Kricket
Kricket is an independent London restaurant group operating modern Indian restaurants across Brixton, Canary Wharf, and Shoreditch, with Soho and Covent Garden opening in 2026. The company serves individual diners, group events, and catering customers with regional Indian cuisine using British produce.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Kricket does
Kricket is a London-based independent restaurant group operating modern Indian restaurants and bars. Founded in 2015, the company operates three locations — Brixton, Canary Wharf, and Shoreditch — with two additional sites in Soho and Covent Garden scheduled to open in Autumn/Winter 2026. The core offering centres on à la carte regional Indian cuisine interpreted through British produce, with a £20 daily lunch thali and a curated beverage programme.
The business operates five distinct revenue streams: table-service restaurant dining, Deliveroo-mediated food delivery, off-site catering managed through the StoreKit platform, private dining and venue hire, and gift vouchers sold via Giftpro. A sub-brand called Kafé extends the daytime offering with a £10 drink-and-snack happy hour and a coffee programme supplied by Climpsons & Sons. Reservations are processed through OpenTable integration across all locations.
The go-to-market motion is direct-to-consumer, combining physical dine-in, online reservations, third-party delivery, and direct catering sales. Marketing is weighted towards organic social channels (Instagram, TikTok, YouTube) and an active community events programme, including partnerships such as the All The Aunties Blind Dates event and an international pop-up at Comal in New York. No funding rounds, revenue figures, ownership structure, or management team details are publicly disclosed. The company appears to be independently operated with no parent entity or institutional investor identified.
Kricket firmographics
Firmographics- Name
- Kricket
- Website
- https://kricket.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Kricket is an independent London restaurant group operating modern Indian restaurants across Brixton, Canary Wharf, and Shoreditch, with Soho and Covent Garden opening in 2026. The company serves individual diners, group events, and catering customers with regional Indian cuisine using British produce.
- Ownership category
- akta.pro rank
Kricket industry classification
Industry- Product category
- Modern Indian Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
Where Kricket is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Kricket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from table service at restaurant locations, including lunch thali and à la carte menu items. Customers dine in and pay per visit.
- Delivery and Takeout: Revenue from food delivery orders placed through Deliveroo platform, as well as direct takeaway orders. Food is prepared to travel and maintains quality.
- Catering Services: Revenue from scaled catering services for events and gatherings of various sizes. Kricket provides the full restaurant experience for off-site occasions.
- Private Events and Venue Hire: Revenue from private dining bookings, group events, and full venue hire. Ranges from central table dining to secluded private spaces.
- Gift Vouchers: Revenue from sale of monetary gift vouchers through their own giftpro platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Thali - £20 |
| Unit Pricing | Pay-as-you-go | Happy Hour - £10 Drink & Snack |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Kricket product offering
Product offeringCore offering
Modern Indian restaurant group operating across London, serving regional Indian cuisine paired with British-sourced produce. The business runs dine-in restaurants, a lunch thali service, delivery via Deliveroo, catering, private events, gift vouchers, and a Kafé sub-brand, with further locations planned.
Product overview
Kricket is a group of modern Indian restaurants operating across London (Brixton, Canary Wharf, Shoreditch, Soho, and Covent Garden opening Autumn/Winter 2026). The core offering is restaurant dining featuring regional Indian cuisine with British produce, presented as small plates and signature dishes. The portfolio includes the main restaurant dining experience, a £20 Lunch Thali sub-product, a Kafé sub-brand for casual daytime drinks and coffee (in partnership with Climpsons & Sons), private dining and events services, delivery via Deliveroo, catering through StoreKit, gift vouchers via Giftpro, and OpenTable-powered online reservations. The offering is unified under the Kricket brand as a full-service restaurant group rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Brands
- Kafé: Casual dining concept offering coffee, drinks and snacks during afternoon hours
Products and services
- Restaurant Dining
Companies that use Kricket
Customer profileSegments3 records
Ideal customer profiles3 records
Kricket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Kricket partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- All The AuntiesminorCollaboration for 50 Blind Dates event featuring 100 singles and matchmaking by an Aunty at the Shoreditch location.
