Cherry Street Brewing
Cherry Street Brewing is a privately held two-location craft brewery and brewpub operator in Alpharetta and Cumming, Georgia, founded by Nick Tanner 13 years ago. It serves local consumers with on-site craft beer (40 taps), full food service, private events, and a Mug Club loyalty program.
- Company typePrivate
- Founded2012
- HeadquartersCumming, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cherry Street Brewing does
Cherry Street Brewing is a privately held craft brewery and brewpub operator headquartered in Georgia, founded approximately 13 years ago by Nick Tanner as the first brewery legally permitted to produce craft beer in Forsyth County. The company operates two physical brewpub locations: Cherry Street at Vickery Village in Cumming, GA (5810 Bond St) and Cherry Street at Halcyon in Alpharetta, GA (6640 Town Square), after closing a third location in Chattanooga, Tennessee on January 14th. Each brewpub runs a combined 40 taps of rotating craft beer, a full bar, and a restaurant serving lunch, dinner, weekend brunch, and children's options. Differentiated offerings include seasonal specialties such as Maibock and fruited sours, a barrel-aged Barrel Society bottle release program, and signature food items described as award-winning.
The business operates a hybrid direct-to-consumer and event-driven go-to-market. Primary revenue is generated through on-site food and beverage sales, supplemented by private event hosting (15-90 guest brewhouse and patio rentals with F&B minimums), offsite catering and bar services, keg sales for off-premise consumption, and an annual Mug Club membership that delivers presales, discounts, and exclusive events. Distribution is fulfilled through dine-in, online ordering for pickup, third-party delivery via UberEats, gift cards, and an online keg request portal. Marketing relies on organic social channels (Facebook, Instagram, TikTok, LinkedIn), an email newsletter, a content blog, and recurring on-site programming (trivia, live music, soccer viewings, charity tappings). The company is privately held with no disclosed funding rounds, M&A activity, or revenue figures.
Cherry Street Brewing firmographics
Firmographics- Name
- Cherry Street Brewing
- Legal name
- Cherry Street Brewing
- Website
- https://cherrystreetbrewing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cherry Street Brewing is a privately held two-location craft brewery and brewpub operator in Alpharetta and Cumming, Georgia, founded by Nick Tanner 13 years ago. It serves local consumers with on-site craft beer (40 taps), full food service, private events, and a Mug Club loyalty program.
- Ownership category
- akta.pro rank
Cherry Street Brewing industry classification
Industry- Product category
- Craft Brewery & Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Cherry Street Brewing is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cherry Street Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-site Food & Beverage Sales: Full restaurant service at both locations including lunch, dinner, weekend brunch, and kids menu. 20 craft beers on tap at each location plus full bar with cocktails, wine, and spirits. Food and beverage sales constitute primary revenue stream.
- Private Event Hosting: Rental packages for brewhouse and patio spaces accommodating 15-90 guests. Revenue from reservation fees plus mandatory food and beverage minimums.
- Mug Club Membership: Annual membership providing beer presales, discounts at locations, and access to exclusive events. Drives customer loyalty and recurring engagement.
- Offsite Catering & Bar Services: Offsite packages bringing the bar service and brewing to external event locations. Extends revenue beyond physical locations.
- Keg Sales: Keg requests service allowing customers to purchase filled kegs for home or event use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Casual Brewhouse Reservation (up to 15 guests) |
| Other | Pay-as-you-go | Half Brewhouse Rental (up to 45 guests) |
| Other | Pay-as-you-go | Full Brewhouse Rental (up to 90 guests) |
| Other | Pay-as-you-go | Kitchen Team Member / Line Cook |
| Other | Pay-as-you-go | Server Position |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Cherry Street Brewing product offering
Product offeringCore offering
Cherry Street Brewing is a craft brewery and brewpub operator running two locations in Alpharetta and Cumming, Georgia. The company brews and serves rotating craft beers (40 taps collectively) alongside full lunch, dinner, and weekend brunch menus, with supplementary offerings including private event hosting, offsite catering, Mug Club membership, and keg sales for off-premise consumption.
Product overview
Cherry Street Brewing operates as a craft brewery with two brewpub locations in Alpharetta and Cumming, Georgia. The company offers a core portfolio of craft beers brewed on-site, with a combined 40 taps across both locations. Each brewpub features full restaurant service including lunch, dinner, and weekend brunch menus. The product ecosystem includes the two primary brewpubs (Cherry Street at Halcyon and Cherry Street at Vickery Village), craft beer on tap, a Mug Club membership program, private event hosting and catering services, keg request fulfillment, and third-party delivery integration via UberEats. The company also runs a Barrel Society program for exclusive barrel-aged bottle releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Cherry Street at Halcyon Brewpub and restaurant in Alpharetta, Georgia at the Halcyon development offering two bars with 20 craft beers on tap, full lunch and dinner menus, weekend brunch, a 21+ bar space, outdoor patio dining, and to-go beer service.
- Cherry Street at Vickery Village Brewpub and restaurant in Cumming, Georgia at Vickery Village offering lunch, dinner, and weekend brunch menus with award-winning food and 20 craft beers on tap.
- Craft Beer On Tap
Companies that use Cherry Street Brewing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cherry Street Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cherry Street Brewing partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Cherry Street Brewing competitors and assessment
Company assessmentDirect peers
- Gate City Brewing Company: Roswell, GA craft brewery operating a brewpub with food service in the same north Atlanta submarket as Cherry Street's Halcyon location. Direct geographic and concept peer.
- Wild Heaven Beer: Decatur/Avondale Estates, GA craft brewery with taproom and packaged distribution. Comparable on craft beer portfolio, seasonal specialties, and Atlanta-area consumer base.
- Monday Night Brewing: Atlanta-based craft brewery operating multiple brewpub locations with on-site kitchens and full taproom service in the same metro trade area as Cherry Street. Most directly comparable on multi-location brewpub model in Atlanta.
- Reformation Brewery: Woodstock, GA-based craft brewery with a brewpub model located just outside Forsyth County. Closest geographic peer and directly competes for the same north Atlanta craft beer drinkers.
- Hopstix Brewing: Smyrna, GA Asian-fusion brewpub with on-site food and craft beer. Comparable brewpub-plus-restaurant concept serving the Atlanta metro trade area.
- Second Self Beer Company: Atlanta-based craft brewery with taproom experience and rotating specialty releases. Direct peer on craft production and on-premise consumer experience in the Atlanta market.
- Scofflaw Brewing Company: Atlanta craft brewery with a taproom and packaged distribution. Comparable on craft production scale, barrel-aged and specialty releases, and Atlanta trade-area overlap.
- Arches Brewing: Hapeville, GA craft brewery with a taproom and food program near Atlanta. Comparable on craft production, on-premise experience, and metro Atlanta consumer base.
- Three Taverns Craft Brewery: Decatur, GA craft brewery with taproom and food service. Direct peer on craft beer production with on-premise consumer experience in metro Atlanta.
Broad incumbents
- SweetWater Brewing Company: Large Atlanta-based craft brewery with broad distribution, taproom, and broader product portfolio. Comparable craft beer category player but operates at materially larger scale with wholesale distribution Cherry Street lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cherry Street Brewing social profiles
Digital presenceCherry Street Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherry Street Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Cherry Street Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherry Street Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherry Street Brewing
What does Cherry Street Brewing do?
Cherry Street Brewing is a craft brewery and brewpub operator running two locations in Alpharetta and Cumming, Georgia. The company brews and serves rotating craft beers (40 taps collectively) alongside full lunch, dinner, and weekend brunch menus, with supplementary offerings including private event hosting, offsite catering, Mug Club membership, and keg sales for off-premise consumption.
Is Cherry Street Brewing a public or private company?
Cherry Street Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cherry Street Brewing founded?
Cherry Street Brewing was founded in 2012. It employs 51 to 100 people.
Where is Cherry Street Brewing based?
Cherry Street Brewing is headquartered in Cumming, United States, in the North America region.
How does Cherry Street Brewing make money?
Five revenue lines are on record. On-site Food & Beverage Sales are the primary driver. The others are private Event Hosting, mug Club Membership, offsite Catering & Bar Services and keg Sales.
Who are Cherry Street Brewing's main competitors?
Direct peers on record are Gate City Brewing Company, Wild Heaven Beer, Monday Night Brewing, Reformation Brewery, Hopstix Brewing, Second Self Beer Company, Scofflaw Brewing Company, Arches Brewing and Three Taverns Craft Brewery. SweetWater Brewing Company is listed as a broad incumbent.
Does Cherry Street Brewing have an API?
No public API is recorded for Cherry Street Brewing.
What industry is Cherry Street Brewing in?
Cherry Street Brewing's product category is Craft Brewery & Brewpub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.