Tavern Grill

What Tavern Grill does

Tavern Grill is a privately held, multi-unit full-service casual restaurant chain operating 9 locations across Minnesota (Apple Valley, Arden Hills, Blaine, Edina, Minnetonka, Woodbury), North Dakota (Bismarck, Fargo), and South Dakota (Sioux Falls), under the legal entity Hemisphere Restaurant Services LLC. Founded in 2009 in Edina, MN as 'Tavern on France,' the concept centers on a made-from-scratch kitchen with a Build-Your-Own customizable menu spanning burgers, salads, and pizzas with thousands of ingredient combinations and 20+ proprietary house-made sauces. The menu is complemented by a full bar, weekend brunch buffets at most locations, happy hour seven days a week, private event rooms accommodating 40-90 guests, off-site catering, and a kids menu. The technology stack is built on third-party restaurant SaaS: Toast Tab for POS, reservations, and waitlist management; BentoBox for the website; Paytronix for the iOS/Android loyalty rewards app with points, birthday rewards, and referral incentives; OrderExperience and Aloha Order Online for takeout and curbside; Tripleseat for event booking; and Paylocity for HR/recruiting.

The company sells dine-in service, takeout and curbside pickup, off-site catering, in-restaurant private events, gift cards, and a subscription-style loyalty rewards program, with unit-based menu pricing ranging from $8 kids/starters to $22-$26 entrees and brunch buffets. Marketing relies on organic social (Facebook, Instagram), an email newsletter, events and live music programming, weekly and daily promotional specials, and the loyalty mobile app to drive repeat visits rather than paid digital advertising. The customer base is a horizontal mix of local community, families, social groups, and business functions across suburban Upper Midwest markets. Expansion has been organic and self-funded: nine locations over more than 15 years, with the most recent openings in Bismarck, ND and Sioux Falls, SD extending the brand beyond Minnesota. No institutional investment, M&A activity, leadership changes, or public-market events are disclosed in the source data.

Name

Tavern Grill

Legal name

Hemisphere Restaurant Services LLC

Website

https://thetaverngrill.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tavern Grill is a privately held, 9-unit full-service casual restaurant chain across Minnesota, North Dakota, and South Dakota, founded in 2009, operating a Build-Your-Own customizable American menu, full bars, private events, catering, and a mobile loyalty rewards program for local community and family diners.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Casual dining restaurants
• Build-your-own menus
• Full-service restaurant chain
• Restaurant catering services
• Private event dining

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue from dine-in restaurant operations. Full-service bar and restaurant offering made-from-scratch American cuisine including appetizers, salads, pasta, sandwiches, pizzas, seafood, steak, burgers, and desserts. Beverages include craft cocktails, wine, tap beer, mimosas, and specialty brunch cocktails. Sunday brunch buffet available at most locations.
2. Online Takeout & Curbside Orders: Takeout and curbside pickup orders placed through the company's online ordering platform. Customers order via the website or dedicated ordering portal and pick up at individual location-specific phone numbers and online ordering links. Fargo location currently has online ordering unavailable.
3. Catering & Events: Off-site catering orders prepared fresh and ready to serve for customer events. In-restaurant large group dining and private event bookings across all 9 locations, including dedicated private rooms (Valley Room, Sun Room) with capacities ranging from 40-90 guests.
4. Loyalty Program & Gift Cards: Loyalty rewards program drives repeat visits and customer retention through points accumulation and redemption. Gift cards sold through myguestaccount.com platform. Birthday rewards and referral incentives encourage new customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tavern Grill is a multi-location upscale casual restaurant brand offering a Build-Your-Own customizable dining experience covering burgers, salads, and pizzas with 20-30+ toppings per category and 20+ proprietary house-made sauces. The full offering also includes a made-from-scratch kitchen menu (appetizers, pasta, sandwiches, seafood, steak, desserts), daily happy hour, Sunday brunch buffet at most locations, off-premise catering, and in-restaurant private dining and event bookings at all 9 locations.

Product overview

Tavern Grill is a multi-location upscale casual restaurant chain operating 9 locations across Minnesota, North Dakota, and South Dakota. The core product is the Build-Your-Own customizable dining concept, offering burgers, salads, and pizzas with thousands of combinations. The portfolio includes a full made-from-scratch kitchen menu (appetizers, pasta, sandwiches, seafood, steak, desserts), Happy Hour and Sunday Brunch modules, Catering and Large Group Dining event services, a mobile Rewards App with loyalty exclusive specials, Online Ordering with curbside pickup, and Reservations/Waitlist management. The company positions itself as 'Home of the Build-Your-Owns' with the tagline 'Dream It. Build It. Eat It.'

