YMCA of Greater Kalamazoo
The YMCA of Greater Kalamazoo is a 160-year-old nonprofit association serving 30,000+ members across Kalamazoo County with health, wellness, aquatics, tennis, youth-development, and chronic-disease programs through two main facilities and satellite sites.
- Company typePrivate
- Founded1866
- HeadquartersKalamazoo, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
YMCA of Greater Kalamazoo firmographics
Firmographics- Name
- YMCA of Greater Kalamazoo
- Legal name
- YMCA of Greater Kalamazoo
- Website
- https://kzooymca.org
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The YMCA of Greater Kalamazoo is a 160-year-old nonprofit association serving 30,000+ members across Kalamazoo County with health, wellness, aquatics, tennis, youth-development, and chronic-disease programs through two main facilities and satellite sites.
- Ownership category
- akta.pro rank
YMCA of Greater Kalamazoo industry classification
Industry- Product category
- Community Fitness, Aquatics, and Youth Development Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
- akta.pro secondary industries
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Adventure Camps & Summer Programs (THAAAOAB)
Keywords
Where YMCA of Greater Kalamazoo is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Markets served
YMCA of Greater Kalamazoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full YMCA Membership |
| Subscription | Monthly | 24/7 Access Add-on at Maple |
| Unit Pricing | Other | Personal Training - 60 Minute Session |
| Unit Pricing | Other | Personal Training - 30 Minute Session |
| Unit Pricing | Other | Semi-Private Training (2 people) |
| Unit Pricing | Other | Small Group Training (SGT) |
| Unit Pricing | Pay-as-you-go | InBody Scanner |
| Unit Pricing | Pay-as-you-go | Cardio Tennis Drop-In |
| Unit Pricing | Pay-as-you-go | Singles Drop-In Drills |
| Unit Pricing | Pay-as-you-go | 3D Drills (Doubles) |
| Unit Pricing | Pay-as-you-go | Adult Specialized Clinics |
| Unit Pricing | Pay-as-you-go | Indoor Tennis Court Rental - Ages 11+ |
| Unit Pricing | Pay-as-you-go | Indoor Tennis Court Rental - Ages 10 and under |
| Unit Pricing | Pay-as-you-go | Tennis Ball Machine Rental |
| Unit Pricing | Pay-as-you-go | Gina Rickman Open Tournament |
| Subscription | Multi-year contract | Total Parkinson's Program (12-week session) |
| Subscription | Multi-year contract | LIVESTRONG at the YMCA (12-week session) |
| Subscription | Multi-year contract | Diabesity Defense Program (3-month, twice weekly) |
| Unit Pricing | Weekly | Woollam Explorers Outdoor Day Camp (Ages 7-11) |
| Unit Pricing | Weekly | PreK Camp - Summer Sprouts & Kinder Camp (Ages 3-5) |
| Unit Pricing | One time/ perpetual license | Lifeguard Certification Course |
Distribution channels4 records
Marketing channels8 records
YMCA of Greater Kalamazoo product offering
Product offeringCore offering
YMCA of Greater Kalamazoo operates two main fitness and aquatics facilities (Maple and Portage) and satellite youth/early-learning sites, delivering membership-based access to fitness facilities and a broad portfolio of community programs. Offerings include youth development (swim lessons, summer camps, out-of-school-time programs, youth leagues), health and wellness (group exercise, personal training, InBody body composition analysis, healthy aging classes), aquatics (lessons, water exercise, lifeguard certification), tennis (instruction, court rentals, tournaments), chronic disease management (LIVESTRONG, Parkinson's, Diabesity Defense), and community outreach (free summer meals, financial assistance).
Product overview
The YMCA of Greater Kalamazoo is a community-focused nonprofit organization offering a comprehensive suite of health, wellness, and youth development programs across two main facilities (Maple and Portage) and multiple satellite locations. The organization operates on a platform-plus-programs model, with core membership providing facility access and fitness amenities, supplemented by specialized program modules including: aquatic programs (swim lessons, swim team, water exercise, lifeguard training), tennis (instruction, court rentals, tournaments), youth development (summer camps, after-school programs, youth leagues), chronic disease management (LIVESTRONG, Parkinson's, Diabesity Defense programs), group exercise classes, personal training, and community outreach (summer meal programs). Membership tiers include standard access and premium 24/7 access, with financial assistance available to ensure accessibility for all.
