Water Is Life Group

What Water Is Life Group does

Water Is Life Group (WILG) is a privately held Belgian industrial holding company, founded in 1988 as Watertechniek Teunissen in Achel and reorganized under its current holding structure in 2020 by CEO Reinier Teunissen. The group operates 15 subsidiaries across Belgium, the Netherlands, Germany, Portugal, and Italy, structured into three functional pillars: manufacturers (Well Pumps, OSNA Pumpen, D&O Technics, EEB Valves, Hydrosphere, H2Q), distributors (MPI/WILG Europe, Geo Systems International, LEO Pumps Europe, Aubia Pompes, Orlando Water Technology, Motix, RCL), and B2C e-commerce (Waterpompshop, Watertechniek Teunissen). The portfolio addresses the pump, irrigation, piping, and geothermal water technology sectors, with products spanning centrifugal, submersible, well, jet, sewage, pool, and solar pumps; pressure piping systems; valves; hoses and couplings; rainwater management and separation systems; and complete irrigation solutions with smart controllers. The group owns seven proprietary brands and holds exclusive distribution rights for international labels including LEO, ESPA, Hunter, Rain Bird, Calpeda, Koshin, Arven, Varisco, Atlas Copco, and Perrot.

The business model is multi-tier hardware sales. WILG manufactures proprietary products through its manufacturing subsidiaries, distributes both own-brand and third-party products through regional wholesale subsidiaries, and reaches end customers via B2C e-commerce platforms. Pricing follows a unit-pricing model on hardware products, with catalogue prices ranging from approximately €5.60 for filter cartridges to €6,422 for large pump stations, all quoted excluding VAT. Group turnover is €46 million with an average annual growth rate of +23%, supported by 130 employees, 34,000 stock-keeping units, 25,000 average monthly website visits, 36% export share, and a customer footprint across 56 countries. Customer segments span B2B distributors and wholesalers (primary), agriculture and horticulture, residential/B2C, building services and infrastructure, geothermal energy, and sanitary/HVAC installers. WILG pursues growth through a combination of organic expansion and an active acquisition strategy, having completed four acquisitions between April 2023 and August 2024 (Maxuflex, RCL, D&O Technics, OSNA Pumpen) and consolidating Belgian entities under WILG Europe BV effective July 2026.

Name

Water Is Life Group

Legal name

Water is Life Group BV

Website

https://waterislifegroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Water Is Life Group is a Belgian holding company operating 15 subsidiaries that manufacture, distribute, and retail pump, irrigation, piping, and geothermal water technology solutions across Europe and 56 export markets, serving B2B wholesalers, installers, agricultural operators, and residential customers via €46 million in annual group turnover.

Ownership category

akta.pro rank

Headquarters

HQ city

Pelt

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Manufactured Pump & Irrigation System Sales: WILG manufactures technical pump and irrigation systems through its subsidiaries (Well Pumps, OSNA Pumpen, D&O, EEB Valves, Hydrosphere) and sells these products through its own distribution channels and third-party distributors. Group turnover is €46 million.
2. Import & Distribution of Third-Party Pump Brands: WILG imports and distributes internationally branded pumps and related products (H2Q, LEO, ESPA, Koshin, Hunter, Rain Bird, VYR, Calpeda, Arven, WEDA, Varisco, Atlas Copco, Perrot) through its distributor subsidiaries across Europe.
3. E-Commerce / B2C Sales: WILG operates direct-to-consumer e-commerce platforms (Waterpompshop for Belgium + Netherlands, Watertechniek Teunissen B2C) alongside its wholesale distribution business.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Water Is Life Group develops, manufactures, distributes, and brands pump, irrigation, piping and geothermal water technology solutions through 15 wholly-owned subsidiaries. The group manufactures well pumps, centrifugal pumps, submersible pumps, valves, hoses and rainwater management systems under its own brands (H2Q, Hydrosphere, Well Pumps, OSNA, Maxuflex) and imports/exclusively distributes third-party brands (LEO, ESPA, Hunter, Rain Bird, Calpeda, Koshin, VYR, Perrot) across Belgium, the Netherlands, Germany, Italy, Portugal and 56 export countries via wholesale, direct B2B and B2C e-commerce channels.

Product overview

Water Is Life Group (WILG) is a holding company consisting of fifteen innovative companies in the pump, irrigation, and water technology sector. The portfolio includes group companies (Watertechniek Teunissen, MPI Pumps & Irrigation, Geo Systems International, LEO Pumps Europe, Well Pumps, Aubia Pompes, Orlando Water Technology, Motix, EEB Valves, D&O) and acquired brands (OSNA Pumpen from Germany, RCL from Portugal, Maxuflex, Hydrosphere, H2Q). Product offerings encompass centrifugal pumps (ESPA ASPRI, H2Q BMP, LEO, OSNA JET), submersible/drainage pumps (H2Q, LEO LKS, ARVEN), well/deep well pumps (LEO XRM series, WPS), solar pumps (WPS Solar Go!), rainwater management systems (Hydrosphere ERCU series), PE pump shafts, pool and fountain equipment, complete irrigation systems with smart controllers (Hunter Hydrawise), water filters (CINTROPUR, 3P, H2Q), and accessories. The group also operates B2C e-commerce platforms (Waterpompshop) and serves both industrial/agricultural and consumer markets across 56 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Hydrosphere: Professional water systems for building services, rainwater management, and professional pump technology
• H2Q pumps & products
• Maxuflex
• OSNA Pumpen
• WPS

Products and services

• Well Pumps (submersible borehole pumps) Submersible borehole pumps (including solar variants) for residential, agricultural and industrial water well applications, sold under the Well Pumps brand in Belgium and Portugal.
• OSNA Pumpen centrifugal and submersible pumps German-manufactured centrifugal jet pumps and stainless steel submersible pumps for water supply applications, sold under the OSNA Pumpen brand acquired by WILG in August 2024.
• EEB Valves Belgian manufacturer of valves for water and irrigation systems, part of the WILG group portfolio, serving installers and irrigation system builders.
• D&O Technics pump and technical solutions D&O Technics pumps and technical solutions acquired from Aalst, Belgium, offering technical pump and engineering products to the WILG distribution network.
• H2Q Pumps & Products Proprietary WILG brand offering comprehensive pump solutions including centrifugal pumps (H2Q BMP), submersible pumps (H2Q SPA530, Q750, MD500 VXP), wastewater pump stations, pressure controls and accessories for residential and professional applications.
• Hydrosphere rainwater and building services systems Professional water systems brand launched in March 2025 covering building services, rainwater management, and pump technology. Includes Hydrosphere ERCU rainwater harvesting and automatic mains-switching systems (MINI, MEDIO, MAXI, MEGA, ERCU Silent, ERCU Pro) and RO-series PE pump shafts/collecting tanks, with Belgaqua and EN 1717 certification.
• WPS Solar Go! Solar Pump Kit Plug-and-play solar pumping system with 4-inch membrane pump, PV modules, aluminium frame, control box and integrated sensors for off-grid water pumping in agriculture and remote locations.
• WPS Constant Pressure Variable Speed Well Pump System 3-inch high-speed submersible well pump with variable frequency drive controller providing constant water pressure across all operating points and LCD alarm display.
• H2Q 4-in-1 Multi-Application Submersible Pump (MD VXP) H2Q MD VXP submersible pump with adjustable foot for four distinct applications: flat suction, clean water with strainer, dirty water with strainer, and continuous operation mode.
• Hydrosphere PE Pump Shaft Systems Plug & Play PE pumping stations with built-in pump, control unit, pressure pipe with check valve and shut-off valve, cable entry, and floating base plate to prevent buoyancy in high groundwater; available in MINI, MEDIO, MAXI and MEGA capacities.
• Hunter Hydrawise WiFi Irrigation Controllers and Sprinklers Complete professional irrigation system product line including Hunter X-Core, X2, ESP-TM2 with WiFi, PHC Hydrawise smart controllers, Hunter PGJ/PGP sprinklers, Rain Bird sprinklers, drip irrigation, RPE solenoid valves and accessories.
• H2Q Aqua-Silence VS Inverter Pool Heat Pumps Pool heat pumps with Mitsubishi compressor technology under the H2Q Aqua-Silence VS Inverter range, plus LEO XKP pool circulation pumps and LEO XKF fountain pumps.
• H2Q, CINTROPUR and 3P Water Filtration Systems Water filtration product line including H2Q duplex and triple filters, CINTROPUR filters with filter cloths, 3P filter systems (compact, cartridge, garden, volume — 3P Volumenfilter VF1 DIN 1989-2 Type C certified), and UV sterilization units.
• H2Q Wastewater Pump Stations and Pump In The Box H2Q wastewater pump stations with stainless steel housing and submersible pump with float for domestic and commercial applications, plus portable dewatering kits (H2Q SP530, Arven Tox Vox) packaged with 25m fire hose in stable plastic box for flood water removal.
• Waterpompshop B2C e-commerce store Direct-to-consumer online pump shop serving Belgium and the Netherlands, part of WILG's B2C and e-commerce operations.
• Watertechniek Teunissen (technical pump and irrigation distribution) Original WILG company founded August 1988 in Achel, Belgium. Specialises in technical pump and irrigation system manufacturing, import and distribution, and operates B2C sales alongside its wholesale business.
• Maxuflex Hoses & Couplings Belgian importer of suction-pressure and water hoses for high- and low-pressure applications, including chemical hoses, swimming pool hoses, fittings, wall saddles and hose reels. Acquired by WILG in April 2023.
• RCL (Portugal pump distribution) Portuguese pump distribution company acquired by Well Pumps S.A. in May 2023, expanding WILG's presence in the Portuguese pump and irrigation market.

