Pepeganga S.A.

What Pepeganga S.A. does

Pepeganga S.A. is a privately held Uruguayan e-commerce retailer headquartered in Montevideo (Domingo Aramburú 1521) that operates a single-country direct-to-consumer platform at pepeganga.com.uy. The company sells a broad assortment of physical consumer goods — approximately 6,663 SKUs across 36+ categories spanning kitchenware, toys, baby products, stationery, hardware and camping, home décor, personal care, perfumes, small appliances, furniture, pet supplies, party supplies, and gift packaging — primarily to individual Uruguayan shoppers, with a secondary B2B wholesale channel ('Insumos comercios' and bulk-pack listings sold in 'Cantidad por caja' quantities).

The storefront runs on the open-source nopCommerce e-commerce platform and accepts payments in both Pesos and Dólares, with customer engagement handled via WhatsApp Business and email newsletter. The company carries a portfolio of proprietary and exclusive brands including Berlina, Berlina Home, Filippo, Mi-k, In Style, Kelmax, MATPack, XALINGO, MARTINAZZO, SOPRANO, Coofix, KLGO, and Winning Star across kitchen, baby, hardware, toys, packaging, and personal care lines. No revenue, headcount, ownership, or management-team information is publicly disclosed; the company operates independently with no subsidiaries, no parent, no disclosed funding history, and no reported M&A activity.

Name

Pepeganga S.A.

Legal name

Pepeganga S.A.

Website

https://pepeganga.com.uy

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepeganga S.A. is a Montevideo-based Uruguayan e-commerce retailer selling 6,663+ SKUs across 36+ categories — kitchenware, toys, baby, stationery, hardware, décor, and party supplies — to Uruguayan consumers and small business buyers via its own nopCommerce storefront.

Ownership category

akta.pro rank

Product category

Online Retail / Household Goods E-commerce

NAICS

General Merchandise Retailers (455), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120), Office Supplies and Stationery Retailers (459410)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

akta.pro secondary industries

Kitchen Gadgets & Tools Retail (CRACADAB), Seasonal & Holiday Craft Supplies Retail (CRALACAI), Business Forms, Labels & Shipping Supplies Retail (CRALABAI)

Keywords

• Online retail store
• Household goods e-commerce
• Kitchenware and toys
• Wholesale commerce supplies
• Consumer merchandise Uruguay

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail E-commerce Sales: Direct sales of household goods, kitchenware, toys, baby products, and general merchandise to consumers in Uruguay through their e-commerce platform. Products are sold in individual and wholesale quantities (bulk 'Cantidad por caja' packaging options are prevalent across the catalog).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pepeganga S.A. operates an online retail storefront in Uruguay selling household goods, kitchenware, toys, baby products, home decor, stationery, hardware and camping supplies, furniture, personal care items, and perfumes across more than 36 product categories and 6,600+ SKUs. The platform supports both individual consumer purchases and bulk "Cantidad por caja" wholesale quantities, including a dedicated "Insumos comercios" category for business buyers, and accepts payment in Pesos and Dólares.

