Sleator Plant

What Sleator Plant does

Sleator Plant Ltd is a privately held, specialist plant equipment dealer incorporated in Northern Ireland and operating as a subsidiary of the diversified Ballyvesey Holdings group. The company sells, distributes, and services construction, material handling, quarrying and forestry machinery for construction firms, quarry operators and forestry/tree-care professionals across Northern Ireland and the Republic of Ireland. Its portfolio covers official dealership relationships with five tier-one OEMs: Sany (excavators SY10–SY750H plus telehandlers STH625–STH1840), Genie (the full Terex AWP family — scissor lifts, rough-terrain lifts, articulated and telescopic booms, vertical mast lifts, material lifts, Xtra Capacity models, and eco-friendly/electric lifts), Mecalac (site dumpers including the Revotruck rotating-cab series), Rokbak (28-tonne RA30 and 38-tonne RA40 articulated hauliers), and Bandit Industries (whole tree chippers, stump grinders, hand-fed brush chippers and Beast-series horizontal grinders).

The company is not a manufacturer: it does not develop proprietary technology or software platforms. Its competitive offering rests on a curated multi-brand portfolio, large genuine parts inventory, and a mobile aftersales engineering team that is factory-trained by each OEM principal. The revenue model combines one-time capital-equipment sales with recurring aftermarket revenue from parts supply and maintenance contracts on the installed fleet. Go-to-market is sales-led and direct, with field engagement targeting enterprise-level construction, quarry and forestry buyers across the island of Ireland, supported by two physical depots (Newtownabbey and Dublin Inland Port) and a digital presence spanning a product website plus LinkedIn, Facebook and Instagram channels.

Pricing is quotation-based and not publicly disclosed. No public revenue, headcount growth, funding events, M&A activity or regulatory enforcement actions are disclosed in the source material. Customer concentration evidence is limited to a single named testimonial from a construction-firm Managing Director; segment mix suggests construction is the primary vertical, with quarrying/mining and forestry/tree care as secondary lines.

Name

Sleator Plant

Legal name

Sleator Plant Ltd

Website

https://sleatorplant.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleator Plant is a private Northern Ireland–based plant equipment dealer selling and servicing construction, quarrying and forestry machinery from Sany, Genie, Mecalac, Rokbak and Bandit for enterprise customers across the island of Ireland, supported by depots in Newtownabbey and Dublin.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)

Keywords

• Construction equipment sales
• Material handling machinery
• Aerial work platforms
• Forestry equipment dealer
• Aftersales service parts

Headquarters

HQ city

Antrim

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sleator Plant generates revenue through the sale of construction, quarrying, and forestry equipment from world-leading manufacturers. The company acts as an official dealer, selling machinery directly to construction and material handling professionals across Ireland.
2. Aftersales Service and Parts: Beyond equipment sales, the company provides aftersales support including genuine parts supply and maintenance services through factory-trained mobile engineers, ensuring continuous revenue from the installed customer base.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sleator Plant sells construction, material handling, and forestry machinery as an authorised dealer for Sany, Genie, Mecalac, Rokbak, and Bandit across Northern Ireland and the Republic of Ireland. The product range spans excavators, telehandlers, site dumpers, articulated haul trucks, aerial work platforms, and tree care/recycling equipment. The company also provides genuine parts and aftersales maintenance through factory-trained mobile engineers to minimise customer fleet downtime.

