Rights & Democracy

What Rights & Democracy does

Rights & Democracy (RAD), legally the Rights & Democracy Project, is a 501c4 social welfare nonprofit founded in 2015 and headquartered in Concord operating across Vermont and New Hampshire. The organization functions as a multi-issue member-driven grassroots body focused on social, racial, environmental, and economic justice, delivering candidate endorsements, voter guides, community campaigns (Climate Justice, Healthcare Justice, Housing Justice, Workers Rights), movement politics training, annual Membership Assemblies, and People Power Summits in both states. Field operations rely on regional organizers covering Upper Valley, Lakes Region, Monadnock, Greater Manchester, Nashua, Seacoast, and multiple Vermont counties, executing door-to-door canvassing, phone banking, text banking (e.g., over 63,000 voters contacted ahead of the 2020 NH primary), and community events such as the Montpelier Women's March (15,000-20,000 marchers). RAD has demonstrated measurable electoral reach, endorsing 56 New Hampshire and 58 Vermont candidates in 2022 with 28 and 44 wins respectively, and 66 RAD-endorsed candidates in the 2020 cycle.

The business model is membership- and donation-based: revenue is generated through recurring membership dues, individual donations, and direct-appeal fundraising campaigns, with no commercial pricing of products or services. RAD's operating structure comprises a parent 501c4 (Rights & Democracy Project), an affiliated 501c3 charitable nonprofit (Rights & Democracy Education Fund), and the Rights & Democracy Institute as a policy research arm, supported by national affiliations with Center for Popular Democracy and People's Action and a coalition of regional partners including Freedom New Hampshire, Migrant Justice, Our Revolution, and SURJ. Revenue figures are not publicly disclosed and the 501c4's recent termination of a critical grant in 2025 created a funding shock. RAD has no proprietary technology, no app product, no API, and no AI components identified in the available data; its go-to-market motion is community-led rather than technology-led, relying on direct member engagement, volunteer organizing, and earned media rather than paid acquisition channels.

Name

Rights & Democracy

Legal name

Rights & Democracy Project

Website

https://radmovement.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rights & Democracy is a 501c4 nonprofit grassroots advocacy organization founded in 2015, building member-driven power across Vermont and New Hampshire on social, racial, environmental, and economic justice through candidate endorsements, community campaigns, and field organizing.

Ownership category

akta.pro rank

Product category

Grassroots Advocacy and Civic Engagement

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Political Organizations (813940)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Grassroots advocacy
• Community organizing
• Political endorsements
• Civic engagement
• Progressive movement

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues and Donations: Rights & Democracy operates as a 501c4 nonprofit organization that generates revenue through membership dues, individual donations, and fundraising campaigns. The organization engages in direct appeal fundraising and organizes events to support its advocacy work.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rights & Democracy is a member-driven 501c4 grassroots advocacy organization that organizes Vermont and New Hampshire residents around social, racial, environmental, and economic justice. Its core deliverables are political advocacy programs: voter guides, formal candidate endorsements, issue campaigns on climate, healthcare, housing, and workers rights, candidate training, membership assemblies, regional summits, and federal resistance teams.

Product overview

Rights & Democracy (RAD) is a multi-issue grassroots advocacy organization operating across Vermont and New Hampshire. Rather than a commercial technology product, RAD offers a suite of political advocacy programs and services including voter guides, candidate endorsements, community campaigns on key issues (climate justice, healthcare justice, housing justice, workers rights), movement politics training, annual membership assemblies, and People Power Summits. The organization focuses on building collective power through electoral organizing, issue-based campaigns, and community education to achieve transformative change for social, racial, environmental, and economic justice.

Differentiator

Problem solved

Functional benefit

Products and services

• RAD Voter Guides
• Candidate Endorsements
• Community Campaigns
• Movement Politics Training
• Annual Membership Assembly
• People Power Summits
• Federal Resistance Teams