Differentiator
Problem solved
Functional benefit
Brands
- The Y. For a better us. Tagline and brand expression for YMCA of Greater Kalamazoo used across marketing materials
- MotionVibe
- 1 in 1 by 31
- One in One by 2031
Products and services
- Swim Lessons
Quantifiable outcome
- Over 30,000 members served across the association
- +5 more outcomes
Companies that use YMCA of Greater Kalamazoo
Customer profileIdeal customer profiles3 records
YMCA of Greater Kalamazoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
YMCA of Greater Kalamazoo partnerships and signals
Strategic signalRecent moves8 records
Expansion highlights6 records
YMCA of Greater Kalamazoo competitors and assessment
Company assessmentDirect peers
- YMCA of Metropolitan Milwaukee: Direct geographic and operational peer — former CEO Dave Morgan transitioned here from the Kalamazoo Y in 2025. Comparable single-metro YMCA association with similar programming and community-embedded nonprofit model.
- YMCA of Metropolitan Chicago: Larger but structurally comparable Midwestern YMCA association with multiple branches, aquatics, summer camps, and chronic-disease programs (LIVESTRONG, diabetes prevention). Same national affiliation and operating model.
- YMCA of Greater Indianapolis: Similar-scale YMCA association operating multiple branches, summer camps, and youth-development programs across a single Midwestern metropolitan area. Closely comparable member counts, facility mix, and mission-driven nonprofit structure.
- YMCA of Greater Cleveland: Mid-size YMCA association serving a similar Midwestern metro market with comparable youth development, aquatics, and chronic-disease programming under the same national YMCA of the USA umbrella. Direct comparable in scale, mission, and operating model.
Broad incumbents
- Planet Fitness: Largest US value gym chain with thousands of locations, competing for budget-conscious fitness members. Represents the most direct price-based competitive threat to the Y's mass-market positioning.
- Crunch Fitness: Mid-priced national gym operator with group fitness and family programming, positioning between Planet Fitness and Life Time. Comparable in targeting mainstream fitness consumers.
- Life Time Fitness: National premium fitness operator offering memberships, group exercise, aquatics, and youth programs across large-format facilities. Competes for the same family/active-lifestyle membership base but with a for-profit, premium-pricing model.
Others
- Jewish Community Centers (JCC Association): Community-based nonprofit centers offering fitness, aquatics, summer camps, and youth programming on a membership model. Most structurally similar nonprofit community-recreation analog to a local YMCA.
- Boys & Girls Clubs of America: Nationwide nonprofit network providing after-school, summer programming, and youth development for school-age children. Comparable in mission, youth-development focus, and community-based nonprofit structure, though narrower in age range.
Emerging players
- Orange Theory Fitness: Boutique group fitness franchise specializing in heart-rate-based interval training. Competes for the group-exercise and personal-training segment with a more focused, premium experience model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
YMCA of Greater Kalamazoo social profiles
Digital presenceYMCA of Greater Kalamazoo compliance and trust
Trust signalCompliance1 record
YMCA of Greater Kalamazoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA of Greater Kalamazoo leadership team
Management profileNumber of profiles
Profiles10 records
YMCA of Greater Kalamazoo subsidiaries and ownership
Company hierarchySubsidiaries4 records
YMCA of Greater Kalamazoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA of Greater Kalamazoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA of Greater Kalamazoo
What does YMCA of Greater Kalamazoo do?
YMCA of Greater Kalamazoo operates two main fitness and aquatics facilities (Maple and Portage) and satellite youth/early-learning sites, delivering membership-based access to fitness facilities and a broad portfolio of community programs. Offerings include youth development (swim lessons, summer camps, out-of-school-time programs, youth leagues), health and wellness (group exercise, personal training, InBody body composition analysis, healthy aging classes), aquatics (lessons, water exercise, lifeguard certification), tennis (instruction, court rentals, tournaments), chronic disease management (LIVESTRONG, Parkinson's, Diabesity Defense), and community outreach (free summer meals, financial assistance).
Is YMCA of Greater Kalamazoo a public or private company?
YMCA of Greater Kalamazoo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA of Greater Kalamazoo founded?
YMCA of Greater Kalamazoo was founded in 1866. It employs 501 to 1,000 people.
Where is YMCA of Greater Kalamazoo based?
YMCA of Greater Kalamazoo is headquartered in Kalamazoo, United States, in the North America region.
Who are YMCA of Greater Kalamazoo's main competitors?
Direct peers on record are YMCA of Metropolitan Milwaukee, YMCA of Metropolitan Chicago, YMCA of Greater Indianapolis and YMCA of Greater Cleveland. Broad incumbents are Planet Fitness, Crunch Fitness and Life Time Fitness. Others are Jewish Community Centers (JCC Association) and Boys & Girls Clubs of America. Orange Theory Fitness is listed as an emerging player.
Does YMCA of Greater Kalamazoo have an API?
No public API is recorded for YMCA of Greater Kalamazoo.
What industry is YMCA of Greater Kalamazoo in?
YMCA of Greater Kalamazoo's product category is Community Fitness, Aquatics, and Youth Development Services. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 713940 and its SIC code is 7997.