Redo Marketing

What Redo Marketing does

Redo Marketing is a B2B distributor of premium medical aesthetic devices and cosmeceuticals, headquartered in Shah Alam, Malaysia, with wholly-owned regional subsidiaries in Indonesia, Singapore, Vietnam, Cambodia, and the Philippines. The company distributes an authorized/exclusive portfolio spanning cryosurgery systems (CryoPen family of seven device variants using nitrous oxide for benign lesion removal), LED light therapy devices (Celluma, FDA-cleared for acne, wrinkles, and pain), skin analysis imaging (JANUS with 24.2MP Canon DSLR and 12-section analysis), medical-grade dermabrasion (DiamondGlow with SkinMedica serums), injectable skin boosters and dermal fillers (Revok50 Class III HA-amine hybrid, CROMA Saypha range, CROMA PolyPhil polynucleotides, MiFill), PRP preparation systems (T-LAB Class IIb), and professional skincare lines (Dermaceutic, WiQo, iS Clinical, Yllume, Elaial).

The business model is direct B2B sales to aesthetic clinics, dermatologists, plastic surgeons, and hospitals across Southeast Asia, with quote-based pricing (not publicly disclosed) and revenue generated through hardware sales and consumable/repeat-purchase injectables and skincare. The go-to-market combines enterprise field sales with a KOL-led workshop model — recognized practitioners such as Dr. Sophia Yuhanis, Dr. Kee Yong Seng, and Dr. Rasool Shaik conduct training events at their own clinic facilities to drive product adoption and brand advocacy. Product launches are supported by large-scale regional events such as the Revok50 Grand Launch at The Langham Jakarta.

The company holds CE marks (Class IIa, IIb, III depending on product), FDA clearance for Celluma, and GDPMD certification (No 150289513001) for medical device distribution in Malaysia, providing regulatory credibility. Operationally it is privately held (REDO MARKETING SDN BHD, 521254-T) with no disclosed external funding, ownership structure, or financial figures.

Name

Redo Marketing

Legal name

REDO MARKETING SDN BHD (521254-T)

Website

https://redo.com.my

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Redo Marketing is a privately-held B2B distributor of premium medical aesthetic devices and cosmeceuticals, operating across six Southeast Asian markets via wholly-owned subsidiaries, serving aesthetic clinics, dermatologists, and hospitals with a multi-brand portfolio of devices, injectables, and skincare.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Devices & Products Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Skincare & Dermatological Beauty Distribution (CRAOAEAD)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Medical aesthetic devices
• Dermal filler distribution
• Professional skincare wholesale
• Aesthetic clinic supplies
• Cryosurgery equipment

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medical Aesthetic Equipment Distribution: Distribution of high-value medical aesthetic devices including cryosurgery equipment (CryoPen series), LED therapy devices (Celluma), skin analysis systems (JANUS), and PRP kits (T-LAB). Sales to aesthetic clinics, dermatologists, hospitals, and medical practitioners across Southeast Asia.
2. Dermal Fillers and Skin Boosters: Sale of injectable aesthetic products including Revok50 (hyaluronic acid skin booster), dermal fillers (MiFill, Saypha), and skincare biorepair products (Elaial, PolyPhil). Products distributed to licensed medical practitioners for intradermal injection treatments.
3. Professional Skincare Products: Distribution of professional skincare brands including iS Clinical, Dermaceutic, WiQo, and Yllume to aesthetic clinics and dermatology practices. Products include cosmeceuticals, chemical peels, and skin supplements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Redo Marketing is a regional distributor that supplies premium medical aesthetic devices, injectable products (dermal fillers and PRP systems), and professional skincare brands to aesthetic clinics, dermatologists, plastic surgeons, and hospitals across Southeast Asia. Its portfolio spans cryosurgery (CryoPen), digital skin analysis (JANUS Pro), LED therapy (Celluma), dermabrasion (DiamondGlow), PRP preparation (T-LAB), dermal fillers (Revok50, CROMA Saypha/PolyPhil, MiFill), and skincare lines (iS Clinical, Dermaceutic, WiQo, Yllume, Elaial). The company supports resellers and practitioners with KOL-led clinical training, workshops, and regulatory guidance.

