Safe & Sound Nanny Co.

What Safe & Sound Nanny Co. does

Safe & Sound Nanny Co. is a Seattle-based, founder-owned nanny and household staffing placement agency serving families across the Greater Seattle and Puget Sound region. Founded by Kimberlee, who brings over nine years of hands-on childcare experience, the agency operates as a relationship-driven concierge placement service with no proprietary technology platform; all candidate sourcing, vetting, reference checks, in-person interviews, and family matching are conducted manually by the founder and her network. The agency offers three service lines: Nanny Placement Services (full-time, part-time, travel, and temporary nannies at a $5,000 flat placement fee), Nanny Share Services ($5,000 placement fee split between two families), and Household Staffing Services (family assistants and household managers at $5,000 per placement with a $500 non-refundable search fee applied to the total). All placements carry a 90-day replacement guarantee.

The business model is transactional and one-time-fee based, generating revenue at the point of successful placement rather than through recurring contracts or platform fees. Customer acquisition relies on organic SEO through the Squarespace-hosted website, an educational blog, and referral partnerships with local parenting organizations including PEPS, Parent Map, Seattle Children's Hospital, and Help Me Grow Washington, supplemented by engagement in Seattle-area nanny community groups (SNACK, Seattle Area Nannies). The agency holds membership in the International Nanny Association (INA) and operates a reciprocal referral relationship with HomeWork Solutions to provide payroll and tax services to placed families.

The agency serves a two-sided market of families seeking vetted childcare and household staff, and professional caregivers (minimum three years' experience) seeking quality family employment, all within a single metropolitan geography. Operating hours are limited to Friday through Sunday, 9am-5pm Pacific, and the only disclosed employee is the founder herself, indicating a sole-proprietor scale of operations. No funding, institutional investment, or M&A activity is associated with the business.

Name

Safe & Sound Nanny Co.

Legal name

Safe & Sound Nanny Co.

Website

https://safeandsoundnannyco.com

Company type

Private

Operating status

Operating

Short description

Safe & Sound Nanny Co. is a founder-owned, Seattle-based nanny and household staffing placement agency serving families across the Greater Seattle and Puget Sound region with vetted nanny, nanny share, and family assistant placements on a flat-fee, one-time model.

Ownership category

akta.pro rank

Product category

Nanny Placement Services

NAICS

Child Care Services (62441), Private Households (8141)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSAAABAN

Nanny Agency / Placement Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAALAB

Full-Time Nanny Placement Agencies

Home & Personal Services/Childcare, Babysitting & Nanny Services/Babysitter/Nanny Placement & Agency Services

SECONDARYHSAAALAC

Part-Time Nanny Placement Agencies

Home & Personal Services/Childcare, Babysitting & Nanny Services/Babysitter/Nanny Placement & Agency Services

SECONDARYHSAAALAK

Nanny Share Matching & Placement Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Babysitter/Nanny Placement & Agency Services

SECONDARYHSAAABAM

Nanny Share (Shared Nanny) Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

Keywords

• Nanny placement services
• Household staffing services
• Childcare placement agency
• Nanny share services
• Family assistant placement

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Nanny Placement Services: One-time placement fee model for placing nannies with families. Fee varies by service type (standard placement vs nanny share vs temporary). Revenue is earned at point of successful placement.
2. Household Staffing Services: Placement fees for family assistants and household managers. Includes search fee (non-refundable, credited toward placement) and full placement fee upon successful hire. 90-day replacement guarantee included.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Safe & Sound Nanny Co. is a Seattle-based nanny placement agency that connects families in the Greater Seattle and Puget Sound region with vetted nannies, family assistants, and household managers. It offers three core service lines—Nanny Placement Services, Nanny Share Services (cost-shared between two families), and Household Staffing Services—each following a screening, interview, and 90-day replacement guarantee process. The agency recruits candidates through a dedicated job board and application process and delivers concierge matching, placement support, and ongoing guidance to families.

Product overview

Safe & Sound Nanny Co. operates as a Seattle-based nanny placement agency offering three core service lines: Nanny Placement Services, Nanny Share Services, and Household Staffing Services. The agency provides both full-service placement matching (for nannies, family assistants, and household managers) and supplementary resources including a blog with educational content. The Nanny Placement Services connect families with individual nannies through a vetted matching process, while Nanny Share Services enable cost-sharing between families. Household Staffing Services extend beyond childcare to include family assistants and household managers for broader household support. The flat-rate pricing model charges $5,000 for standard placements and $3,000 for temporary placements, with a 90-day replacement guarantee on all placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Placement Services

Quantifiable outcome

• 90-day replacement guarantee ensures satisfaction with placement
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HomeWork SolutionscoreImplementation/ SI/ Consulting PartnerHomeWork Solutions provides payroll and tax services for household employers. Safe & Sound Nanny Co. refers all placement clients to HomeWork Solutions for free account setup to manage nanny payroll, tax withholding, and W-2 compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: The largest U.S. online marketplace connecting families with nannies, sitters, and other caregivers. Overlaps directly with Safe & Sound's core placement use case but operates as a self-serve platform across all 50 states rather than a concierge agency.
• Bright Horizons Family Solutions: Publicly traded provider of early education, childcare, and employer-sponsored dependent care. While focused on center-based care, its employer partnerships and back-up care programs overlap with the household-staffing segment Safe & Sound serves.

Direct peers

• Sittercity: Online platform for finding nannies, sitters, and household staff with background-checked profiles. Competes for the same Seattle families as Safe & Sound but with a marketplace model rather than a curated, fee-based placement approach.
• Jovie (formerly College Nannies + Sitters): National nanny and sitter placement agency offering full-time, part-time, and temporary placements with a structured matching process. Closest direct competitor in business model — concierge placement with vetted candidates and ongoing support.
• Nanny Poppins Agency: Established U.S. nanny placement agency offering full-service family matching, household staffing, and international placements. Direct competitor in placement model and service-line breadth.

Regional players

• Stanford Park Nannies: Bay Area nanny placement agency with premium concierge services, household staffing, and temporary placements. Comparable offerings and price points; relevant for understanding how regional agencies scale within high-cost-of-living metros.
• Portland Nanny Network: Regional nanny placement agency serving the Portland metro — adjacent to Safe & Sound's Pacific Northwest footprint. Comparable concierge model and household staffing extensions; useful for assessing intra-region competitive dynamics.
• Town & Country Nannies: Boutique placement agency serving high-net-worth families in major U.S. cities. Comparable to Safe & Sound's premium concierge positioning, household manager placements, and 90-day guarantees.
• The Nanny Company: Texas-based nanny placement agency with a similar concierge model — vetted candidates, in-person consultations, and household staffing services. Comparable in service scope and pricing philosophy, though operating in a different geography.

Others

• HomeWork Solutions: Payroll, tax, and compliance services specifically for household employers. Existing referral partner of Safe & Sound — relevant peer because the integration is a meaningful part of the agency's value chain and competitive differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe & Sound Nanny Co.