Truckwash Broersma Holding B.v.

What Truckwash Broersma Holding B.v. does

Truckwash Broersma Holding B.v. operates commercially as Truckwash 1 Group and is the largest dedicated truckwash chain in the Netherlands, with 18 operational locations as of the latest disclosure and a planned expansion to 21 sites by April 2026. The company's core business is the washing and treatment of commercial vehicles — trucks, trailers, buses, campers, and vans — delivered through a network of fixed sites positioned along major Dutch motorways (A2, A16, A18, A67) supported by Steinbrückner roll-over machinery and an osmosis water system that enables streak-free drying without manual wiping. Beyond basic exterior washes, the company offers specialized certified treatments including HACCP interior cleaning for food transport (compliant with EU law since 1995), NAO-certified washing for seed potato transport under the PCC Hygiene Protocol, Alcoa/Dura Bright wheel treatment at €3.20 per wheel, interior trailer cleaning, polishing, and self-service wash boxes priced at €0.85-€1.10 per minute.

The revenue model combines several streams: transactional per-wash fees, recurring fleet-account billing with consolidated monthly invoicing, the haal-en-brengservice pickup-and-delivery offering (starting at €10 per vehicle plus distance fees), a Truckstop8 restaurant and catering operation at Eindhoven, an on-site retail product line and the Truckshop.nl e-commerce channel (which grew 150% in 2024 selling professional truck care products), and franchise royalties on third-party-operated sites. Distribution is primarily physical walk-in service at the 18 locations with no appointment required, supplemented by B2B account relationships, digital fleet-card integrations (CargoCard, DKV, Shell Card, UTA, Travis, Multitankcard, Travelcard, Hoyer Card, Mastercard, Visa), a customer portal for fleet tracking, and a Piggy Points loyalty program with auto-recharging digital customer cards. The customer base spans transport and logistics fleets, food and agricultural transport (HACCP/NAO), owner-operators, bus operators, and individual camper and caravan owners; truck logistics is the primary segment. The company has actively consolidated the fragmented Dutch truckwash market through a series of acquisitions since 2020 and is led by co-founder Johannes Snoek (CEO), with Milos Boekhorst appointed Operational Director in August 2025 to support the next phase of multi-site operations.

Name

Truckwash Broersma Holding B.v.

Legal name

Truckwash 1 Group B.V.

Website

https://truckwash1group.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Truckwash Broersma Holding B.v., operating as Truckwash 1 Group, is the largest dedicated commercial truckwash chain in the Netherlands, operating 18 wash locations (expanding to 21) along major highways and serving fleet operators, owner-drivers, and regulated food and seed transport customers with washing, certified treatments, and ancillary retail and catering services.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Wash Services

NAICS

Car Washes (811192)

SIC

Sanitary Services (4950)

akta.pro primary industry

Vehicle Washing, Cleaning & Detailing Services (TLAHACAF)

akta.pro secondary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Commercial truck washing
• Vehicle wash services
• Trailer interior cleaning
• Truck care products
• Fleet washing accounts

