IPPON

What IPPON does

IPPON Personeelsdiensten is a privately held Dutch staffing agency founded in 2010 and headquartered in Elst, Gelderland, that specializes exclusively in primary education (basisonderwijs). The company operates three distinct service lines: IPPON POOL provides rapid substitute teacher coverage for acute absences; IPPON PRO places experienced, contracted teachers (16–32 hours/week under CAO ABU conditions) into long-term replacements and policy advisory roles; and IPPON PLUS matches schools with external subject specialists (vakspecialisten) who deliver enrichment programs in non-traditional subjects such as architecture, programming, and theater. IPPON serves more than 70 school boards and over 500 primary schools, primarily in Midden-Nederland, Utrecht, the Randstad, and expanding regions including Noord-Veluwe and Rivierenland.

The company's operations are supported by the DOTO digital dossier and planning platform, used to manage substitute teacher files, scheduling, document uploads (including VOG certificates), invoicing, and communications between IPPON, schools, and poolers. A data-driven budgeting tool (budgetteringstool), co-developed with Stichting Sint Josephscholen, analyzes historical replacement data to forecast demand and associated costs. IPPON also publishes thought leadership content including a podcast series ("Onderwijs Slimmer Organiseren"), whitepapers, and webinars to support its sales-led and event-driven go-to-market motion. The company holds NEN 4400 certification and is a member of the ABU, signaling compliance with Dutch labor and financial administration standards for staffing agencies.

IPPON's revenue is generated primarily through managed-services placement fees charged to school boards, supplemented by transaction fees in IPPON PLUS (including a new €97.50 excl. VAT connection fee for vakspecialisten effective June 2026) and the margin between teacher salary costs and invoiced rates in IPPON PRO. The company is founder-owned, with Sandra Tubbing serving as director and owner; the team of approximately 15 employees manages planning, customer relations, communications, and data functions from the Elst office. Customer relationships are maintained through dedicated account managers (klantbeheerders) conducting monthly meetings with school boards, complemented by formal collaboration agreements with multi-school boards (e.g., KSU, SCOPE, Florent regional network).

Name

IPPON

Legal name

IPPON personeelsdiensten

Website

https://ippon-personeelsdiensten.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

IPPON Personeelsdiensten is a privately held Dutch staffing agency that provides substitute teachers, contracted replacement teachers, and subject-specialist enrichment programs to more than 70 school boards and 500 primary schools in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing/Placement Fees from School Boards: IPPON acts as an intermediary between schools/school boards and substitute teachers (invallers). School boards pay for IPPON's staffing services, including access to a pool of qualified substitute teachers, management of the replacement process, and administrative handling. IPPON is not the employer of invallers; the school boards are. IPPON charges school boards for the matching and administration services.
2. IPPON PLUS — Vakspecialist Program: IPPON matches vakspecialisten (external specialists) with schools. Specialists set their own rates; IPPON facilitates the match, processes invoices, and provides administration. Starting June 2026, IPPON charges connection costs of €97.50 excl. VAT to vakspecialisten. Schools pay the specialist's rate directly.
3. IPPON PRO — Contracted Teacher Placement: IPPON employs PRO teachers on fixed-hour contracts (16–32 hours/week). Teachers are paid by IPPON following CAO PO salary scales; IPPON invoices the school boards. PRO teachers work as temporary agency workers under CAO ABU conditions. Revenue comes from the margin between teacher salary costs and invoiced rates to school boards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

IPPON is a Dutch staffing and recruitment agency specialised in primary education. It supplies schools and school boards with substitute teachers (POOL), experienced teachers on fixed-hour contracts for long-term replacements (PRO), and external subject specialists who deliver enrichment programs (PLUS). The company operates the DOTO digital platform to manage candidate dossiers, planning, VOG processing, and invoicing, and offers data-driven budgeting tools to forecast replacement demand and costs.

Product overview

IPPON operates as a staffing services company for primary education (basisonderwijs) in the Netherlands, organized into three distinct service labels: IPPON POOL provides flexible substitute teacher coverage for acute staffing needs; IPPON PRO offers experienced, longer-term replacement teachers with broader advisory capabilities; and IPPON PLUS connects schools with external subject specialists who deliver enrichment programs. The company also maintains the DOTO digital platform for managing candidate dossiers, planning, and administrative processes. IPPON works with over 50 school boards and approximately 500 schools, offering job seekers placement in various educational functions including substitute teachers, teaching assistants, directors, internal counselors, and remedial teachers.

