STAGESTORE

What STAGESTORE does

STAGESTORE is a privately held Polish e-commerce distributor of professional stage construction equipment, headquartered in Warsaw at ul.Cieplarniana 25B/1 with a warehouse in Sulejówek and a physical retail showroom in Zakręt. The company positions itself as the largest distributor of Alustage products in Poland and Central-Eastern Europe, channeling the full Alustage portfolio — aluminum trusses in 220x220, 290x290, and 390x390/400x400 sizes, modular stage decks across the Aludeck Light, Event, and Spider series, D8+ electric chain hoists from 250 kg to 2,000 kg, GKR 100 and HD-stage roofing systems, baseplates, rigging hardware, crowd barriers, scaffolding under the MJ Gerüst brand, and expo booth structures — to event production companies, concert promoters, trade show builders, theatres, and crowd-management operators.

The technical foundation is a modular aluminum-construction platform certified to international safety standards (TÜV certification on Aludeck Light), with products that pair stock-and-ship fulfillment against custom-production runs carrying a roughly four-week lead time. Sales operate through a PrestaShop-based e-commerce storefront at stagestore.eu with multilingual English/Polish support, a separate B2B zone for registered business accounts featuring quick-order lists and personalized discounts, and a physical store. Supporting revenue streams beyond one-time equipment sales include a DRY HIRE rental service for replacement gear during customer productions and a leasing facilitation arrangement with major Polish banks that converts capital purchases into multi-year financed contracts. Pricing is quote-based with free shipping above $50 USD internationally and free domestic delivery above 2,000 PLN.

Name

STAGESTORE

Legal name

STAGESTORE

Website

https://stagestore.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

STAGESTORE is a Polish e-commerce distributor of professional stage construction equipment, serving event producers, concert promoters, trade show builders, and theatres across Central-Eastern Europe as the largest Alustage reseller in the region, augmented by dry-hire rental and bank leasing services.

Ownership category

akta.pro rank

Product category

Stage Construction Equipment

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYMPAGAKAA

Staging & Rigging Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

Keywords

• Stage construction equipment
• Aluminum truss systems
• Modular stage platforms
• Event rigging equipment
• Crowd control barriers

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Direct sales of professional stage construction equipment including trusses, stage decks, chain hoists, rigging accessories, stage roofs, barriers, clamps, and scaffolding. Products available in stock or custom production orders.
2. Dry-Hire (Equipment Rental): During production periods, the company provides replacement equipment from their DRY HIRE warehouse, offering rental services for temporary needs.
3. Leasing Facilitation: Partnership with major Polish banks to provide comprehensive financing assistance for stage equipment purchases, helping customers secure favorable leasing terms through expert knowledge of procedures and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

STAGESTORE distributes and sells professional stage construction equipment, primarily Alustage-branded aluminum trusses, modular stagedecks, electric chain hoists, stage roofs, rigging accessories, crowd barriers, scaffolding, and clamps. The company operates an e-commerce platform (stagestore.eu) with a dedicated B2B zone and additional services including Dry Hire equipment rental, leasing financing through Polish banks, and Second Hand pre-owned equipment.

Product overview

STAGESTORE is a B2B e-commerce platform specializing in professional stage equipment for the event, theatrical, and concert industries. The product portfolio centers on Alustage aluminum construction systems, including trusses (220x220 Decotruss, 290x290, 390x390/400x400), modular stagedecks (ALUDECK LIGHT, ALUDECK EVENT, ALUDECK SPIDER), electric chain hoists (D8+ series from 250kg to 2000kg), stage roofs (LIGHT, STANDARD, HD ROOF), baseplates, rigging equipment, crowd barriers, clamps, and expo booth structures. The company also offers scaffolding under the MJ GERUST brand, dry hire equipment rental, and leasing financing services. STAGESTORE positions itself as the largest distributor of Alustage products in Poland and Central-Eastern Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminum Trusses (Kratownice)
• Stagedecks (Podesty)
• Electric Chain Hoists (Wciągniki)
• Stage Roofs (Zadaszenia)
• Baseplates (Podstawy)
• Rigging (Zawiesia)
• Crowd Barriers (Barierki)
• Clamps (Klamry)
• Expo Booth Structures (Konstrukcje Targowe)
• Event Scaffolding (Rusztowanie)
• ALUDECK LIGHT Modular Stage Platform
• ALUDECK EVENT Stage Platform
• ALUDECK SPIDER Stage Platform
• Dry Hire Equipment Rental
• Leasing Financing Facilitation
• Second Hand Pre-Owned Equipment

Quantifiable outcome

• Free delivery on orders over 2000 PLN within Poland
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AlustagecoreChannel Partner/ Reseller/ DistributorAlustage is the primary brand distributed by STAGESTORE. STAGESTORE is the largest distributor of Alustage products in Poland and Central-Eastern Europe. Alustage is recognized as the benchmark for highest quality in stage construction systems. The partnership includes sales, distribution, and technical support for the complete Alustage product range including trusses, stage decks, chain hoists, and accessories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Global Truss: German manufacturer and distributor of aluminum trusses, stage decks, and event rigging hardware. Direct peer competing in the same product category (aluminum trusses and staging) and serving a largely European event industry customer base through both direct and distributor channels.
• SIXTY82: Netherlands-based manufacturer of premium aluminum trusses and staging structures (formerly part of Eurotruss). Direct peer competing in the high-end aluminum truss segment that STAGESTORE's 290x290 HD and 390x390 lines target.
• LITEC (Area Four Industries): Italy-based manufacturer of aluminum trusses, staging, and lifting equipment for the entertainment industry, now part of Area Four Industries. Direct peer with overlapping product portfolio across the range STAGESTORE carries (trusses, roofs, hoists).
• Milos Structural Systems: Czech Republic-based manufacturer of aluminum trusses, roof systems, and staging engineered for concerts, exhibitions, and events. Direct peer with overlapping product catalog and geographic proximity (Central Europe), competing for the same CEE event production customers.
• Eurotruss: Dutch-origin truss manufacturer offering aluminum staging and rigging structures globally. Direct peer in trusses and stage roofs, serving concert and touring event productions in competition with STAGESTORE's Alustage offering.
• Tomcat (Area Four Industries): US- and Netherlands-based manufacturer of staging structures, roof systems, and entertainment rigging, part of Area Four Industries. Direct peer with very similar product mix to STAGESTORE, including modular stage decks and chain hoists used in concert and event productions.
• Prolyte Group: Netherlands-based manufacturer and distributor of aluminum trusses, staging, and rigging systems for live events and exhibitions. Direct competitor in the same product categories (trusses, decks, hoists) that STAGESTORE distributes from Alustage, serving the same European event production customer base.
• Movecat: German manufacturer of entertainment-grade chain hoists, controllers, and motion-control systems used in stage rigging (D8+ class). Direct peer in the chainhoist/hoist controller category that STAGESTORE explicitly competes in.

Emerging players

• ShowTex: Belgian-headquartered supplier of scenic, fabric, and staging materials for events and theater. Comparable as an adjacent supplier of event-production infrastructure with overlap on truss-based exhibition structures and modular staging, primarily serving European entertainment and live-event markets.

Broad incumbents

• Area Four Industries: German-headquartered holding company that owns Milos, LITEC, Tomcat, and SIXTY82 — multiple leading truss and staging brands. Operates as a broader incumbent across the same aluminum-staging category STAGESTORE competes in, with manufacturing scale that enables aggressive distribution and pricing pressure on regional distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stagestore.eu
• Instagraminstagram.com/stagestore_eu
• LinkedInlinkedin.com/company/stagestore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAGESTORE