Toyota Szic Opole

What Toyota Szic Opole does

Toyota Szic Opole is an authorized Toyota and Lexus dealership operating under the franchise authority of Toyota Central Europe sp. z o.o. from a single showroom and service center at ul. Wrocławska 119 in Opole, Poland. The dealership sells new and certified pre-owned Toyota and Lexus passenger and commercial vehicles (including the Yaris, Corolla, C-HR, RAV4, Land Cruiser, Camry, Prius, bZ4X electric SUV, Mirai hydrogen fuel cell, and the PROACE light commercial range), and provides authorized mechanical and body repair, genuine OEM parts and accessories, warranty service, fleet and consumer financing facilitation, and adapted-vehicle solutions for persons with disabilities under the "Mobilność to wolność" (Mobility is Freedom) program.

The business is monetized across four streams: one-time vehicle sales (new and CPO under Toyota Pewne Auto and Lexus Select), recurring authorized mechanical, body, and paint service, OEM parts and accessories sales, and financing/leasing commissions routed through Toyota Financial Services (credit and leasing) and KINTO ONE (consumer leasing, fleet management, and mobility subscriptions). Pricing is unit-based and partially disclosed — for example, oil change from 373 PLN, front brake pads from 375–520 PLN depending on model, 12V battery test at 30 PLN through 31.03.2025, KINTO Lexus LBX subscriptions from 825–1,014 PLN monthly, and used vehicle inventory from ~45,500 PLN (ProAce City 2020) to ~144,800 PLN (ProAce Verso 2024). Service efficiency is monetized through Toyota Express Service (50% faster turnaround) and the Serwis Dobrych Cen program (up to 30% off parts/labor for out-of-warranty vehicles).

Customer segments are split across individual consumers, business and fleet buyers (via KINTO Fleet Management and Toyota Professional commercial vehicles), and aftermarket service customers. Operationally, Toyota Szic Opole is a small franchise operator (11–50 employees) that leverages Toyota Central Europe's marketing infrastructure, the MyToyota connected car app, Toyota T-Mate safety systems, and the Toyota Relax warranty program (extending coverage up to 10 years/185,000 km through incremental service inspections) to compete with non-authorized service and used-car alternatives in the Opole Voivodeship catchment.

Name

Toyota Szic Opole

Legal name

Toyota Central Europe sp. z o.o.

Website

https://toyota.opole.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Szic Opole is an authorized Toyota and Lexus dealership in Opole, Poland, selling new and certified pre-owned vehicles and providing authorized servicing, body repair, genuine parts, and financing facilitation via Toyota Financial Services and KINTO.

Ownership category

akta.pro rank

Product category

Automotive Retail and Authorized Service

NAICS

Automotive Parts and Accessories Retailers (441330), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYCRAOANAI

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYCRAOAGAM

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRACATAB

Car Chargers & Vehicle Power Adapters

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Power & Charging Accessories (Power Banks, Chargers, Cables, Batteries)

SECONDARYCRAOANAD

Tires, wheels & related supplies distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Automotive retail
• New vehicle sales
• Authorized service center
• Commercial fleet leasing
• Certified pre-owned vehicles

Headquarters

HQ city

Opole

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new Toyota and Lexus vehicles, as well as used vehicles under Toyota Pewne Auto (Certified Pre-Owned) and Lexus Select programs. Includes passenger cars and commercial vehicles (ProAce, Hilux).
2. Service and Maintenance: Authorized service center providing mechanical repairs, body work, paint services, oil changes, brake service, tire replacement, battery testing, and seasonal services. Offers Express Service for faster turnaround.
3. Genuine Parts and Accessories: Sale of original Toyota parts, oils, filters, batteries, brake pads, spark plugs, wiper blades, climate control filters, and accessories including bike racks and winter wheel packages.
4. Financing and Leasing: Facilitates vehicle financing through Toyota Financial Services and KINTO ONE leasing, consumer leasing, and fleet management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Toyota Szic Opole is an authorized Toyota and Lexus dealer in Opole, Poland that sells new passenger, electrified, and commercial Toyota vehicles plus new Lexus vehicles and certified pre-owned vehicles. It runs an authorized service center for mechanical repair, bodywork, paint, and insurance claims, supplies genuine Toyota parts, oils, and accessories, and facilitates consumer credit and leasing through Toyota Financial Services and consumer/ fleet subscriptions through KINTO ONE.

Product overview

Toyota Szic Opole is an authorized Toyota dealership in Opole, Poland, offering Toyota's complete passenger and commercial vehicle lineup alongside comprehensive after-sales services. The product portfolio includes compact city cars (Aygo X), subcompact and compact models (Yaris, Corolla), crossovers (C-HR, RAV4, Land Cruiser), electrified vehicles (Prius hybrid, bZ4X electric, Mirai hydrogen fuel cell), and commercial vans (PROACE series). Supporting services include genuine Toyota parts, oils and fluids, accessories, winter wheels, factory-reconditioned parts, Toyota Financial Services financing, KINTO mobility subscriptions, extended warranty programs (Toyota Relax), and expedited service options (Express Service, Video Service Advisor).