Differentiator

Problem solved

Functional benefit

Brands

• IPPON POOL: Substitute teacher pool providing immediate staffing support for acute teacher shortages in primary schools.
• IPPON PRO
• IPPON PLUS

Products and services

• IPPON POOL A pool of qualified substitute teachers (invallers) that provides primary schools with rapid, flexible staffing cover for acute and planned teacher absences such as sick leave, pregnancy leave, and study leave. Poolers are pre-screened and matched to school needs through IPPON's intake process and the DOTO platform.
• IPPON PRO An experienced tier of contracted primary school teachers employed by IPPON on fixed weekly hours (16-32 hours/week) under the ABU collective labour agreement and CAO PO salary scales. PRO teachers are deployed for long-term replacements, can advise on pedagogical and organisational challenges, and work across multiple school boards without a fixed home school.
• IPPON PLUS A program connecting primary schools with external subject specialists (vakspecialisten) who deliver ready-made enrichment lessons and thematic programs in areas such as architecture, digital literacy, theatre, science, sustainability, and self-defence. Programs are offered in full-day, half-day, or workshop formats; specialists set their own rates and IPPON facilitates matching, invoicing, and administration.

Quantifiable outcome

• Schools rarely need to send classes home due to lack of substitute coverage (BasisBuren case)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Stichting De LingeminorStrategic or Co-development Partner · 1 October 2025Stichting De Linge's P&O employee Pedro de Klein visited IPPON's office in Elst to discuss how the collaboration is going and which tasks IPPON performs for De Linge. The meeting included walking through IPPON's systems to ensure smooth operations. This visit represents a relationship strengthening and onboarding effort rather than a new partnership.
• KSU (Katholieke Scholengemeenschap Utrecht)coreStrategic or Co-development Partner · 1 September 2025IPPON signed a formal collaboration agreement with KSU (Katholieke Scholengemeenschap Utrecht), an organization with 22 schools and nearly 6,700 students. IPPON will support KSU with long-term teacher replacements, ensuring uninterrupted education. The partnership was formalized during a celebratory meeting (feestelijke bijeenkomst) with Marieke Perenboom (customer advisor) and Sandra Tubbing (director) signing on behalf of IPPON. KSU had previously conducted a pilot with multiple parties before choosing IPPON. Both parties aim to actively seek connections with other school boards in the region to develop broader structural solutions for the teacher shortage.
• SCOPE (4 School Boards, Noord-Veluwe)coreStrategic or Co-development Partner · 1 August 2025IPPON launched the SCOPE initiative with four school boards covering 23 schools in the Noord-Veluwe region. During an introductory meeting, IPPON's team guided directors through the methodology and plans for the coming period. There was great enthusiasm, and the first steps have been taken to create joint pools to organize replacement needs more smartly and efficiently. The schools are now actively implementing the plans in practice.
• Stichting Sint JosephscholencoreTechnology or Integration · 1 January 2024Controller Theo Hermens of Stichting Sint Josephscholen collaborated with IPPON and school leaders to develop a data-driven tool for strategic replacement planning. The tool uses historical replacement data to predict future replacement demand and associated costs, giving school directors an overview at a glance. This tool is now used to provide IPPON's budgetteringstool (budgeting tool) service to directors.
• OBS Het Palet (Opheusden)minorStrategic or Co-development Partner · 1 January 2024OBS Het Palet in Opheusden (led by Director Caroline Dupree) collaborates with IPPON on strategic staffing and budget planning. Director Dupree visited IPPON's office to discuss the budgeting tool and strengthen cooperation. IPPON features Het Palet in its podcast as a case study. The school is actively networking with other schools, the municipality, and other stakeholders to support children in the region.
• Florent Regional Network (BasisBuren + 4 other school boards)coreStrategic or Co-development Partner · 1 January 2023The Florent regional network (now integrating into onderwijsregio Rivierenland) is a collaboration between five school boards and IPPON for a shared regional invalidpool. This collaboration ensures that schools 'rarely need to send a class home.' Poolers are assigned a home school but can be exchanged between the five school boards based on detachment agreements. IPPON manages the administrative and financial processing. The minimum target is 4% of staff in fixed positions deployed through the pool (BasisBuren achieves 6-7%).