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Truck and vehicle washing services: Core revenue from washing trucks, trailers, buses, campers, and vans at 18 locations. Prices are per wash based on vehicle type and selected package (Basis/Exclusief). Customers can pay per visit or on account (invoiced monthly). Self-service wash boxes are charged per minute (€0.85 cold, €1.10 warm water).
2. Truckshop product sales: Sale of professional truck washing and maintenance products (shampoos, wax, cleaning agents, tire dressing, accessories, work clothing, safety shoes) through on-site shops at each location and the truckshop.nl e-commerce platform. Grew 150% in 2024.
3. Truckstop8 restaurant and catering: The Truckstop8 roadside restaurant at the Eindhoven A2 location serves sandwiches, burgers, salads, snacks, and beverages. Online ordering and takeaway service available. Restaurant generated additional revenue for the Eindhoven location.
4. Franchise fees and royalties: Truckwash 1 Group licenses its brand, operational model, and support to franchise operators. Franchisees operate independently owned truck wash locations under the Truckwash 1 Group brand in exchange for fees (requires €100,000 minimum investment).
5. Haal-en-brengservice (pickup and delivery): A premium pickup and delivery service for fleet operators where Truckwash 1 Group collects vehicles, washes them, and returns them. Charged at a starting rate of €10 per vehicle plus distance-based fees. Generates additional revenue from corporate fleet customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Truckwash Broersma Holding B.v. (operating as Truckwash 1 Group) runs the largest commercial truckwash chain in the Netherlands, providing exterior and interior truck, trailer, bus and camper washing services at 18 physical sites along major Dutch highways. The offering combines standard wash programs (Basis and Exclusief tiers) with specialized compliance treatments (HACCP food-grade, NAO seed-potato, Alcoa wheel), self-service wash boxes, a fleet pickup-and-delivery service, an on-site retail shop (Truckshop) for professional truck care products, and the Truckstop8 truckers restaurant at Eindhoven.

Product overview

Truckwash Broersma Holding B.v. operates as Truckwash 1 Group, the largest truck wash chain in the Netherlands with 18 locations. The core offering is professional truck washing services at all locations, which includes standard exterior washes, wax application, quick wash, and hand wash options. The service portfolio is organized as a platform-plus-modules architecture: the core wash service serves as the foundation, supplemented by specialized add-on treatments including HACCP food safety cleaning, NAO-certified cleaning for potato transport, Alcoa wheel cleaning, interior cabin cleaning, and truck polishing. Additional services include self-service wash boxes (€0.85/min), bus and camper wash corridors, haul-and-bring service (from €10/vehicle), truck parking, and catering at the Truckstop8 restaurant in Eindhoven. The company also operates Truckshop (online at truckshop.nl) as a retail sub-brand selling truck care products, and maintains a customer loyalty program (Piggy Points). Recent expansions include 3 new locations opening in January 2026 and new electric charging facilities at select sites.

Differentiator

Problem solved

Functional benefit

Brands

• Truckstop8: Truckers restaurant at the A2 in Eindhoven offering food, parking, and electric charging.
• Truckshop

Products and services

• Truckwash Services (Basis & Exclusief wash packages) Professional exterior truck and trailer washing at 18 Dutch locations, offered in two pricing tiers (Basis basic wash and Exclusief premium wash) using Steinbrückner roll-over machines and osmosis water for streak-free drying, with no appointment required.
• HACCP Interior Trailer Cleaning Food safety-certified interior trailer cleaning using disinfecting cleaning agents with traceable treatment documentation and a HACCP certificate issued to the driver after each wash, required under EU law since 1995 for food and feed transport.
• NAO Washing Facility (Seed Potato Transport) NAO-certified washing facility following the PCC Hygiene Protocol for Ring Rot, providing verified disinfection and an NAO seal for trailers transporting seed potatoes.
• Alcoa / Dura Bright Wheel Cleaning Specialized cleaning treatment for Alcoa and Dura Bright aluminum wheels to remove brake dust and road grime, priced at €3.20 per wheel.
• Truck Polishing Professional polishing service to restore and maintain truck exterior shine and paint condition.
• Truck Interior Cleaning Professional cleaning service for truck cabin interiors, maintaining hygiene and a clean working environment for drivers.
• Self-Service Wash Boxes Self-service wash bays where customers wash their own trucks at their own pace using provided equipment, available at Aalsmeer, Eindhoven and Maasvlakte at €0.85/min (cold water) or €1.10/min (warm water), with shampoo dispensed at €2.75 per use.
• Bus Wash Corridor Automated wash lane specifically designed for buses at select Truckwash 1 Group locations.
• Camper Wash Corridor Manual washing service for campers and caravans without machine contact, including full exterior cleaning with hand brushing and optional wax protection.
• Haal-en-Brengservice (Pickup and Delivery) Pickup and delivery service where Truckwash 1 Group drivers collect vehicles from fleet customers and return them washed, eliminating driver downtime, available within 10 minutes of any Truckwash 1 location; starting from €10.00 per vehicle plus distance-based fees, drivers are Code 95 certified and insured for potential driving damage.
• Truckshop (Retail) On-site and online shop (truckshop.nl) selling professional truck cleaning products, maintenance supplies, accessories, safety shoes, work clothing, cables and air fresheners; the Asten location was renovated in April 2025 to become the largest Truckshop 1 in the Netherlands.
• Truckstop8 Truckers Restaurant On-site truckers restaurant at the Eindhoven A2 location (Schakelplein 30) serving sandwiches, burgers, salads, snacks and beverages with online ordering and pickup options, including catering and meeting facilities and electric truck charging.
• Truck Parking Secure truck parking facilities at select locations for drivers needing overnight or extended parking.
• Truckwash 1 Group Franchise Franchise offering for entrepreneurs who already own one or more truck wash sites, licensing the Truckwash 1 Group brand, operating model and support in exchange for fees; minimum investment of €100,000 per franchisee; currently only accepting franchisees who already own a truck wash.
• Electric Truck Charging Electric vehicle charging facilities available at select Truckwash 1 Group locations including Truckstop8 Eindhoven.

