Trollkids - Top Sales Gmbh

What Trollkids - Top Sales Gmbh does

TROLLKIDS, operated by Top Sales GmbH (registered in Königstein im Taunus, Germany, HRB 7973; headquarters at Zum Quellenpark 38, 65812 Bad Soden), is a privately held children's outdoor apparel and equipment brand founded in 2011 in Norway by three outdoor enthusiasts (Jorn, Jeaneth, and Tobias) and led by Managing Director Dr. Tobias Tennstedt. The product portfolio spans ten core categories — jackets (softshell, waterproof, 3-in-1, windproof, fleece/midlayer, padded, down), vests, tops (including merino and functional shirts), pants (hiking, zip-off, softshell, waterproof, ski), accessories, footwear (hiking, waterproof hiking, barefoot, sneakers, sandals, rubber boots, winter), equipment (bags, backpacks, sleeping bags), bikewear, UV-protective swimwear, and mosquito repellent — plus care products and a paid repair service. The brand's principal technical differentiator is the exclusive use of BIONIC-FINISH® ECO fluor-free waterproofing technology from Rudolf Group across all water-resistant products since 2018, supported by Global Recycling Standard–certified recycled materials, GOTS-certified organic cotton, mulesing-free merino wool, and SBTi-aligned 1.5°C CO2 reduction targets.

The business operates a dual-channel GTM: direct-to-consumer e-commerce through trollkids.com (German and English, free domestic shipping, 30-day returns, payments via PayPal, Mollie, Klarna, Apple Pay) complemented by a B2B dealer network accessible via a Händlerportal with wholesale pricing. Pricing is unit-based (€5–€40 per item), with repair services at €15–€25 and spare parts from €5. The company ships to 30+ European countries plus Switzerland (via MeinEinkauf.ch) and Norway, and uses DHL for last-mile delivery and WM Group GmbH for warehousing/returns in Mülheim an der Ruhr. Marketing is primarily digital (Facebook, Instagram, newsletter via rapidmail) with content marketing through on-site guides, supplemented by earned media including the 2024 ISPO Award for the Kids Femund 3in1 Sleeping Bag and the 2025 FAZ test winner designation for the Kirkenes snowsuit.

The company is owner-operated with no institutional capital raised, no public financials disclosed, and headcount not publicly stated. Revenue is generated through per-transaction product sales (B2C e-commerce, B2B wholesale to dealers) and a small but growing service layer (repairs, spare parts, care products). Customer support runs on Zendesk; web analytics on Google Analytics 4; and page-speed optimization on Baqend Speed Kit. The company is structured as a German private limited liability company (GmbH) with no parent, subsidiaries, or external investors identified.

Name

Trollkids - Top Sales Gmbh

Legal name

Top Sales GmbH

Website

https://trollkids.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

TROLLKIDS, operated by Germany's Top Sales GmbH, is a privately held children's outdoor apparel and equipment brand founded in 2011 in Norway, selling functional weather-resistant jackets, pants, footwear, swimwear, and gear direct-to-consumer via trollkids.com and through European retail dealers, with BIONIC-FINISH® ECO fluor-free waterproofing as its core technology differentiator.

Ownership category

akta.pro rank

Product category

Children's Outdoor Apparel and Equipment

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

Keywords

• Children's outdoor apparel
• Kids outdoor clothing
• Children's hiking gear
• Outdoor footwear kids
• Weatherproof kids wear

Headquarters

HQ city

Bad Soden Am Taunus

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce sales (B2C): Trollkids sells its children's outdoor clothing and equipment directly to consumers through its own online shop at trollkids.com. Customers can purchase with various payment methods (PayPal, credit card, Klarna, Apple Pay). Revenue is generated on a per-transaction basis with pricing from ~5€ to ~40€ per item.
2. Wholesale / B2B dealer sales: Trollkids supplies its products to third-party retail dealers who purchase at wholesale prices through a dedicated Händlerportal. Dealers receive login credentials from the Trollkids inside sales team and access wholesale pricing tiers.
3. Repair and spare parts services: Trollkids offers paid repair packages (S and L) and spare parts (e.g., zipper pullers, buttons, laces, insoles, gait belts) to extend product life and reduce waste. Repair packages are priced at 15€ (small) and 25€ (large), with spare parts starting at 5€.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TROLLKIDS designs, sources and sells functional outdoor clothing, footwear and equipment specifically for children. Its assortment includes jackets, vests, tops, pants, accessories, shoes, equipment (backpacks, sleeping bags), bikewear, swimwear with UV protection, and care products, sold primarily direct-to-consumer via its own e-commerce shop and through third-party retail dealers across DACH and wider Europe.

