Muve tech

What Muve tech does

Muve Tech Pty Ltd is an Australian medical-mobility and rehabilitation equipment distributor headquartered in Welland, South Australia, operating under the brand name Muve Tech (formerly The Rehabilitation Centre, itself descended from Anelco Mobility, both founded/formed around 2006; rebrand completed in 2023). The company imports and distributes six premium European and Asian brands into the Australian market: Alber power add-on drives (E-Motion, E-Motion DuoDrive, Viamobil, Viamobil Eco, Scalamobil, Twion, E-Pilot, E-Fix) and Smoov; THERA-Trainer rehabilitation devices (Tigo, Mobi, Lyra, Balo, Bemo) and THERA-Soft; O4 innovative wheelchairs (EasyHopper, OlympicHopper, SwayHopper, WorkHopper) plus the RCA Seat System; Cheelcare Companion power-assist devices; Eppur Dreeft braking systems for manual wheelchairs; and Gigantex high-performance carbon-fiber products.

The portfolio is built around electromechanical mobility and rehabilitation hardware. Core technical features include the Eppur Dreeft back-pedal braking system (first of its kind for manual wheelchairs), Alber E-Motion sensors on push rims paired with hub motors delivering up to 40 Nm torque per wheel, and O4 wheelchair architectures combining low seating pressure, low rolling resistance, high adjustability, and high shock absorption. Materials technologies include Gigantex carbon-fiber frames built using Toray/Toho fibers and epoxy-resin systems verified through GPC and DSC testing.

Muve Tech operates an exclusively indirect, channel-partner go-to-market: it does not sell direct to consumers or healthcare providers. Distribution runs through a national dealer network across Australia, with a dealer locator tool on muvetech.com.au. Pricing is not publicly disclosed; dealers set final pricing. Revenue mechanics are hardware sales on imported inventory. Customer segments are split between healthcare providers and rehabilitation facilities (acquiring professional THERA-Trainer equipment and software) and individuals with mobility needs (acquiring wheelchairs, power add-ons, and braking systems), with a smaller adjacency into athletes via Gigantex carbon-fiber products.

Name

Muve tech

Legal name

MUVE TECH PTY LTD

Website

https://muvetech.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Muve Tech is an Australian distributor of rehabilitation, mobility, and therapeutic equipment, importing premium European and Asian brands (Alber, THERA-Trainer, O4, Cheelcare, Eppur, Gigantex) and selling exclusively through a nationwide dealer network to wheelchair users, rehabilitation facilities, and therapy clinics.

Ownership category

akta.pro rank

Product category

Medical Mobility Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Mobility equipment distribution
• Rehabilitation equipment supply
• Wheelchair power-assist devices
• Therapeutic exercise equipment
• Medical mobility aids

Headquarters

HQ city

Welland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Medical Mobility Equipment Distribution: Muve Tech distributes rehabilitation, mobility, and therapeutic equipment from globally recognized brands (Alber, THERA-Trainer, O4, Gigantex, Smoov, Cheelcare, Eppur) through a dealer network in Australia. They import specialized mobility equipment from Europe and distribute to healthcare providers and individuals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Muve Tech imports and distributes rehabilitation, mobility, and therapeutic equipment on behalf of globally recognized brands (Alber, THERA-Trainer, O4, Gigantex, Smoov, Cheelcare, and Eppur) and resells the products in Australia exclusively through a network of qualified dealers serving wheelchair users and rehabilitation facilities. The portfolio spans power add-on drives for manual wheelchairs, the Eppur Dreeft back-pedal braking system, innovative O4 wheelchairs, THERA-Trainer therapy devices (cycling, gait, balance, standing, intensive care), and Cheelcare power-assist devices.