• BasisBuren (School Board)coreStrategic or Co-development Partner · 1 January 2023BasisBuren, led by bestuursvoorzitter Krista van Vreeswijk, is one of the initiators of the regional Florent invalidpool. BasisBuren deploys 6-7% of its workforce through the floating pool (vs. the 4% minimum target). The collaboration enables exchange of invallers between five school boards, reducing class cancellations. Krista emphasizes that regional collaboration and mutual trust are essential, with 5-6 meetings per year between board leaders.
• Trivium OnderwijscoreStrategic or Co-development Partner · 1 January 2023Trivium Onderwijs (14 Christian schools, Wageningen to Wamel, 350 staff, 11 poolers/7 FTE) works with IPPON in a structured invalidpool arrangement. They have appointed a dedicated pooldirecteur (Sietze Jansen) to coordinate the pool. IPPON supports Trivium with administrative and financial processing, and the two parties collaborate on intake processes for new poolers, matching, and quality monitoring.
• Wageningen University & Research (WUR)minorOthersResearchers Piety Runhaar and Nienke Woldma from Wageningen University & Research were featured in podcast episode 5, discussing how to organize primary education teams for work happiness and sustainable deployment. Their research on 'anders organiseren in primair onderwijs' is referenced in IPPON's content, and their Manometer tool is shared with the audience.
• Various Guest Experts (Podcast)minorOthersIPPON's podcast 'Onderwijs Slimmer Organiseren' features guest experts including school directors (Caroline Dupree, Valentien Milder, Sietze Jansen), HR professionals, researchers (WUR), PRO teachers (Wilko Visser, Wolter van der Maten), vakspecialisten (Dennis Merkus, Joëlle Sweet, Jackie Lambregts, Jeroen Flantua), and ABU representatives. These guests contribute knowledge and credibility to IPPON's thought leadership content.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Randstad: Global staffing leader with a substantial Dutch presence including education vertical. Operates broadly across sectors at much greater scale than IPPON, but competes for the same substitute teacher and education staffing contracts IPPON serves.
• Tempo-Team: Major Dutch staffing firm (part of the Adecco Group) offering temporary staffing and recruitment across multiple sectors, including education. Provides substitute teacher coverage and detacherings solutions similar in scope to IPPON POOL and PRO but at a national scale.
• Olympia: Established Dutch staffing firm offering temporary and permanent placement across sectors including education. Competes with IPPON for school board substitute teacher contracts while operating a much larger national network.
• ManpowerGroup: Worldwide staffing firm with Dutch operations focused on temporary workforce solutions. Competes with IPPON for general and education staffing contracts, with significantly larger scale, brand and account management capacity.
• Unique: Dutch staffing brand (part of RGF Staffing) providing temporary staffing and recruitment including education sector coverage. Competes broadly with IPPON's POOL and PRO service lines through similar ABU-certified operations.
• Timing: National Dutch staffing firm with multi-sector temporary staffing including education. Holds comparable certifications and competes for substitute teacher and detacherings contracts at greater geographic scale than IPPON.
• USG People: Dutch staffing specialist with strong focus on government, public sector and education clients. Holds NEN 4400 certification and ABU membership like IPPON, and is a direct competitor for primary education substitute and detacherings contracts.
• Adecco: Global staffing conglomerate with operations across the Netherlands via Tempo-Team and other brands. Competes with IPPON in education staffing and detacherings while serving a far broader portfolio of verticals.

Others

• Lyceo: Dutch education services provider primarily known for tutoring, homework support and exam training, with adjacent school-facing services. Comparable to IPPON as an education-focused Dutch services firm serving primary schools, though its core offering is supplementary learning rather than teacher staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IPPONinvalwerk
• LinkedInlinkedin.com/company/ippon-personeelsdiensten
• Instagraminstagram.com/ipponpersoneelsdiensten/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPPON