Complete Care

What Complete Care does

Complete Care, Inc. is a private U.S. healthcare services company that operates a multi-state network of senior care facilities. The company delivers a full care continuum — Residential Care, Assisted Living, Post-Acute Rehabilitation and Skilled Nursing, Long-Term Care, Memory Care (under the Moments Memory Care sub-brand), Palliative and Hospice Care, and Respite Stays — across 90+ facilities in 8 states (New Jersey, Pennsylvania, Connecticut, Maryland, Delaware, Wisconsin, Illinois, and West Virginia), serving 21,000+ individuals annually with a workforce of 12,000+ employees. Patients are primarily acquired through hospital and healthcare provider referrals and a centralized direct-admissions phone line (833-4CCADMIT), with revenue sourced from Medicare, Medicaid, private insurance, and private pay, including discounted private-pay rates when insurance coverage ends.

Core service offerings include daily physical, occupational, and speech therapy delivered within 24 hours of admission and up to seven days a week, alongside internal programs such as Complete Success (rehabilitation milestone celebration) and Complete Catch (preventable readmission reduction). Memory care is delivered through the Moments Memory Care program, a specialized person-centered dementia care approach. Differentiated quality is evidenced by multiple CMS 5-Star Overall and Quality Measures ratings, AHCA Silver Award, U.S. News Best Nursing Homes (short-term and long-term), Newsweek Best Nursing Homes 2025 and 2026, AHCA Bronze Quality Award, and Great Place to Work 2025 certification. Core technology is not publicly disclosed; the company operates conventional facility-based care delivery without disclosed AI/ML capabilities or proprietary software platforms.

The business is led by Dr. Jessica L. Israel (Chief Medical Officer and Executive Vice President). Ownership structure is private (Complete Care, Inc.) with no disclosed parent company, private equity, or venture capital backing. Marketing and distribution combine a digital presence (mycompletecare.com, LinkedIn, Facebook, Instagram, TikTok) with content marketing, community engagement through a volunteer program, and direct hospital/provider referral partnerships. No revenue, funding rounds, or financial figures are publicly disclosed.

Name

Complete Care

Legal name

Complete Care, Inc.

Website

https://mycompletecare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Complete Care is a private U.S. senior care operator providing skilled nursing, post-acute rehabilitation, assisted living, long-term care, and memory care across 90+ facilities in 8 states, serving 21,000+ residents annually with 12,000+ employees.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Senior Care Services

NAICS

Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Long-Term Care Rehabilitation Centers (HLAFAFAD), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Skilled nursing services
• Assisted living facilities
• Post-acute rehabilitation
• Memory care services
• Long-term care

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices71 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Complete Care generates revenue through providing skilled nursing, post-acute rehabilitation, assisted living, long-term care, and memory care services. Payment sources include Medicare, Medicaid, private insurance, and private pay arrangements. The company offers flexible private pay options at discounted rates when insurance coverage ends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Complete Care operates 90+ senior care facilities across 8 U.S. states, delivering residential care, assisted living, post-acute rehabilitation, skilled nursing, long-term care, memory care, and palliative/hospice services. The company provides 24/7 nursing, daily physical/occupational/speech therapy, medication management, and assistance with activities of daily living to seniors and post-hospitalization patients. Care is reimbursed via Medicare, Medicaid, private insurance, and private pay arrangements.

