ilume International

What ilume International does

ilume International is a New Zealand-headquartered executive coaching and leadership development firm founded in 2008 by Angela Neighbours, operating from Pukekohe with a regional office in Sydney, Australia. The company serves enterprise clients including PwC New Zealand, Fonterra, Auckland Council, BNZ, Goodman Fielder, ANZCO Foods, Buddle Findlay, Watercare, and the Serious Fraud Office, targeting three core buyer segments: individual business leaders (CEO/executive coaching), leadership teams (team-based development), and purposeful businesses (culture, values, and multi-level leadership programs).

Its core product set is anchored by MINDSET28, a proprietary three-dimensional developmental assessment introduced in 2010 that examines cognitive, social-emotional, and behavioural dimensions rather than the one-dimensional behavioural focus common in traditional coaching. The portfolio also includes an Executive Developmental Coaching Program (6-12 month one-to-one engagements), a Leadership Development Program (3-6 month team-based workshops), Team Leader Coaching Programs, Strategic Facilitation, the licensed Radical Candor workshop series (exclusive ANZ rights from Kim Scott), and a Training Academy that delivers the only ICC-accredited coaching qualification in Australasia.

ilume monetises exclusively through professional services: quote-based, multi-year contracts for enterprise coaching engagements and fee-based open-enrollment courses through the Training Academy. Go-to-market is consultative and sales-led, beginning with a free Leadership Discovery Session conducted by the founder, followed by needs assessment, MINDSET28 profiling, and tailored program design. The firm operates with a small team (8-9 personnel) carrying 80+ years of combined executive and coaching experience, all internationally certified in Developmental Coaching Practice, and holds exclusive Australasian licensing for both Radical Candor and International Coaching Community training.

Name

ilume International

Legal name

Ilume International Ltd

Website

https://ilume.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• Executive coaching services
• Leadership development programs
• Developmental assessment tools
• Coaching accreditation training
• Strategic team facilitation

Headquarters

HQ city

Pukekohe East

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Executive Coaching Services: One-on-one developmental coaching programs for senior executives, typically spanning 6-12 months. Includes MINDSET28 Assessment, personal coaching sessions, and tailored development plans.
2. Leadership Development Programs: Team-based leadership development for senior executive teams, delivered as full-day workshops over 3-8 days plus individual coaching, spanning 3-6 months.
3. Training Academy Courses: ICC Coaching Accreditation (three-module program over 3-4 months) and Coaching Essentials one-day practical course. Also includes exclusive Radical Candor workshops.
4. Strategic Facilitation: Facilitation services for teams needing alignment on vision, mission, values, business goals, or 90-day plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ilume International provides executive coaching, leadership team development, workshops, strategic facilitation, and the proprietary MINDSET28 three-dimensional developmental assessment, alongside a Training Academy delivering ICC Coaching Accreditation and Coaching Essentials courses. Services are delivered one-to-one or to executive teams via face-to-face coaching and full-day workshops across New Zealand and Australia.

Product overview

ilume International offers a unified coaching and leadership development platform consisting of core coaching programs (Executive Developmental Coaching, Leadership Development, Team Leader Coaching, Strategic Facilitation), a proprietary three-dimensional assessment tool (MINDSET28), and licensed training programs (Radical Candor workshops, ICC Coaching Accreditation, Coaching Essentials). The ecosystem is anchored by MINDSET28, their flagship developmental assessment that examines cognitive, social-emotional, and behavioural dimensions, which feeds into and enhances all coaching engagements. The Training Academy provides accreditation and practical courses that complement the coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• MINDSET28: A world-leading three-dimensional developmental assessment tool that examines cognitive, social-emotional, and behavioural dimensions of leadership. Provides actionable intelligence for leadership development programs.
• Radical Candor

