Huis van de Tijd

What Huis van de Tijd does

Huis van de Tijd is a non-profit community day centre located at Nieuwe Herengracht 20 in Amsterdam, serving people living with dementia, their family carers, and healthcare/welfare professionals. Founded in 2018 by Anne-Mei The (founder and director of Tao of Care) in collaboration with Cordaan and Odensehuis, the organisation is built around the Sociale Benadering Dementie (Social Approach to Dementia), a care philosophy that balances medical, psychological, and social domains and prioritises the identity and capabilities of the person over the disease. The centre operates a four-pillar model: Ontmoeting (open-door meetings and daily activities), Podium (monthly public conversations led by people with dementia), Campus (training and education delivered with Tao of Care), and Beeldvorming (shifting public perception of dementia).

Programming ranges from daily lunches, walks, creative workshops (jewellery, sculpture, photography, theatre, singing), cultural excursions to Amsterdam museums (Rijksmuseum, Van Gogh, Stedelijk, H'Art, Beeld & Geluid, Hermitage), and concert and theatre outings, to multi-day holiday trips and specialised pilots such as Social Trials. Adjunct services include the Alzheimer Café and Jungheimer Café (in partnership with Alzheimer Nederland) and Klankspoor 3D, a personalised audio-production service using spatial audio for people with cognitive challenges. Outreach is community-led: word-of-mouth, partner referrals from Cordaan, Tao of Care, Odensehuis, Buurtteam Amsterdam, and DOCK, plus earned media (AT5 Amsterdam Informeert broadcast in October 2025) and a Mailchimp newsletter.

The business model is charitable/social rather than commercial. Most activities are free or low-cost (€7-€35 typical, holiday-week packages up to €85), and the bulk of operating support comes from the Municipality of Amsterdam, foundations (RCOAK, Fonds Sluyterman van Loo), and in-kind contributions. There is no sales team, no paid acquisition, and no subscription or membership model. Activities are managed by a coordinator (Xandra van der Swan) and registered via email or phone; the venue is open Monday-Friday 10:30-16:30. The organisation has 7 employees, no app, no public API, and no disclosed funding rounds or revenue figures.

Name

Huis van de Tijd

Legal name

Huis van de Tijd

Website

https://huisvandetijd.nu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Huis van de Tijd is an Amsterdam-based non-profit community day centre serving people with dementia, their families, and care professionals through structured social activities, public conversations, training, and cultural excursions, all grounded in Anne-Mei The's Sociale Benadering Dementie philosophy.

Ownership category

akta.pro rank

Product category

Community Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Companion & Engagement Care (HSABAEAA), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Dementia care services
• Community day centre
• Caregiver support programmes
• Social approach dementia
• Elderly social care

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Activity fees and programme participation: Huis van de Tijd charges nominal fees for specific activities (e.g., workshops, excursions, meals, holiday trips). The vast majority of programming is subsidised through financial partners (municipality, foundations). Revenue is not the primary objective; the fees defray costs rather than generate profit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Huis van de Tijd is a community day centre in Amsterdam that provides meeting spaces, social activities, and support for people with dementia and their families, organised around the four pillars of Ontmoeting (meeting), Podium (conversations), Campus (training), and Beeldvorming (public perception). All activities are grounded in the Sociale Benadering Dementie (Social Approach to Dementia) methodology developed by Anne-Mei The. Programming includes daily social activities, cultural excursions, creative workshops, monthly conversations led by people with dementia, training for professionals, and the Social Trials pilot.

Product overview

Huis van de Tijd is a community day center in Amsterdam for people with dementia and their families, offering a unified program of meeting activities, podium conversations, and educational campus programs. The core offering centers on the Social Approach to Dementia methodology developed by Anne-Mei The, delivered through in-person activities including lunches, walks, museum visits, creative workshops, and monthly platform conversations. Supporting services include the Alzheimer Café and Jungheimer Café (in partnership with Alzheimer Nederland), Social Trials pilot program, Klankspoor 3D audio productions, and a monthly newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Ontmoeting (Meeting Activities) Open-door programme of social activities (lunches, walks, lectures, museum visits, Friday afternoon café gatherings) where people with dementia and their families determine the activities together; offered free or at nominal fees at the Amsterdam community centre.
• Podium Gesprekken (Podium Conversations) Monthly platform conversations hosted at Huis van de Tijd where people with dementia lead discussions, joined by relatives and Expert Network Dementia members, to improve public perception of dementia.
• Campus - Training & Education Educational programmes, training, and workshops based on the Social Approach to Dementia, offered by Tao of Care and held at Huis van de Tijd for family members, friends, and professionals.
• Social Trials Experimental programme where participants with dementia cook meals and engage in daily activities, testing new approaches to dementia care within the Social Approach framework.
• Alzheimer Café Free monthly café meetings initiated by Alzheimer Nederland and hosted at Huis van de Tijd, providing informal support, information, and conversation for people with dementia and their families.
• Jungheimer Café Special Alzheimer Nederland initiative targeting people with young-onset dementia and their networks, hosted at Huis van de Tijd with free admission and pizza provided.
• Klankspoor 3D Personalised audio productions for people with cognitive challenges, creating a 'sonic medium' that combines biographical sounds and recognisable narratives with music and spatial audio techniques.

