporting orphan care and child rescue operations.
• All Year Sports (AYS) Photo and Trophy Packages End-of-season photo packages, digital photos, and participation trophies available for purchase by parents in NYS leagues, with custom sport-specific styles that change seasonally; AYS donates a portion of proceeds back to NYS.

Quantifiable outcome

• NYS has operated for over 20 years, expanding from Florida to California
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• All Year Sports (AYS)coreOthersAll Year Sports (AYS) works exclusively with participating NYS leagues to provide parents with opportunity to purchase end-of-season trophies and photo keepsakes. Each trophy style and photo theme are custom to each sport and change from season to season. AYS also donates a portion of proceeds from photo and trophy sales back into NYS, supporting the organization's nonprofit mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• i9 Sports: Franchise-based youth sports league operator offering multiple sports (flag football, soccer, basketball, baseball, cheerleading) for ages 3-17. Closest direct peer given similar franchise model, multi-sport offering, and age range targeting families seeking recreational youth sports.
• Challenger Sports: Operator of youth soccer programs including British Soccer Camps and clinics across North America. Comparable in franchise-based youth soccer instruction and league programming model.
• Skyhawks Sports Academy: Provider of youth sports programs and instruction for ages 3-14 across multiple sports including soccer, basketball, baseball, and flag football. Comparable in multi-sport youth programming model and parent-friendly weekend scheduling.
• Lil' Kickers: Youth soccer program for ages 18 months to 12 years operating through franchised local operators. Comparable in age-segment focus on early-childhood sports and franchise-based scaling model.
• National Youth Basketball (NYB): Operator of organized youth basketball leagues for children. Comparable in single-sport league organization model and franchise-style regional operations for youth basketball.

Others

• TeamSnap: Leading youth sports management and team communication platform used by clubs, leagues, and families for registration, scheduling, and payments. Functions as technology enabler/competitor to NYS's in-house league management platform.

Broad incumbents

• Little League Baseball: Largest organized youth baseball/softball league system globally, operating community-based leagues for children ages 4-16. Direct competitor in baseball/softball category with much stronger brand recognition and 80+ year operating history.
• Babe Ruth League: National youth baseball and softball organization operating Cal Ripken (ages 4-12) and Babe Ruth (ages 13-18) divisions. Direct competitor in baseball/softball with longer history and broader geographic reach.
• Pop Warner: National youth football organization offering tackle football, flag football, cheer, and dance programs for ages 5-16. Direct competitor in flag/tackle football and cheerleading categories with strong national brand.
• YMCA: Largest nonprofit community sports and recreation provider in the U.S., offering youth sports leagues including soccer, basketball, baseball, and flag football. Broad incumbent competing in same affordable community youth sports category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NationalYouthSports
• LinkedInlinkedin.com/company/national-youth-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Youth Sports - Ays Inc