Product overview

Complete Care is a healthcare services company offering a comprehensive portfolio of senior care services across 90+ facilities in 8 states, serving 21,000+ lives with 12,000+ employees. The company's offerings span four core service lines: Post-Acute Rehabilitation and Skilled Nursing (the primary clinical offering providing short-term medical and rehabilitative services following hospital stays), Residential Care and Assisted Living (senior living with varying levels of independence and support), and Long-Term Care (around-the-clock nursing support in home-like settings). The portfolio also includes specialized Memory Care through the Moments Memory Care sub-brand (person-centered dementia care), Palliative and Hospice Care (end-of-life comfort and support), and Respite Stay services (temporary care for caregiver relief). Supporting these clinical offerings are internal programs including Complete Success (rehabilitation milestone celebration), Complete Catch (readmission reduction), and the Mind the Gap Conference (annual healthcare collaboration event). The company also maintains a resource hub providing educational content for families and healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care Senior living communities offering freedom and flexibility for residents to live life on their own terms in a supportive environment with amenities and assistance.
• Assisted Living Personalized care and support services that help residents maintain independence while receiving 24/7 access to support and assistance with activities of daily living (ADLs).
• Post-Acute Rehabilitation and Skilled Nursing Comprehensive short-term medical and rehabilitative services for patients recovering from hospital stays, surgery, illness, or injury. Offers daily physical, occupational, and speech therapy beginning within 24 hours of admission and offered up to seven days a week.
• Long-Term Care Around-the-clock nursing care and support for individuals requiring ongoing assistance to improve or maintain quality of life, provided in a welcoming home-like setting.
• Moments Memory Care Specialized dementia care program for residents with Alzheimer's disease or other forms of dementia, built on person-centered support, secure environments, structured daily routines, and dignity-centered care.
• Palliative and Hospice Care Comfort-focused care for individuals with serious or terminal illness, providing pain and symptom management, emotional and spiritual support, and guidance through end-of-life decisions for patients and families.
• Respite Stay Short-term stays in senior care facilities providing temporary professional care for seniors while giving caregivers time to rest, travel, recover from illness, or recharge. Stays range from a few days to several weeks.

Quantifiable outcome

• 21,000+ lives comforted annually
• +4 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genesis HealthCare: One of the largest U.S. operators of skilled nursing facilities and assisted living communities, with a comparable focus on post-acute rehabilitation, long-term care, and senior living. Directly comparable in service mix, scale, and reliance on Medicare/Medicaid reimbursement.
• PACS Group: Operator of skilled nursing, assisted living, and post-acute rehabilitation facilities across multiple states. Closely comparable as a multi-state SNF/post-acute platform with similar referral-driven GTM and Medicare/Medicaid payer mix.
• The Ensign Group: Public operator of skilled nursing and post-acute rehabilitation facilities across multiple states. Directly comparable in service mix (skilled nursing, post-acute rehab, assisted living, memory care) and multi-state operating model, and is one of the closest pure-play comps for Complete Care's core SNF/post-acute business.
• National HealthCare Corporation: Public operator providing skilled nursing, assisted living, post-acute rehabilitation, and home care across the Southeast and Midwest. Comparable in service continuum and operating model, with a similar mix of SNF, assisted living, and rehabilitation services.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, offering independent living, assisted living, memory care, and skilled nursing. Closely comparable to Complete Care's assisted living, residential care, and memory care lines, though more concentrated in higher-acuity assisted living.

Broad incumbents

• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals focused on post-acute recovery. Comparable as a post-acute rehabilitation provider serving hospital discharges, though operates at a higher acuity and broader scale than Complete Care's facility-based rehab units.
• Amedisys: Major provider of home health and hospice services across the U.S. Comparable as a post-acute and hospice care provider and as a potential care-continuum partner, though delivery model is home-based rather than facility-based.

Emerging players

• Sonida Senior Living: Operator of senior living communities offering independent living, assisted living, and memory care. Comparable in the assisted living and memory care portion of Complete Care's portfolio, though without the skilled nursing/post-acute component.
• The Pennant Group: Smaller public operator of skilled nursing, assisted living, and home health and hospice services. Comparable in service mix and decentralized operating model, though at smaller scale and with a stronger home-health emphasis.

Others

• Diversified Healthcare Trust: Real estate investment trust focused on senior living, skilled nursing, and medical office properties. Comparable as an adjacent capital partner / landlord for senior care operators and as a thematic play on the same demographic tailwinds, though operates as a capital provider rather than an operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@completelycaring
• Facebookfacebook.com/completecareofficial
• LinkedInlinkedin.com/company/complete-care-official
• Instagraminstagram.com/completecareofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Care