The Phygital Studio (Formerly Baetho)
The Phygital Studio (formerly Baetho) is a Bengaluru-based experiential design firm founded in 2014 that designs digital experience centers and immersive phygital spaces for enterprise clients across real estate, energy, automotive, and technology, including Deloitte, Adani group entities, Volvo, Wipro, and HP.
- Company typePrivate
- Founded2014
- HeadquartersBengaluru, India
- Headcount—
- GTM typeB2B
- OfferingServices
What The Phygital Studio (Formerly Baetho) does
The Phygital Studio (formerly Baetho), operating under the legal entity Revvster Technologies Private Limited, is a Bengaluru-headquartered experiential design firm founded in 2014. It positions itself as a digital experience design and immersive space creation studio, offering services spanning customer journey mapping, experience design, and the design and delivery of digital experience centers. The firm builds phygital environments that blend physical spaces with digital interfaces, primarily for large enterprise and brand buyers.
Its client base of 40+ brands is concentrated in Indian enterprise buyers across real estate (Prestige, Karle, Sattva, MyHome, Embassy, M3M, Century Real Estate, Shapoorji Pallonji), energy (Adani Solar, Noor Energy), automotive (Volvo), professional services (Deloitte, Wipro), technology (HP), and paints & coatings (Asian Paints). The Adani group appears as a multi-entity repeat client (Adani, Adani Solar, Adani Connex). The business model is a services and project-based engagement model, with revenue tied to enterprise design contracts and immersive-install project values rather than a SaaS or recurring-revenue structure. Go-to-market is direct enterprise engagement, with LinkedIn as the stated marketing channel. No disclosed headcount, revenue, funding, leadership team, patents, awards, regulatory actions, or partnerships were available in the input. The firm claims 'global' reach, though operating geographies disclosed are India-centric.
The Phygital Studio (Formerly Baetho) firmographics
Firmographics- Name
- The Phygital Studio (Formerly Baetho)
- Legal name
- Revvster Technologies Private Limited
- Website
- https://thephygitalstudio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- The Phygital Studio (formerly Baetho) is a Bengaluru-based experiential design firm founded in 2014 that designs digital experience centers and immersive phygital spaces for enterprise clients across real estate, energy, automotive, and technology, including Deloitte, Adani group entities, Volvo, Wipro, and HP.
- Ownership category
- akta.pro rank
The Phygital Studio (Formerly Baetho) industry classification
Industry- Product category
- Experience Design & Immersive Brand Spaces
- NAICS
- Graphic Design Services (541430), Interior Design Services (54141)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where The Phygital Studio (Formerly Baetho) is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Phygital Studio (Formerly Baetho) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
The Phygital Studio (Formerly Baetho) product offering
Product offeringCore offering
The Phygital Studio designs and builds immersive digital experience centers and brand spaces for enterprise clients, blending physical environments with digital media. Its work is anchored in customer journey mapping and human-psychology-led experience design, producing bespoke "Creations" such as experience centers, sales galleries, and brand installations. The studio delivers these as project-based services rather than packaged software products.
Product overview
The Phygital Studio is a digital experience design and creation services company that crafts immersive experiences for brands. Founded in 2014 and headquartered in Bangalore, India, the company operates as a single unified service offering centered on customer experience design, customer journey mapping, and the creation of digital experience centers. Their portfolio of 'Creations' showcases immersive experiences developed for clients across industries including real estate, energy, and retail. The company works with major brands including Deloitte, Adani, Volvo, Prestige, Karle, Wipro, and Asian Paints to create memorable digital experiences that blend technology and creativity. No modular product architecture or distinct named software products were identified in the source data — the company operates as a service provider rather than a software product vendor.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Digital Experience Design & Build (Creations) End-to-end design, strategy, and build of immersive digital experience centers, sales galleries, and phygital brand installations. Delivered as bespoke projects for enterprise brands seeking to differentiate customer engagement through physical + digital environments.
- Customer Journey Mapping & Experience Strategy Human-psychology-based customer journey mapping and experience strategy service that informs the design of brand touchpoints and immersive environments. Provided to enterprise clients as part of the studio's experience design engagements.
