What Social Shift Agentur does

Social Shift Agentur is a German social recruiting agency founded in 2023 and operating as the civil law partnership Langguth & Liedtke GbR, headquartered at Konrad-Zuse-Straße 12 in Erfurt. The agency delivers full-service social recruiting for small and medium-sized trades (Handwerk) and industrial businesses in the German Mittelstand, addressing chronic skilled labor shortages by replacing traditional recruitment channels such as job portals, newspaper advertisements, and vehicle branding with targeted social media campaigns on Instagram and Facebook. Its core offering combines employer branding, professional photo/video content creation, social media campaign management, and applicant-optimized website redesign, designed to reach both active job seekers and passive candidates who are open to switching roles but not actively searching.

The go-to-market is sales-led and consultative: prospective clients book a free, non-binding initial consultation (Erstgespräch) via Calendly, after which Social Shift develops an industry- and region-specific social recruiting strategy and executes campaigns on the client's behalf, requiring roughly 60–90 minutes of client time plus a photoshoot. Revenue is generated through professional-services fees on a project or retainer basis, with advertising spend coordinated separately. Disclosed customer outcomes include 5–10 qualified applications per month sustained over a year for Krechservice Einbauküchen and 25+ qualified applications within 90 days for Amthor Heizung Sanitär Service. The geographic footprint is exclusively domestic Germany (DACH), the company is bootstrapped with no external investors, and the technology stack consists of standard martech integrations (Facebook Pixel for remarketing, WhatsApp Business for client contact, Cookiebot for GDPR/TTDSG consent management) with no proprietary platform disclosed.

Name

Social Shift Agentur

Legal name

Langguth & Liedtke GbR

Website

https://social-shift.info

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Shift Agentur is a German social recruiting agency founded in 2023 that helps small and medium trades and industrial businesses attract qualified skilled workers via targeted Instagram and Facebook campaigns and employer branding content.

Ownership category

akta.pro rank

Product category

Recruiting and Employer Branding Services

NAICS

Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Social recruiting services
• Employer branding agency
• Trades recruitment marketing
• Mittelstand hiring campaigns
• Social media recruitment

Headquarters

HQ city

Erfurt-bischleben

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Recruiting Agency Services: The company charges for agency services including strategy development, campaign execution, and ongoing optimization. Services are provided on a project or retainer basis. The company also coordinates advertising budget separately from their service fees. The AGB states they deliver agency services in online marketing for trades and service businesses, primarily as service contracts rather than deliverable-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Social Shift Agentur is a Social Recruiting agency that helps small and medium-sized German trades (Handwerk) and industrial businesses attract qualified skilled workers. The agency builds employer brands and runs data-driven social media campaigns on Instagram and Facebook to reach both active job seekers and passive candidates open to switching jobs. Service delivery includes strategy planning, professional photo and video content creation, campaign management and ongoing optimization, plus optional website relaunch for applicant conversion, billed as agency fees on a project or retainer basis.

Product overview

Social Shift Agentur is a specialized Social Recruiting agency founded in 2023 by Florian Langguth and Lukas Liedtke. The company operates as a single-service agency focused exclusively on helping small and medium-sized trades and industrial businesses (Handwerks- and Industriebetriebe) attract qualified workers through social media marketing. The core offering is Social Recruiting Services, which combines employer branding, professional photo/video content creation, social media campaign management, and website optimization for applicants—all delivered as an integrated service to help clients gain 5-10 qualified applications per month without traditional job portals or newspaper ads.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Recruiting Services Full-service Social Recruiting engagement combining employer branding, professional photo and video content creation, social media advertising campaign management on Instagram and Facebook, applicant funnel design, and optional website relaunch; sold to small and medium-sized trades and industrial businesses in Germany on a project or retainer basis.

Quantifiable outcome

• 5-10 qualified applications per month for clients (Krechservice case study)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• KlientBoost: Paid social and performance-marketing agency specialising in Facebook/Instagram and Google Ads for SaaS and SMB clients. Comparable to Social Shift as a paid-social-led agency that sells measurable campaign outcomes and combines creative production with media buying.
• Recrutainment: German social recruiting and employer-branding agency. Highly comparable as another specialist agency combining social media campaigns, content production and recruitment marketing — directly overlapping Social Shift's service design and target audience.
• Talention: German/DACH-focused employer branding and recruitment marketing software vendor. Directly comparable to Social Shift because both sell recruitment-marketing solutions to Mittelstand employers, though Talention sells a SaaS platform while Social Shift delivers a managed agency service.
• Disruptive Advertising: US-based paid social and digital advertising agency with a strong focus on Facebook/Instagram campaigns for SMB and mid-market clients. Comparable to Social Shift as a paid-social-led agency that delivers measurable performance outcomes, though operating at a larger scale and across verticals rather than specialising in recruitment.
• Heyrecruit: German social recruiting and employer-branding software provider serving SMB and Mittelstand customers. Comparable to Social Shift because it targets the same buyer (German employers struggling to fill roles) with a social-media-led recruiting workflow, though delivered as software rather than agency services.

Broad incumbents

• WebFX: Large US-based digital marketing agency offering social media advertising, content production and SEO for SMB and mid-market clients. Comparable in service mix (paid social, content, funnel design) though operating at significantly larger scale and without the recruitment specialisation.
• Greenhouse: Large recruiting and applicant-tracking platform serving a wide range of employers. Comparable because employer-marketing and candidate-sourcing capabilities overlap with Social Shift's funnel-building work, though Greenhouse is a software incumbent rather than a regional German agency.
• Softgarden: Established German applicant-tracking and recruiting SaaS provider serving Mittelstand and enterprise customers. Comparable because it competes for the same recruitment-marketing budget from German employers, though Softgarden is a broader HR-tech platform rather than a specialist social-recruiting agency.
• Workable: Global recruiting and applicant-tracking SaaS platform with built-in sourcing and employer-branding tools. Comparable as a provider of recruitment-marketing capabilities competing for the same employer budget, though delivered as multi-feature software rather than a specialist German agency.
• Personio: Leading European HR and recruiting platform for SMBs and mid-market companies, with significant DACH presence. Comparable as an incumbent provider of recruiting solutions to the same Mittelstand buyer, though Personio sells HR software holistically rather than social-recruiting agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/social-shift-agentur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Shift Agentur