Quantifiable outcome

• 167,196 total washings in 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• TipTop TruckcleaningminorStrategic or Co-development Partner · 1 January 2026TipTop Truckcleaning transferred three locations (Wehl, Groenlo, Steenwijk) to Truckwash 1 Group effective 2 January 2026. Wehl and Groenlo opened under Truckwash 1 Group on 2 January; Steenwijk opened 8 January after a full machine replacement. TipTop expressed confidence in Truckwash 1 Group continuing the service quality.
• TomTomminorGTM or Marketing Partner · 1 January 2025Joint promotional campaign offering Truckwash 1 customers 1 month of free TomTom GO Navigation (truck-specific GPS with smart truck routes, real-time traffic, and offline maps). Promotion code TRUCKWASH was distributed at Truckwash locations to trial TomTom's navigation service.
• Muscle MeatminorStrategic or Co-development Partner · 1 January 2024Muscle Meat and Truckwash 1 Group partnered to offer healthy, easily reheated meals (6 minutes in microwave) at Eindhoven and Rotterdam locations. Meals contain 30-50g protein, 150g meat, priced from €6.95. Available as takeaway at Eindhoven; Rotterdam has on-site microwave so drivers can eat while waiting. The partnership addresses driver nutrition and provides an alternative to vending machine snacks.
• TrucksupplycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Trucksupply is the product brand used by Truckwash 1 Group for its Truckshop retail line, including professional cleaning products, wax, tire dressing, and truck accessories. Products are sold through Truckshop.nl and at physical Truckwash 1 locations. The brand achieved significant growth and was featured at the Mega Trucks Festival.
• Steinbrückner Nederland B.V.coreTechnology or Integration · 1 January 2023Steinbrückner supplies roll-over truck wash machines for Truckwash 1 Group locations. New machines were installed at Bodegraven (2025, replacing an older machine after nearly two decades) and Venlo (two new machines). Steinbrückner is also supporting the machine replacement at the new Steenwijk location (January 2026).
• Shake AcademyminorOthers · 1 January 2023Maurits, Marketing & Relationship Manager at Truckwash 1 Group, received the prestigious Master Award from Shake Academy recognizing his contributions to the marketing department and 150% Truckshop revenue growth.
• Secure Logistics (XS-Keys)coreTechnology or Integration · 1 January 2021Secure Logistics integrated its XS-Keys CargoCard and Digital Safety Passport smart payment systems with Truckwash 1 Group's wash management system, enabling truck drivers to pay for washes with fleet payment cards. All transactions are automatically processed and settled via a monthly consolidated invoice. Eliminates the need for drivers to handle cash or submit expense claims.
• HB TruckwashminorStrategic or Co-development Partner · 1 January 2021HB Truckwash transferred its Maasvlakte location to Truckwash 1 Group. HB Truckwash retained the Europoort location and is focusing on developing software for the truckwash industry and truckwash locations at ferry terminals. HB Truckwash's online reservation system was integrated into the Truckwash 1 Group network.

