Sociale Benadering Dementie

What Sociale Benadering Dementie does

Sociale Benadering Dementie (SBD), operated by Tao of Care B.V., is a Netherlands-based methodology and training organization founded by cultural anthropologist Anne-Mei The. The company develops and disseminates a proprietary care approach, the Social Approach Dementia, which reframes dementia care by centering the person rather than the disease, addressing the interaction between illness, the person's inner world (meaning, identity, self-confidence), and the outer social world (relationships, social roles, environment). The methodology is operationalized through eight concurrent Social Trials across Dutch regions, supported by ZonMW and the Ministry of VWS, with participating care organizations, health insurers (Zilveren Kruis, VGZ, CZ, Zorg en Zekerheid), and municipalities (Amsterdam, Rotterdam, Den Bosch, among others).

The company monetizes through a portfolio of professional services: training programs (Inspiratiesessie, Leertraject, Kartrekkerstraject), workshops and lectures (including premium lectures by founder Anne-Mei The), the annual SB Congres, custom design trajectories (Ontwerptraject) combining ethnography and co-creation, and licensing of the methodology (Gedachtegoed) under Tao of Care's general conditions. GTM is consultative and relationship-driven, targeting healthcare organizations, municipalities, and care providers primarily in the Netherlands, with emerging international interest (e.g., Aruba government invitation). Pricing is uniformly on request, indicating bespoke enterprise contracts.

SBD is included in the Nationale Dementiestrategie 2021-2030, has documented measurable outcomes from 8 regional trials (quality of life improvement from 6.5 to 7.4; 38 financial analyses; projected reduction of 25,500 healthcare professionals nationally), and is supported by strategic partners including PwC Healthcare Nederland, Ten Have Change Management, NOOM, and Alzheimer Nederland. The organization operates without external funding rounds or institutional investors and remains founder-led.

Name

Sociale Benadering Dementie

Legal name

Tao of Care B.V.

Website

https://socialebenadering.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociale Benadering Dementie (Tao of Care B.V.) is a Netherlands-based methodology and training organization that develops and disseminates a proprietary person-centered approach to dementia care, serving healthcare organizations, municipalities, health insurers, and welfare bodies primarily in the Netherlands.

Ownership category

akta.pro rank

Product category

Dementia Care Consulting and Training

NAICS

Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (62431), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Economic Evaluation & Health Technology Assessment (Public Programs) (HLAJANAL)

Keywords

• Dementia care methodology
• Elderly care training
• Social approach dementia
• Care professional education
• Dementia consulting services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Scholingen (Training Programs): Revenue generated from educational programs including inspiration sessions, learning trajectories (leertraject), and kartrekker (change leader) trajectories. Programs combine theory, reflection, and practical assignments delivered through workshops and intervision moments.
2. Workshops & Lezingen (Workshops & Lectures): Revenue from workshops, lectures, two-day sessions (Terschelling), and congress events. These range from 1-1.5 hour lectures to full-day congresses, with Anne-Mei The lectures available as premium offerings.
3. Denkkracht & Advies (Strategic Consulting): Custom design trajectories (ontwerptraject) and advisory services for organizations implementing the Social Approach. Includes research, design sessions, and ongoing consulting support.
4. Licensing of Gedachtegoed (Methodology): The Social Approach methodology (Gedachtegoed) developed by Anne-Mei The can be licensed to organizations. The terms are governed by Tao of Care B.V. general conditions, with intellectual property rights remaining with Tao of Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sociale Benadering Dementie trains care professionals, organizations, and policymakers in the Social Approach to Dementia — a person-centered methodology that addresses the interaction between the disease, the inner world of people with dementia, and their social environment. Revenue is generated through multi-track training programs (Inspiratiesessie, Leertraject, Kartrekkerstraject), workshops and lectures, the annual SB Congres, the Tweedaagse Terschelling, and custom design and advisory engagements (Ontwerptraject, Denkkracht & Advies). The methodology IP (Gedachtegoed) is licensed and its use is governed by Tao of Care B.V.

Product overview

Sociale Benadering Dementie is a methodology and training organization operated by Tao of Care B.V. that offers a comprehensive portfolio of programs and services centered on the Social Approach to Dementia. The core offering consists of three training tracks: the Inspiratiesessie (introductory session), Leertraject (learning trajectory combining theory, reflection and practice), and Kartrekkerstraject (advanced change agent program). Supporting these are workshops and lectures including Lezing SB, Workshop SB, Inspiratiesessie SB, Lezing Anne-Mei The, the Tweedaagse Terschelling, and the annual SB Congres. Consulting services include the Ontwerptraject (custom design trajectory) and Denkkracht & Advies (brainpower and advisory services). The approach is research-proven and focuses on placing people with dementia at the center rather than their illness, with the ambition to become the national standard in Dutch dementia care by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• Inspiratiesessie SBD An introductory session for organizations that want to discover how the Social Approach fits within their work practice. Participants explore the origins of the approach, the impact of beliefs and diagnoses, and how the organization can start with training. Duration approximately 3 hours.
• Leertraject A comprehensive learning trajectory combining theory, reflection, and practice to help care professionals work differently by focusing on the living world of people with dementia rather than only on illness and care. Includes an app with preparation modules, three meetings, and workplace assignments.
• Kartrekkerstraject An advanced trajectory for professionals who have completed basic training and want to help spread the Social Approach within their organization. Participants develop into culture carriers and agents of change, learning how to inspire, coach, and guide colleagues. Includes 3 meetings and 3 intervision moments.
• Lezing SB A standard lecture covering the mission/vision of the Social Approach, its origins, how it is applied, and the results achieved to date, along with information about the training offerings. Duration 1-1.5 hours.
• Workshop SB An interactive workshop where participants experience elements of the training firsthand, gaining insight into the mission/vision, origins, application, and results of the Social Approach. Duration 2 hours.
• Inspiratiesessie SB (workshops/lectures track) A workshop-format session covering the origin of the Social Approach, the results achieved, and experiences about various application possibilities including form, application, and implementation.
• Lezing Anne-Mei The A premium lecture by Anne-Mei The, founder of the Social Approach and professor of Long-term Care at VU Amsterdam, sharing her vision and experiences in an inspiring manner. Duration 1-1.5 hours; no BTW charged; if organization implements Social Approach, lecture cost is credited toward final quote.
• Tweedaagse Terschelling A two-day intensive program held on Terschelling for executives, managers, directors, trainers, and policy advisors who want to think, look, and act differently in elderly care. Maximum 18 participants for intimate discussions.
• SB Congres An annual congress for members of the national Social Approach network, featuring success stories from practice, interesting topics from various perspectives, challenges, new training modules, and research results. One-day event.
• Ontwerptraject A custom design trajectory consisting of research and 5 design sessions. The research includes rapid ethnography and desk research to understand local context, while design sessions create a co-created action plan for implementing the Social Approach within an organization.
• Denkkracht & Advies Consulting and advisory services to help organizations implement the Social Approach and develop the corresponding culture, including custom solutions for supporting vulnerable people and future-proof care models.