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Professional: Commercial vehicles division offering light commercial vehicles including PROACE, PROACE CITY, Hilux, and van conversions
• KINTO
• Toyota Pewne Auto
• Lexus Select

Products and services

• Toyota Aygo X Entry-level Toyota compact city car for individual consumers seeking an urban runabout.
• Toyota Yaris Subcompact Toyota hatchback available in standard and GR performance variants for individual buyers.
• Toyota Yaris Cross Subcompact Toyota crossover SUV based on the Yaris, targeting urban-lifestyle buyers.
• Toyota Urban Cruiser Compact Toyota SUV positioned for urban-lifestyle individual consumers.
• Toyota Corolla (Hatchback, Sedan, Touring Sports) Compact Toyota passenger car family offered in hatchback, sedan, and Touring Sports wagon body styles for individual buyers.
• Toyota Corolla Cross Compact crossover SUV built on the Corolla platform.
• Toyota C-HR (including Plug-in Hybrid variant) Distinctive compact crossover sold in hybrid and plug-in hybrid variants.
• Toyota bZ4X Battery-electric compact SUV representing Toyota's dedicated BEV platform.
• Toyota Camry Executive Toyota sedan with hybrid powertrain, sold at the authorized dealer.
• Toyota Prius Hybrid passenger vehicle positioned as Toyota's hybrid technology showcase.
• Toyota Mirai Hydrogen fuel cell electric sedan representing Toyota's zero-emission powertrain technology.
• Toyota RAV4 Mid-size Toyota SUV combining on-road comfort with off-road capability.
• Toyota Land Cruiser Premium full-size Toyota SUV positioned for off-road capability and long-term durability.
• Toyota Hilux Rugged Toyota pickup truck sold through Toyota Professional for commercial and private buyers.
• Toyota PROACE and PROACE CITY commercial vans Light commercial van range sold through the Toyota Professional channel for business fleet, cargo, and passenger transport use.
• Toyota PROACE Verso passenger van Multi-purpose passenger van combining versatility with comfort, sold through the Toyota Professional channel.
• Toyota Pewne Auto Certified Pre-Owned Inspected and warrantied used Toyota vehicles offered with a 120-point quality inspection and 12-month warranty.
• Lexus new and certified pre-owned vehicles New and Lexus Select certified pre-owned Lexus vehicles retailed through the authorized Lexus channel at the same Opole location.
• Authorized Mechanical and Bodywork Service Authorized mechanical repair, bodywork, paint, and insurance-claim body repair services for Toyota, Lexus, and other vehicles.
• Toyota Express Service Expedited vehicle inspection and maintenance service that cuts standard service time by approximately half on dedicated workstations.
• Toyota Video Service Advisor Digital application that allows customers to remotely monitor vehicle service progress via video and digitally approve or decline recommended additional work with itemized costs.
• Serwis Dobrych Cen (Good Prices Service) Cost-effective maintenance service program for Toyota vehicles out of factory warranty, offering discounts of up to 30% on parts and labor.
• Toyota Relax Extended Warranty Extended warranty program offering coverage up to 10 years and up to 185,000 km for Toyota vehicles, renewable at each Relax service inspection.
• Original Toyota Parts (Oryginalne części Toyoty) Genuine OEM Toyota replacement parts including oil filters, brake pads, climate filters, bulbs, batteries, clutches, and spark plugs.
• Original Toyota Oils (Oryginalne oleje Toyoty) Engine oils specifically developed and tested for Toyota engines to ensure optimal performance and fuel economy.
• Original Toyota Accessories (Oryginalne akcesoria Toyoty) Genuine Toyota accessories including winter wheels, roof racks, bike carriers, protective covers, and lifestyle items.
• Winter Tires and Wheels (Opony i koła zimowe) Complete winter wheel sets with tires designed for safe winter driving conditions.
• Factory Reconditioned Parts (Części regenerowane fabrycznie) Factory-reconditioned Toyota components including injectors, brake calipers, DPF filters, starters, alternators, and EGR valves at reduced prices.
• Toyota Financial Services (Credit and Standard Leasing) Captive Toyota financing products including Toyota Easy lower-rate credit, standard credit, and standard leasing, originated through the authorized dealer.
• KINTO ONE Consumer Leasing and Subscription Consumer-facing mobility subscription and leasing offering through KINTO ONE, including lower-rate leasing, consumer leasing, and rental with vehicle exchange options and extended warranty.
• KINTO ONE Fleet Management Corporate fleet leasing and management services delivered through KINTO ONE for business customers procuring multiple vehicles.
• Toyota Professional Vehicle Conversions (Zabudowy) Customized commercial vehicle conversions including service bodies, refrigerated bodies, and accessibility adaptations, supplied with 3-year warranty and homologation through the Toyota Professional channel.
• Body Repair and Insurance Claim Services (Uslugi blacharskie i ubezpieczenia) Bodywork and paint repair, insurance claim handling, and roadside assistance in case of breakdown or collision, delivered through the authorized service center.