Companies that use The Phygital Studio (Formerly Baetho)
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
The Phygital Studio (Formerly Baetho) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Phygital Studio (Formerly Baetho) partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
The Phygital Studio (Formerly Baetho) competitors and assessment
Company assessmentDirect peers
- Second Story (now part of Adobe): Experience design studio that designs and builds interactive, immersive brand experiences, retail environments, and exhibition spaces. Direct comparable on the experience center / immersive retail offering.
- Unit9: Production studio combining interactive technology, creative content, and immersive experience design for global brands. Comparable in delivering digitally-enabled, immersive experiences for enterprise marketers.
- ESI Design: New York-based experience design firm that creates immersive digital and physical experience centers for museums, brands, and cultural institutions. Directly comparable in offering (immersive experience design for enterprise/institutional clients) and customer profile (large brand and venue owners).
- Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive, multi-sensory experiences combining technology, storytelling, and design for brands, public spaces, and cultural venues. Closest international analog to The Phygital Studio's blend of digital creativity and physical experience creation.
- BRC Imagination Arts: Experience design firm that creates brand attractions, visitor centers, and immersive storytelling environments for global brands. Direct peer in the brand experience center category with comparable enterprise clientele.
- Stimulant: San Francisco-based interactive experience design and prototyping studio building immersive digital experiences for retail, brand activations, and public spaces. Comparable in blending interaction design with physical space creation for enterprise clients.
Broad incumbents
- Pentagram: Multidisciplinary design firm working across branding, digital, and environmental/experiential design for major global brands. Comparable in serving enterprise clients with high-end creative and design, though broader in scope.
- Landor & Fitch: Global brand consulting and design firm with an experience design practice that creates branded environments and customer experience solutions for large enterprises. Broader portfolio than The Phygital Studio but competes for the same enterprise experience budgets.
Regional players
- Elephant Design: India-based multidisciplinary design and brand experience firm working across brand strategy, communications, and spatial design for Indian enterprise clients. Regional peer in the Indian design services market serving overlapping brand and real estate customers.
- RAY+Keshavan | the Brand Union: India-headquartered brand and design consultancy with experience design capabilities, now part of the WPP Landor network. Regional peer competing for Indian enterprise brand and experience design mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Phygital Studio (Formerly Baetho) social profiles
Digital presenceThe Phygital Studio (Formerly Baetho) financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Phygital Studio (Formerly Baetho) leadership team
Management profileNumber of profiles
The Phygital Studio (Formerly Baetho) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Phygital Studio (Formerly Baetho) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Phygital Studio (Formerly Baetho)
What does The Phygital Studio (Formerly Baetho) do?
The Phygital Studio designs and builds immersive digital experience centers and brand spaces for enterprise clients, blending physical environments with digital media. Its work is anchored in customer journey mapping and human-psychology-led experience design, producing bespoke "Creations" such as experience centers, sales galleries, and brand installations. The studio delivers these as project-based services rather than packaged software products.
Is The Phygital Studio (Formerly Baetho) a public or private company?
The Phygital Studio (Formerly Baetho) is a private company. It is classified as corporate owned and is currently operating.
When was The Phygital Studio (Formerly Baetho) founded?
The Phygital Studio (Formerly Baetho) was founded in 2014.
Where is The Phygital Studio (Formerly Baetho) based?
The Phygital Studio (Formerly Baetho) is headquartered in Bengaluru, India, in the Asia region.
Who are The Phygital Studio (Formerly Baetho)'s main competitors?
Direct peers on record are Second Story (now part of Adobe), Unit9, ESI Design, Moment Factory, BRC Imagination Arts and Stimulant. Broad incumbents are Pentagram and Landor & Fitch. Regional players are Elephant Design and RAY+Keshavan | the Brand Union.
Does The Phygital Studio (Formerly Baetho) have an API?
No public API is recorded for The Phygital Studio (Formerly Baetho).
What industry is The Phygital Studio (Formerly Baetho) in?
The Phygital Studio (Formerly Baetho)'s product category is Experience Design & Immersive Brand Spaces. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.