Quantifiable outcome

• +23% average annual growth rate sustained across the group
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MuoviTech BeneluxcoreStrategic or Co-development Partner · 4 January 2021MPI Geo Systems BV was established in Tilburg, Netherlands (January 2021) in partnership with MuoviTech Benelux to focus on the growing market of geothermal energy, deep-well pumping and well drilling. The collaboration combines MPI's pump distribution expertise with MuoviTech's geothermal technology. Tom Van Bulck leads the operation.
• SAER BeneluxminorChannel Partner/ Reseller/ DistributorSAER Benelux is an importer and distributor of eponymous Italian pumps in the Benelux, operating under the same entity as MPI Pumps & Irrigation at the Hoge Mauw business park in Arendonk.
• Creatic bvbaminorOthersCreatic bvba (Emmelenhoek 24, B-3930 Hamont-Achel) is WILG's website development and management partner, listed in WILG's privacy policy as a recipient of personal data within the EEA.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pentair: US-listed global water solutions company serving residential, commercial, industrial, and agricultural customers with pumps, filtration, and water treatment. Comparable to WILG because both operate multi-brand water technology portfolios covering residential, pool, irrigation, and industrial pump use cases.
• Grundfos: Danish-headquartered global pump manufacturer and the largest player in water and pump technology. Comparable to WILG because both supply centrifugal, submersible, and well pumps across residential, agricultural, and commercial water applications, though Grundfos operates at vastly larger scale with vertically integrated manufacturing.
• Xylem: US-listed global water technology company offering pumps, treatment, and metering solutions through brands including Flygt, Lowara, and Bell & Gossett. Comparable to WILG as a major water-pump and technology provider with a multi-brand distribution and manufacturing model across commercial, agricultural, and residential segments.
• Flowserve Corporation: US-listed industrial pump and valve manufacturer serving chemical, energy, water, and general industries worldwide. Comparable to WILG because Flowserve covers both pumps and valves (relevant to WILG's EEB Valves subsidiary) in water and industrial fluid-handling applications.
• Ebara Corporation: Japanese industrial pump and turbomachinery manufacturer with significant European operations. Comparable to WILG in centrifugal, submersible, and well-pump categories serving water supply, irrigation, and building services markets across Europe.
• Franklin Electric: US-headquartered global provider of water systems, fueling, and pumping solutions, with deep well pump and groundwater expertise. Comparable to WILG because of overlapping product categories (submersible well pumps, water systems, irrigation) and presence in both residential and agricultural markets.
• KSB SE & Co. KGaA: German industrial pump and valve manufacturer with broad coverage across building services, water, energy, and industry. Comparable to WILG in product categories (centrifugal and submersible pumps, valves) and in multi-channel distribution across Europe.
• Wilo: German premium pump manufacturer serving HVAC, water supply, drainage, and irrigation markets across Europe and globally. Comparable to WILG as a European pump manufacturer/distributor with overlapping product portfolio in building services, sanitary, and centrifugal pump categories.

Direct peers

• DAB Pumps: Italian-headquartered European pump manufacturer and distributor with multi-brand portfolio including DAB, STA-RITE, and Alti Aqualimpido. Comparable to WILG as a mid-sized European pump specialist combining own-brand manufacturing with multi-channel distribution across residential, commercial, and agricultural water applications.
• Calpeda: Italian manufacturer of centrifugal, submersible, and self-priming pumps with strong European distribution. Comparable to WILG because Calpeda pumps are themselves part of WILG's third-party distribution portfolio, and both companies compete across similar residential, agricultural, and light-industrial pump segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/water-is-life-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Is Life Group