Product overview

Redo Marketing is a premium medical aesthetic devices and products distributor operating across Southeast Asia (Malaysia, Indonesia, Singapore, Vietnam, Cambodia, Philippines). The company offers a comprehensive portfolio of aesthetic equipment and skincare products. The core equipment portfolio includes CryoPen cryosurgery devices (CryoPen B, M, O, X+, O+, XYGN, XP variants) for skin lesion removal, Janus skin analysis system with 12 analysis sections, Celluma LED light therapy devices (14+ variants for acne, aging, pain treatment), DiamondGlow dermabrasion system, PRX Therapy biorevitalization, Revok50 injectable HA skin booster (Class III), CROMA Saypha HA dermal fillers, CROMA PolyPhil polynucleotide injectables, T-LAB PRP kits, and MiFill HA fillers. The skincare sub-brands include WiQo cosmeceuticals, Dermaceutic professional skincare, and Yllume supplements.

Differentiator

Problem solved

Functional benefit

Products and services

• CryoPen (Cryosurgery Device) Nitrous-oxide-based cryosurgery device distributed to aesthetic clinics and dermatology practices for non-invasive lesion removal treatments.
• JANUS Pro (Digital Skin Analysis System) Digital skin analysis system using Canon DSLR imaging technology for diagnostic and consultation use in aesthetic and dermatology clinics.
• Celluma (LED Phototherapy Device) LED light therapy device for skin rejuvenation and therapeutic aesthetic treatments distributed to clinics and med-spas.
• DiamondGlow (Dermabrasion Device) Dermabrasion device for exfoliation and skin-resurfacing treatments in aesthetic clinics and med-spas.
• T-LAB (PRP Preparation System) Platelet-Rich Plasma (PRP) preparation system for regenerative aesthetic and dermatology treatments.
• Revok50 (Hyaluronic-Acid Dermal Filler) Hyaluronic-acid-based dermal filler injectable for aesthetic facial treatments, sold to qualified practitioners.
• CROMA Saypha (Dermal Filler) Hyaluronic-acid dermal filler from CROMA distributed to aesthetic clinics and dermatology practices for facial aesthetic treatments.
• CROMA PolyPhil (Dermal Filler) CROMA-brand dermal filler distributed for facial volume and aesthetic treatments.
• MiFill (Hyaluronic-Acid Injectable) Hyaluronic-acid injectable product for aesthetic treatments distributed to qualified practitioners.
• Elaial (Professional Skincare/Injectable Line) Professional skincare and injectable line distributed to aesthetic clinics and practitioners.
• iS Clinical (Professional Skincare Brand) International professional skincare brand distributed to aesthetic clinics, med-spas, and dermatology practices for in-clinic and retail use.
• Dermaceutic (Professional Skincare Brand) International professional skincare brand distributed for use in aesthetic clinics and dermatology practices, including chemical peels and cosmeceuticals.
• WiQo (Professional Skincare Brand) International professional skincare brand distributed for use in aesthetic clinics and dermatology practices.
• Yllume (Professional Skincare Brand) International professional skincare brand distributed for use in aesthetic clinics and dermatology practices.
• PRX Therapy (Skin Treatment Protocol) Skin-rejuvenation treatment protocol distributed as part of the company's aesthetic treatment offering to clinics and practitioners.