- ComalminorTwo-night pop-up collaboration in New York at Comal, a celebrated restaurant in the Lower East Side.
- Climpsons & SonsminorCoffee partnership with East London roasters Climpsons & Sons for all flat white, cappuccino, latte, and iced coffee needs at Kafé locations.
- DeliveroocorePrimary delivery partner for food delivery service, allowing customers to order Kricket food for takeaway and delivery.
- OpenTablecoreOnline reservation system integrated into website for table bookings across all Kricket locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Kricket competitors and assessment
Company assessmentDirect peers
- Bibi: Chef Chet Sharma's modern Indian restaurant in Mayfair, sharing Kricket's regional, technique-driven Indian positioning and premium London price architecture.
- Gunpowder: Modern Indian small-plates restaurant in Spitalfields with a chef-led, regional-Indian concept closely aligned with Kricket's culinary philosophy and London neighbourhood format.
- Tamarind: Long-established, upscale Indian restaurant in Mayfair with a comparable premium à la carte offering, private dining and City clientele, representing a more incumbent peer in the same category.
- Brigadiers: Indian barbecue and small-plates concept in the City of London from JKS Restaurants, sharing Kricket's modern Indian small-plates format and city-centre business-customer base.
- Dishoom: London-based, multi-site modern Indian restaurant group with a similar chef-led, regionally-inspired positioning and comparable in-restaurant, delivery and merchandise model. The closest direct competitor to Kricket in the modern-Iranian/Indian-London category.
- Hoppers: JKS Restaurants' modern Sri Lankan / South Asian concept with multiple London sites (Soho, Marylebone, King's Cross), targeting the same young, design-conscious diner with regional South Asian flavours and similar pricing.
- Trishna: Modern Indian fine-dining restaurant in Marylebone with a Michelin star, comparable regional-Indian-cooking positioning and similar premium price point to Kricket's à la carte offering.
- Gymkhana: Michelin-starred modern Indian restaurant in Mayfair serving regionally-inspired cuisine with a similar premium price architecture and cocktail-led bar. Operated by JKS Restaurants and positioned at the higher end of the same category Kricket occupies.
Broad incumbents
- Masala Zone: Established London Indian restaurant chain with multiple sites and a broader menu. Less chef-driven than Kricket, but competes for similar lunch, casual-dining and pre-theatre traffic in central London.
- JKS Restaurants: Multi-concept London restaurant group operating Gymkhana, Brigadiers, Hoppers, Trishna and others. A larger incumbent that overlaps directly with Kricket through several sibling brands and defines the competitive benchmark in the modern London Indian segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kricket social profiles
Digital presenceKricket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kricket leadership team
Management profileNumber of profiles
Kricket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kricket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kricket
What does Kricket do?
Modern Indian restaurant group operating across London, serving regional Indian cuisine paired with British-sourced produce. The business runs dine-in restaurants, a lunch thali service, delivery via Deliveroo, catering, private events, gift vouchers, and a Kafé sub-brand, with further locations planned.
Is Kricket a public or private company?
Kricket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kricket founded?
Kricket was founded in 2015.
Where is Kricket based?
Kricket is headquartered in London, United Kingdom, in the Europe region.
How does Kricket make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are delivery and Takeout, catering Services, private Events and Venue Hire and gift Vouchers.
Who are Kricket's main competitors?
Direct peers on record are Bibi, Gunpowder, Tamarind, Brigadiers, Dishoom, Hoppers, Trishna and Gymkhana. Broad incumbents are Masala Zone and JKS Restaurants.
Does Kricket have an API?
No public API is recorded for Kricket.
What industry is Kricket in?
Kricket's product category is Modern Indian Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722511 and its SIC code is 5810.