Showplanr
Showplanr is a UK-based live entertainment producer and promoter that produces and markets a portfolio of 30+ tribute, theatre, dance, and family shows across theatres and concert venues in the United Kingdom and Ireland, generating revenue through ticket sales commissions processed via the Gigantic third-party platform.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Showplanr does
Showplanr Ltd is a UK-based live entertainment producer and promoter that aggregates, produces, and promotes tribute shows, musical theatre productions, dance performances, and family entertainment across theatres, concert halls, arenas, and open-air venues in the United Kingdom and the Republic of Ireland. The company operates the showplanr.com website as a centralized discovery and marketing platform for its portfolio of 30+ active shows, including ELO Again, Bowie Experience, Killer Queen, Bay City Rollers, Beyond the Barricade, Rhythm of the Dance, The Rat Pack Live In Concert, and Michael Mania, with the latter co-produced with Encore Shows Ltd. The business generates revenue primarily through ticket sales commissions and event promotion services, with ticket transactions processed through a third-party platform (Gigantic) and venue box offices, while the website itself is built on Wix.
Showplanr runs an event-driven go-to-market motion: shows are announced well in advance, marketed through the company website, email newsletters, and paid social advertising on Facebook and Instagram (tracked via Facebook Pixel), with third-party booking platforms like Gigantic, Trafalgar Tickets, and Culture Edinburgh handling ticket fulfilment. The company does not operate its own proprietary technology platform or mobile app; its website functions as a discovery and marketing layer over external ticketing systems. Operations are run by a 13-person team led by Founder Chris Jenkins, with functions covering operations, commercial, production, bookings, marketing, and finance.
The company operates on a transaction-fee revenue model with no publicly disclosed pricing tiers, and ticket pricing is set at the venue or platform level. Beyond its core promoter function, Showplanr runs the ShowPlanTr sustainability initiative (launched 2021, planting a tree for every ShowPlanr event) and displays affiliation with KM Entertainment and DEAG Entertainment, suggesting a relationship within a broader entertainment group. The company is privately held with no disclosed institutional funding, no subsidiaries, and no patent portfolio.
Showplanr firmographics
Firmographics- Name
- Showplanr
- Legal name
- ShowPlanr Ltd
- Website
- https://showplanr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showplanr is a UK-based live entertainment producer and promoter that produces and markets a portfolio of 30+ tribute, theatre, dance, and family shows across theatres and concert venues in the United Kingdom and Ireland, generating revenue through ticket sales commissions processed via the Gigantic third-party platform.
- Ownership category
- akta.pro rank
Showplanr industry classification
Industry- Product category
- Live Entertainment Production and Promotion
- NAICS
- Other Performing Arts Companies (711190), Musical Groups and Artists (71113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Circus, Magic & Variety Shows (THAJAFAH), Dance Performances (THAJAFAD)
Keywords
Where Showplanr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Showplanr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales and Event Promotion: Showplanr produces and promotes live entertainment events, generating revenue through ticket sales commissions and event promotion services. The company works with venues across the UK, producing hundreds of live experiences each year.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Showplanr product offering
Product offeringCore offering
Showplanr produces and promotes hundreds of live entertainment experiences each year—including tribute concerts, musical theatre, dance productions, and family shows—across UK and Ireland theatres, concert halls, arenas, and open-air venues. The company operates a show discovery website that aggregates its event portfolio, with ticket transactions processed through the Gigantic third-party platform and individual venue box offices.
Product overview
ShowPlanr is a live entertainment ticketing and promotion platform that operates as a unified product combining event discovery, ticket search and booking, and show promotion services. The platform is powered by Gigantic for actual ticket transactions. ShowPlanr produces and promotes a diverse portfolio of tribute shows including music tributes (ELO Again, Bowie Experience, Jive Talkin, Killer Queen, Bay City Rollers), musical theatre (Beyond the Barricade, Bye Bye Baby), variety entertainment (Rhythm of the Dance, Tease, Forbidden Nights), and family shows (Let's Pop! Live In Concert, Bobby Seagull's Escape From). Additionally, the company operates the ShowPlanTr sustainability initiative planting trees for each event. The company works with theatres, concert halls, arenas, and open-air venues across the world producing and promoting hundreds of live experiences each year.
Differentiator
Problem solved
Functional benefit
Products and services
- ShowPlanr Live Entertainment Platform Centralized show discovery and ticketing platform that aggregates Showplanr's portfolio of live entertainment events across UK and Ireland venues.
- ELO Again
Companies that use Showplanr
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Showplanr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Showplanr partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GiganticcoreShowPlanr Tickets is powered by Gigantic. All ticket bookings through ShowPlanr's ticketing system are processed via Gigantic's platform, with bookings subject to Gigantic's terms and conditions. Gigantic provides the technical infrastructure for ticket sales, processing, and fulfillment.
- Encore Shows LtdcoreMichael Mania is co-produced by Showplanr and Encore Shows Ltd. This is a joint production partnership for a Michael Jackson tribute show that features world-class cast, breathtaking choreography, and stunning visuals.
- KM EntertainmentminorParent company or entertainment group whose logo appears on the ShowPlanr website footer alongside DEAG Entertainment.
- DEAG EntertainmentminorEntertainment company whose logo appears on the ShowPlanr website footer alongside KM Entertainment, indicating a parent or affiliated company relationship.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Showplanr competitors and assessment
Company assessmentRegional players
- See Tickets: See Tickets is a major UK-focused ticketing platform serving promoters, venues and festivals. Comparable as a UK ticketing infrastructure peer competing with Showplanr's Gigantic partnership, and as a regional player in the UK live entertainment distribution layer.
Broad incumbents
- ATG (Ambassador Theatre Group): ATG is the world's largest operator of live theatre venues with extensive UK theatre estates. Comparable as a UK live entertainment incumbent that controls venue relationships Showplanr depends on, and increasingly competes with promoters by vertically integrating production and ticketing.
- Live Nation UK: Live Nation is the world's largest live entertainment company operating concerts, festivals and ticketing globally. Comparable as a broad incumbent competing in the same UK live music touring market, particularly in arenas and large concert halls where Showplanr also promotes shows.
- DEAG Entertainment: DEAG Entertainment is a publicly listed European live entertainment promoter and producer with a broad portfolio across concerts, musicals, family entertainment and ticket services. It is directly comparable as both an affiliated party (shown on Showplanr's website) and a larger promoter operating across the same UK and European live entertainment value chain.
- AEG Presents: AEG Presents is the live entertainment and touring arm of AEG operating major UK venues including The O2. Comparable as a large incumbent that competes for UK concert venues, headline tours and large-scale live entertainment bookings.
Direct peers
- KM Entertainment: KM Entertainment is a UK-based live entertainment promoter and producer with a similar portfolio of tribute shows and touring productions. It is directly comparable as an affiliated company shown alongside Showplanr in the website footer, operating the same tribute and touring show business model.
- Encore Shows Ltd: Encore Shows is a UK-based producer and promoter of live music tribute tours and concert productions, with a portfolio that overlaps Showplanr's genre mix. It is directly comparable as Showplanr's co-production partner on the Michael Mania show, indicating near-identical operating model and audience targeting.
- Phil McIntyre Entertainments: Phil McIntyre Entertainments is a long-established UK producer and promoter of live entertainment tours including musicals, concerts and family shows across UK theatres. Directly comparable as a fellow UK promoter producing and touring live stage shows through the same regional theatre network.
- EBL (Entertainment Business Live) / EBL Productions: EBL Productions is a UK-based producer and promoter of tribute and music touring shows with a portfolio of Beatles, ABBA, Queen and similar tribute acts. Directly comparable as a UK direct peer operating the same tribute show touring model with overlapping artist IP in the same venues.
Others
- Gigantic (now part of Mountain River): Gigantic is a UK ticket booking platform and Showplanr's exclusive ticketing infrastructure partner. Comparable as the technology and distribution enabler whose platform powers Showplanr's monetization, and as an adjacent ticket marketplace addressing the same end customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Showplanr social profiles
Digital presenceShowplanr compliance and trust
Trust signalCompliance5 records
Showplanr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showplanr leadership team
Management profileNumber of profiles
Profiles13 records
Showplanr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showplanr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showplanr
What does Showplanr do?
Showplanr produces and promotes hundreds of live entertainment experiences each year—including tribute concerts, musical theatre, dance productions, and family shows—across UK and Ireland theatres, concert halls, arenas, and open-air venues. The company operates a show discovery website that aggregates its event portfolio, with ticket transactions processed through the Gigantic third-party platform and individual venue box offices.
Is Showplanr a public or private company?
Showplanr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showplanr founded?
Showplanr was founded in 2010. It employs 11 to 50 people.
Where is Showplanr based?
Showplanr is headquartered in London, United Kingdom, in the Europe region.
How does Showplanr make money?
One revenue line is on record: ticket Sales and Event Promotion.
Who are Showplanr's main competitors?
See Tickets is listed as a regional player. Broad incumbents are ATG (Ambassador Theatre Group), Live Nation UK, DEAG Entertainment and AEG Presents. Direct peers are KM Entertainment, Encore Shows Ltd, Phil McIntyre Entertainments and EBL (Entertainment Business Live) / EBL Productions. Gigantic (now part of Mountain River) is listed as an others.
Does Showplanr have an API?
No public API is recorded for Showplanr.
What industry is Showplanr in?
Showplanr's product category is Live Entertainment Production and Promotion. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of THAJAFAH, Circus, Magic & Variety Shows. Its NAICS code is 711190 and its SIC code is 7990.