Product overview

TROLLKIDS is a children's outdoor apparel and footwear brand under Top Sales GmbH, founded in 2011 in Norway. The product portfolio includes Jacken (jackets in softshell, waterproof, 3-in-1, windproof, fleece/midlayer, padded, and down variants), Westen (vests), Oberteile (tops including T-shirts, Merino shirts, longsleeves, sweats), Hosen (pants for hiking, zip-off, softshell, waterproof, winter/ski), Accessoires (hats, caps, beanies, gloves, gaiters, socks, baselayer), Schuhe (hiking shoes, waterproof hiking shoes, barefoot shoes, sandals, sneakers, winter shoes), Equipment (bags, backpacks, sleeping bags), Bikewear, Swimwear with UV protection, Mosquito Repellent products, and Pflege (care products including specialized detergents and PFC-free impregnation sprays). The brand emphasizes sustainability through recycled materials certified to Global Recycling Standard, BIONIC-FINISH® ECO fluor-free waterproofing (used since 2018), GOTS-certified organic cotton, and mulesing-free Merino wool. TROLLKIDS also offers repair services (Repair Package S at €15 and Repair Package L at €25) and spare parts to extend product lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Outdoor Jackets Functional outdoor jackets for children including softshell, waterproof, 3-in-1, windproof, fleece/midlayer, padded and down variants designed for weather protection and outdoor adventures.
• Children's Outdoor Vests Outdoor vests for children in softshell, fleece and padded varieties for layering during outdoor activities.
• Children's Tops Children's tops including T-shirts, Merino shirts, longsleeves, sweats, half zips, functional shirts and dresses for outdoor activities.
• Children's Outdoor Pants Outdoor pants for children including hiking/trekking, zip-off, softshell, waterproof, 3/4, shorts, skorts & skirts, sweats/leggings, overalls and winter/ski options.
• Children's Outdoor Accessories Outdoor accessories for children including hats & caps, beanies & scarves, underwear/baselayer, socks, gaiters and gloves.
• Children's Outdoor Footwear Children's outdoor footwear including hiking shoes, waterproof hiking shoes, barefoot shoes, sneakers, indoor/sports shoes, sandals, rubber boots, baby shoes, winter shoes and cabin shoes.
• Children's Outdoor Equipment Outdoor equipment for children including bags, backpacks and sleeping bags for camping and outdoor adventures.
• Children's Bikewear Cycling apparel designed for children for outdoor bike activities.
• Mosquito Repellent Products Mosquito repellent products for children to protect against insect bites during outdoor activities.
• Garment Care Products Care products for outdoor clothing including specialized detergents, PFC-free impregnation sprays and maintenance accessories.
• Repair Package S (Small Repair) Paid small repair service (€15) including zipper slider replacement, zipper cleaning, non-waterproof fabric repairs, snap replacement, pocket renewal, bungee cord replacement, shoe repairs and equipment repairs. Repair time: 5-7 working days.
• Repair Package L (Large Repair) Paid large repair service (€25) including zipper replacement, waterproof fabric repairs, ski pants/mud pants edge guards, snow skirt, suspenders replacement and jacket impregnation. Repair time: 5-7 working days.
• Spare Parts (Ersatzteile) Replacement parts available for order (€5) including zipper sliders and pullers, jacket zippers, snaps, shoe rubbers and laces, FitGo system parts, insoles, backpack straps, sitting mats, rain covers and ski pants strap buckles.
• Kids Femund 3in1 Sleeping Bag 3-in-1 children's sleeping bag that won the ISPO Award 2024, recognized as an innovative outdoor product for kids.