Products and services

• Executive Developmental Coaching Program One-on-one developmental coaching program for senior-level executives, coupled with the MINDSET28 Assessment tool. Designed to unlock a new mindset that changes thinking, elevates relationships, and ignites personal and organisational growth over a 6 to 12 month period.
• Leadership Development Program Executive team development program that brings individual leaders together to create an energised, high-performing executive team. Based on full-day workshops over 3 to 8 days with individual coaching and the MINDSET28 Assessment, spanning 3-6 months.
• Team Leader Coaching Programs Coaching programs covering various levels of leadership, expanding team skills and leadership capability throughout the organisation.
• Strategic Facilitation Team alignment service using skilled facilitators to lead strategic conversations on vision, mission, values, business goals or rolling 90-day plans.
• MINDSET28 World-leading three-dimensional leadership assessment and development program examining cognitive, social-emotional and behavioural dimensions to provide developmental change and identify potential for further mental growth. Delivered through two interviews and a questionnaire.
• Radical Candor Workshops Workshop program based on Kim Scott's Radical Candor framework, teaching managers to have stronger conversations by saying what they think while also showing they care personally, empowering teams to deliver breakthrough results.
• ICC Coaching Accreditation Australasia's only accredited and licensed ICC training program, recognised globally. Integrates models of Behavioural Coaching, Integral Coaching, Ontological Coaching, The Inner Game, NLP and Positive Psychology over three modules. The qualification is accepted by ICC, ICF and EMCC.
• Coaching Essentials One-day practical coaching course providing a toolbox of coaching fundamentals covering trust and rapport, listening skills, powerful questions, goal setting with the GROW model, and relationship building.

Quantifiable outcome

• MINDSET28 credited for PwC NZ CEO becoming CEO of the organisation
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Kim Scott / Radical CandorcoreGTM or Marketing PartnerExclusive partnership allowing ilume to deliver Radical Candor workshops for businesses in Australian and New Zealand markets. ilume is the licensed team to deliver this methodology in the region. Both organisations share alignment: Radical Candor on mission to 'rid the world of bad bosses' and ilume on mission to 'develop the world's greatest leaders'.
• International Coaching Community (ICC)coreTechnology or Integrationilume is Australasia's only accredited and licensed ICC trainer. ICC is one of the largest coaching organisations worldwide with 38 Coach Trainers in 16 countries and over 5,000 ICC Certified Coaches in 52 countries. The ICC Coach Training Program is the only coach training qualification accepted by all three major global coaching bodies: ICC, ICF, and EMCC. ilume's Company Directors are five of the internationally accredited Coach Trainers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Tech-enabled coaching platform combining AI with a globally distributed coach network for executives and managers. Represents a different delivery model but the same enterprise buyer and competitive substitute for ilume's coaching engagements.

Broad incumbents

• Development Dimensions International (DDI): Global leadership and assessment specialist providing executive coaching, leadership development programs, and behavioral assessments. Direct overlap with ilume's assessment-driven coaching model.
• Korn Ferry: Global organizational consulting firm with a dedicated leadership development and executive coaching practice. Competes with ilume on enterprise executive coaching engagements in Australasia, with a vastly broader service portfolio and global brand.
• Heidrick & Struggles: Executive search and leadership consulting firm with a dedicated Heidrick Consulting practice in leadership assessment and team development. Overlaps with ilume on enterprise coaching and team programs.
• The Ken Blanchard Companies: Leadership and management training provider with global content (SLII, Leadership Point of View) and certified coaching programs. Comparable to ilume's training academy and corporate leadership offerings.
• FranklinCovey: Global performance and leadership training company offering coaching, workshops, and content like The 7 Habits. Competes with ilume for corporate training budgets in NZ and Australia.
• Center for Creative Leadership (CCL): Global leader in leadership development research and programs, offering executive coaching, assessments, and team development. Comparable to ilume's developmental coaching methodology and MINDSET28-style assessment work.
• Spencer Stuart: Global executive search and leadership advisory firm with active board and CEO advisory practices. Competes with ilume for senior executive coaching and leadership team development mandates.
• Egon Zehnder: Leadership advisory firm combining executive search, board advisory, and leadership coaching. Directly comparable to ilume at the executive coaching tier, with established presence in Australia and New Zealand.

Direct peers

• NeuroLeadership Institute: Global organization applying neuroscience to leadership development, offering assessments, coaching, and team programs. Direct competitor in applying developmental/behavioral science to executive coaching, with regional Australasian activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ilume-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ilume International