What Second Wind Creative does

Second Wind Creative is a founder-owned, turnkey sports documentary production company established in 2012 by Micah Brown. It specializes in the development, production, and post-production of non-fiction sports documentaries, episodic series, feature-length films, and branded content, delivering projects to major sports broadcasting networks and global streaming platforms including ESPN, Netflix, Showtime, NFL Network, Fox Sports, Peacock, Prime Video, and DAZN. The company has produced Emmy Award-winning content, including a Primetime Emmy-nominated season of Coach Prime on Prime Video, and operates with a small core team of two (founder Micah Brown as director/executive producer and Adrian Herrera as cinematographer) supplemented by a roster of vetted freelance cinematographers, audio technicians, camera assistants, and gaffers.

The company's underlying craft is built around cinematic documentary techniques — aerial establishing shots, creative off-speed B-roll, story-driven scene construction, and uniquely lit interview setups — delivered through full-service production capabilities covering travel, shooting, international crewing, editing, mixing, graphics, and final delivery. It is not a technology platform; there are no software products, APIs, AI/ML systems, or proprietary digital assets in the offering. The portfolio spans the ESPN 30 for 30 franchise (Chuck & Tito), SHOWTIME feature documentaries (Prison Fighters: 5 Rounds to Freedom), Netflix's Untold series (Sign Stealer), Peacock's WWE Evil, Prime Video's The Ride and Coach Prime, and branded content for Garmin VIRB.

Second Wind Creative generates revenue primarily through project-based commissions on a one-time license or professional-services basis, with custom quote-based pricing tied to scope, duration, crew size, and delivery requirements. Multi-year contracts exist for recurring series (Coach Prime, NFL Undiscovered). Customer segments are concentrated in three horizontal groups: major sports networks and streaming platforms (primary), sports brands and corporate sponsors (secondary, e.g., Garmin), and collegiate athletics programs (tertiary, e.g., University of Kansas Athletics). Go-to-market is sales-led and relationship-driven, leveraging the founder's industry network, award-winning portfolio, and direct outreach to network executives, with supporting brand presence on Instagram and a website portfolio.

Name

Second Wind Creative

Legal name

Second Wind Creative

Website

https://secondwindcreative.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Second Wind Creative is a founder-owned sports documentary production company founded in 2012 by Micah Brown, delivering Emmy-recognized films and series to Netflix, ESPN, Prime Video, Showtime, NFL Network, and Peacock from offices in Los Angeles, Kansas City, and Denver.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Documentary and Series Production: Production of feature-length documentaries and episodic series for major sports networks and streaming platforms. Projects include SHOWTIME documentaries, ESPN 30 for 30 films, Netflix series, and NFL Network productions.
2. Branded Content: Creation of branded content for corporate clients such as Garmin VIRB Adventure series, producing promotional content showcasing client products.
3. Cinematography and Production Services: Providing cinematographers, producers, editors, and production crews for television networks including ESPN, NFL Network, Fox Sports, and Showtime.
4. Turnkey Production: Full-service production capabilities handling travel, shooting, international crewing, editing, mixing, graphics, and delivery for major projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Second Wind Creative is a turnkey production company that develops, produces, and post-produces non-fiction documentaries, series, features, and branded content with a specialty in sports storytelling. The company provides full-service production including cinematography, producing, editing, mixing, graphics, and delivery for major sports networks and streaming platforms. Operations span Los Angeles, Kansas City, and Denver, with a roster of vetted cinematographers, audio technicians, camera assistants, and gaffers supporting international turnkey shoots.

