What AVVALE PLM S.R.L. does

Avvale PLM S.r.l. is an Italian software company headquartered in Milan that develops and markets Mars PLM, a modular native SAP PLM extension built on the SAP Business Technology Platform. Founded in 2024 as the SAP PLM division of the Avvale Group, the company targets discrete and process manufacturers running SAP S/4HANA or SAP ECC, with specific focus on automotive, industrial machinery, aerospace and defense, consumer electronics, and food and beverage/process industries. The product operates as a direct SAP database extension reading from and writing to SAP tables without middleware, offering a visual workspace that replaces transaction-based T-code navigation with graphical dashboards for product structure navigation, revision tracking, and engineering change management.

Mars PLM is delivered as a portfolio of eight integrated modules: BOM Advanced Tool for EBOM/MBOM synchronization, Product Change Hub for engineering change workflows, Product Knowledge Hub for document and CAD control, Material Intelligence Hub for material master governance, Product Design Cost for prototype costing, SAP-Plex Factory Connector for ERP-MES integration with Rockwell's Plex platform, Formulation Hub for process manufacturing recipe management (listed as coming soon), and As-Maintained Product Hub for after-sales service. The company employs a modular subscription-based pricing model with annual billing on a pay-for-what-you-use basis, complemented by professional services for implementation. Distribution is direct enterprise field sales with a demo-driven inbound funnel and content marketing through an active technical blog.

The customer base remains nascent, with only a few named enterprise manufacturing customers visible and review presence limited to G2 (4.8/5, 14 reviews) and Capterra (4.9/5). No independent funding rounds, management team disclosure, or geographic footprint beyond Italy/Europe are documented in available sources. The company has established core technology partnerships with SAP and Rockwell Automation but has no disclosed AI capabilities and operates with 1-10 employees, placing it firmly in the early-stage startup phase despite its parent conglomerate backing.

Name

AVVALE PLM S.R.L.

Legal name

Avvale PLM S.r.l.

Website

https://marsplm.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Avvale PLM S.r.l., operating as Mars PLM, develops a modular native SAP PLM extension on SAP BTP for manufacturers running SAP S/4HANA or SAP ECC, covering BOM management, engineering change workflows, document control, and SAP-Plex MES integration.

Ownership category

akta.pro rank

Product category

PLM Software (SAP PLM Extensions)

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)

Keywords

• SAP PLM software
• Product lifecycle management
• BOM management
• Engineering change management
• ERP-MES integration

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing/Subscription: Modular SAP PLM addon deployed within SAP environments. Organizations deploy individual modules based on their needs with pay-for-what-you-use approach. License model supports both SAP S/4HANA and SAP ECC environments.
2. Implementation Services: Professional services for deployment and configuration of Mars PLM modules. Implementation follows structured methodology with configuration-driven customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AVVALE PLM S.R.L. sells "Mars PLM," a modular native extension for SAP Product Lifecycle Management that adds a visual, collaborative workspace for managing BOMs, engineering changes, product structure, materials, design cost, and as-maintained product data. It is built to run natively on SAP (no middleware), with industry-specific templates and an SAP-Plex Factory Connector that bridges PLM, ERP, and MES (ISA-95) layers.

Product overview

Mars PLM is a modular, native SAP PLM extension (addon) for SAP S/4HANA and SAP ECC that provides end-to-end Product Lifecycle Management. The core platform provides BOM management (EBOM/MBOM synchronization), engineering change management, document and CAD management, product costing, material master governance, and SAP-Plex MES integration—all running natively inside SAP with no middleware required. The portfolio consists of eight integrated modules: BOM Advanced Tool for bill of materials management and EBOM/MBOM synchronization; Product Change Hub for engineering change workflows; Product Knowledge Hub for document and CAD control; Material Intelligence Hub for material master governance with 3D preview; Product Design Cost for prototype costing; SAP-Plex Factory Connector for ERP-MES integration; Formulation Hub (coming soon) for recipe management; and As-Maintained Product Hub for after-sales support. Organizations can deploy individual modules independently with a pay-for-what-you-use approach.