Product overview

Sleator Plant is a plant equipment supplier offering a diversified portfolio of construction, material handling, and forestry machinery from world-leading manufacturers. The core offering spans multiple product categories: Sany excavators and telehandlers for construction excavation and material handling; Genie aerial work platforms including electric scissor lifts, rough terrain scissor lifts, articulated boom lifts, telescopic boom lifts, vertical mast lifts, material lifts, Xtra Capacity lifts, and eco-friendly lifts for working at height; Mecalac site dumpers (including the innovative Revotruck rotating cab series) for urban earthmoving; Bandit forestry equipment including whole tree chippers, stump grinders, horizontal grinders (The Beast series), and hand-fed brush chippers for tree care and recycling; and Rokbak articulated haul trucks (RA30 and RA40) for quarrying and heavy earthmoving. The company provides sales, parts, and aftersales support across Northern Ireland and the Republic of Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Sany Excavators Range of Sany excavators from mini to large-class machines, including the SY19E electric model, sold to construction professionals in Ireland for excavation, digging, and material handling tasks.
• Sany Telehandlers Sany telehandlers (STH625 through STH1840) sold for construction-site material handling tasks requiring industry-leading lifting performance and efficiency.
• Genie Aerial Work Platforms Portable Genie AWP Super Series lifts providing industry-leading stability and durability for light-duty interior access work at heights up to 46 feet.
• Genie Electric Scissor Lifts Quiet, emission-free Genie electric scissor lifts designed for sensitive indoor and outdoor environments with long-lasting battery life and stable high-capacity platforms.
• Genie Rough Terrain Scissor Lifts Genie rough terrain scissor lifts providing power, traction, and high-capacity lifting for difficult outdoor sites and uneven ground.
• Genie Articulated Boom Lifts Genie articulated boom lifts offering up-and-over capabilities for navigating complex obstacles in maintenance, industrial installations, and difficult site clearance.
• Genie Telescopic Boom Lifts Genie telescopic boom lifts providing horizontal outreach and vertical height with precision reach for distant work areas on challenging construction sites.
• Genie Xtra Capacity (XC) Lifts Genie Xtra Capacity lifts engineered for heavy-duty work requiring increased platform loads, allowing multiple operators and heavy tools to work at height safely.
• Genie Eco-Friendly Lifts Genie eco-friendly lifts using advanced electric and hybrid technology to reduce site emissions and noise while meeting strict environmental regulations.
• Genie Vertical Mast Lifts Compact and lightweight Genie vertical mast lifts designed for narrow aisles, fragile flooring, and restricted spaces where larger platforms cannot operate.
• Genie Material Lifts Industry-standard Genie manual material lifts for safely lifting and moving heavy loads, easily set up, moved, and stored by a single operator.
• Mecalac Site Dumpers Innovative, multifunctional Mecalac site dumpers (TA, MDX, and Revotruck models) designed for urban construction sites with superior agility, speed, and versatility.
• Rokbak RA30 Articulated Truck Versatile 28-tonne payload Rokbak RA30 articulated truck with high-torque Stage V engine and independent front suspension for superior operator comfort and traction on uneven ground.
• Rokbak RA40 Articulated Truck High-capacity 38-tonne payload Rokbak RA40 articulated truck with 444hp Stage V engine, designed for large-scale quarrying, mining, and earthmoving in the toughest conditions.
• Bandit Whole Tree Chippers Bandit whole tree chippers built for land clearing and biomass production, processing whole trees up to 36 inches in diameter with powerful chain-driven feed systems and high-capacity drums.
• Bandit Stump Grinders Bandit stump grinders offering maximum visibility and aggressive cutting power with wheeled or tracked configurations and 'Revolution' cutter wheels for quick stump removal while protecting turf.
• Bandit Horizontal Grinders (The Beast Series) Bandit The Beast horizontal grinders processing wood waste, pallets, and asphalt shingles into high-value mulch or fuel using a downward-cutting mill for more uniform end-product than traditional upward-cutting machines.
• Bandit Hand-Fed Brush Chippers Bandit hand-fed brush chippers dominating the tree care market with massive throat openings, high-velocity discharge, and unique feed systems pulling in material with over 10,000 lbs of force.
• Genuine Parts Supply Ongoing supply of genuine manufacturer parts for Sany, Genie, Mecalac, Rokbak, and Bandit equipment, supported by Sleator Plant's parts inventory to minimise customer fleet downtime.
• Mobile Engineering and Maintenance Service Factory-trained mobile engineers providing nationwide aftersales maintenance and repair service for equipment sold across Northern Ireland and the Republic of Ireland.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• SanycoreChannel Partner/ Reseller/ DistributorOfficial dealer for Sany excavators, telehandlers, and wheel loaders. Sany is a global leader in excavation equipment providing robust and reliable machinery with industry-leading performance and efficiency for construction sites.
• Genie (Terex Corporation)coreChannel Partner/ Reseller/ DistributorOfficial dealer for Genie aerial work platforms, scissor lifts, boom lifts, and material lifts. Genie is the premier name in aerial work platforms providing safe, efficient access for working at height.
• MecalaccoreChannel Partner/ Reseller/ DistributorOfficial dealer for Mecalac construction equipment including site dumpers and compact machines. Mecalac offers innovative, multifunctional equipment designed for urban construction sites.
• RokbakcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Rokbak articulated hauliers. Rokbak specializes in powerful articulated trucks built for the toughest environments in quarrying, mining, and earthmoving applications.
• Bandit IndustriescoreChannel Partner/ Reseller/ DistributorOfficial dealer for Bandit tree care and recycling equipment including hand-fed brush chippers, stump grinders, whole tree chippers, and horizontal grinders (The Beast series).
• Ballyvesey HoldingscoreStrategic or Co-development PartnerSleator Plant is part of the Ballyvesey Holdings group of companies, providing corporate backing and association with a broader business group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Manitou: French global manufacturer of telehandlers, rough-terrain forklifts and aerial work platforms distributed via an authorised dealer network. Comparable as a competing OEM whose products (Manitou telehandlers) overlap directly with the Sany telehandler line Sleator sells.
• Wacker Neuson: German manufacturer of compact construction equipment, including mini-excavators, site dumpers and telehandlers, sold through an authorised dealer network. Comparable as a competing OEM in the compact construction segment that overlaps with Sleator Plant's Sany mini-excavator and Mecalac dumper offerings.
• JCB: Major UK-based global construction and agricultural equipment manufacturer with an extensive authorised dealer network. Comparable as a UK/Ireland competitor to Sleator Plant's OEM principals: JCB backhoe loaders, excavators and telehandlers compete with the Sany, Genie and Mecalac lines Sleator distributes.