Product overview

Muve Tech is a distributor of rehabilitation, mobility, and therapeutic equipment representing globally recognized brands. The portfolio includes: Eppur Dreeft (innovative braking system for manual wheelchairs); Alber power add-on drives (E-Motion, E-Motion DuoDrive, Viamobil, Viamobil Eco, Scalamobil, Twion, E-Pilot, E-Fix, and Smoov) that convert manual wheelchairs into electric or assisted-mobility devices; Cheelcare Companion power-assist devices; THERA-Trainer rehabilitation systems (Tigo, Mobi, Lyra, Balo, Bemo) for neurological and geriatric therapy plus THERA-Soft software; O4 innovative wheelchairs (EasyHopper, OlympicHopper, SwayHopper, WorkHopper) with RCA Seat System; and Gigantex high-performance carbon fiber sport bicycles. The company serves as the Australian distributor for these international mobility and rehabilitation brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Eppur Dreeft Braking System The first braking system for manual wheelchairs, featuring wheels with a back-pedal braking system inspired by Dutch bicycles, enabling users to brake by pulling the handrail backwards with 5x less effort. Targeted at manual wheelchair users seeking reduced physical strain.
• Alber E-Motion Power Add-On Power add-on drive for manual wheelchairs with sensors on push rims that measure drive movement and electric motors integrated in wheel hubs providing power assistance. Offers therapeutic relief for muscles and joints with 40 Nm torque per wheel, up to 8.5 km/h power assistance, and up to 25 km range.
• Alber E-Motion DuoDrive Advanced version of the Alber E-Motion with DuoDrive technology for enhanced power assistance and mobility support for manual wheelchair users.
• Alber Viamobil Power add-on device for wheelchair users to assist with mobility and daily activities.
• Alber Viamobil Eco Eco-focused version of the Alber Viamobil power add-on for wheelchairs.
• Alber Scalamobil Power add-on for climbing stairs with wheelchairs, providing mobility assistance on inclines and steps.
• Alber Twion Compact power add-on drive unit for wheelchairs with efficient motor technology.
• Alber E-Pilot Power add-on drive for wheelchairs providing enhanced mobility and independence.
• Alber E-Fix Converts manual wheelchairs into electric wheelchairs with a lightweight, compact design allowing easy transport and manual operation by uncoupling drive wheels.
• Smoov Power-Assist Drive Electric power-assist drive unit for active wheelchairs that significantly increases mobility and flexibility with discreet design, swiveling drive wheel, and intuitive wireless control.
• Cheelcare Companion Power-Assist Power-assist device for wheelchairs with sleek minimalist design, 250W hub motor, up to 25 km range, and disconnect/reconnect capability in seconds.
• THERA-Trainer Tigo Therapy device combining cycling and standing exercises for neurological and geriatric rehabilitation in clinics and therapy facilities.
• THERA-Trainer Mobi Mobile therapy device for leg training and rehabilitation exercises in clinical or home settings.
• THERA-Trainer Lyra Gait training device for gait rehabilitation therapy in clinical settings.
• THERA-Trainer Balo Balance therapy device for safe dynamic exercise of postural control, designed for clinics and home use.
• THERA-Trainer Bemo Intensive care therapy device for patients requiring specialized rehabilitation preparations.
• THERA-Soft Therapy Software Professional therapy software for rehabilitation facility management and patient tracking.
• O4 EasyHopper Wheelchair Contemporary, lightweight wheelchair with stable frame construction, ergonomic RCA-Seat-System, and optimized weight for active disabled users.
• O4 OlympicHopper Wheelchair High-performance wheelchair designed for Olympic-level sports and competitive wheelchair athletics.
• O4 SwayHopper Wheelchair Innovative wheelchair combining rolling and sitting features with enhanced maneuverability.
• O4 WorkHopper Wheelchair Wheelchair designed for work and professional environments with high functionality.
• O4 RCA Seat System Adjustable backrest seat system providing high sitting comfort and ergonomic support for O4 wheelchairs.
• Gigantex Carbon Fiber Sport Bicycles High-performance sport bicycles with high-quality carbon frames, developed by a leading composite manufacturing company in Asia with 20 years of R&D experience. Targeted at cycling athletes and sports enthusiasts.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• AlbercoreTechnology or IntegrationAlber is the international market leader in power add-on drives for wheelchairs. Their medical devices are developed and produced in a modern factory in Germany. Alber products are sold exclusively by qualified distributors internationally.
