What Screentime does

Screentime Digital (Pty) Ltd is a privately held, founder-owned South African digital agency operating from Sunninghill, Gauteng, founded in 2019. The firm provides an integrated suite of services across four pillars: digital strategy and brand identity development, e-commerce platform builds, digital marketing campaigns (social media management, SEO, PPC, content creation and copywriting), and custom web application development (ticketing systems, surveys, POS systems, booking systems). Engagements are project-based and quote-based, with a 50% upfront deposit and 50% on delivery, invoices payable within 14 days, and additional revision work billed hourly. The customer base is primarily South African SMBs and nonprofit organizations, with select enterprise references including Tiger Wheel & Tyre, JDA, and BMS Capital; go-to-market is sales-led via the company website, direct phone/email, and client referrals validated by Facebook reviews and a portfolio of named client logos.

The firm's core technology is conventional agency web development (WordPress-style CMS, e-commerce platforms, bespoke web apps) without disclosed proprietary frameworks, AI/ML capabilities, APIs, or platform products. Distribution is direct to client with no intermediary channels or partnership network. Screentime is POPIA-compliant and operates under its two co-founders — R S Mokoena (Managing Director) and Ayanda Filita (Head of Design & Digital Strategy) — with a headcount of 1–10 and no external institutional investors, funding rounds, acquisitions, patents, or public listings on record. The business model is straightforward professional services revenue on a project-by-project basis, with some clients receiving ongoing marketing retainers.

Name

Screentime

Legal name

Screentime Digital (Pty) Ltd

Website

https://screentime.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Screentime Digital (Pty) Ltd is a founder-owned South African digital agency in Sunninghill, Gauteng, providing digital strategy, e-commerce, digital marketing, and custom web application development services to South African SMBs, nonprofits, and select enterprise clients on a project-based engagement model.

Ownership category

akta.pro rank

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Digital Strategy: Custom brand strategy and identity development services delivered through project-based engagements with defined scopes, deliverables, and timelines.
2. Website and Web Application Development: Design and development services for websites and web applications, including e-commerce platforms, ticketing systems, surveys, and POS systems.
3. Digital Marketing Services: Ongoing digital marketing campaigns including social media management, SEO, paid advertising (PPC), content creation, copywriting, and analytics and reporting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Screentime is a South African digital marketing agency that provides custom brand strategy and identity development, e-commerce platform design and implementation, multi-channel digital marketing campaigns (social media, SEO, PPC, content), and bespoke web application development (ticketing systems, surveys, POS, booking systems). Services are delivered as project-based engagements to South African businesses seeking to build or improve their digital presence.

Product overview

Screentime is a South African digital marketing agency offering an integrated suite of digital services. The company provides Brand Strategy and Identity Development, Digital Marketing Campaigns (including Social Media Management, SEO, PPC), Website and Web Application Design and Development, E-Commerce Solutions, Content Creation and Copywriting, and Analytics and Reporting. These services are offered as standalone offerings or combined as a comprehensive digital strategy solution, with the core focus on helping businesses achieve their online objectives through tailored digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Development Custom brand solutions and strategies ensuring brand consistency and relevance to attract current and potential users, delivered to South African businesses as a project-based service.
• E-Commerce Solutions Design and implementation of e-commerce platforms enabling convenient electronic transactions for businesses and their customers, delivered as custom projects to South African clients.
• Digital Marketing Campaigns Multi-platform digital marketing campaigns using data-driven strategies to reach target audiences, including social media management, SEO, paid advertising (PPC), content creation, copywriting, and analytics and reporting.
• Website and Web Application Design and Development Custom website design and web application development services including e-commerce platforms, booking systems, ticketing systems, surveys, and POS systems, delivered to South African businesses on a project basis.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ogilvy South Africa: Part of WPP's Ogilvy network, Ogilvy South Africa is a full-service creative and digital agency offering brand strategy, digital marketing, and web development to large South African clients, directly competing with Screentime's service mix at higher budget tiers.
• Dentsu South Africa: Dentsu's South African operations (including Isobar/Dentsu Creative) deliver integrated digital strategy, web/app development, and media buying to mid-market and enterprise clients, mirroring Screentime's service stack at significantly larger scale.
• Publicis Africa: Africa-wide arm of Publicis Groupe offering advertising, digital marketing, and content services to enterprise clients across the continent, including South Africa — overlapping with Screentime's digital strategy and marketing services.
• VML: Global advertising and digital agency network with significant South African operations, offering the same digital strategy, e-commerce, web development, and digital marketing services as Screentime but at enterprise scale and with multinational clients.
• Isobar South Africa: Dentsu-owned digital transformation agency operating in South Africa, delivering digital strategy, e-commerce, and customer experience design — overlapping with Screentime's services but typically for larger enterprise clients.

Direct peers

• Rogerwilco: South African digital marketing agency specializing in SEO, PPC, content, and web development for SMB and mid-market clients — a directly comparable local competitor targeting similar customer segments.
• Quirk (now Mirum): Originally a South African-founded digital marketing agency (Quirk), now operating as Mirum under Brandtech Group, providing digital strategy, social media, content, and web development services to South African brands — directly comparable to Screentime's offering.
• Bluegrass Digital: Established South African digital agency (founded 1996) offering web development, e-commerce platforms, and digital strategy to mid-market clients — a direct regional competitor in the same niche and geography as Screentime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/screentime1920
• Xx.com/screentime1920
• LinkedInlinkedin.com/company/screentime1920

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screentime