Product overview

Second Wind Creative is a turnkey production company focused on the development, production, and post-production of non-fiction documentaries, series, features, and branded content. The company specializes in sports documentary filmmaking, offering a comprehensive suite of services including feature-length documentaries (Prison Fighters, Chuck & Tito, Unrivaled), episodic series (Draft Diaries, Undiscovered), branded content (Garmin VIRB Epic Adventures), and professional cinematography, producing, and editing services for major networks including ESPN, NFL Network, SHOWTIME, Netflix, Fox Sports, NBC Sports, and Prime Video. The company operates across three locations (Los Angeles, Kansas City, Denver) and has produced Emmy Award-winning content for leading sports television networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Feature-length Documentary Production End-to-end production of feature-length sports documentaries for networks and streaming platforms, including development, cinematography, producing, editing, mixing, graphics, and delivery. Representative outputs include Prison Fighters (SHOWTIME), Chuck & Tito (ESPN 30 for 30), and Unrivaled (University of Kansas).
• Episodic Series Production Turnkey production of multi-episode sports documentary and reality-style series for networks and streamers. Deliverables span development, field production, post-production, and delivery. Representative series include NFL Undiscovered (NFL Network), WWE Evil (Peacock), The Ride (Prime Video), Coach Prime (Prime Video), and Draft Diaries (Uninterrupted).
• Branded Content Production Production of premium branded and sponsored content that integrates products into authentic sports and adventure storytelling. Targeted at corporate brands and sports sponsors seeking cinematic content rather than traditional advertising.
• Cinematography Services Standalone sports cinematography services for broadcast and streaming sports programming, including aerial establishing shots, slow-motion B-roll, story-driven scene capture, and uniquely lit interview setups.
• Producing Services Full-scale producing services for sports television productions, covering development, field producing, and showrunning support on flagship network series and specials.
• Editing Services Professional post-production editing services for sports television content, supporting series, specials, and documentary deliverables for major networks.
• Turnkey Production Services Full-service production handling concept-to-delivery scope including travel, on-location shooting, international crewing, editing, mixing, graphics, and final delivery for major documentary and series projects.

Quantifiable outcome

• Multiple Emmy Awards and nominations for sports documentary content
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• University of Kansas AthleticscoreStrategic or Co-development PartnerEndorsed by KU Athletics and Bill Self for the Unrivaled documentary on Kansas Basketball. Produced The Gridiron series for Kansas Football which won back-to-back regional Emmy Awards.
• Uninterrupted (LeBron James)coreStrategic or Co-development PartnerProduced Draft Diaries for Uninterrupted, LeBron James' multimedia platform featuring athlete stories and journeys.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Emerging players

• Uninterrupted: Athlete storytelling platform founded by LeBron James and Maverick Carter — Second Wind Creative is actually a partner, having produced Draft Diaries for Uninterrupted. Comparable in athlete-focused content production, though more athlete-driven/editorial than pure production services.

Direct peers

• XTR: Documentary production and streaming company producing non-fiction content for major platforms including Netflix and Hulu. Direct peer in the commissioned documentary production model serving streaming buyers.
• Mandalay Sports Media: Sports-focused production arm of Mandalay Entertainment, producing sports documentaries and unscripted content for major networks. Direct peer in the commissioned sports documentary production space.
• Campfire Studios: Premium documentary and non-fiction production company producing feature docs and series for Netflix, HBO, and other platforms. Direct peer producing turnkey documentary content with similar caliber of platform clients.
• Box to Box Films: UK-based production company best known for producing Netflix's Formula 1: Drive to Survive and other premium sports docuseries. Closely comparable business model: sports documentary/series production for major streaming platforms with cinematic storytelling.
• 101 Studios: Production company with a strong sports and entertainment documentary slate, including Yellowstone-adjacent and sports documentary projects. Direct peer producing premium unscripted content for major platforms and networks.
• Religion of Sports: Sports storytelling production company founded by Tom Brady, Michael Strahan, and Gotham Chopra, producing documentaries and series like Tom vs Time and Greatness Code. Direct peer producing premium athlete-focused documentary content for streaming platforms.
• NFL Films: The preeminent sports documentary production company in the US, producing Hard Knocks, A Football Life, and the bulk of NFL Network's original content. Direct peer in sports documentary production, though owned and operated by the NFL itself rather than an independent shop.

Broad incumbents

• Red Bull Media House: In-house content studio producing extreme sports and adventure documentaries and series globally. Comparable in cinematic sports documentary production, though vertically integrated with the Red Bull brand and broader scope.
• Vox Media: Larger digital media company producing sports, tech, and culture content across SB Nation, The Verge, and VOX.com with in-house video studios. Broader incumbent with overlapping sports content production capabilities but a much wider portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/secondwindcreative
• Xx.com/SecondWindC
• LinkedInlinkedin.com/company/second-wind-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Wind Creative