Direct peers

• Speedy Hire: UK-listed equipment hire and sales company offering tools, plant and access equipment to construction and infrastructure customers. Comparable to Sleator Plant in serving the same British Isles construction customer base with overlapping equipment categories, though weighted toward hire rather than outright sale.
• Molson Group: Multi-brand UK construction equipment dealer representing Volvo CE, Komatsu, Sennebogen and other OEMs with parts and service support. Direct peer to Sleator Plant in that both are multi-principal authorised dealers of construction and material handling machinery with regional branch networks.
• GAP Group: UK plant equipment hire and sales company offering excavators, telehandlers, dumpers and access platforms with depot coverage across Britain and Ireland. Direct peer to Sleator Plant in that both supply construction and material handling equipment (sales and hire) to contractors across the British Isles.
• Brandon Hire Station: UK tool and plant equipment hire company with a nationwide branch network supplying construction professionals. Direct peer in the British Isles construction-equipment supply market with overlapping access and materials-handling product categories.
• McHale Plant Sales: Irish-based authorised dealer for Terex/Genie, Komatsu, Manitou, Hidromek and other major OEMs across construction and material handling. Direct peer to Sleator Plant: multi-brand plant dealer serving the same island-of-Ireland customer base with overlapping product categories.

Others

• Loxam: Europe's largest equipment rental company with operations across France, the UK and Ireland, supplying aerial platforms, excavators and materials handling equipment. Comparable to Sleator Plant as a European island-of-Ireland/UK provider of overlapping construction equipment categories, but operating a rental rather than dealer model.
• Sunbelt Rentals: One of the largest equipment rental companies in North America and the UK, supplying construction and industrial customers with aerial platforms, earthmoving and materials handling equipment. Comparable to Sleator Plant in product categories and end customers but operates a pure rental model rather than authorised-dealer sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sleator
• LinkedInlinkedin.com/company/sleator-plant-ltd
• Instagraminstagram.com/sleatorplant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleator Plant