Quantifiable outcome

• Express Service cuts service time by 50% while maintaining standard pricing
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Toyota Central EuropecoreOthersParent company and authorized franchisor for Toyota operations in Central Europe including Poland. Provides brand standards, vehicle supply, technical support, and marketing materials to authorized dealers.
• KINTOcoreStrategic or Co-development PartnerToyota's mobility and leasing subsidiary offering KINTO ONE consumer leasing, fleet leasing, and rental services. Provides flexible financing solutions integrated with dealer sales process.
• Toyota Financial ServicescoreStrategic or Co-development PartnerToyota's captive financial services company offering credit, leasing, and insurance products. Provides Kredyt niższych rat Toyota Easy, standard credit, and leasing through authorized dealers.
• Toyota Motor PolandcoreOthersNational distribution and marketing entity for Toyota vehicles and products in Poland. Manages dealer network, brand marketing, and customer relations at national level.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Authorized Skoda dealers in Poland: Authorized Skoda dealers in Poland offering volume-brand lineup (Octavia, Superb, Karoq, Kodiaq, Enyaq iV EV) with strong fleet and value positioning. Direct competitors for the same Polish mass-market and fleet buyers, with similar VW Group authorized dealer structure.
• Authorized BMW dealers in Poland: Authorized BMW dealers in Poland competing in the premium segment with similar full-ecosystem model (sales, service, parts, financing). Comparable authorized dealer structure though targeting higher-price-point customers; compete for fleet buyers and premium service work in Polish regional markets.
• PGD (Polska Grupa Dealerska): One of Poland's largest multi-brand automotive retail groups, operating authorized dealerships for multiple OEMs across Polish cities. Directly comparable to Toyota Szic Opole as a competing authorized dealer group in the same Polish automotive retail market, though at much larger scale.
• Authorized Hyundai dealers in Poland: Authorized Hyundai dealers in Poland offering competing lineup with strong Tucson, Kona, and Ioniq 5/6 EV models. Direct competitors for Polish new vehicle buyers, with similar authorized dealer model including sales, service, parts, and warranty support.
• Grupa Cichy-Zasada: Polish automotive dealer group operating authorized showrooms and service centers for multiple brands. Directly comparable as a multi-brand authorized dealer competing for the same Polish vehicle buyers and service customers, with similar full ecosystem (sales, service, parts, financing) business model.
• Other Toyota authorized dealers in Poland (Toyota dealer network): Other authorized Toyota dealerships across Polish cities (e.g., Toyota Warszawa, Toyota Wrocław, Toyota Kraków, Toyota Katowice) operating under the same Toyota Central Europe franchise with identical product range, service standards, and Toyota Relax warranty. Most direct comparable peers serving the same brand under the same franchisor.
• Authorized Kia dealers in Poland: Authorized Kia dealers in Poland offering competing mass-market lineup (Ceed, Sportage, EV6, EV9) with aggressive pricing and strong 7-year warranty. Direct competitors for value-conscious Polish buyers and emerging EV adopters, with similar full-service authorized dealer business model.
• Authorized Volkswagen dealers in Poland: Authorized Volkswagen Group dealers in Poland offering competing vehicle lineup (Golf, Passat, Tiguan, ID.3/ID.4/ID.7 EVs) with similar full ecosystem model. Direct competitors for the same Polish new vehicle buyers and authorized service customers, particularly in the EV segment where VW has stronger BEV portfolio depth.

Emerging players

• Tesla stores and service centers in Poland: Tesla's direct-sales stores and service centers in Poland represent an emerging EV-native competitor with a different business model (direct sales, no franchise dealers). Compete for Polish EV buyers and represent a structural threat to traditional authorized dealers as direct-to-consumer EV sales grow.
• Chinese EV brand dealers in Poland (BYD, MG, Chery): Emerging Chinese EV brand dealers (BYD, MG Motor, Chery) expanding in Poland with competitive pricing and improving technology. Emerging competitors targeting Polish value-conscious and tech-forward EV buyers, putting pressure on traditional authorized dealer margins and pricing power.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ToyotaPolska
• Facebookfacebook.com/ToyotaPolska
• LinkedInlinkedin.com/company/toyota-szic-i-lexus-opole
• Instagraminstagram.com/toyota.polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Szic Opole