Differentiator

Problem solved

Functional benefit

Products and services

• Build-Your-Own Menu Customizable dining experience allowing guests to build their own salads (30+ toppings), pizzas (12-inch artisan crust with 20+ toppings), and burgers (beef, chicken, or veggie) with thousands of unique ingredient combinations. Targets guests with varied dietary preferences.
• Main Menu Full made-from-scratch kitchen menu including appetizers, salads, pasta, sandwiches, pizzas, seafood, steak, burgers, and desserts for dine-in, takeout, and catering.
• Catering Off-site catering services bringing Tavern favorites prepared fresh and ready to serve to customer venues for events of all occasions.
• Large Group Dining & Private Events Private dining rooms and event spaces across multiple locations, including Valley Room (60 seated / 90 reception), Sun Room (40 seated), and other spaces accommodating 40-75 guests with customizable event planning.
• Sunday Brunch Weekend brunch service with plated brunch menu, brunch cocktails, and an all-you-can-eat buffet at most locations (Adults $26, Kids $14 ages 6-12, free under 5). Sundays 10 AM - 2 PM, dine-in only.
• Happy Hour Daily happy hour running 7 days a week, 2pm-5pm and 9pm-close, offering $4 off all appetizers, $2 off tap beers, $2 off glasses of wine, and $3 off specialty cocktails.
• Tavern Grill Rewards App Mobile loyalty application powered by Paytronix offering $1 spent = 3 points, sign-up bonus (free Waffle Fries), $25 birthday reward, and referral point bonuses. Available on iOS and Android.
• Loyalty Exclusive Weekly Specials Members-only weekly promotions: Burger and Beer Monday, Kids Eat Free Tuesday, Wine Wednesday, Double Points Thursday, Ribs Friday.
• Online Ordering & Curbside Pickup Digital takeout ordering system with curbside pickup option at all 9 locations via the company's OrderExperience and Aloha Order Online platforms.
• Reservations & Waitlist Digital reservation and waitlist management powered by Toast Tab, allowing guests to book tables or join waitlists at any of the 9 locations up to 30 minutes in advance.
• Kids Menu Child-friendly menu including chicken strips, grilled cheese, mini cheeseburgers, cavatappi with sauce, pizza, and quesadilla, served with fries or fruit plus a complimentary beverage.

Quantifiable outcome

• Over 15 years operating as a regional restaurant brand with 9 locations and counting
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Cracker Barrel Old Country Store: Family-style casual-dining chain with broad American comfort-food menus and gift-shop retail; closely comparable to Tavern Grill on family-style positioning, made-from-scratch preparation, and broad demographic appeal.
• Texas Roadhouse: Casual-dining steakhouse chain known for scratch-prepared American fare, family-friendly service, and suburban trade-area units; comparable on scratch kitchen, casual steakhouse menu mix, and similar guest check profile.
• Mod Pizza: Build-your-own artisan pizza chain operating company-owned and franchised units; the most direct comparability on the Build-Your-Own menu positioning that is core to Tavern Grill's brand identity.
• Buffalo Wild Wings: Casual dining + sports bar chain pairing made-to-order food with a robust bar program and happy-hour culture; comparable to Tavern Grill's full-service casual restaurant with full bar and late-night daypart.
• Outback Steakhouse: Casual-dining steakhouse chain serving scratch-made American fare with a full bar in suburban locations; directly comparable on casual steakhouse positioning, scratch kitchen, and family-friendly suburban unit economics.
• Red Robin Gourmet Burgers: Casual-dining chain specializing in customizable gourmet burgers with bottomless fries and a full bar; directly comparable to Tavern Grill on customizable entree model, family-friendly positioning, and similar check averages.
• Noodles & Company: Fast-casual chain built around customizable noodle, pasta, and salad bowls; mirrors Tavern Grill's build-your-own approach in a casual-dining setting with similar suburban trade-area footprint.

Broad incumbents

• Chili's Grill & Bar: National casual-dining chain with full bar and broad American menu; competes directly for the same suburban family/casual diner customer but operates at national scale without a customizable menu core.
• Applebee's: Large national casual-dining chain offering broad American fare with a full bar; overlaps with Tavern Grill on casual full-service model and bar program but operates at vastly larger scale and lacks a build-your-own differentiator.
• The Cheesecake Factory: Upscale casual-dining chain with an exceptionally broad scratch-prepared menu and full bar; comparable to Tavern Grill on made-from-scratch positioning and premium casual check averages, though at higher price points and national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thetaverngrill
• Instagraminstagram.com/thetaverngrill
• Xx.com/tavernonfrance
• LinkedInlinkedin.com/company/the-tavern-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tavern Grill