Reed Tuyap

What Reed Tuyap does

Reed Tüyap Fuarcılık A.Ş. is Turkey's leading private-sector trade fair and exhibition organizer, operating as a joint venture between Reed Exhibitions and the Tüyap group. The company organizes domestic and international exhibitions across 48 industry verticals — including manufacturing, healthcare, packaging, furniture, construction, and automotive — and owns 7 fair centers across Turkey anchored by the flagship Tüyap Fuar ve Kongre Merkezi in Büyükçekmece, Istanbul. Its distinctive position in the Turkish market is that it is the only private-sector exhibition company owning its own venue infrastructure, with a cumulative track record through 2017 of 1,618 domestic fairs, 177+ international fairs in 38 countries, 302,436 companies served from 123 countries, and 55.7 million visitors hosted from 200 countries.

The company's technology stack centers on two digital products layered over the physical fair business: the MyTüyap mobile application (launched December 2018), which provides indoor navigation, exhibitor/product search, event scheduling, and electronic badge functionality with LinkedIn single sign-on; and a B2B Matchmaking System that connects visitors with exhibitors based on declared product interests and supports meeting scheduling. The core platform is the physical exhibition center operation, supplemented by regional offices in 10+ Turkish cities (Istanbul, Ankara, Erzurum, Kocaeli, Samsun, Kayseri, Gaziantep, Diyarbakır, Antalya, Izmir, Trabzon, Adana). Operations are structured through two subsidiaries — TÜYAP Fuar ve Fuarcilik Hizmetleri A.Ş. (Istanbul/Izmir) and TÜYAP Anadolu Fuarları A.Ş. (regional) — established in 2016.

Revenue is generated primarily through transaction-fee streams including exhibitor booth rentals, sponsorship packages, and visitor registration fees across multiple industry events, plus professional services tied to fair center operations (stand construction, venue services, facility management). Pricing is quote-based and not publicly disclosed. The go-to-market motion is event-driven, relying on industry-association partnerships (UFI, ICCA, TFYD, plus 100+ sector bodies), an e-invitation and e-bulletin marketing system, and active social media presence on LinkedIn, Facebook, Twitter, and Instagram. The group employs approximately 700 people across its operations.

Name

Reed Tuyap

Legal name

Reed Tüyap Fuarcılık A.Ş.

Website

https://reedtuyap.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reed Tüyap Fuarcılık A.Ş. is Turkey's leading private-sector trade fair organizer, operating 7 owned fair centers and running exhibitions across 48 industry verticals domestically and in 38 countries internationally, serving exhibitors and professional visitors through physical events and digital tools including the MyTüyap mobile app and B2B matchmaking platform.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Trade fair organization
• Exhibition management services
• Exhibition venue operations
• B2b matchmaking platform
• Industry trade shows

Headquarters

HQ city

Istanbul

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Fair Organization: Organizes domestic and international trade fairs and exhibitions across 48 industry verticals. Revenue derived from exhibitor booth rentals, sponsorship packages, and visitor registration fees.
2. Fair Center Operations: Operates 7 fair centers in Turkey, providing venue services, stand construction, and facility management to exhibitors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reed Tuyap organizes and hosts trade fairs and exhibitions across 48 industry verticals in Turkey and internationally. The company operates 7 owned fair centers across Turkey, provides booth construction, venue services, advertising, and sponsorship packages to exhibitors, and supplements physical events with digital tools such as the MyTuyap mobile application and a B2B matchmaking system connecting exhibitors with professional visitors.

Product overview

Reed Tuyap operates as a trade fair organization company with a portfolio of physical exhibition centers and digital products. The core offering consists of organizing and hosting trade fairs across 45+ industry sectors at seven exhibition centers throughout Turkey. The company's primary digital product is the MyTüyap mobile application, which provides indoor navigation, exhibitor search, event scheduling, and e-badge functionality for fair attendees. The B2B Matchmaking System is an integrated technology feature that connects exhibitors with relevant visitors. TÜYAP Fuar ve Kongre Merkezi in Istanbul serves as the flagship venue, while Tüyap Anadolu Fuarları manages regional centers including Erzurum.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair Organization Services End-to-end organization of domestic and international trade fairs and exhibitions covering booth rentals, sponsorship packages, advertising, and visitor registration for manufacturing and industrial companies across 48 industry verticals.
• MyTuyap Mobile Application Mobile application providing real-time indoor navigation, exhibitor and product search, event schedules, electronic badge (e-badge), and personalized favorites functionality for trade fair attendees and exhibitors.
• B2B Matchmaking System Technology platform that connects fair visitors with exhibitors based on product interests, allowing appointment requests and meeting scheduling to facilitate B2B interactions during trade fairs.
• Tuyap Fair and Congress Center (Istanbul) Flagship exhibition and congress center in Buyukcekmece, Istanbul, providing indoor exhibition space, stand construction, advertising and sponsorship opportunities, meeting rooms, and venue services to exhibitors.
• Tuyap Erzurum - Recep Tayyip Erdogan Fair Center Regional exhibition center in Erzurum offering exhibition space and venue services for fairs serving eastern Turkey, managed as part of the Tuyap Anadolu Fuarlari regional network.
• Stand Construction and Fair Support Services Stand construction, area services, advertising and sponsorship, and meeting room services offered to exhibitors participating in fairs at Tuyap fair centers.