Quantifiable outcome

• Quality of life for people with dementia improved from average score 6.5 to 7.4
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PwC Healthcare NederlandcoreStrategic or Co-development PartnerPwC Healthcare Nederland is the strategic collaboration partner of Tao of Care within the Social Trials. PwC focuses on the changes needed within the system world to implement the Social Approach Dementia and develop it into a national standard.
• Huis van de TijdcoreStrategic or Co-development PartnerThe Huis van de Tijd (House of Time) is a drop-in center working according to the Social Approach. It is the home base of the Social Trial in Amsterdam and a drop-in house for people with memory complaints. A collaboration between Cordaan, het Odensehuis, and Tao of Care.
• Ten Have Change ManagementcoreImplementation/ SI/ Consulting PartnerThe professional team of advisors from Ten Have Change Management supports Tao of Care in mapping the integral change challenge of the Social Approach.
• Netwerk NOOM (Netwerk van Organisaties van Oudere Migranten)minorStrategic or Co-development PartnerNOOM (Network of Organizations of Older Migrants) is the collaboration partner regarding dementia and inclusivity, ensuring the Social Approach reaches diverse populations.
• Gemeenten (Municipalities): Amsterdam, Amstelveen, Rotterdam, Den Bosch, Breda, Moerdijk, Roermond, Bergen, HaarlemcoreStrategic or Co-development PartnerNine Dutch municipalities participate as partners in the Social Trials, supporting the local implementation of the Social Approach in dementia care and support services.
• Alzheimer NederlandcoreStrategic or Co-development PartnerNational Alzheimer association and local Alzheimer chapters are partners in the Social Trials, providing patient advocacy support and helping spread awareness of the Social Approach.
• Zorgverzekeraars (Zilveren Kruis, VGZ, CZ, Zorg en Zekerheid)coreStrategic or Co-development PartnerHealth insurers and care offices participating as partners in the Social Trials, financing and supporting the implementation of the Social Approach in their coverage areas.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Buurtzorg Nederland: Dutch home-care organisation pioneering a self-managed, person-centred care model. Comparable as a Dutch organisation that disrupted traditional care models through a distinctive methodology and now exports its approach internationally — useful analogue for SBD's methodology-to-standard trajectory.
• Pioneer Network: US-based culture-change movement advocating person-directed care in long-term care settings. Comparable as an elder-care cultural change framework with training and consulting components, though operating at scale across the US long-term care sector.
• Eden Alternative: Global person-centred care framework for elder care organisations focused on eliminating loneliness, helplessness, and boredom. Comparable as a culture-change methodology targeting care organisations, with a broader elder-care scope than SBD's dementia-only focus.

Regional players

• Stichting DementieNet: Dutch foundation supporting regional dementia care networks with a focus on integrated primary care for dementia patients. Comparable as a Dutch dementia care network/training organisation, though more clinically oriented than SBD's anthropological framework.
• Carend (voorheen Bureau MORBidee): Dutch organisation providing training, conferences, and consulting in palliative and dementia care to healthcare professionals. Comparable as a Dutch training/conference provider targeting similar care professional audiences with overlapping curriculum.
• Dementiezorg voor Elkaar: Dutch national program supporting person-centred dementia care through learning networks and quality improvement. Comparable as a Dutch dementia care improvement initiative with training and network components competing for similar care-provider attention.
• Alzheimer Nederland: Dutch national Alzheimer's association and SBD partner; comparable as a dementia-focused Dutch organisation providing advocacy, awareness, and support services, with overlap in the dementia ecosystem but a different mission (advocacy vs. methodology training).

Direct peers

• Validation Training Institute: Founded by Naomi Feil, this organisation trains caregivers worldwide in the Validation method for communicating with disoriented older adults. Directly comparable as a branded dementia-care methodology licensed through training and workshops to care professionals.
• Dementia UK: UK charity providing specialist dementia nursing and Admiral Nurse services with a strong training and family-support focus. Comparable as a mission-aligned dementia care methodology and training organisation, though operating in the UK with a nursing-led rather than anthropological model.
• Dementia Care Matters: UK-based organisation offering person-centred dementia care training, culture-change programs, and consultancy to care providers. Most direct methodological peer — both deliver training, culture-change consulting, and a philosophy-driven framework to care organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sociale-benadering

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociale Benadering Dementie