Quantifiable outcome

• Monitor Woonvormen Dementie (2023) conducted with participants, relatives, volunteers, and staff of Huis van de Tijd, with results compared to national benchmarks (Trimbos Instituut, commissioned by Ministry of VWS).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Tao of CarecoreStrategic or Co-development PartnerTao of Care, the company of Anne-Mei The (founder of the Sociale Benadering Dementie), is responsible for all professional training and education programmes delivered at Huis van de Tijd. The two organisations share a common philosophy and are deeply integrated: Tao of Care develops the curricula and Huis van de Tijd serves as the physical campus. Both are co-founders of the Social Trials programme.
• CordaancoreStrategic or Co-development PartnerCordaan is one of the three founding organisations of Huis van de Tijd (alongside Tao of Care and Odensehuis). As a major Amsterdam healthcare provider, Cordaan contributes organisational infrastructure and refers clients to the Huis. Both organisations are independently responsible for their own activities but share the Huis van de Tijd vision.
• OdensehuiscoreStrategic or Co-development PartnerOdensehuis is one of the three founding organisations of Huis van de Tijd. It pioneered daytime meeting places for people with dementia and their carers in Amsterdam. Odensehuis and Huis van de Tijd share expertise and have jointly digitalised activities (SB Digitaal) during the COVID-19 pandemic via a dedicated TV channel.
• Hermitage AmsterdamminorGTM or Marketing PartnerListed as a partner on the 'Wie zijn wij' page. The nature of cooperation is not detailed in the source material but may involve cultural programming (museum visits, joint events).
• Alzheimer NederlandcoreGTM or Marketing PartnerAlzheimer Nederland initiated the Alzheimer Café and Jungheimer Café formats, which are hosted at Huis van de Tijd. Sjef van Bommel (trainer at Alzheimer Nederland) regularly leads discussions. The Jungheimer Café specifically targets people with young-onset dementia.
• Buurtteam AmsterdamminorGTM or Marketing PartnerThe Buurtteam Amsterdam co-hosts the Alzheimer Café with Alzheimer Nederland and Huis van de Tijd. It provides neighbourhood-level social support services.
• DOCKminorStrategic or Co-development PartnerDOCK co-organises the 10-session Handvaardigheid (crafts) workshop series at Huis van de Tijd, which started October 2025. Children are also welcome at these workshops.
• Adelheid Roosen / Hugo Borst (Thuis op Zuid)minorGTM or Marketing PartnerJoeri Bakker, a participant and advocate from Huis van de Tijd, was featured in the 'Thuis op Zuid' series by Adelheid Roosen and Hugo Borst, raising public awareness of the Sociale Benadering and dementia experience.
• Trimbos InstituutminorStrategic or Co-development PartnerTrimbos Instituut conducted the Monitor Woonvormen Dementie 2023, in which Huis van de Tijd participated. Researchers presented results comparing Huis van de Tijd outcomes to national benchmarks (commissioned by Ministry of VWS).
• Markant Centrum voor MantelzorgminorGTM or Marketing PartnerMarkant delivered a training session at Huis van de Tijd on self-care and stress management for informal carers (mantelzorgers) in June (year unspecified).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cordaan: Major Amsterdam healthcare provider and one of three co-founders of Huis van de Tijd. Offers a broad portfolio including home care, residential care and day programmes for elderly and dementia clients across Amsterdam.
• Tante Louise: Dutch elderly care provider offering day activity programmes, dementia care and assisted living in the Westland region; broader incumbent that runs comparable community-based dementia programmes.
• Alzheimer Nederland: National Dutch dementia association that operates the Alzheimer Café and Jungheimer Café formats hosted at Huis van de Tijd; comparable as a national-scale dementia support and awareness organisation, but with an advocacy rather than community-hub remit.
• Archipel Zorggroep: Regional care provider in the Eindhoven region with dementia day programmes, small-scale living arrangements and caregiver support — overlaps with Huis van de Tijd's community day activity model but at a larger institutional scale.
• De Herbergier: Dutch small-scale dementia care homes focused on person-centred, homelike environments; adjacent business model (residential rather than day-only) targeting the same population with a similar quality-of-life philosophy.
• Saffier (De Residentie): Dutch elderly care group offering residential dementia care, day activities and family support; a broader incumbent operating in a comparable care category but with a wider service portfolio.

Others

• Buurtteam Amsterdam: Municipality-funded neighbourhood social support teams co-hosting the Alzheimer Café at Huis van de Tijd; an ecosystem partner providing referral pathways into the Huis's programmes.
• Markant Centrum voor Mantelzorg: Amsterdam-based informal-carer support organisation that delivers training at Huis van de Tijd; thematically adjacent — focused on caregiver burden rather than direct dementia day programming.

Direct peers

• Tao of Care: Anne-Mei The's training and education company that delivers the Campus pillar inside Huis van de Tijd; built on the same Sociale Benadering Dementie framework and co-develops the Social Trials programme.
• Odensehuis: Co-founder of Huis van de Tijd and the Dutch pioneer of daytime meeting places for people with dementia and their carers. Operates an almost identical community day programme model in Amsterdam, making it the closest direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/huis-van-de-tijd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huis van de Tijd