Sherry Cabrera Realtors

What Sherry Cabrera Realtors does

Sherry Cabrera Realtors is a privately-held boutique residential real estate brokerage headquartered at 9201 Warren Parkway, Suite 200, Frisco, Texas. The firm is operated as a single-member LLC by founder Sherry Cabrera, who has been active in the North Dallas real estate market since approximately 2000 and established the independent brokerage in 2017 after a track record as a top-producing agent at prior brokerages. The company serves individual home buyers and sellers across five North Texas submarkets: Frisco, Prosper, Plano, Celina, and McKinney.

The core product suite consists of home buying assistance, home selling services with marketing plans, instant home value estimates, and financing and refinancing guidance, all delivered through a Brivity-powered IDX website with MLS integration that supports property search by location, type, and price range. The technology stack is commodity brokerage tooling rather than a proprietary platform; the firm's differentiation rests on Sherry Cabrera's personal service, local market expertise, and direct client engagement throughout the transaction lifecycle.

The business model is traditional real estate brokerage commission-based, with rates negotiated per transaction and split between listing and buyer's agents. The go-to-market motion is sales-led and direct: Sherry Cabrera personally handles client acquisition (via website SEO, MLS presence, and referrals) and execution through closing. There is no institutional funding, no parent company, no disclosed headcount expansion, and no evidence of team-based agent recruiting; the firm effectively operates as an independent solo practitioner brand.

Name

Sherry Cabrera Realtors

Legal name

Sherry Cabrera Realtors, LLC

Website

https://sherrycabrera.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherry Cabrera Realtors is a privately-held boutique residential real estate brokerage in Frisco, Texas, operated by founder Sherry Cabrera as a solo practitioner. It serves individual home buyers and sellers across five North Texas submarkets (Frisco, Prosper, Plano, Celina, McKinney) via a Brivity-powered IDX website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property valuation estimates
• Real estate agent

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage commission model where the company earns a percentage of each property transaction (both buying and selling). Commission rates are typically negotiated and split between listing agent and buyer's agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sherry Cabrera Realtors is a boutique residential real estate brokerage that helps individual clients buy and sell homes in the North Texas market (Frisco, Prosper, Plano, Celina, McKinney). Core services include full-service home buying assistance (search, negotiation, closing), home selling with a tailored marketing plan, instant home value estimates, refinancing/mortgage guidance, and an MLS-integrated property search tool, all delivered personally by founder Sherry Cabrera.

Product overview

Sherry Cabrera Realtors operates as a boutique real estate brokerage offering an integrated suite of residential real estate services. The core offerings consist of home buying assistance, home selling services with marketing plans, instant home value estimates, and financing/refinancing guidance. These services are delivered through a property search platform that supports searching by location (including Frisco, Prosper, Plano, Celina, and McKinney), property type, and price range. The company, founded in 2017 and serving the Frisco area since 2000, positions itself as a progressive boutique brokerage focused on personalized service.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Happy, satisfied clients on closing day with optimal financial outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BrivitycoreTechnology or IntegrationWebsite platform powered by Brivity providing IDX integration, MLS listings access, and digital presence for the brokerage.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Redfin: Redfin is a tech-enabled residential brokerage with owned-agent model and active operations in the Dallas-Fort Worth metro. It competes with boutique brokerages like Sherry Cabrera for online-driven seller leads in Frisco and surrounding zip codes.
• RE/MAX: RE/MAX is a global residential real estate franchise with deep penetration in Texas suburbs including Frisco, Prosper, and McKinney. It competes with Sherry Cabrera Realtors for the same residential seller pool via franchised brokerages in the area.
• Coldwell Banker Realty: Coldwell Banker is a global residential real estate brand with significant North Texas presence. Its franchisees serve the same buyers and sellers as Sherry Cabrera Realtors in the Frisco and Plano corridors.
• Keller Williams Realty: Keller Williams is one of the largest real estate franchises globally and the dominant brokerage by agent count in DFW including Frisco and Plano. Its market centers compete directly with Sherry Cabrera Realtors for local listings and buyer representation, with strong regional brand recognition.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning residential brokerage brand with affiliates serving Frisco and the Park Cities corridor in North Dallas. It competes with Sherry Cabrera Realtors in the move-up and luxury residential segment.
• Compass: Compass is a large national tech-enabled residential brokerage with significant agent presence in the Dallas-Fort Worth market. It competes with Sherry Cabrera Realtors for the same Frisco/Plano/Highland Park seller and buyer leads, but operates at vastly greater scale, with proprietary technology and a national brand.
• Century 21 Real Estate: Century 21 is a global residential real estate franchise with brokerages serving the DFW North suburbs. It overlaps directly with Sherry Cabrera Realtors for residential listings and buyer representation in Frisco, Plano, and McKinney.
• eXp Realty: eXp Realty is a cloud-based residential brokerage with thousands of agents across Texas. It offers similar buy/sell residential services but through a low-overhead, commission-cap model, attracting independent agents in DFW who might otherwise join boutique firms.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise with established offices serving Frisco, Plano, and surrounding North Texas markets. It is a direct competitor for higher-end North Dallas residential listings.

Direct peers

• HomeSmart: HomeSmart is a large, low-overhead residential brokerage franchise that appeals to independent and part-time agents in Texas. It competes for the same agent-population and seller-lead pool as a boutique independent like Sherry Cabrera Realtors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BuyInFrisco
• LinkedInlinkedin.com/company/sherry-cabrera-realtors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherry Cabrera Realtors