Quantifiable outcome

• 44 of 58 endorsed Vermont candidates won in 2022 elections
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Migrant JusticecoreStrategic or Co-development Partner · 1 January 2020Ally organization collaborating on the Milk with Dignity campaign, which urges Hannaford Supermarkets to stop farmworker exploitation by joining the program that ensures dignified working conditions and fair wages for agricultural workers.
• Our RevolutionsecondaryStrategic or Co-development Partner · 1 January 2020National progressive organization led by former Bernie Sanders campaign staff. Collaborative work on electoral organizing, candidate endorsements, and progressive movement building. Nina Turner, President of Our Revolution, has keynoted RAD events.
• Monadnock Progressive AlliancesecondaryStrategic or Co-development Partner · 1 January 2018Co-host of annual Membership Assembly and People Power Summit events in New Hampshire for progressive organizing and coalition building.
• Rutland NAACPsecondaryStrategic or Co-development Partner · 1 January 2018Co-host of gubernatorial forum in Rutland, Vermont focused on racial justice and progressive issues. Joint effort to bring together candidates and community members for dialogue on equity.
• New Hampshire Youth MovementsecondaryStrategic or Co-development Partner · 1 January 2018Co-organized GOTV events including Bernie Sanders rallies in Manchester and UNH ahead of 2018 midterm elections. Partnership for youth-focused progressive organizing.
• Showing Up For Racial Justice (SURJ)secondaryStrategic or Co-development Partner · 1 January 2018Regional chapter formation in Monadnock region to organize white folks for racial justice. Part of national movement to support people of color-led organizing.
• Main Street Alliance of VermontsecondaryStrategic or Co-development Partner · 1 January 2017Partnership on reports detailing the impact of ACA repeal on Vermont. Collaborative effort to produce policy analysis and advocate for healthcare protections.
• Freedom New HampshirecoreStrategic or Co-development Partner · 1 January 2016Bipartisan coalition working to update New Hampshire state law to explicitly protect transgender Granite Staters from discrimination. Rights & Democracy was a founding member of this coalition working on HB 1319. Coalition includes support from the Business and Industry Association, NH Association of Chiefs of Police, and NH Coalition Against Sexual and Domestic Violence.
• Rights & Democracy InstitutecoreStrategic or Co-development PartnerAffiliated nonprofit organization (501c3) that conducts research, produces reports, and supports the advocacy work of the parent organization. The Rights & Democracy Education Fund is described as the charitable arm focused on grassroots education and policy research.
• Center for Popular DemocracycoreStrategic or Co-development PartnerNational affiliate organization that provides support, resources, and coordination for progressive grassroots organizing across the country. Rights & Democracy is listed as an affiliate on the Center for Popular Democracy's website.
• People's ActioncoreStrategic or Co-development PartnerNational coalition of grassroots organizations that Rights & Democracy is affiliated with for coordinated progressive advocacy and organizing efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maine People's Alliance: A state-level grassroots progressive organization in neighboring Maine. Closely comparable due to similar New England multi-issue organizing model, membership structure, and electoral endorsement work.
• People's Action: National coalition of grassroots organizations that RAD is affiliated with. Comparable as a multi-state, member-based progressive advocacy network running electoral and issue campaigns on healthcare, housing, and economic justice.
• Working Families Party: Progressive political party and advocacy organization active in multiple state chapters. Comparable for its focus on electing progressive candidates and advancing economic justice policies through grassroots organizing.
• Center for Popular Democracy: National network of progressive grassroots organizations of which RAD is an affiliate. Directly comparable because both operate member-driven organizing models across multiple states on overlapping justice issues.

Others

• New Hampshire Charitable Foundation: State-wide community foundation in NH. Not a direct peer but a relevant ecosystem actor whose grantmaking environment shapes RAD's funding landscape and partnership opportunities in New Hampshire.
• Rights & Democracy Institute: Affiliated 501c3 research and policy arm of Rights & Democracy. Not a peer competitor but a directly related entity that conducts research and supports RAD's advocacy work, useful as ecosystem context.

Broad incumbents

• MoveOn.org: One of the largest online progressive advocacy organizations. Comparable because it runs electoral endorsements and progressive issue campaigns, though at a national digital scale rather than RAD's field-organizing depth.

Emerging players

• Planned Parenthood of Northern New England: Regional advocacy and health organization active in VT and NH. Comparable as a regional advocacy organization with overlapping reproductive rights and healthcare justice work that RAD organizes around.
• Indivisible: Progressive grassroots organization founded in 2017 with affiliated local groups. Comparable as a member-driven advocacy network engaging in electoral and legislative campaigns, though its structure relies on autonomous local chapters rather than paid organizers.

Regional players

• Vermont Progressive Party: State-level progressive political party in Vermont. Comparable as a Vermont-based political organization endorsing and electing progressive candidates, though narrowly electoral rather than multi-issue advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/RightsVT
• Facebookfacebook.com/rightsanddemocracy
• Instagraminstagram.com/rightsanddemocracy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rights & Democracy