Show Kids

What Show Kids does

Show Kids is a Brooklyn-based education company founded in 2020 that teaches Spanish to children ages 2-12 through performing arts curricula. The company integrates language acquisition with creative expression across multiple program formats including in-school residencies, after-school programs, summer camps, private group sessions, and one-time experiences, with named program tracks spanning Creative Dance, Musical Theatre, and Live Music. Founder and CEO Sofia Juan, who brings 13 years of experience in the field, has built the company around a curated talent pool of native Spanish-speaking professional performers combined with a proprietary bilingual arts curriculum.

The company operates as an LLC with a headcount between 11-50 employees, suggesting a small but operational team. Programs are priced at $280-$660 per semester or season for classes and $400 per week for summer camps. The customer base splits between institutional clients (schools) and direct-to-consumer families, with named school partners including PS 9, The Coop School, Kew-Forest School, and Brooklyn Brainery. No external funding rounds have been disclosed.

The business model combines B2B (school partnership residencies) and B2C (parent-paid enrichment programs) revenue streams across multiple transaction sizes. Geographic operations remain limited to the Brooklyn/NYC market with no disclosed expansion plans. The company's value proposition rests on its bilingual performer talent network, curriculum refined over more than a decade, and arts-integrated pedagogy rather than technology-driven differentiation.

Name

Show Kids

Legal name

Show Kids LLC

Website

https://showkids.education

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Show Kids is a Brooklyn-based education company founded in 2020 that teaches Spanish to children ages 2-12 through performing arts curricula, offering in-school residencies, after-school programs, summer camps, and private group sessions to schools and families in NYC.

Ownership category

akta.pro rank

Product category

Children's Performing Arts Education

NAICS

Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Kids & Teens Language Enrichment Programs (EDAMAFAH)

akta.pro secondary industry

In-Person Language Tutoring & Small-Group Classes (EDAMAFAE)

Keywords

• Bilingual education programs
• Children performing arts
• Spanish language learning
• After-school enrichment
• In-school arts residencies

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. After-School Programs: Recurring semester-based revenue from after-school enrichment classes where children learn Spanish through dance, singing and acting. Programs run 10-12 sessions per semester with payment collected upfront.
2. In-School Residencies: Schools pay for bilingual performing arts programs delivered directly to students during school hours, culminating in on-stage performances.
3. Summer Camps: One-week outdoor performing arts camps at $400/week with sibling discounts available.
4. Private Groups: Tailored private group programs for at least 6 students, set up as after-school programs at schools or private locations.
5. One-Session Experiences: Single-session programs with live music where students learn a Spanish song, dance choreography, and improv games with two professional bilingual teaching artists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Show Kids delivers bilingual Spanish language learning for children ages 2-12 through performing arts programs including dance, singing, and acting. The company runs in-school residencies, after-school enrichment classes, summer camps, private group programs, and one-session experiences, all taught by professional bilingual teaching artists using a proprietary curriculum and culminating in live performances.

Product overview

Show Kids is a performing arts education company offering Spanish language learning programs for children ages 2-12 through dance, acting, and singing. The core offering consists of the Bilingual Kids Program for schools and organizations, which includes In-School Residencies (10-12 sessions), After-School Enrichment Classes, and One-Session Experiences. Direct-to-parent offerings include the Spanish Through Performing Arts After-School Program at Brooklyn Brainery ($660/season), Creative Dance After-School Program (Hip-Hop & Jazz, $600), Musical Theatre Class ($280-$360), Summer Camp ($400/week at Prospect Park), and Private Group Programs for custom groups of 6+ students. The company operates in partnership with schools including PS 9, PS 316, The Co-op School, and The Kew-Forest School in Brooklyn, NY.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children gain confidence and courage to perform, which helps them in school overall

Named customers4 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Duolingo ABC: Duolingo ABC is the literacy-focused product from Duolingo, with Duolingo's main app offering Spanish to learners of all ages. Adjacent competitor that pressures Show Kids' market by offering free/low-cost Spanish learning at scale, though without the performing-arts experiential layer.

Regional players

• Atlantic Theater Company Kids & Teens: Atlantic Theater Company runs performing arts education programs for kids and teens in NYC. Comparable to Show Kids' performing-arts-for-youth positioning within the same New York market, though focused on theatre rather than language.
• International School of Brooklyn: International School of Brooklyn is a Brooklyn-based independent school offering Spanish and French immersion. Regionally comparable to Show Kids' geographic market and bilingual education focus, though it operates as a full school rather than enrichment programs.

Broad incumbents

• School of Rock: School of Rock is a large franchised music education provider for kids and teens offering performance-based instruction across instruments and vocals. Overlaps with Show Kids' performing-arts-for-kids model and franchise-style scaling potential.
• Music Together: Music Together runs early childhood music and movement programs delivered through licensed centers globally. Comparable to Show Kids in using arts-based engagement for young learners, but focused on music rather than language acquisition.

Direct peers

• Rock and Roll Playhouse: Rock and Roll Playhouse offers interactive music experiences for young children and families at concert venues. Comparable to Show Kids' performing-arts-based engagement model for kids, though less language-focused.
• Language Stars: Language Stars runs group foreign language programs (Spanish, French, Mandarin, etc.) for children ages 12 months to 12 years through after-school classes, summer camps, and in-school enrichment. Closely comparable to Show Kids' B2B school + DTC parent model.
• Buenos Dias Spanish: Buenos Dias Spanish offers immersive Spanish classes for kids through songs, games, and cultural activities. Comparable to Show Kids in targeting young children with engaging, activity-based language instruction.
• Bilingual Birdies: Bilingual Birdies offers live, interactive language classes (including Spanish) for young children through music, movement, and dance. Most direct comparable to Show Kids in combining second-language acquisition with performing arts for the under-12 age group, with both in-school and after-school programs.

Emerging players

• Carousel of Languages: Carousel of Languages is a NYC-based language school offering Spanish and other language classes for children and adults. Comparable to Show Kids' Brooklyn footprint and language instruction focus for young learners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCQiwGNyaJ7DJx7kXXIYKDMw
• Facebookfacebook.com/showkidseducation
• Instagraminstagram.com/showkidseducation
• LinkedInlinkedin.com/company/show-kids-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Kids