Quantifiable outcome

• Water-repellent function of BIONIC-FINISH® ECO coating lasts up to 20 wash cycles at 30°C

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rudolf Group (BIONIC-FINISH® ECO)coreTechnology or Integration · 1 January 2018Trollkids uses BIONIC-FINISH® ECO technology from Rudolf Group for all its water-resistant and waterproof products since 2018. This fluor-free waterproofing technology uses hyperbranched hydrophobic polymers to create effective water repellency without fluorocarbons, supporting Trollkids's sustainability commitment. The technology is sourced exclusively from Rudolf Group.
• Global Recycling Standard Certified Material SupplierscoreStrategic or Co-development PartnerTrollkids works closely with its fabric/performance material suppliers to progressively increase the share of recycled materials in its products. These suppliers hold Global Recycling Standard certification and help Trollkids reduce reliance on virgin petroleum-based materials.
• DHL Paket GmbHminorOthersDHL is used as the primary logistics carrier for shipping Trollkids products to customers. Trollkids provides customers' email addresses and phone numbers for delivery scheduling coordination.
• WM Group GmbHminorOthersWM Group GmbH handles order processing and warehousing logistics for Trollkids, including the return logistics facility at Mülheim an der Ruhr.
• MeinEinkauf.chminorChannel Partner/ Reseller/ DistributorMeinEinkauf.ch enables Trollkids to deliver to Switzerland, handling customs clearance for a service fee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reima: Finnish specialist in children's outdoor and active wear, with deep ranges of weatherproof outerwear, mid-layers, and footwear. One of the most direct specialist competitors to TROLLKIDS in the European kids outdoor category.
• Finkid: Finnish children's outdoor wear brand offering layered, weatherproof outerwear and accessories designed for Nordic climates. Closely comparable to TROLLKIDS on target customer (outdoor-loving families), technical design focus, and Nordic design aesthetic.
• Jack Wolfskin: Major German outdoor brand with a wide children's outerwear, footwear, and equipment assortment sold through own retail, wholesale, and DTC. Direct competitor in DACH for parents shopping functional outdoor clothing for kids.
• Vaude: German family-owned outdoor brand with a strong children's apparel and equipment line and an explicit sustainability positioning (EMAS, bluesign, own repair service). Highly comparable to TROLLKIDS on geography, customer (outdoor families), and sustainability-led differentiation.
• Didriksons: Swedish/Nordic outdoor brand with an extensive children's outerwear and rainwear line, distributed across Northern and Central Europe. Comparable to TROLLKIDS on Scandinavian heritage, functional kids weatherwear, and multi-channel wholesale plus DTC distribution.
• Regatta Great Outdoors: UK family outdoor brand with broad children's outerwear, footwear, and equipment ranges sold across European wholesale and DTC channels. Comparable to TROLLKIDS on multi-channel European distribution and value-positioned functional kids outdoor wear.
• Isbjörn of Sweden: Swedish premium children's outdoor wear brand producing functional outerwear, midlayers, and accessories for active kids. Direct niche competitor to TROLLKIDS in the premium Scandinavian kids outdoor segment.
• Fjällräven: Swedish outdoor heritage brand with a dedicated kids line (Kids & Outdoor), durable functional designs, and a strong circular-economy/repair narrative. Closely comparable to TROLLKIDS on Scandinavian outdoor heritage, functional kids apparel, and longevity messaging.

Broad incumbents

• Patagonia: US outdoor brand with a kids line and an industry-leading sustainability and repair narrative (Worn Wear). Comparable to TROLLKIDS on sustainability positioning and circular-economy services rather than on price tier or distribution model.
• Decathlon: Global mass-market sporting goods retailer with extensive own-brand kids outdoor ranges (Quechua, Wedze) at lower price points. Competes with TROLLKIDS on category and customer but at a different price tier and with vastly broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TROLLKIDS.Outdoor
• Instagraminstagram.com/trollkids_outdoor
• LinkedInlinkedin.com/company/trollkids-top-sales-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trollkids - Top Sales Gmbh