Quantifiable outcome

• Revok50 has concentration 2.5x higher than other products on the market
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• SkinMedicacoreTechnology or IntegrationDiamondGlow is powered by SkinMedica Pro-Infusion Serums, infused onto the skin when pores are open and most receptive. The partnership combines DiamondGlow's 3X1 technology with SkinMedica's clinically proven serums for customized aesthetic treatments targeting specific skin concerns.
• THR Medical ProductscoreStrategic or Co-development PartnerTHR Medical Products developed the Double Crown Lift (DCL) technique exclusively for use with Revok50. Redo Marketing distributes Revok50 products and provides training on this proprietary injection technique developed by Dr. JR Vázquez of THR Medical Products.
• CROMA PharmacoreStrategic or Co-development PartnerRedo Marketing distributes CROMA's Saypha dermal fillers and PolyPhil polynucleotide-based skin boosters in Southeast Asia. CROMA manufactures HA-based aesthetic products in Austria.
• iS ClinicalcoreChannel Partner/ Reseller/ DistributorRedo Marketing distributes iS Clinical skincare products in Malaysia (isclinical.com.my). iS Clinical offers clean, multitasking skincare solutions for various skin types.
• DermaceuticcoreChannel Partner/ Reseller/ DistributorDermaceutic is a French aesthetic dermatology brand founded in 2002, partnered with over 30,000 specialists in 80+ countries. Redo Marketing distributes Dermaceutic's professional skincare and chemical peel products.
• WiQocoreChannel Partner/ Reseller/ DistributorWiQo is an Italian aesthetic skincare brand specializing in products for PRX-Therapy and home care. Present in over 40 countries, WiQo products are recommended exclusively by doctors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• Merz Aesthetics:

Broad incumbents

• Galderma: Global dermatology and aesthetics leader (Restylane, Sculptra, Dysport) with established SE Asia distribution. Competes with Redo's portfolio at the brand level and through its own regional distributor network serving the same aesthetic clinics.
• Zuellig Pharma: One of the largest pharmaceutical and medical device distributors in Asia, with extensive SE Asia coverage. Comparable to Redo in B2B medical distribution but at significantly larger scale and broader category breadth.
• DKSH Holding: Swiss-listed market expansion services company with deep SE Asia distribution infrastructure across consumer goods, healthcare, and personal care. Overlaps with Redo in healthcare/beauty distribution but operates at much greater scale across many more categories.
• AbbVie (Allergan Aesthetics): Owns the Allergan Aesthetics portfolio (Botox, Juvéderm, CoolSculpting) and operates one of the largest aesthetics distribution networks globally, including in SE Asia. Comparable to Redo's principals as a premium aesthetics brand owner and direct competitor for clinic accounts.
• A.Menarini Asia-Pacific: Italy-headquartered pharmaceutical group with significant Asia-Pacific distribution of dermatology and aesthetic products. Comparable to Redo in serving SE Asia physicians with premium aesthetic brands through direct distribution or local partners.

Direct peers

• Hyphens Pharma International: Singapore-listed pharmaceutical and medical aesthetic distributor operating across SE Asia. Directly comparable to Redo as a regional specialty distributor serving clinics and physicians with proprietary and licensed aesthetic and dermatology products.
• Sinclair Pharma: UK-based aesthetics company (MaiLi, Ellansé, Perfectha) with global distribution including Asia-Pacific. Comparable as a premium aesthetics brand owner whose distribution strategy in SE Asia overlaps with Redo's role as regional specialty distributor.

Regional players

• BioActive Medical (BAM Medical): Singapore-based medical aesthetic device distributor serving SE Asia clinics. Closest regional peer to Redo, distributing competing cryosurgery, LED therapy, and skin analysis brands to the same aesthetic clinic and dermatologist customer base across the same geographies.

Others

• Croma Pharma: Austrian manufacturer of HA-based dermal fillers and skin boosters (Saypha, PolyPhil) that Redo distributes in SE Asia. Comparable as a participant in the same aesthetic value chain, with overlapping end customers and overlapping product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/redomarketing
• Xx.com/redomarketing
• Facebookfacebook.com/redomarketingmy
• LinkedInlinkedin.com/company/redo-marketing

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redo Marketing