Differentiator

Problem solved

Functional benefit

Brands

• Mars PLM: A modular SAP PLM addon developed by Avvale PLM that extends SAP S/4HANA and SAP ECC with visual, collaborative workspace for managing the full product lifecycle — from concept and design through manufacturing and after-sales.
• SAP-Plex Factory Connector
• BOM Advanced Tool
• Material Intelligence Hub

Products and services

• Mars PLM – BOM Advanced Tool Advanced BOM management module that gives manufacturing engineers a visual, collaborative workspace to create, compare, and govern complex bills of materials inside SAP.
• Mars PLM – Product Change Hub Engineering change management hub that orchestrates product, BOM, and document changes through a controlled, visual workflow within SAP PLM.
• Mars PLM – Product Knowledge Hub Centralized product knowledge repository that consolidates product structures, documents, and metadata into a single, searchable hub within SAP.
• Mars PLM – Material Intelligence Hub Material data management module that structures and governs material master, classification, and specification data natively in SAP PLM.
• Mars PLM – Product Design Cost Real-time design-to-cost module that calculates product cost from BOM and routing data inside SAP, enabling engineers to evaluate cost impact during design.
• Mars PLM – SAP-Plex Factory Connector Integration connector that bridges PLM, ERP, and MES layers using the ISA-95 model, enabling seamless data flow between engineering and shop-floor execution.
• Mars PLM – As-Maintained Product Hub As-maintained product structure module that tracks and reconciles the difference between the as-designed and the as-built/as-maintained product configuration in service and operations.

Quantifiable outcome

• Up to 30% faster time-to-market through automated change workflows, real-time BOM synchronization, and elimination of manual data transfers
• +11 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Rockwell Automation (Plex Manufacturing Cloud)coreTechnology or IntegrationThe SAP-Plex Factory Connector is a standardized, ISA-95-aligned integration module within Mars PLM that bridges SAP ERP (ECC and S/4HANA) with Plex Manufacturing Cloud by Rockwell Automation. The connector enables bidirectional data flows delivering end-to-end information continuity from production planning to shop-floor execution and back. It handles data mapping, API orchestration, error handling with automatic retry, monitoring dashboard, and multi-plant configuration management.
• SAPcoreTechnology or IntegrationMars PLM is built natively on SAP S/4HANA and SAP ECC. It operates as a direct SAP PLM extension reading from and writing to the same SAP database. The platform supports both SAP ECC PLM and SAP S/4HANA PLM environments and runs on SAP BTP (Business Technology Platform).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OpenBOM: OpenBOM is a SaaS BOM and product data management platform with strong CAD integrations. It targets engineering-led manufacturers with modern PLM needs and is comparable to Mars PLM's BOM Advanced Tool positioning.
• Propel Software: Propel is a SaaS PLM/QMS platform built natively on the Salesforce platform. While its underlying platform differs, it targets the same modern, modular PLM segment for manufacturers seeking lighter-footprint alternatives.

Direct peers

• Aras Innovator: Aras is a flexible, model-based PLM platform that emphasizes low-code customization and is often positioned alongside SAP. Directly comparable as a modern PLM alternative for SAP customers seeking to escape legacy tooling without buying a heavyweight suite.

Broad incumbents

• Autodesk Fusion Lifecycle (PLM 360): Autodesk's cloud PLM offering (formerly PLM 360) competes for SaaS-oriented PLM buyers in manufacturing. Less SAP-native than Mars PLM but addresses overlapping BOM, change, and document management use cases.
• Siemens Digital Industries Software (Teamcenter): Teamcenter is the dominant enterprise PLM suite with deep BOM, change management, and CAD/document control capabilities. It competes directly with Mars PLM for manufacturing PLM budgets but is sold as a standalone platform rather than a native SAP extension.
• Dassault Systèmes ENOVIA: ENOVIA is a PLM pillar of the Dassault 3DEXPERIENCE platform, focused on complex discrete and process manufacturing product structures. Competes for the same aerospace, automotive, and industrial machinery PLM deals as Mars PLM.
• PTC (Windchill): Windchill is a long-standing PLM platform serving discrete manufacturers with BOM, change, and configuration management. It targets the same SAP-running manufacturers as Mars PLM but requires integration layers to coexist with SAP ERP.
• SAP (native S/4HANA PLM): SAP's own PLM functionality in S/4HANA is the baseline against which Mars PLM positions itself. Improving native capabilities is a key competitive variable for Mars PLM and the reason its modular, visual, and SAP-Plex connector enhancements are emphasized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVVALE PLM S.R.L.