• THERA-Trainer (medica Medizintechnik GmbH)coreTechnology or Integrationmedica Medizintechnik GmbH based in Hochdorf, Germany, has concentrated for more than 30 years on development and marketing of professional therapy devices and software solutions for all phases of neurological and geriatric rehabilitation.
• O4 WheelchairscoreTechnology or IntegrationO4 develops innovative wheelchairs including SwayHopper, WorkHopper, OlympicHopper, and EasyHopper. They cooperate with qualified institutes and universities to continually improve products using sound scientific knowledge.
• GigantexcoreTechnology or IntegrationGigantex is a leading brand in high performance sport bicycles and accessories with high quality carbon frames. They are among the best composite manufacturing companies in Asia with 20 years of R&D, QA, management, and manufacturing experiences.
• CheelcarecoreTechnology or IntegrationCheelcare provides unique mobility solutions including the Companion power-assist device with sleek, minimalist design. Products let users go more and do more with quick disconnect/reconnect functionality.
• EppurcoreTechnology or IntegrationEppur developed the Dreeft, the first braking system for manual wheelchairs. Inspired by Dutch bicycles with a back-pedal braking system enabling injury-free braking.
• Smoov (developed within Alber GmbH)coreTechnology or IntegrationSmoov was developed by a team of entrepreneurs operating as a separate start-up within Alber GmbH. Smoov one is an electric power-assist drive unit for active wheelchairs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Permobil Australia: Australian arm of global wheelchair and power-assist manufacturer Permobil, selling complex rehab wheelchairs and power add-ons directly to NDIS and clinical customers. Overlaps with Muve Tech's Alber and O4 lines but operates as a manufacturer-owned channel.
• Ottobock Australia: Australian arm of Ottobock, a global leader in prosthetics, orthotics, and mobility devices including power wheelchairs and rehab equipment. Direct category overlap with Muve Tech's mobility and rehabilitation portfolio, but operates as a manufacturer-distributor.
• Sunrise Medical Australia: Australian subsidiary of global wheelchair manufacturer Sunrise Medical (Quickie, Magic Mobility, Switch-It). Comparable in the powered/manual wheelchair category that overlaps with Muve Tech's O4 and Alber lines, but distributed via manufacturer-owned channel.
• Invacare Asia-Pacific: Asia-Pacific operation of global DME manufacturer Invacare, distributing wheelchairs, power-assist devices, and rehab equipment in Australia. Comparable to Muve Tech's mobility and rehab categories, but backed by a global manufacturer.
• Stryker Australia (Medical Division): Australian arm of global medical device manufacturer with a strong rehabilitation and patient handling portfolio (beds, lifts, therapy). Broad incumbent with adjacent product overlap rather than direct competition in Muve Tech's core mobility categories.

Direct peers

• BrightSky Australia: Australian distributor of assistive technology, rehabilitation, and medical devices including complex rehab and mobility products. Comparable to Muve Tech as a multi-brand specialty distributor serving NDIS and clinical channels in Australia.
• Aidacare: One of Australia's largest distributors of mobility, rehabilitation, and assistive technology equipment, serving healthcare providers and individuals through a national network. Direct comparable to Muve Tech in product categories (wheelchairs, power add-ons, rehab equipment) and dealer-based go-to-market.
• Performance Health (Australia): Distributor of rehabilitation, physiotherapy, and mobility products in Australia. Comparable to Muve Tech in distributing therapeutic equipment and mobility aids to clinics and individuals.

Regional players

• Allegro Healthcare: Australian supplier of medical, mobility, and rehabilitation products including DME. Comparable regional distributor operating in adjacent product categories to Muve Tech.
• Medshop Australia: Australian online retailer/distributor of medical and rehabilitation equipment, serving clinics and individual consumers. Comparable to Muve Tech as a domestic Australian distributor of therapeutic/mobility products, though with a more DTC e-commerce model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Withyou4Life
• Instagraminstagram.com/meritsaustralia
• LinkedInlinkedin.com/company/muvetech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muve tech