Quantifiable outcome

• 55,722,878 visitors from 200 countries
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• UFI - Global Association of the Exhibition IndustrycoreStrategic or Co-development PartnerMembership partnership with UFI, the Global Association of the Exhibition Industry, providing international recognition and network access for Tüyap's trade fair operations.
• ICCA - International Congress and Convention AssociationcoreStrategic or Co-development PartnerPartnership with ICCA, the International Congress and Convention Association, supporting international convention and meeting industry connections.
• TFYD - Exhibition Industry Association of TurkeycoreStrategic or Co-development PartnerPartnership with Turkish Exhibition Industry Association (TFYD) representing and promoting the Turkish exhibition sector.
• ASD - Ambalaj Sanayicileri DerneğicoreStrategic or Co-development PartnerPartnership with Ambalaj Sanayicileri Derneği (ASD) for organizing Avrasya Ambalaj Istanbul packaging industry fair.
• AİMSAD - Ağaç İşleme Makine ve Yan Sanayisi İş Adamları DerneğicoreStrategic or Co-development PartnerPartnership with AİMSAD for organizing Ağaç İşleme Makinesi (Woodworking Machine) fair.
• MAKSDER - Mobilya Aksesuar Sanayiciler DerneğicoreStrategic or Co-development PartnerPartnership with MAKSDER for organizing İntermob furniture side industry fair.
• AMD - Ambalaj Makinecileri DerneğiminorStrategic or Co-development PartnerSupporting partner of Avrasya Ambalaj Istanbul fair representing packaging machine manufacturers.
• FASD - Esnek Ambalaj Sanayicileri DerneğiminorStrategic or Co-development PartnerSupporting partner of Avrasya Ambalaj Istanbul fair representing flexible packaging manufacturers.
• PÜKAD - Pencere ve Kapı Sektörü DerneğicoreStrategic or Co-development PartnerPartnership with PÜKAD for organizing Avrasya Pencere, Kapı ve Cam fairs.
• GALSİAD - Girişimci Alüminyum Sanayici ve İş Adamları DerneğiminorStrategic or Co-development PartnerPartner for Avrasya Pencere, Kapı ve Cam fairs representing aluminum industry entrepreneurs.
• Glass Performance Days (GPD)coreStrategic or Co-development PartnerInternational partnership with GPD for organizing GPD İstanbul 2018 glass-themed training event alongside Avrasya Cam fair.
• İ-SEK - İstanbul Sağlık Endüstrisi KümelenmesicoreStrategic or Co-development PartnerPartnership with İstanbul Health Industry Cluster for Expomed Eurasia medical fair's Innovation Area.
• MASSİAD - Tıbbi Cihaz Üretici ve Tedarikçileri DerneğicoreStrategic or Co-development PartnerPartnership with Medical Device Manufacturers and Suppliers Association for Expomed Eurasia fair support.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Messe Düsseldorf: German trade fair organizer and venue operator hosting drupa, K, MEDICA, and other flagship industrial exhibitions. Comparable as a venue-owning, multi-vertical exhibition business with strong international exhibitor base.
• Messe München: Munich-based trade fair organizer operating bauma, IFAT, and other major industrial exhibitions with own venue infrastructure. Comparable in venue-ownership economics, industrial-vertical focus, and digital attendee tools.
• Koelnmesse: Cologne-based trade fair organizer operating venues and 80+ trade fairs including gamescom, Anuga, and ISM. Comparable in owned-venue exhibition model, industry-vertical breadth, and international exhibitor sourcing across consumer and industrial sectors.
• Informa Markets: Division of Informa PLC and one of the world's largest exhibition organizers with a global portfolio of trade shows. Overlaps with Reed Tuyap in B2B trade fair organizing, sponsorship, and digital attendee engagement, but at significantly larger international scale.
• Hannover Messe (Deutsche Messe): German industrial trade fair organizer operating Hannover Messe and other manufacturing-focused exhibitions. Comparable in industrial-vertical focus and venue-ownership model, though with a narrower industry mix.
• Messe Frankfurt: German-headquartered global trade fair organizer operating flagship events (Ambiente, Heimtextil, Light+Building) and a worldwide subsidiary network. Comparable as a venue-owning, multi-vertical exhibition business with similar digital and international expansion playbooks.

Direct peers

• CNR Holding (İstanbul Fuarcılık): Major Turkish exhibition organizer operating CNR Expo and other Istanbul venues, hosting trade fairs across multiple industry verticals. Direct domestic competitor to Reed Tuyap in the Turkish private-sector exhibition market.
• Hyve Group (formerly ITE Group): UK-headquartered exhibition organizer focused on emerging markets (Turkey, Russia, India, Southeast Asia). Most comparable as a multi-vertical trade fair organizer with strong presence in Turkey (including former ITE Turkey operations) and similar emerging-market event model.
• Reed Exhibitions: Global trade fair organizer and JV partner of Reed Tuyap. Operates hundreds of events worldwide across dozens of industry verticals with a similar booth-rental, sponsorship, and digital-tools business model. Directly comparable in core trade fair organizing competency.

Regional players

• Fiera Milano: Italian trade fair organizer and venue operator (Fiera Milano Rho) hosting major industry exhibitions. Comparable as a venue-owning, multi-vertical exhibition business serving a Mediterranean/European industrial base, though primarily focused on Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Tuyap
• Facebookfacebook.com/tuyap/?business_id=10153146520477975
• LinkedInlinkedin.com/company/reed-tuyap-fuarc-l-k-a-
• Instagraminstagram.com/tuyapfuarcilik

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Tuyap