What Phoenix/one does

Phoenix/one is a 501(c)(3) nonprofit organization founded in 2010 and relaunched in 2020, headquartered in Phoenix, Arizona, that delivers care, counseling, and wellness programs exclusively for local church staff and their spouses. Its service portfolio includes one-on-one counseling sessions, mental health referrals, Care Network Mentorship, a Church Planter Care Plan, All-Staff Health Evaluations, Staff Trainings, Staff Days, and Church Retreats. The organization also operates the LOVEWELL App, a proprietary digital wellness tool purpose-built for clergy and ministry staff, with 229 reported users across 7 churches. Cumulative reported impact covers 742 church staff and spouses served across 281 churches and 7,217 care hours delivered, with a public target of reaching 5,000 church staff and spouses by 2030.

The organization is led by a small team of 1-10 employees, including Executive Director Jeff Gokee, Director of Operations Morgan Breitling, and Development and Services Manager Morgan Sia, with leadership drawing on more than 30 years of ministry experience as the foundation of its domain credibility. Strategic partnerships with Likewise Worship and Life Together Ministry extend its reach into adjacent ministry ecosystems without proportional headcount expansion.

Phoenix/one operates a donor-funded revenue model rather than a fee-for-service model, with no disclosed budgets or contracts. Its public-facing Bear Campaign solicits recurring monthly gifts at $25, $150, and $300 tiers, and the organization does not appear to charge beneficiary churches or individuals for its care services. There are no funding rounds, institutional investors, or equity instruments involved given the nonprofit structure, and there is no evidence of AI/ML technology deployed in either product or operations.

Name

Phoenix/one

Legal name

Phoenix/One

Website

https://phx1.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix/one is a Phoenix-based 501(c)(3) nonprofit that provides counseling, wellness programs, and the LOVEWELL App exclusively for local church staff and their spouses, serving 742 individuals across 281 churches.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, PHOENIX/ONE operates entirely on donor-funded contributions. The Bear Campaign offers monthly giving tiers ($25, $150, $300/month) specifically designated for care and counseling services. 100% of donations go directly to care and counseling operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PHOENIX/ONE provides care, counseling, and wellness programs specifically for local church staff and their spouses. Core offerings include one-on-one sessions with full-time PHOENIX/ONE staff using a Biblical framework, the proprietary LOVEWELL App for staff health assessment, Care Network Mentorship, mental health professional referrals, All-Staff Health Evaluations with personalized care plans, and the multi-year Church Planter Care Plan. All services are provided free of charge to recipients and funded entirely through donor contributions.

Product overview

PHOENIX/ONE offers a unified portfolio of care services for church staff and spouses. The core offering includes the LOVEWELL App (a proprietary digital assessment tool for evaluating staff health), All-Staff Health Evaluations, and the Church Planter Care Plan. Supporting these are free services: Care Network Mentorship, One-on-One Staff Sessions, and Mental Health Professional Referrals. Add-on services include Staff Trainings, Staff Days, and Church Retreats. Together, these services address the holistic health of church leadership through relational care, digital assessment, and organizational support.

Differentiator

Problem solved

Functional benefit

Brands

• LOVEWELL: A comprehensive digital tool designed to evaluate the health of church staff teams. Available as a proprietary app for churches to assess staff culture and health.

Products and services

• LOVEWELL App A proprietary digital assessment tool designed to evaluate the health of church staff teams. The app provides data to help identify areas for improvement and highlight strengths on staff teams, enabling churches to assess team dynamics and create a healthier culture.
• Care Network Mentorship A mentorship program that connects church staff and spouses with trained mentors who provide confidential care. Offered as a free service of PHOENIX/ONE.
• One-on-One Sessions with PHOENIX/ONE Staff One-on-one sessions with the full-time PHOENIX/ONE team providing guidance through a Biblical framework with over 30+ years of church experience. Offered as a free service.
• Mental Health Professional Referrals Referrals to licensed mental health professionals through PHOENIX/ONE's relational network, providing solid recommendations for various situations. Offered as a free service.
• All-Staff Health Evaluation A comprehensive relational service creating a safe environment for church staff and spouses to assess personal and professional well-being. Includes personalized care plans and organizational recommendations delivered in three steps.
• Church Planter Care Plan A three-year comprehensive program providing emotional, spiritual, and leadership support to new church planters and their spouses during the early phases of church planting. Includes personalized counseling, mentoring, and leadership development.
• Staff Trainings Customized trainings designed to engage staff, create relational connections, and have sustained impact.
• Staff Days Tailored staff days designed to set the table for transparency, relational connection, and actionable next steps.
• Church Retreats Partnered retreats with churches featuring intentional teachings and activities that allow teams to go deep and capitalize on time away together.

Quantifiable outcome

• 742 Staff & Spouses Impacted
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Likewise WorshipminorGTM or Marketing PartnerPartnership with Likewise Worship (founded by Justin Unger) to serve worship leaders across the USA. Organizations partner to unify the body of Christ and support ministry leaders in worship contexts.
• Life Together MinistryminorGTM or Marketing PartnerPartnership with Life Together Ministry (led by Dr. Don and Renee Worcester) to provide encouragement and support to ministry leaders and pastors in the Phoenix area.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Focus on the Family: Large, established Christian counseling and family-support organization offering pastoral counseling, marriage help, and parenting resources — a broader incumbent with overlapping counseling services but a much wider ministry scope than PHOENIX/ONE's church-staff focus.
• Lifeway Christian Resources: Established Southern Baptist ministry that publishes research (including the Lifeway Research pastoral-spouse statistics PHOENIX/ONE cites), produces church curricula, and offers pastor support resources — a broad incumbent in the church-staff support category.

Emerging players

• Church Answers: Church consulting and resource platform led by Thom Rainer that helps local churches with operations, staff health, and congregational issues — overlapping with PHOENIX/ONE's church-level advisory and evaluation services.
• Christianity Today: Major Christian media organization producing pastor-focused content, leadership coverage, and church health reporting — comparable to PHOENIX/ONE as a resource channel for ministry leaders, though delivered through editorial rather than direct care services.

Others

• ARC (Association of Related Churches): Church planting network providing coaching and care to church planters and their spouses — closely comparable to PHOENIX/ONE's "Church Planter Care Plan" service line, though ARC is a peer network rather than a direct care provider.
• Vanderbloemen Search Group: Faith-based executive search firm serving churches and ministries — adjacent to PHOENIX/ONE because both engage on church staff hiring, fit, and team health, but Vanderbloemen's core business is recruiting rather than ongoing care.

Direct peers

• Church Initiative: Develops and distributes church-based care and small-group curricula (e.g., DivorceCare, GriefShare) — a direct parallel to PHOENIX/ONE's model of equipping local churches with structured care resources for staff and spouses.
• Catalyst: Faith-based leader development organization that runs conferences, content, and coaching for church leaders — overlapping with PHOENIX/ONE's mission to invest in the health and resilience of ministry leaders.
• Pastoral Care Inc. Provides resources, counseling referrals, and pastoral well-being statistics specifically for pastors and ministry leaders — the same target audience as PHOENIX/ONE and a frequently cited source on PHOENIX/ONE's own site.
• Fuller Institute: The pastoral formation and well-being research arm of Fuller Theological Seminary; publishes widely cited statistics on pastor burnout and self-esteem that PHOENIX/ONE references, and runs programs directly comparable to PHOENIX/ONE's church staff care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/phx1az
• LinkedInlinkedin.com/company/phx1az

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix/one