Scale indicators6 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• HB Truckwash: Dutch truckwash operator directly cited in Truckwash 1 Group's transaction history (transferred Maasvlakte location in 2021, retained Europoort location). HB Truckwash remains an active Dutch competitor with focus on ferry terminal locations and proprietary reservation software.
• TipTop Truckcleaning: Dutch regional truckwash operator that transferred three locations (Wehl, Groenlo, Steenwijk) to Truckwash 1 Group effective January 2026, indicating it was a directly comparable regional truckwash competitor with similar services in eastern Netherlands before consolidation.
• Muller European Truck & Trailer Care: European truck and trailer care operator that previously ran the Holten location acquired by Truckwash 1 Group in May 2024. Muller's pre-acquisition operation in Holten featured three wash halls and interior rinse stations — directly comparable to Truckwash 1 Group's service architecture.
• Truckstar Truckwash: Independent regional Dutch truckwash competitor operating similar roll-over wash facilities and self-service wash bays for commercial trucks. Comparable as a peer in the fragmented Dutch regional truckwash market that Truckwash 1 Group is consolidating through acquisitions.
• Truckwash Zijlmans: Founded 1980, the first commercial truckwash in the Netherlands, acquired by Truckwash 1 Group in February 2024. Pre-acquisition, it was a directly comparable independent truckwash operator in Venlo along the A67 corridor, serving the same enterprise and walk-in truck wash customer segments.

Broad incumbents

• Otto Christ AG (Christ Wash Systems): German family-owned manufacturer and operator of vehicle wash systems with strong presence in commercial truck washing in Europe. Christ is a major Steinbrückner-style roll-over equipment supplier and competitor to Truckwash 1 Group's service model across European trucking corridors.
• WashTec AG: WashTec is the world's largest manufacturer of vehicle wash systems (car and truck) and operates wash centers across Europe. While primarily an equipment manufacturer, its portfolio includes commercial fleet wash solutions that overlap with Truckwash 1 Group's service offering, and it operates as a broader-incumbent player across the European truckwash value chain.
• ISTOBAL S.A. Spanish vehicle wash equipment manufacturer and solutions provider with significant European footprint including commercial truck washing solutions. Comparable to Truckwash 1 Group as a broad incumbent providing wash technology and services across European commercial vehicle segments.

Others

• Steinbrückner Nederland B.V. Equipment supplier (not a direct competitor) providing the Steinbrückner roll-over wash machines installed across Truckwash 1 Group's network including Bodegraven (2025), Venlo (2024), and Steenwijk (2026). Closest ecosystem partner — the choice of Steinbrückner machinery positions Truckwash 1 Group adjacent to Steinbrückner's broader installed base across Europe.
• Kärcher (Alfred Kärcher SE & Co. KG): Global cleaning equipment manufacturer and operator of vehicle wash facilities in Europe. While Kärcher's primary business is cleaning equipment manufacturing, its commercial vehicle wash solutions overlap thematically with Truckwash 1 Group's Steinbrückner-based wash infrastructure and chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTHrywilr_2uuwHbFPp_yGA
• Facebookfacebook.com/truckwash1RR/?locale=nl_NL
• LinkedInlinkedin.com/company/truckwash1group
• Instagraminstagram.com/truckwash1group
• TikToktiktok.com/@truckwash1group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truckwash Broersma Holding B.v.