Product overview

Pepeganga S.A. is a multi-category retail e-commerce platform based in Montevideo, Uruguay, operating as a comprehensive online marketplace. The company offers a diverse portfolio of physical consumer goods organized across numerous product categories including kitchenware (thermoses, mate cups, cookware, BBQ equipment), baby products, toys and games, home décor, stationery, hardware and camping equipment, furniture, personal care, technology accessories, and perfumes. The platform carries multiple branded product lines including Berlina, Filippo, Mi-k, In Style, Kelmax, MARTINAZZO, Coofix, and KLGO, among others. With approximately 6,663 products across 36 main categories, the company serves as a wholesale-oriented retail platform targeting both individual consumers and businesses in Uruguay.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen / Cocina Kitchen and household consumables department covering thermoses and mate cups, kitchen utensils, lighters, small appliances, tea and coffee accessories, grills, storage, organization, cookware and bakeware, tableware, bottles, and lunch containers for Uruguayan consumers.
• Toys / Juguetes Toys department including baby toys, board games, dolls and accessories, beauty and makeup toys, balls, sports equipment, vehicles and tracks, action figures, tools, educational toys, puzzles, art supplies, plush toys, animals and dinosaurs, beach and pool toys, riding toys, musical instruments, building blocks, and dollhouses.
• Baby / Bebé Baby products department including breastfeeding accessories, feeding items, baby hygiene and care products, and baby accessories.
• Home Décor / Decoración Home decoration department offering artificial flowers and plants, ornaments, picture frames, garden items, furniture, hangers, home textiles, aromatics, lighting, and clocks.
• Stationery / Papelería Stationery and school supplies department including backpacks and pencil cases, office supplies, art and craft supplies, notebooks, books, and general school supplies.
• Hardware and Camping / Ferretería y Camping Hardware and camping equipment department including tools, locks, measuring instruments, and outdoor gear for DIY and outdoor activities.
• Perfumery / Perfumería Fragrance and personal care department offering perfumes for men and women under the In Style brand (Dama In Style and Caballero In Style).
• Personal Care / Cuidado Personal Personal care department including hair care, manicure and pedicure items, baby accessories, cosmetic accessories, and pharmacy items.
• Technology / Tecnología Technology accessories department including audio equipment, accessories, and speakers.
• Furniture / Mueblería Furniture department offering products for home and office.
• Appliances / Electrodomésticos Home appliances department including seasonal items for summer, winter, and cleaning purposes.
• Commerce Supplies / Insumos Comercios Dedicated wholesale and B2B line providing bulk "Cantidad por caja" quantities of products across categories for commerce buyers and resellers in Uruguay.
• Berlina brand storefront Brand storefront for Berlina, a household and kitchenware brand offering products such as lighters, mate cups, and drinkware.
• Mi-k brand storefront Brand storefront for Mi-k, specializing in baby products including breastfeeding accessories and feeding bottles.
• In Style brand storefront Brand storefront for In Style, a perfume and personal care brand offering fragrances for men and women.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Frávega: Argentine electronics and home-appliance retailer with a broad multi-category online presence; comparable in product mix around kitchen, small appliances, and household goods.
• Devoto: Major Uruguayan grocery and household-goods retailer serving Montevideo and beyond; directly comparable in category breadth across home, kitchen, and general merchandise.

Direct peers

• TiendaMIA: Cross-border LATAM e-commerce platform shipping US products to Uruguay and the region; competes for the same online variety-shopper basket with multi-category general-merchandize offerings.
• Multiahorro: Uruguayan value-retail chain offering multi-category general merchandise including household goods, kitchenware, and toys — the closest direct peer in assortment and value positioning.

Emerging players

• AliExpress: Global cross-border marketplace with strong penetration in Latin America offering low-priced general merchandise, toys, kitchenware, and household goods that overlap with Pepeganga's assortment at aggressive price points.

Broad incumbents

• Falabella: Latin American department-store chain with operations in Uruguay, selling home, kitchen, toys, and stationery across categories that overlap with Pepeganga's assortment.
• Amazon: Global e-commerce incumbent whose marketplace increasingly reaches Uruguayan shoppers via cross-border shipping; competes directly across every general-merchandise category Pepeganga carries.
• MercadoLibre: Dominant Latin American e-commerce marketplace operating in Uruguay, offering cross-category consumer goods directly comparable to Pepeganga's assortment but at vastly greater scale and with integrated payments/logistics.
• Ripley: Department-store retailer active in Uruguay with multi-category assortment covering home, toys, stationery, and personal care, overlapping significantly with Pepeganga's categories.
• Tienda Inglesa: Uruguayan supermarket and general-merchandise retailer with strong online presence; offers a comparable one-stop assortment of household goods, kitchenware, and toys to Uruguayan consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pepeganga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepeganga S.A.